Results

Musings - How Technology Innovation fuels Recruiting and disrupts the Laggards

Musings - How Technology Innovation fuels Recruiting and disrupts the Laggards

Innovation has been fueling the recruiting industry for quite some time. And given the competitive nature of recruiting – one of the few areas in the HR practice where a professional can be fired pretty quickly for non-performance – it’s not a surprise.




To visit the areas where technology innovation can help in the recruiting process – let’s break the recruiting process down to its most fundamental pieces, the FQSO process:

  • Find
    Find the candidates, and get them to interact, then to apply. 
  • Qualifiy
    Qualify the candidates that have (or have not) applied. 
  • Select
    Select the best candidate from interviews (and other means). 
  • Onboard
    Onboard the candidate, make the offer, get them signed up with benefits etc. etc.

Have a case study? Get recognized for your innovation. Apply for the 2014 SuperNova Awards for leaders in disruptive technology. 

 

Find – Social reverses the process with micro headhunting

The largest innovation we see is the reversal of the Find process from the honey-pot model to micro headhunting. Instead of waiting (and hoping) for candidates to be found on job boards, candidates will be actively recruited through social networks. We know this works both from the employee referral success – where basically the employee has done a real world social network analysis on the candidate and the executive headhunting model, where successful headhunter place their Rolodex members multiple time over their careers. The micro headhunting trend can be best seen with the success that LinkedIn has with its recruiting offerings.
 

Qualify – Analytics and BigData drive change

Candidate qualification has been left for the longest to personal judgment of the recruiter and hiring managers. Not that they won’t matter in the future – but most humans cannot select by more than 5-7 criteria from a number of decision options. Will that decision get better when you go to 20, 50 or 100 criteria? It certainly will. The good news is, that with the rise of BigData we can for the first time store the wealth of information and consider it all. Couple the data storage with next generation analytics – that are model agnostic and simply bootstrap analytical models over the data – and we will see some never before seen candidates at the front of the qualification queue.

Assuming an enterprise has added the micro headhunting capability it also enables that enterprise to go back to actively Find the candidates of the right caliber – should the first wave of candidates not been qualified enough.
 

Select – Scheduling and Video increase quality, mobile drives efficiency

In the traditional recruiting modus operandi we would now see candidates being invited for phone and onsite interviews. Scheduling these is a logistical nightmare – so scheduling software that is tuned to the needs of the recruiting process (aware e.g. the hiring funnel, candidate attractiveness etc.) makes a huge difference. And video allows to replace the single sensory phone interview into a multi-sensory experience that unquestionably leads to better selection results in the Select phase. With the support of tablets and smartphones during the interview process, vendors are already making the interview process itself more efficient.

Assuming an enterprise has added the Analytics and BigData capabilities in the Qualify phase – then it can treat the video data as qualification data, too. All of the sudden information on facial expression, body language, voice modulation etc. becomes part of the qualification data pool. And with that analytical models can factor all of those into the candidate selection process. While legal concerns may loom, anybody who has hired someone knows that all these factors play an explicit to implicit role in the decision process.
 

Onboard – Time to get it right

The irony is that the Onboard function is probably the least innovative one of the four, and therefore less subject to potential technology disruption. But the challenge is that Onboarding in most enterprises is fundamentally broken and practically an incarnation of the system integration mess many enterprises have created. But it’s time to get onboarding right, as the sooner the new hire is productive on the job, the better ROI of the hiring process – and with that it’s an area both the Chief People Officer and the Chief Executive Officer should ignore.
 

FQSO does not operate by itself

Let’s not forget that the whole recruiting process of the future will not run by itself – the role of the recruiter will fundamentally change, the hiring manager will take over the process and maintain a continuous talent depth chart for every existing and potential future position – as I have laid out here in more detail.
 

MyPOV

Innovation with technology has been mankind’s secret of success. Whoever mastered the technology earlier had a considerable advantage over the other players. Given the war for talent, the increased cost for personnel that are all trends enterprises are facing – the right usage and dosage of technology to innovate in recruiting while be a key success factor for enterprises in the remaining teenage years of the 21st century. Better to get started earlier than later.

Have a case study? Get recognized for your innovation. Apply for the 2014 SuperNova Awards for leaders in disruptive technology. 

New C-Suite Future of Work Tech Optimization Innovation & Product-led Growth Data to Decisions Next-Generation Customer Experience Digital Safety, Privacy & Cybersecurity Matrix Commerce Marketing Transformation AI Analytics Automation CX EX Employee Experience HCM Machine Learning ML SaaS PaaS Cloud Digital Transformation Enterprise Software Enterprise IT Leadership HR LLMs Agentic AI Generative AI Robotics IaaS Quantum Computing Disruptive Technology Enterprise Acceleration Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service developer Metaverse VR Healthcare Supply Chain business Marketing finance Customer Service Content Management Chief People Officer Chief Information Officer Chief Technology Officer Chief Data Officer Chief Digital Officer Chief Analytics Officer Chief AI Officer Chief Information Security Officer Chief Product Officer Chief Financial Officer Chief Operating Officer Chief Executive Officer Chief Experience Officer Chief Marketing Officer Chief Customer Officer Chief Human Resources Officer

News Analysis: Understanding The Microsoft and Salesforce Partnership From The Customers POV

News Analysis: Understanding The Microsoft and Salesforce Partnership From The Customers POV

Microsoft’s Platform DNA and Salesforce.com Quest For User Productivity Drive The Strategic Partnership

On May 29th, 2014, the Redmond based mega vendor Microsoft and the San Francisco based Cloud pioneer salesforce announced a partnership.  From the teleconference call with CEOs Satya Nadella and Marc Benioff; and in conversations with over 50 key executives, partners, and customers, Constellation sees the following impact for customers and competitors:

Microsoft Salesforce w/ Dynamics fading in the back

  • Salesforce for Office 365 fills in a key functionality gap. A flagship feature of the deal is the planned interoperability between salesforce and Microsoft Office 365.  salesforce users gain access to business class email and calendaring services, online conferencing, and secure file sharing.  The first release should address basic integration.

