| Constellation Research

Weekly Recap - Week ending October 31st 2014

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

Here is my weekly recap of the week of October 31st:

First Take about IBM Insight Day 1 Keynote - read here
Constellation Research Connected Enterprise event at the Ritz Carlton on Half Moon Bay
The winner of the Constellation SuperNova Award in the category 'Consumerization of IT & The new C-Suite' - Robin Jenkins of RMH Franchise, see the video here
The webinar about 'Globalization, HR and Business Model Change' - see here
My Event report of IBM Insight - read here

Fashion Observation of the Week

My colleague Terence Vaughan wins the sock challenge - no socks at all!

Catch me next week at Workday Rising in San Francisco, Infosys Analyst Summit in Orlando and then off to a (private) trip to London.

New C-Suite Tech Optimization Innovation & Product-led Growth Data to Decisions Digital Safety, Privacy & Cybersecurity Future of Work infosys SuccessFactors workday IBM SAP AR Executive Events Chief Information Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer

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Event Report - IBM Insight 2014 - Is it all coming together for IBM in 2015? Or not?

Holger Mueller

Vice President and Principal Analyst
Constellation Research

We had the chance to attend IBM Insight, which was attended by well over 12000 attendees at the Mandalay Bay convention center in Las Vegas. I already blogged my Day 1 takeaways here.

After many IBM events this year (Connect, Impact, Pulse, Enterprise, analyst summits on BigData & Analytics, the STG products) etc. – it became clear to me with Insight, that maybe everything is coming together for IBM in 2015.

Fresh off the abandonment of 20 cent EPS goal – here are the three strongest arguments for IBM that it's all is coming together, and the three strongest arguments why maybe not:

Top 3 positive signs

Partner Power - IBM has the gravitas in the IT space to make deals and partnerships that no one else has done and may not get done. I see the Apple as well as the SAP and Twitter partnerships in that category. Wondering why these partnership happened now is one question, but the dynamic and sequencing gives reason for optimism that more will be coming. If IBM can monetize these early partnerships, IBM will do well. But first you have to have them in place and here IBM has a leg up in the competition.

Product Synergies - The synergies between the SoftLayer powered IBM Cloud, the march to 40 data center locations (that is formally un-answered in the cloud industry), the addition of Power to these data centers and the ability to run Watson on Power and the dynamics around BlueMix form a powerful and compelling combination for enterprise who want to run their next generation applications in the cloud (and move some older loads there, too). IBM can play both the ‘bread and butter’ cloud game on x86 as well as the high end game with e.g. cognitive and analytical applications running on Power. In either case both data residency and performance requirements ask for ‘as local as possible’ data centers, which IBM is rolling out more and more right now.

Watson the Big Differentiator - Watson remains a strong differentiator for IBM – and with Insight it has become clear to me that IBM is pushing the envelope with enabling business end users, through normal sentence questioning to find the right (true) analytical insights (more on ‘true’ analytics here). So it is the combination of Watson linguistic capabilities and then (true) analytic offerings (e.g. built on Catalyst) that are the real power of the Watson platform. If IBM manages to bring (true) analytics in the hands of business users – this could then quickly become the strongest selling product for IBM.

Top 3 remaining concerns

Service Business and Dependency - IBM has a strong service arm with GBS, which for the longest time was an area of growth for IBM. But with the disinvestment of the x86 servers the question is going to be – what are the low margin product / services in the IBM portfolio and my guess is that more and more services find themselves in the bottom third of profitability assessments. Not because IBM is running them badly, but because it has stopped selling or disinvested other products and services. However a certain amount of professional services is key to help customers with adoption, change management and to keep a pulse on innovative business best practices. But IBM is operating services at a far too large scale for that ‘tiger team’ approach and with that is faced with competition and margin erosion, triggered by ‘me too’ service offerings by the competition.

API Economy (too) unique? - The API economy vision is a toss-up and could be turned into a positive sign over the next years. It makes sense for IBM to push this and it has a maturing platform with BlueMix to deliver on it. But it remains a unique vision and hand in hand with that goes significant risks. In the past enterprises ultimately always selected integrated offerings over products they had to integrate themselves. There is no guarantee this will not change going forward, and IBM makes plausible arguments of that decision criteria to change. But until we see a shift in buying / investment decision it remains a risk and IBM is not hedging the decision by building a (massive) 21st century enterprise suite. Then again – IBM can of course well buy one of these suites in case executives realize they need to get a hedge in the next generation application game.

A huge engineering quality challenge - IBM is facing a massive engineering challenge to make the whole product portfolio work together. In the industry only Oracle is trying to do something similar (see my latest here), and there I am equally concerned that it will be a huge challenge to make it all work. It’s not even 7 years ago when IBM divisions like WebSphere, DB2 and Rational were being ‘integrated at the customer’, and sound end customer advice was to best to treat these product areas as if they were separate vendors. Today’s IBM scope is significantly larger and the delivery cycles are faster, both not friendly forces to deliver end to end quality. But that said, IBM has senior management team on this and profound quality experience – so it may well overcome these challenges.

