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Open Research

Executive Brief: Can Brands Keep Their Promise?

Marketing Transformation
Can brands keep their promise? Yes, but only if the organization keeps up with the pace of change presented by digital disruption. This executive brief provides guidance about maintaining brand promises in an era of digital disruption. Open research. No fee to download…
Dr. Natalie Petouhoff
Quarks

Five Approaches to Drive Customer Loyalty in a Digital World

Marketing Transformation
How to Deliver Right-Time Engagement for Long-Term Advocacy and Lifetime Value hbspt.cta.load(341263, 'ef87ae7d-096d-4fa4-9a1c-d6a79ee25ef3'); Marketers are accustomed to delivering messages, content and offers via one channel - for example via email…
Dr. Natalie Petouhoff
Case Study

Integration and Control Pay Off in HCM Implementation

Future of Work
Case Study: Kronos on-premisesHow Moving from a Service Bureau to an On-Premises Solution Improves People Practices  hbspt.cta.load(341263, '802bf16b-f035-47fd-9107-3ede9f328df2'); Andrews Distributing is a respected beverage distributor serving 38…
Holger Mueller
Case Study

Cloud-Based HCM Replaces Homemade Solution

Future of Work
Case Study: FinancialForce hbspt.cta.load(341263, 'e208b6fc-cd2d-458a-a068-58adb0dc4dc8'); Fast-growing cloud-based consulting firm Bluewolf chose FinancialForce HCM to replace its home-built custom HR system. This case study gives insights about the…
Holger Mueller
Case Study

How Microsoft Dynamics CRM Improves Productivity at Trek Bicycle

Matrix Commerce
This case study details how Trek Bicycles improved customer experience by centralizing its diffuse sales and customer data with Microsoft Dynamics CRM.    hbspt.cta.load(341263, 'c90ed11c-6b6e-431d-82dd-9f731017b7e0'); Trek Bicycles was founded…
Dr. Natalie Petouhoff
Premium Research

The Customer View on Oracle Sales Cloud

Future of Work
Early Adopter Experience Demonstrates Growing Traction in Oracle’s Customer Base  hbspt.cta.load(341263, '928aec77-79b6-495a-aa30-35c80750f4c9'); Oracle Sales Cloud presents the market with a paradox, being both a new product and a mature…
R Ray Wang
Case Study

Why Moving from Service Bureau to Owning Software Has Advantages

Future of Work
Why Moving from Service Bureau to Owning Software Has Advantages  hbspt.cta.load(341263, 'f70a42a0-3a32-427b-96b0-2c0641ec186f'); Presbyterian Homes is a senior living and retirement community provider in the greater Chicago area. In 2013,…
Holger Mueller
Case Study

System Consolidation in the Cloud Enables Rapid Growth

Data to Decisions
Fast-Growing Metal Finishing Company Puts HR System in the Cloud hbspt.cta.load(341263, '09cc381c-fe25-4e76-bbb5-a3687b97c8ba'); Pioneer Metal Finishing is a rapidly growing metal finishing services company. The company replaced its legacy HR suite with…
Holger Mueller
Premium Research

Why You Need Cloud Integration in an Era of Digital Transformation

New C-Suite
A Primer for Business and Technology Leaders  hbspt.cta.load(341263, '938da6fe-4530-4b51-90b7-464473220180'); Cloud integration has become a foundational topic for executives engaged in digital business. The proliferation of cloud applications and…
R Ray Wang
Case Study

New Belgium Brewing Creates Great Customer Experiences Using Microsoft Dynamics

Data to Decisions
Matching Culture Goals with Technology Produces a Profitable Customer- and Employee-Centric Business  hbspt.cta.load(341263, 'ad59985e-eb1a-4de2-a81f-cd331452fcf5'); New Belgium Brewing Company is a company that prides itself on being a customer-…
Dr. Natalie Petouhoff
Case Study

Delta Uses Microsoft to Transform Flight Operations and the Customer Experience

Future of Work
Pilots’ Electronic Tablets Reduce Fuel Costs, Emissions and Increase Customers’ Safety  hbspt.cta.load(341263, '11f42ae4-b5d6-4017-8094-0c495f800b77'); In 2013, Delta Air Lines sought to reduce the amount of paperwork the pilots carry in…
Dr. Natalie Petouhoff
Quarks

The Case for the Chief Digital Officer

Marketing Transformation
Innovative Brands Need a Leader to Navigate Digital Disruption   *Now available for free download   Digital disruption has affected every industry around the globe, bar none. Emerging technology has shifted the balance of power from long-standing…
PeterKim
Quarks

Oracle Moves Its Focus from the CIO to the CMO

Marketing Transformation
Why Oracle Is Meeting the Competition Head-On by Shifting to a New Type of Technology Buyer hbspt.cta.load(341263, '87fb4224-70ab-47c7-b848-fdd0adcae85c'); Wondering how Oracle is going to compete for its share of the marketing and social technology…
Dr. Natalie Petouhoff
Case Study

How ARCA Re-Organized Sales and Put Revenue Growth into High Gear

Next-Generation Customer Experience
Replacing Disparate Systems with SAP Business ByDesign Led to Kaizen Approach to Sales ProcessesARCA is a leading vendor of cash solutions. Faced with unpredictable sales, the enterprise boldly re-organized its sales efforts and is now experiencing, almost two years after…
Holger Mueller
Premium Research

A Framework to Humanize the Internet of Things through Verbs

New C-Suite
Moving from Hype to Commercialization Using an Innovative FrameworkUnfortunately, executives just getting over the hangover of binging on words like Big Data, cloud and mobility are not done. There is a buffet of new phrases to understand, internalize and commercialize in our…
RichieEtwaru
Quarks

Globalization, HR and Business Model Success

Future of Work
Ten Requirements Every Chief People Officer Must Expect From Vendors to Support Global HR The world is getting smaller and more global every day. Information travels at speeds and lower costs than ever seen before, with the expectation that information will only travel…
Holger Mueller
Quarks

A Guide to the New Actions and Objects of the Digital Workplace

Data to Decisions
Understanding the New Nouns and Verbs Associated with Social Networking hbspt.cta.load(341263, '0b662479-9581-4572-9425-78669b4713f2'); As new tools and processes work their way into our daily workflow, some degree of training and education is necessary…
Alan Lepofsky
Premium Research

“Big Privacy” Rises to the Challenges of Big Data

Data to Decisions
Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact hbspt.cta.load(341263, '57d3a184-5dc4-4681-a157-6ea0cff4e58c'); Big Data concerns the extraction of knowledge and insights from the vast underground rivers of…
Steve Wilson
Premium Research

Segmenting Audiences by Digital Proficiency

Marketing Transformation
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation  hbspt.cta.load(341263, '2fce0f36-1641-4a00-a9bd-55a12e544c0c'); The proliferation of digital technology is causing businesses to go through one of the largest…
Alan Lepofsky
Premium Research

Data-Driven Marketing Campaign Optimization

Data to Decisions
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation  hbspt.cta.load(341263, '53ea429c-ffc9-4ab1-80be-3b8884acf125'); Executives are being challenged like never before to keep up…
Dr. Natalie Petouhoff