    Point of View (POV): A big criticism of salesforce in the past was the poor integration options to Microsoft Office.  With Salesforce for Office 365, salesforce addresses a big gap in customer requirements while Microsoft gains a new market for its cloud based offering and some competition to Google Enterprise.  The ability to use OneDrive as a storage option will help with organizations using SharePoint looking for a migration path.  Microsoft Dynamics Partners should not lose competitive advantage in deal flow because the Microsoft Dynamics integration to Office 365 is much deeper and richer than the planned integration with salesforce and ties back closely with existing business processes.  However, salesforce gains the right to declare an integration to Office 365.
  • Salesforce 1 for Windows and Windows Phone 8.1 opens up emerging markets. The agreement intends to provide customers with the ability to run and access salesforce from Windows devices.  General availability is slated for 2015.

    (POV): While few existing salesforce customers would move to Windows Mobile, the offering provides customers with long term choice on mobile platforms.  Today, most customers use iOS and Android.  In the future, Salesforce customers in emerging markets may seek Windows at a better value point to manage device platform versus Android and iOS.   In addition, Microsoft, Windows 8 devleopers, and partners gains access to a lucrative market of salesforce customers who tend to be more innovative than laggardish.
  • Connection of Salesforce data to Excel and Power BI for Office 365 temporarily solves the lack of analytics. Salesforce users gain the ability to access Power BI.  Power BI is a self service analytics tool in Office 365.  Power BI proivdes the ability to bring in data from multiple sources.  Users will take advantage of the in-memory analytics to model with Power Pivot inside Excel.  Included are powerful data visualization tools such as Power View and Power Map.  Power BI provides sharing, collaboration, and subscription of live reports in a report gallery.  The natural language processing capabitilies enable users to ask questions on the fly and provide Q&A type functionality.

    (POV): While reporting has been a hallmark feature for salesforce, most cloud based systems of transaction (record) including salesforce lack the ability to deliver on analytics.  Microsoft will most likely see PowerBI as the greatest adoption by salesforce users seeking to free themselves from the shackles of expensive legacy on-premises BI tools.  Over time, users will want advanced capabilities than PowerBI for predictive modeling such as Birst or Good Data, however, the offer of PowerBI fills a much needed gap in the salesforce product offering.
The Bottom Line: Partnership Happy Microsoft And Total Addressable Market (TAM) Seeking Salesforce Open Up A New Chapter In Software History
Successful partnerships require an alignment of self interest, product alignment, sales and pricing alignment, service and support alignment, and ecosystem alignment to move beyond the basic buzz seeking barney deal.  The announcement by Microsoft and Salesforce appears to address self-interest, product alignment, and ecosystem alignment.  Sales and pricing, service and support details remain to be unveiled.  The self interest piece provides the most interesting revelation about the direction of the two giants because: 

 

  1. Salesforce improves the Future of Work and productivity for customers with integration to Office 365, Windows Mobile, and Power BI.  More important, it retains Azure as an option for future public cloud hosting and workloads beyond the Exact Target instance.  The announcement should raise the overall total addressable market for Salesforce and increase stock valuations.
  2. Microsoft reasserts and expands its platform franchise in the cloud with broad reach on Office 365, Azure, and Windows Mobile into one of software’s most innovative customer base and ecosystems.  The renewed focus on platforms by Satya goes true to the core and introduces a new playbook for Cloud that is unveiling itself with each new partnership.  Deals with Oracle and SAP on Azure began that thought process and more are expected along the way.

As in the on-premises world, technology providers quickly discovered who was the network (sales channels) , the content (i.e. applications), or the arms dealer (i.e. platform).  This partnership signals a maturation in the cloud markets by both Microsoft and Salesforce and will accelerate other related deals in the industry.

Recommendations for Dynamics CRM PartnerS, Prospects, and Customers

In speaking with over 40 partners, many Microsoft Dynamics partners were caught off guard by the partnership announcement and expressed their surprise.  From over hundreds of inquiries, contract negotiations, and vendor selections each year, Constellation believes that the partnership should not affect how the two vendors compete in the CRM market. Both vendors offer competitive options in the market and address different segments and use cases.

Constellation still sees Microsoft Dynamics and prospects selecting Microsoft Dynamics over salesforce when the requirements call for:

  1. Deployment choice of on-premises, hybrid, or cloud
  2. Lower total cost of ownership price points and value
  3. Richer analytics and reporting capabilities
  4. Process driven UX
  5. Industry specific functionality
  6. Deeper integration with Office and Windows 8
  7. Integration of marketing, social analytics, and unified service desk.

Constellation believes Salesforce provides a better fit over Microsoft Dynamics when customers and prospects seek:

  1. Cloud only options
  2. Rich enterprise class ecosystem offerings and app stores
  3. Enterprise access to deployment resources such as system integrators
  4. Integrated territory management and forecasting
  5. More frequent updates (i.e. Spring, Fall, Winter)
  6. One throat to choke on delivering a complete solution
  7. Non-Microsoft technologies

Have a disruptive technology implementation story? Get recognized for your leadership. Apply for the 2014 SuperNova Awards for leaders in disruptive technology. 

 

Your POV.

 

Does this announcement make you more likely to choose salesforce over Microsoft Dynamics? Do you think this is a good move for salesforce customers?  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) com.

