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The Four Hats of The Social CMO

Marketing Transformation
Previous technology and business shifts have subtly changed the role of the CMO. However, the new consumer engagement models of the social revolution will spawn the need for a new…
Quarks

How to Create a Winning Unified Communication Strategy

Next-Generation Customer Experience
Unified Communications is an enabling technology that integrates communication and collaboration applications and simplifies user access from an integrated desktop or mobile…
Elizabeth Herrell
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Lessons Learned From 100 Early Social Business Adopters

Marketing Transformation
As with any new disruptive technology, social business remains a fractured and confusing market. From internally facing collaboration efforts to externally facing social networks,…
R Ray Wang
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Getting the Most from Your Calibration Process

Future of Work
As HR organizations look to transform their performance management practice from an after-the-fact forced documentation to a driver of business outcomes, calibration can not only…
Amy Wilson
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Directions IT Must Not Avoid Taking Its Tablets

New C-Suite
The arrival of the iPad initiated a phase-change akin to the mini-computer and the mainframe, the PC and the mini-computer, and client/server and host-based computing. “Good…
Charles Brett
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2011 Unified Communications Adoption Trends

Next-Generation Customer Experience
Unified Communications (UC) continues to mature as more applications emerge and organizations continue to build out their UC solution suites. According to a 2011 survey from our…
Frank Scavo, Elizabeth Herrell
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Why Every CIO Should Consider Third Party Maintenance

New C-Suite
CIOs face a dual challenge of optimizing existing environments and working with business leaders to deliver innovation. As the cost of operating an ERP system consumes vital…
R Ray Wang
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Mobile is the Business, not Just a Strategy

New C-Suite
Mobility is about more than wireless connectivity. Mobility fundamentally changes what we connect and how we connect it. It also provides the opportunity to change how we engage…
Maribel Lopez
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People Management Technology

New C-Suite
A New Framework for Delivering Business Results Technology leaders are facing increased pressure to deliver business value more quickly. With mounting pressures on business…
Amy Wilson
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Why Middleware Matters in Next Generation Business Analytics

Data to Decisions
Organizations awash with data seek opportunities to create useful business-oriented information. The proliferation of new data types, advancements in visualization technologies,…
R Ray Wang
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Social and Mobile Growth Challenge Customer Support Operations

Marketing Transformation
The huge rise in customers who now use social networking sites and mobile commerce (m-commerce) for business transactions has created a customer support gap. Many companies…
Elizabeth Herrell
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Unified Communications Cloud-Based Solutions

New C-Suite
This report discusses the factors businesses should consider when moving some or all of their UC applications to the cloud. With cost a major factor in the rate of Unified…
Elizabeth Herrell
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Enterprise Energy/Carbon Management Solutions

Data to Decisions
Whether driven by emerging regulations, cost, stockholder concerns, or customer demand, this overview will help the reader to: Understand your enterprise energy/carbon…
Adrian Bowles
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Helping HR Bridge the Business Divide

New C-Suite
Human Resource (HR) organizations over the past decade have had considerable success in delivering improved efficiency – and sometimes effectiveness – within the HR fuction and HR…
Amy Wilson
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The Market For SAP Optimization Options

Tech Optimization
This market overview provides a starting point to SAP customers seeking optimization solutions.  The document delivers actionable advice and insights into a proven collection of…
R Ray Wang
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Four Personas of The Next Gen CIO

Tech Optimization
Just as previous technology and business shifts have changed the role of the CIO, the new, more consumer-oriented business models of the social revolution will spawn a new breed…
R Ray Wang
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Demystifying The Cost Structure For UC Solutions

Next-Generation Customer Experience
Unified Communications (UC) provides users with the ability to communicate more quickly and to access applications that improve their business processes.  But Pricing has been…
Elizabeth Herrell
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The Case For Two-Tier ERP Deployments

Tech Optimization
Organizations continue to face an onslaught of business requirements that their existing ERP systems can no longer address. Stuck in the past century, these ERP systems are…
R Ray Wang
Open Research

Constellation’s Research Outlook For 2011

Data to Decisions
By Phil Fersht, Dennis Howlett, Elizabeth Herrell, Esteban Kolsky, Maribel Lopez, Vinnie Mirchandani, Sameer Patel, Frank Scavo, Alan Silberberg, Brian Solis, and R “ Ray” Wang …
R Ray Wang, Frank Scavo, Elizabeth Herrell