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CR Pulse

Revenue Platforms: Gong

Data to Decisions
Market Description The revenue platforms sector continues to be a crowded one, even as consolidation begins to enter into the equation. Although these solutions started out as tools for improving on the foundational limitations of legacy sales automation systems, they have…
Martin Schneider
Trends

2025 Employee Experience Trends

Future of Work
Introduction Amid macro forces of automation and artificial intelligence (AI), companies continue to invest in keeping their existing human employees happy and engaged. The employee experience (EX) platform market is designed to improve the work environment through surveys,…
R Ray Wang
Premium Research

Tech Buyer's Guide: Tableau Versus Power BI

Data to Decisions
Introduction Tableau is an innovator and market leader in the analytics and business intelligence (BI) market that almost single-handedly introduced the era of self-service analytics and BI. Ever since that time, two decades ago, Tableau has been the target of imitators,…
Doug Henschen
News Analysis

Teradata Offers New Options for Innovating With Generative AI

Data to Decisions
Introduction Once generative artificial intelligence (GenAI) grabbed the world’s attention, in 2023, a technology arms race ensued, with the leading purveyors of large language models (LLMs) outdueling each other to deliver ever larger and more capable…
Doug Henschen
Open Research

Constellation Research's Q3 2024 AI Survey

Data to Decisions
Executive Summary Over the past year, generative artificial intelligence (GenAI) has ushered in a new era of automation and productivity. Almost every business leader can see the impacts and disruption ahead. Organizations will need digital tools adoption, AI skills training,…
R Ray Wang, Hannah Mason
Big Idea

Why Every Organization Needs To Rethink Its Growth Strategy in the Age of AI

Data to Decisions
Executive Summary Nearly all industries are being disrupted by multiple factors these days. Big changes such as the shifts to subscription/retention economic models, the impact of AI, and the need to deal with rising costs have necessitated a new perspective on growth. No…
Martin Schneider
News Analysis

Adobe Creates Ethical, Responsible AI Offerings

Data to Decisions
Executive Summary A few select software vendors are taking a thoughtful approach to ethical and responsible generative artificial intelligence (GenAI) offerings, and Adobe is one of them.  With its set of GenAI offerings, first introduced in March 2023, Adobe is…
Andy Thurai
CR Pulse

B2B Marketing for the Enterprise: HCL Unica

New C-Suite
Market Description  AI-powered B2B marketing automation tools have transformed the industry by delivering highly personalized, targeted, and creative customer journeys. These tools, especially beneficial for larger enterprises, leverage AI to segment data, identify…
Liz Miller
CR Pulse

Revenue Platforms: Salesloft

Next-Generation Customer Experience
Market Description  The revenue platforms sector continues to be a crowded one, even as consolidation begins to enter into the equation. Although these solutions started out as tools for improving on the foundational limitations of legacy sales automation systems, they…
Martin Schneider
Case Study

Scotts Miracle-Gro: How CX and UserTesting Drive Omnichannel Revenue

Data to Decisions
Customer Story Spotlight Scotts Miracle-Gro’s three-year strategic plan aims to drive an average of 3% annual growth, with retail expansion and direct-to-consumer channels playing a big role. Consumer and user experience at the world’s…
Larry Dignan
CR Pulse

B2B Marketing Automation for the Enterprise: Adobe Marketo Engage

New C-Suite
Market Description  AI-powered B2B marketing automation tools have transformed the industry by delivering highly personalized, targeted, and creative customer journeys. These tools, especially beneficial for larger enterprises, leverage AI to segment data, identify…
Liz Miller
Market Overview

Revenue Platforms: AI and Focus on Full Journey Are Changing the Game

New C-Suite
Executive Summary The revenue platforms market continues to evolve rapidly. This is due to several factors—namely that most businesses are continuing to transform their business models to better support a “retention-focusedâ€&…
Martin Schneider
ShortList

Constellation ShortList™ Customer Success Software

Marketing Transformation
About This Constellation ShortListâ„¢ Perspectives on customer success have been evolving over the past several years. As we find ourselves more entrenched than ever in the “retention” and â€&#156…
Martin Schneider
Case Study

How Rivian Data, AI, and a Software-Defined-Vehicle Strategy Is Paying Off

Data to Decisions
Customer Story Spotlight Rivian has new models planned and a $5 billion partnership with Volkswagen Group that may enable the electric vehicle maker to emerge as a top software-defined vehicle provider. The journey for Rivian’s integrated vehicle stack…
Larry Dignan
Case Study

Ian Cole’s CX Mission at Give Kids The World Village: ‘Do Amazing Things’

Data to Decisions
Customer Story Spotlight For Ian Cole, chief innovation officer of Give Kids The World Village (GKWV), returns on technology investments are measured in smiles. GKWV is an 89-acre nonprofit “storybook” resort in Kissimmee, Florida, that…
Larry Dignan
Case Study

How Virginie Nowak blended employee and customer experiences at Access Bank

Data to Decisions
Customer Story Spotlight Virginie Nowak, Group Chief Customer Experience Officer at Access Bank PLC, had an interesting problem to solve: How do you maintain and improve customer experience (CX) at a bank with multiple touchpoints and employee turnover in an emerging…
Larry Dignan
Trends

Secrets to a Successful AI Strategy

Data to Decisions
Executive Summary Generative artificial intelligence (GenAI) ushers in a new wave of optimism for transforming how every organization plans, operates, automates, and differentiates in the market. These unique opportunities, brought on by GenAI, will impact areas such as…
R Ray Wang
Big Idea

Achieving Digital Transformation With Intelligent Document Automation

Future of Work
Executive Summary One of the largest opportunities for digital transformation is the digitization of customer communications and document automation. Most organizations have been stymied by a patchwork of bespoke systems and legacy architecture traversing manual processes…
R Ray Wang
Open Research

2023 H2 CxO Business Confidence Survey

Future of Work
Introduction Constellation’s 2023 H2 “CxO Business Confidence Survey” assesses the confidence of C-suite executives in today’s business and technology climate as well as their financial outlook for 2023…
Hannah Mason, R Ray Wang
Big Idea

The Urgent Case for a Chief AI Officer

Data to Decisions
Executive Summary With artificial intelligence (AI) projects all the rage, organizations must make a strategic determination to create a new CxO role, at least at a functional level if not at a title level. This decision should not be made lightly, however. Although the chief…
Andy Thurai, R Ray Wang
Big Idea

Salesforce Data Cloud Emerges as an Obvious Choice for CRM Customers

Data to Decisions
Executive Summary This report examines important product introductions at Salesforce’s September 2023 Dreamforce event, starting with a rewrite of the company’s core platform to introduce the Einstein 1 Platform, with its unified metadata…
Doug Henschen
Best Practices

An Executive Guide to Faster Incident Resolution

Data to Decisions
Executive Summary In 2020, when the onset of the COVID-19 pandemic forced all businesses to move online, the majority had to mature their digital operations rapidly rather than taking the time to evolve naturally. Out of business necessity, every surviving enterprise has…
Andy Thurai
Open Research

How Data Catalogs Will Benefit From and Accelerate Generative AI

Data to Decisions
Executive Summary The potential of generative artificial intelligence (gen AI) is taking the world by storm. Leading organizations and fast followers are developing gen AI strategies and, in some cases, launching initial capabilities. Success will depend on having accurate,…
Doug Henschen
Open Research

2023 H1 CxO Business Confidence Survey

Future of Work
Introduction Constellation’s 2023 H1 “CxO Business Confidence Survey” assesses the confidence of C-suite executives in today’s business and technology climate as well as their financial outlook for 2023…
Hannah Mason, R Ray Wang