Please let us know if you need help with vendor selection efforts.  Here’s how we can assist:

  • Vendor selection
  • Implementation partner selection
  • Connecting with other pioneers
  • Sharing best practices
  • Designing a next gen apps strategy
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing

Related Research:

Reprints

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2014 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

 

 

New C-Suite Next-Generation Customer Experience Data to Decisions Future of Work Innovation & Product-led Growth Tech Optimization Marketing Transformation Digital Safety, Privacy & Cybersecurity intel SoftwareInsider Google salesforce amazon Microsoft Marketing B2B B2C CX Customer Experience EX Employee Experience AI ML Generative AI Analytics Automation Cloud Digital Transformation Disruptive Technology Growth eCommerce Enterprise Software Next Gen Apps Social Customer Service Content Management Collaboration Machine Learning LLMs Agentic AI Robotics HR HCM business Metaverse developer SaaS PaaS IaaS Supply Chain Quantum Computing Enterprise IT Enterprise Acceleration IoT Blockchain CRM ERP Leadership finance Healthcare VR CCaaS UCaaS M&A Enterprise Service Chief Customer Officer Chief Executive Officer Chief Information Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer Chief Digital Officer Chief Analytics Officer Chief Financial Officer Chief Operating Officer Chief Marketing Officer Chief Revenue Officer Chief People Officer Chief Human Resources Officer Chief Experience Officer

2014 SuperNova Awards

2014 SuperNova Awards

1

Constellation SuperNova Award Applications Are Open!

Applications are taken here and I can guarantee great feedback and an excellent network.

The winners will be celebrated at the 2014 Connected Enterprise Gala in Half Moon Bay. I’m honored to be a judge for the Future of Work category.

We’ll look at the “confluence of technological, demographical and cultural trends challenging the traditional paradigm of work,” and I expect much more as the SuperNova awards are about disruption, not incremental change.

Alan Lepofsky is one of the Constellation guru’s covering the future of work. Here is a link to his work if you’d like to get the flavor of the topic: largely the where, when, why, and how we do our work.

Snippet from the SuperNova press release

SAN FRANCISCO, CA, May 27, 2014—Constellation Research, Inc. (@ConstellationRG), the research and advisory firm helping clients dominate digital disruption through business models and disruptive technologies announced today the call for applications for the 2014 SuperNova Awards, the first awards recognizing early adopters of technology that have overcome adversity to successfully implement disruptive technologies in their organizations. The 2014 SuperNova Awards will recognize seven technology leaders in the following categories:

  • Consumerization of IT & The New C-Suite
  • Data to Decisions
  • Digital Marketing Transformation
  • Future of Work
  • Matrix Commerce
  • Next Generation Customer Experience
  • Technology Optimization & Innovation

Data to Decisions Future of Work Marketing Transformation Matrix Commerce New C-Suite Next-Generation Customer Experience Tech Optimization Innovation & Product-led Growth Supernova Awards AR Executive Events Chief Customer Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer

Event Report: Answers To The Top 12 Questions About SAP Ahead of #SapphireNow #ASUG2014

Event Report: Answers To The Top 12 Questions About SAP Ahead of #SapphireNow #ASUG2014

In The Era Of Simplification, The Complex Still Remains Complex

More than 20,000 customers, partners, and prospects are expected to convene in Orlando, Florida for America’s SAP User Group (ASUG) and SAP’s annual conference known as Sapphire. Co-CEO Bill McDermott hopes to close a chapter in SAP’s history and open a new chapter as the sole CEO.   As the market shifts to a world of digital business and digital transformation, Constellation expects many changes to be announced, some more cosmetic than others.

The theme for this year’s Sapphire begins with Simplification.  Despite this push for Simplification, conversations with over 100 SAP customers, partners, and employees indicate a need for clarity in direction, not just simplification.  Constellation attempts to answer the top 12 questions in four key areas the SAP diaspora wants answer for:

OVERALL CORPORATE  STRATEGY

1. Given very few applications and offerings for SAP to sell and that we want to buy, will SAP build new apps or make acquisitions?

POV: In order to meet its financial targets and avoid attrition of the customer base, SAP would have to roll out new applications at a faster pace or acquire at a faster rate to achieve their targets.  Many believe that SAP has not successfully rolled out enough applications or platforms that customers want to purchase.  Constellation believes SAP will have no choice but to make more acquisitions in areas where customers have been pursuing a surround SAP strategy.  Some areas include customer engagement, big data, integration, internet of things, and mobile.

Customers will watch carefully where their maintenance dollars are used to make purchases.

2. What will change other than simplification at SAP in its marketing mesage?

POV: As we enter an era of digital business, SAP is shedding the IT centric, tech marketing terms such as social, mobile, cloud, and HANA.  A concerted effort is underway to move to business oriented marketing and attract line of business leaders.  New terminology can be translated in the following manner: HR or HCM becomes Future of Work.  CRM is now engaged customer.  Ariba, commerce and procurement evolves into the networked economy.  SMB turns into Think Like a Startup. Classic LOB turns into growing your next generation business.

Customers will be introduced to the new translation at SapphireNow.

3. Does SAP still care about innovation?

POV: No company will state they do not care about innovation.  However, Constellation believes that SAP will have to acquire innovation in products and talent via an M&A strategy.  The move back to ABAP is a bad signal to most customers.  Many of the gains made in opening up SAP to the broader tech world and start up community may be at risk.

Time will tell but customers expect innovation and a trusted face or many trusted faces to represent SAP.

 

FUTURE LEADERSHIP

4. What does it mean for Bernd Leukert to be in charge of global development now that Vishal Sikka has departed?

Point of View (POV): Bernd will focus in on the global development organization.  Germany is now in charge again of core development.  Constellation believes that organic innovation will be curtailed while the focus will remain on keeping the maintenance cash cow alive.  Many partners have signaled that Waldorf is undoing the work of Vishal Sikka starting with a reemergence of ABAP.  Constellation believes that Leukert will focus much of his time on post merger integration with acquired platforms.

Customers expect to see stronger and clearer leadership

5. Why was Rob Enslin, Head of Global customer Operations, appointed to the Executive Board?

POV: Many insiders have indicated that Enslin is Bill’s right hand man and a potential successor should McDermott depart.  Constellation expects McDermott to clear the deck where possible and add his chosen team to the board and management team.

Customers will want to know which cloud heads report to Rob and expect transparency on the org chart from an accountability point of view.

6. Who’s leading cloud leadership with Shawn Price’s departure?

POV: Currently Rob Enslin’s team owns the cloud sales and marketing efforts.  Constellation expects SAP to ramp up mergers and acquisitions.  In that process, SAP plans to acquire new talent to take these teams to the next level.

Customers expect to see clear lines of accountability.

PRODUCT AND TECHNOLOGY DIRECTION

7. How do the recent layoffs impact SAP’s ability to innovate and impact our ability to receive new innovation?

POV: Constellation understands that 2.5% to 3.0% of the workforce was targeted for rebalancing.  The rebalancing is in advance of skill and staffing changes.  Moreover, SAP expects future mergers and acquisitions to also add to the employee rolls.   Constellation believes SAP will gain acqui-hires (i.e. talent gained from mergers and acquisitions) who would continue to drive innovation.  Overall head count will most likely grow while SAP reallocates talent.

Clients need to know who the replacements are and that key services will not be cut.

8. What happens to the future of ECC 6.0 and the originally promised road map they made to us?

POV: Customers realize that the suite will move on to HANA.  What has not been clear is what they will pay for in that upgrade process and when there will be functional parity.  Customers want SAP to be clear on these details.  Further, customers want the industry vertical and micro-vertical functionality they thought their maintenance dollars should have paid for.  The inability to deliver critical functional requests from as far back as 10 years has been a sticking point for users.

Clients want a commitment on road map not a set of empty promises.

9. Has SAP management heard the fury over SAP Fiori?

POV: While the new products build on the user experience are quite fabulous, Constellation believes that SAP has been tone deaf on Fiori.  Many customers who have paid millions in maintenance over the past 15 to 20 years expect new user experience to be included in upgrades.  Instead, their maintenance and upgrade dollars were funneled into acquisitions that customers have to pay extra to purchase.   With few products in pipe to sell, SAP sales reps are trying to capture revenue where the vendor can and customers are not happy.

Customers are furious about the Fiori pricing and will remain so until this issue is addressed.

10. What platforms and skill sets should I focus on for SAP?

POV: SAP has done a poor job cleaning up and integrating its platforms on-premises and in the cloud. As with the multiple code bases and data models in on-premises, much confusion exists as SAP has multiple stacks of cloud from areas such as Ariba, ByDesign, HCP, HEC, and SuccessFactors.   In addition, the Sybase acquisition created a mess of mobile platforms.   Integration tools for a connected world are desired.  A common master data model is needed. A common set of APIs and composable processes are required.  A common set of user experiences is expected.

Constellation and clients hope Leukert addresses this issue of platform cleanup, despite the focus on applications.

RELATIONSHIPS WITH CUSTOMERS

11. Will SAP provide clearer direction on shelf ware and license credits?

POV: Many established and mature installs of SAP continue to face shelf ware issues.  Sitting on software purchased, not used, and paying for maintenance is a sticky and sore point for customers.  At this moment, SAP does not officially have a position other than they do not park licenses.  However, Constellation recommends an apps strategy review and contract negotiations to address these issues.  Success in reaching a win-win has been achieved by many clients.

Clients are tired of paying for shelfware and considering third party maintenance given the inability to extract concessions and access innovation.

12. Will my SAP sales reps stop their poor treatment of me?

POV: Constellation has had hundreds of interactions with customers who have dealt with sales bullying, contract bundling clauses, and indirect access audits.  Despite a pledge by Bill McDermott when he took the reins as Co-CEO to address this customer centricity issue, the memo must have been lost by many sales reps and sales management.  A common tactic by the sales team is to talk about the need for a good relationship and then bully the customer into accepting poor payment and contract terms in the contract in return for empty promises of guaranteed service levels or functionality commitments.   Customers who buy new products should read their contract terms carefully as SAP has new unbundling clauses which will make it impossible to remove products without triggering price increases or contract changes.  Constellation’s advice is “Never Ever Bundle”.  Finally, SAP and other vendors have stepped up indirect access audits.  This threat starts with since your system is connected and being accessed by another system we need to charge you more.  Short answer, fight back because this is not in the original terms of the license an it’s just another way for SAP to extract more value on licenses without delivering value.

Clients want to be treated with respect and to have a real partnership

Click here for a good resource guide on software contract negotiations

 

The Bottom Line: The Burning Platform is More Real For SAP Than For Its Customers

Bill McDermott has a unique opportunity to reinvent SAP.  The road will not be easy.  The technical debt incurred over 15 years of engineering mismanagement and the need to accelerate mergers and acquisition activity must be balanced by simplification.  The work required for simplification is complex and requires a lot of rolling up the sleeves.  As with many mature software vendors, SAP will need to show how it will

  • Bring customers into the digital era
  • Deliver products and services that customers seek to buy
  • Improve how it treats its customers
  • Identify a platform that will support an accelerated mergers and acquisitions strategy and the need for future integration paths
  • Show partners that SAP can co-innovate and co-create
  • Improve total addressable market size

None of the above are easy tasks on their own and the combination is quite a challenge.  Customers will want proof as they have many more alternatives today than in the past.  Customers expect show not tell on the simplification messsage.  But with the huge presence and install base at risk, there is a burning platform for change.

Have a disruptive technology implementation story? Get recognized for your leadership. Apply for the 2014 SuperNova Awards for leaders in disruptive technology. 

 

Your POV:

Are you investing more or less with SAP?  Do you feel SAP can innovate or will it buy it’s way to growth? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) com.

Please let us know if you need help with vendor selection or contract negotiation efforts.  Here’s how we can assist:

  • Vendor selection
  • Implementation partner selection
  • Connecting with other pioneers
  • Sharing best practices
  • Designing a next gen apps strategy
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing

 

Related Research:

Reprints

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2014 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

 

 

Data to Decisions Future of Work Matrix Commerce New C-Suite Next-Generation Customer Experience Tech Optimization Innovation & Product-led Growth Digital Safety, Privacy & Cybersecurity Event Report SoftwareInsider SAP AI ML Machine Learning Generative AI Analytics Automation B2B B2C CX EX Employee Experience business Marketing SaaS PaaS Growth Cloud Digital Transformation eCommerce Enterprise Software CRM ERP Leadership Social Customer Service Content Management Collaboration LLMs Agentic AI HR HCM IaaS Supply Chain Disruptive Technology Enterprise IT Enterprise Acceleration Next Gen Apps IoT Blockchain finance M&A Enterprise Service Executive Events Robotics Metaverse developer Quantum Computing Healthcare VR CCaaS UCaaS Chief Customer Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer Chief Digital Officer Chief Analytics Officer Chief Operating Officer Chief Revenue Officer Chief Human Resources Officer Chief Experience Officer

What I would like SAP to address this Sapphire

What I would like SAP to address this Sapphire

SAP’s Sapphire conference is coming next week, June 1st to 5th– so it’s time to get some thoughts down on what SAP should address this Sapphire. If you care – my takeaways of the 2013 Orlando Sapphire are here.
 
 
But first of all kudos to whoever is in control of messaging – as no major leaks have come out of SAP till now. 2013 was a very different story, where pretty much all that could be announced before – has been announced before.
No doubt it will be a mega event for SAP – let’s just hope there will be less hyperbole and more a focus on what can be done in the next 12 months with a new executive leadership setup. Obviously the spot light has to be on product leadership, which after Vishal Sikka’s surprising departure now rests in Bernd Leukert’s hands. Sapphire may be too early to understand who is who in SAP product development, but it will be key to at least address directional changes. Leaving a product like ByDesign ‘rudderless’ in the ‘refactoring doldrums’ [apologies for the nautical vocabulary, I have done a lot of sailing the last two weeks] – needs to be addressed
 .

The Future

The 1 Billion user ambition has been toned down from my perspective. We will see if McDermott resurrects it or replaces it. No matter what, SAP needs to create a vision for the next generation business applications. Putting the Business Suite on HANA is a great technical achievement, but does not enable enterprise to operate successfully as digital businesses in 2014 and beyond. And let’s not forget that most business automaton in Business Suite on HANA is coming courtesy of the good old R/3 – so it’s certainly proven and trusted – but is the byte incarnation of last century's business best practice. Before the ascension of the internet, BigData, Mobile etc. 
Whatever McDermott will present – we would like to see him err on the side of realism for what customers want and SAP can deliver. If he asks for patience to sort it out and come back later in the year is a better outcome than over promising and under delivering. This was a trap a former SAP CEO who came from the sales side – Leo Apoteker – stepped into – with his promise of ‘no more upgrades’.
To be fair to SAP – its ERP competitors have not successfully addressed that either – as all vendors are more focusing on technology advances than business practice thought leadership. This was the area where SAP excelled in the last century and has now the opportunity to get some of that mojo back.
 
The Integration Story
I keep raising this area prominently as SAP and its customers have massive integration projects to implement, run and operate. And with SAP's clear direction to hybrid cloud the need for very good integration options and platforms does increase even more. What we learnt in the last twelve months is that NetWeaver is not the platform, but HANA is. Sure – with re-purposed NetWeaver code fragments – but it is new. SAP will have to address the vision on how customers can run hybrid cloud and 3rd party applications. As long as SAP does not address the integration areas successfully, the never-ending Tibco (replace by Software AG / Informatica etc.) acquisition rumors will not ebb away.
SAP needs to realize that the ‘grass looks greener’ at the competition: Oracle has a now well proven Fusion Middleware, and even Infor has a better story with Ion. And this has been a looming problem since a few years – so the executive changes should not affect SAP’s ability to address this topic. The product plans have to have been in the making… somewhere. Hopefully.
 
Cloud
It is 12 months now that SAP threw customers, partners and observers in the HCP vs HEC confusion. There have been too many attempts to explain it, but confusion remains abundant. Time to clarify and simplify the messaging. Competitors just call it e.g. the IBMCloud. Then of course you need to open the hood and find all what is beneath it – but that’s an ugly picture for all vendors that can automate all of ERP and CRM.
The irony is that the IaaS vendors are all chasing load to make the economies of scale for their cloud infrastructure investments pay. And SAP has a huge, relatively conform enterprise load to offer. That SAP does not loudly and proudly partner with all major IaaS vendors remains a mystery to me. It might be the ugly picture under the hood that holds SAP back – but the alternative is a huge capital investment with the risk that customers will be demanding SAP to run e.g. on Amazon AWS anyway – and not trust a proprietary SAP cloud infrastructure. The inflection point for customers is Infor’s plan to run its products in production on AWS by  this summer.
As a minimal goal it would be good to see SAP joining the OpenStack band of vendors – this is and remains a trusted way of doing cloud for most CIOs and will rope in most of the SAP hardware partner ecosystem (HP, IBM etc.). On the PaaS side it will be interesting to understand SAP’s relationship with Pivotal better.
 
HANA
This area certainly has made the most progress, no debate. And with SAP recently announcing that the Suite on Hana customer numbers have moved beyond the magic 1000 marker – it is also getting traction in an area where it matters most – running SAP applications. And as HANA was clearly Sikka’s baby – it will be interesting to see who will now look after the product that is in kindergarten age by now. Probably Hasso Plattner will take that role in the short term, but it will be crucial to see who will be SAP’s future technology vision leader.
It will be key for SAP to articulate vision and roadmap on the technology side going forward – as Oracle 12c (with the in memory option) is coming along this summer, and given the large install base of SAP customers on Oracle’s RDBMS, SAP needs to account for Oracle aggressively vying for the Wall Street Journal advertisement on page one, stating that more SAP customers run on Oracle 12c than on HANA. All we know that if it happens, the advertisement will be seen on a…. Thursday.
 
Mobile
Two years ago SAP was trying the 100 mph start for its mobile business, unleashing over 100 mobile applications. It then has become quieter. Mobile applications have been built in questionable areas for a B2B enterprise software vendor - like fashion and sports. And as well as they may have been a good consumer grade proving ground for SAP – the real B2B application automation strategy for mobile needs to evolve. Similar like the integration story, there should be no excuses from the recent executive changes – SAP has to have had something cooking in the mobile area. An absence in the messaging would be questioning what SAP has been doing in this area in the last 2-3 years. Mobile has been an area that it has been deeming as important and strategic all the way back starting with the Sybase acquisition.
 
Social & Collaboration
My challenge with SAP and Social is, that I have never seen SAP executives talk as comfortable about Social  and Collaboration as I see them addressing e.g. Mobile or Analytics. This is a pity as Social has tremendous potential in the enterprise world of truly transforming the way people work. So my hope is that the valiant team around Sameer Patel will go beyond the ‘5th wheel’ and become a more integral part of the keynotes and overall SAP strategy. That may require more than the capabilities acquired and built around Jam / Cubetree. In the meantime that team is doing the right thing with priming the ecosystem to build social capabilities, but that is more likely out of necessity than ideal product strategy. There I would much more see SAP establishing a roadmap for each of its LOB applications on how they will uptake social and collaboration techniques to enable modern processes.
 
BigData
Given all the focus on HANA, SAP has neglected its relationship and vision of BigData. At the TechEd conference it looked like SAP was going for the co-existence strategy between HANA and BigData. If that is enough is questionable in my view, as SAP’s reliance on RAM for HANA storage puts it on a defensive position cost wise. And while it is true that RAM prices are falling, even falling fast, the amount of relevant data that businesses need to crunch for crucial insights is growing faster. That unequivocally leads to BigData and if SAP wants to have a piece of this vital business, it needs to address the area of Hadoop / NoSQL etc. better sooner than later. SAP’s whole Business Intelligence and Datawarehouse franchise is at risk here.
 

Line of Business – what is the vision?

Compared to the technology side, acquisitions on the core ERP (or as SAP calls it LOB) application side has been quiet. And while SAP has acquired hybris and Fieldglass in the last 12 months, it has not painted the picture for its next generation enterprise application vision. And that ultimately has to come from its Line of Business product development teams.
We may see a new Finance module that is under development – but what are the next steps in Supply Chain, Purchasing, CRM etc.? It will be interesting to see if these will make it to keynotes – or remain relegated to the product sessions. It is vital for SAP to realize that attendees are looking for arguments from SAP why they should not buy e.g. Salesforce.com or Workday - just to mention two examples. 
The only area with noticeable noise and traction has been the HCM area – with the former SuccessFactors products winning very good positions in the quadrants and waves of our analyst colleagues. But in HCM SAP will have to address what will happen beyond Employee Central – more focus on Payroll, Workforce Management or moving the Talent Management modules of SuccessFactors over to HANA?
The overall question in the LOB area remains – when will acquired products like SuccessFactors and Ariba (or more recent ones like hybris and Fieldglass) be running on HANA and / or integrated with traditional in house built SAP products. But maybe the need to use HANA for everything will reduce itself and a more tactical approach will take its place in regards of data migration. The latter would not be of disadvantage to SAP in our view, as a pragmatic approach usually wins over (a maybe) overzealous technical strategy. Nonetheless it is good see the recent move of some Ariba functionality to HANA (our view on it is here).

Pricing and maintenance

SAP has largely overcome the issues around rising its maintenance prices – at least we do not hear that quite often making noise in the install base as in the past. But the key question remains – how much innovation do maintenance paying customers receive for their quite substantial payments. That has led to some debate in the ecosystem around SAP’s mobile applications (e.g. for HCM) and other SAP innovations like Fiori. SAP will do well at clarifying what customers can expect for paying maintenance and what not. It will have to address in that context – as SAP wants to become a cloud company – what the difference between a subscription paying and a maintenance paying customer is. At the very moment it looks like the subscription paying customer maybe better off in regards of product innovation – a situation that SAP should not let be un-addressed for too long. Even if the communication will not be popular – a clear direction by McDermott on what is the return of a maintenance payment in regards of innovation will be well received by customers and the ecosystem overall.
 
Vision & Thought Leadership
So the question really is which way will it be for SAP going ahead. It took the company a few years to become an applications AND a technology company. This Sapphire will be a good test if SAP is still following the same direction – or if there are more applications in its future (my prediction here).
If the technology side will remain prominent, we should see a follow up on the direction shown at the last TechEd in Bangalore, where SAP made a big pitch for the developer (read here). Granted the typical Sapphire audience is not the developer – but there is a community of technical attendees that should hear more SAP’s plans around the development language River and SAP’s overall direction towards PaaS. We will pay attention if that happens.
It’s probably more likely that we will see a lot of mobile, Fiori, Analytics in McDermott’s keynote – and more HANA and hopefully cloud infrastructure with Plattner. But it’s all speculation now. Maybe not worth the bytes it is stored in right now by next Wednesday…
 
MyPOV

A key Sapphire for SAP is coming up. While the executive changes are in the books and it will be interesting to see how McDermott and Leukert will perform – the key is going to be if and how SAP will address its vision for next generation applications. It is getting time for SAP to find its business automation DNA again. The technical innovation work with HANA has been done, SAP is now at a cross roads on how much the technology message vs the application message will be first of all in its overall messaging and then in its product roadmap and lastly product delivery mix. We will be there to observe.

Have a disruptive technology implementation story? Get recognized for your leadership. Apply for the 2014 SuperNova Awards for leaders in disruptive technology. 

 

And more on overall SAP strategy

 

  • News Analysis - SAP becomes more about applications - again - read here
  • Market Move - SAP acquires Fieldglass - off to the contingent workforce - early move or reaction? Read here.
  • SAP's startup program keep rolling – read here.
  • Why SAP acquired KXEN? Getting serious about Analytics – read here.
  • SAP steamlines organization further – the Danes are leaving – read here.
  • Reading between the lines… SAP Q2 Earnings – cloudy with potential structural changes – read here.
  • SAP wants to be a technology company, really – read here
  • Why SAP acquired hybris software – read here.
  • SAP gets serious about the cloud – organizationally – read here.
  • Taking stock – what SAP answered and it didn’t answer this Sapphire [2013] – read here.
  • Act III & Final Day – A tale of two conference – Sapphire & SuiteWorld13 – read here.
  • The middle day – 2 keynotes and press releases – Sapphire & SuiteWorld – read here.
  • A tale of 2 keynotes and press releases – Sapphire & SuiteWorld – read here.
  • What I would like SAP to address this Sapphire – read here.
  • Why 3rd party maintenance is key to SAP’s and Oracle’s success – read here.
  • Why SAP acquired Camillion – read here.
  • Why SAP acquired SmartOps – read here.
  • Next in your mall – SAP and Oracle? Read here.

 

And more about SAP technology:

  • News Analysis - SAP moves Ariba Spend Visibility to HANA - Interesting first step in a long journey - read here
  • Launch Report - When BW 7.4 meets HANA it is like 2 + 2 = 5 - but is 5 enough - read here
  • Event Report - BI 2014 and HANA 2014 takeaways - it is all about HANA and Lumira - but is that enough? Read here.
  • News Analysis – SAP slices and dices into more Cloud, and of course more HANA – read here.
  • SAP gets serious about open source and courts developers – about time – read here.
  • My top 3 takeaways from the SAP TechEd keynote – read here.
  • SAP discovers elasticity for HANA – kind of – read here.
  • Can HANA Cloud be elastic? Tough – read here.
  • SAP’s Cloud plans get more cloudy – read here.
  • HANA Enterprise Cloud helps SAP discover the cloud (benefits) – read here.

 

Future of Work New C-Suite Next-Generation Customer Experience Tech Optimization Data to Decisions Digital Safety, Privacy & Cybersecurity Innovation & Product-led Growth infor SAP SuccessFactors Oracle ML Machine Learning LLMs Agentic AI Generative AI AI Analytics Automation business Marketing SaaS PaaS IaaS Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP finance Healthcare Customer Service Content Management Collaboration Chief Customer Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer

Take Visa Without Paying For It – eCommerce Comes to Offline Businesses

Take Visa Without Paying For It – eCommerce Comes to Offline Businesses

1
eWay PayThis surcharge on Xero's online invoicing
Last year cloud accounting program Xero added the ability to take payments the moment a business issued its invoice through online invoicing with Xero Pay Now. Now payment providers are building on the service with advanced features that give offline businesses the advantages of e-commerce but without the cost. 

eWay is the first provider to release a surcharge option called PayThis that lets businesses add custom surcharges for MasterCard, Visa, Diners Club and American Express cards. The Xero user sets the amount for each type of card and the surcharge is applied when a customer pays an invoice through Xero’s online invoice portal.

Xero confirmed that eWay is the first provider globally to add this service and added that other providers would soon roll out their own versions.

“If you take PayPal and credit card on an e-commerce site you’re more likely to process a payment because the customer has more options. We’ve just brought that mentality to the Xero system,” says Trent McLaren, eWay’s “Xero ambassador”.

Surcharges present a neat solution to a growing problem. Businesses complain about high fees on card payments but customers often prefer using plastic.

Despite a proliferation of alternative payments systems, credit and debit cards remain the preferred method for making payments and are expected to make up three quarters of all point-of-sale payments by 2017, market research firm Javelin Strategy & Research has reported.

Businesses that help customers to pay invoices online are likely to decrease the amount of time it takes to get paid. “Instead of that eight-week cycle you’re (getting paid) in days, not weeks,” McLaren says. Even if a customer baulks at the surcharge for a credit card and opts to pay by direct deposit, “we’ve still done our job in terms of helping that customer improve their cashflow”, McLaren adds.

Xero claimed it had statistical evidence that online invoicing and payments reduce the time to collect on invoicing by nearly three weeks, based on analysis of four million invoices lodged through Xero.

Surcharges give businesses the flexibility that customers demand without paying the credit card suppliers’ costs, and they have received a lot of support in Xero’s feature requests forum.

“Partners and users want to pass that credit card fee onto the customer paying the invoice,” McLaren says. “It allows you to recover the cost of having an online payment system.”

The surcharge process is fairly simple. Payment providers can tell the type of card from the first six digits of the card’s number. Xero displays the surcharge on the online invoice’s payment screen in red and the customer is prompted a second time to acknowledge the surcharge before paying it.

eWay charges a range of rates that drop with volume and start at 2.9 percent of the purchase price plus 13 cents. The percentage can drop to 1.9 percent or lower by paying a monthly subscription of $49 a month and up.

This compares somewhat to PayPal’s 2.4 percent plus 30 cents standard merchant rate, which reduces as monthly revenue rises.

Online invoicing, online payment and credit card surcharges fall under Xero’s Banking 2.0 concept. It builds on the work done by MYOB with its M-Powered Services which pioneered the ability to add a tearaway chit on the bottom of paper invoices to receive credit card payments. (The M-Powered Invoices service hasn’t yet yet made it across to MYOB Essentials or AccountRight Live yet.)

eWay, led by technologist Matt Bullock, is pushing ahead with the Banking 2.0 concept. It has consolidated the admin and paperwork for businesses wanting to set up a merchant account for Xero Pay Now by handling the approvals process on behalf of the Xero user’s bank.

Innovation in this space should continue as payment providers jostle for market share through unique features. eWay’s next project is to add automatic late fees to invoices paid through Xero’s online invoicing portal.

Businesses taking advantage of this burst of innovation should see their payment timeframes drop as a result.

Have a disruptive technology implementation story? Get recognized for your leadership. Apply for the 2014 SuperNova Awards for leaders in disruptive technology. 

 

 
Matrix Commerce Innovation & Product-led Growth Chief Customer Officer Chief Executive Officer

Big Privacy Webinar

Big Privacy Webinar

data map imageLearn how to get fair value for your data. 

"Big Privacy: The New Big Data Privacy Pact" 

Calling for fair, restrained, transparent use of data

June 18, 2014 1:00p.m. PT / 4:00p.m. ET

While tremendous benefits of Big Data remain unrealized, the use of big data tools for the collection, extraction, and analysis of personal information challenges the contemporary concept of privacy. It's time for businesses and users to agree on a new standard of privacy. Constellation calls for "Big Privacy" a pact between digital businesses and users in which Big Data businesses exercise restraint in their use of powerful analytic tools, practice transparency regarding their business models, and offer consumers fair value for their data.

Join this webinar to learn:

  • How digital businesses benefit from your data
  • Why current laws may not protect your privacy
  • Big Privacy - a new pact calling on businesses to grant you fair value for your data

Webinar details:

  • June 18, 2014 1:00pm PT/ 4:00pm ET
  • Speaker: Steve Wilson

Data to Decisions Marketing Transformation Matrix Commerce New C-Suite Next-Generation Customer Experience Digital Safety, Privacy & Cybersecurity Webinar AR Security Zero Trust AI ML Machine Learning LLMs Agentic AI Generative AI Robotics Analytics Automation Cloud SaaS PaaS IaaS Quantum Computing Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service developer Metaverse VR Healthcare Supply Chain Leadership Chief Customer Officer Chief Information Officer Chief Marketing Officer Chief Information Security Officer Chief Privacy Officer Chief Technology Officer Chief Data Officer

Constellation’s SuperNova Awards – Got a Great Case Study? Get Recognized for Your Innovation!

Constellation’s SuperNova Awards – Got a Great Case Study? Get Recognized for Your Innovation!

If you have implemented disruptive technology in your organization there is no time like the present to submit an application for the Constellation SuperNova Awards.  In our 4th annual The SuperNova Awards we seek to honor leaders who have overcome adversity to successfully implement disruptive technologies in their organizations. We’re looking for applications that demonstrate overcoming adversity, replicability (project’s ability to be replicated in organizations), and applications of disruptive technology that resulted in business model transformation.

The 2014 SuperNova Awards will recognize seven technology leaders in the following categories:

  • Consumerization of IT & The New C-Suite
  • Data to Decisions
  • Digital Marketing Transformation
  • Future of Work
  • Matrix Commerce
  • Next Generation Customer Experience
  • Technology Optimization & Innovation

Rewards Include Research and Invitation to Connected Enterprise

Finalists in each category will be awarded one complimentary ticket to Constellation’s Connected Enterprise.  Finalists will receive VIP admission to the event and may be selected to share their implementation story on a panel at Connected Enterprise.

Winners in each category will win a one-year “Research Unlimited” subscription, which includes access to all Constellation research and premium content. Constellation’s “Research Unlimited” subscription is valued at $120,000.

Awards Ceremony

The SuperNova Award Winners will be announced live, on stage, at the SuperNova Awards Gala Dinner on October 29, 2014 on the first night of Constellation’s Connected Enterprise.

Timeline

  • May 27, 2014 application process begins. Submit applications here: http://constellationr.com/events/supernova/2014
  • August 1, 2014 last day for submissions. Judges select finalists.
  • August 22, 2014 finalists announced and invited to Connected Enterprise.
  • September 8, 2014 voting opens to the public
  • October 1, 2014 polls close
  • October 29, 2014 SuperNova Award winners announced at the SuperNova Awards Gala Dinner, held the first night of Constellation’s Connected Enterprise innovation summit.

The SuperNova Awards honor the true industry heroes and innovators that are solving business problems by putting technology to work in new ways that are changing the outcomes of business,” said R “Ray” Wang, Founder, Constellation Research, Inc.  “The SuperNova  Awards program is fueled with the momentum of hundreds entries, and we’ll be honoring the most impressive this October at our Innovation Summit.

If you want to spread the word – here’s a tweet all ready for you:

#DisruptiveTech early adopters apply for @ConstellationRG SuperNova Award   http://constellationr.com/events/supernova/2014 #SNA2014 #ensw

Skype: drnatalie007 | LinkedIn | Google+

Catch my latest:
• Thoughts at www.DrNatalieNews.com 
• Upcoming book series: “7 Steps To Digital Customer Experience Mastery” (working title) 

SAVE THE DATE!
Constellation’s 4th Annual Connected Enterprise 
The Executive Innovation Conference | October 29th-31st

 

Half Moon Bay, CA | Ritz Carlton

 

Enhanced by Zemanta

Share

Marketing Transformation Next-Generation Customer Experience Innovation & Product-led Growth Data to Decisions Future of Work New C-Suite Tech Optimization AR Executive Events AI ML Machine Learning LLMs Agentic AI Generative AI Robotics Analytics Automation Cloud SaaS PaaS IaaS Quantum Computing Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service developer Metaverse VR Healthcare Supply Chain Leadership Chief Customer Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer Chief Technology Officer Chief Digital Officer Chief Data Officer Chief Analytics Officer Chief Information Security Officer Chief Operating Officer

Why is Hybrid Cloud Important?

Why is Hybrid Cloud Important?

Why is hybrid cloud important and what are some use cases for it? How does hybrid cloud help companies expand globally? What's the deal with PureApplications, SoftLayer, and BlueMix? Get the answers to these questions and more in this series of videos discussing trends in hybrid cloud. 

Don't forget to check the Constellation Media Library for more great video content. 

Constellation analyst: Holger Mueller

Playlist: 

  • Trends in hybrid cloud
  • Why is hybrid cloud important? What are some use cases for it?
  • How does hybrid cloud help organizations expand globally?
  • How does PureApplication System extend to an off-premise environment?
  • Why are clients making the move to cloud?
  • What is the relationship between PureApplication Systems, Softlayer, and BlueMix?
  • How are clients using cloud to innovate?
Tech Optimization Data to Decisions Digital Safety, Privacy & Cybersecurity Innovation & Product-led Growth Future of Work IBM SaaS PaaS IaaS Cloud Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service Chief Information Officer Chief Marketing Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer Chief Executive Officer

Industry Trends in Hybrid Cloud

Industry Trends in Hybrid Cloud

Learn all about trends in hybrid cloud in this series of videos. Included in this series: hybrid cloud use cases, how does hybrid cloud enable global expansion, PureApplication, SoftLayer, BlueMix, more!

Tech Optimization Chief Information Officer On <iframe width="560" height="315" src="//www.youtube.com/embed/videoseries?list=PLqZTdGs5ywRXrWittqvxc7aurgsWi7vWY" frameborder="0" allowfullscreen></iframe>
Media Name: hybrid.png