MyPOV

As product cycles get faster and enterprises need to accelerate, the IBM product portfolio is nicely coming together, assuming a mildly optimistic approach to art of future telling. The integrated portfolio, engineered from the hardware up (e.g. Watson on Power) and combined with attractive services (e.g. SoftLayer) and coupled with the right mix of open source vs. proprietary (e.g. BlueMix) are certainly coming together. But it remains a massive undertaking that needs to be more integrated and better working together than any other IBM product offering before.

The strong services arm, while an advantage in the past, could become a hindrance, as IBM needs to partner with other service providers to gain market share for its products and cannot accept an ‘ok’ outcome if its products would remain to services intensive. To a certain point IBM product leadership needs to engineer products that make services more and more obsolete, or at least fundamentally change them, to service the 21st century business user, who no longer wants, accepts and can afford (more from a time, less from a budget perspective) lengthy service engagements.

An important year for IBM ahead, which as a last observation has noticeably slowed down the acquisition machine in the last quarters. But then you need to slow down, even stop acquisitions, when you need to bring all things together, which IBM is certainly in the midst of doing right now. (Much) more than a penny for Steve Mills’ thoughts and plans.

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Holidays Ahead: All aboard the content marketing express

Gavin Heaton

Founder
Disruptors Co

Gavin is the Founder of Disruptors Co, one of Australia’s leading independent strategy and innovation companies. Gavin advises firms on strategy, marketing, product development and innovation. He is also a member of the Orbits program, the influencer network of award winning analyst and advisory firm, Constellation Research. Gavin advises boards and leadership on innovation strategy, marketing, data-driven product development and corporate venturing. Gavin is on the board of Vibewire, a youth-led social enterprise based in Sydney, Australia and on the Technology Advisory Group for Good2Give – the workplace giving platform. ...

At the beginning of the year, Oracle Eloqua released a State of Content Marketing Survey Report that revealed the trends that were impacting content marketing and approaches that would be taken through 2014. And now, as we are closing in on what is possibly the most explosive time of year for content marketing (yes, I mean the Christmas/Holiday period), I thought it worth running a fine toothed comb across the findings to consider what has changed and what hasn’t. In doing so, we may find a worthwhile insight to drive our holiday content marketing efforts.

Some of the things to consider in your own content marketing include:

Grow your own content: With 93% of respondents creating their own content in-house, 2014 was set to be a strong year for client-side marketers. However, just a little over half are regularly creating content for sales enablement. This leads to a disconnect between marketing and sales which can cause internal challenges and misalignment between business and marketing objectives. Lesson: Work with external agencies to expand content creation capabilities
Tool-up to measure effectiveness: Almost 50% of respondents expected to successfully align content with the buyer’s journey by mid-2014. However, only 22% have an effective measurement strategy, and 23% don’t have the tools they need for measurement. This further exacerbates the disconnect between marketing and sales. Lesson: There are increasingly powerful measurement tools available. Now is the time to invest, evaluate and refine your measurement approach ahead of the holiday period
Feed your marketing automation machine with quality content: Just like data, you get out what you put into content marketing. It’s not just a matter of “pumping out” content – the challenge for marketers is creating a centre of gravity which attracts customers, leads and opportunities to engage. This is done with quality content, and with 24% of marketers indicating they struggle to engage their audiences, it’s clear there is work to be done here. Lesson: The dream of one-to-one conversations at scale is only possible with a deep understanding of your customer’s journey, marketing automation that has been tuned to that path, and quality content that nurtures leads and moves your audiences from anonymity visitors to known customers.

Most marketers will have clear plans for the next two months, but it’s worth pausing and asking the question “Are we doing the right things and doing things right?”. In this digital age, strategy, execution and measurement are no longer time consuming – and marketers must learn to iterate their marketing at the speed of their customers’ lives. Find people who can help you experiment and climb aboard the content marketing express.

Marketing Transformation Next-Generation Customer Experience Innovation & Product-led Growth Tech Optimization Oracle Marketing B2B B2C CX Customer Experience EX Employee Experience AI ML Generative AI Analytics Automation Cloud Digital Transformation Disruptive Technology Growth eCommerce Enterprise Software Next Gen Apps Social Customer Service Content Management Collaboration Chief Customer Officer Chief Marketing Officer

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Customer Case Study - Constellation SuperNova Award Winner - RMH Franchise Corporation

Holger Mueller

Vice President and Principal Analyst
Constellation Research

Once a year - at the yearly Constellation Connected Enterprise conference, we award innovative executives in each of our research areas. It was my honor this year to award the winner in our research area of 'Consumerization of IT / The new C-Suite'.

This research area focuses on the force field created by the desire to bring modern technology, influenced by what is available for consumers, to the workplace, while balancing the need of enterprise IT to provide scale and secure computing environments.

This year''s winner, Robin Jenkins (@RobinJenkins) of RMH Franchise Corp. balanced these two forces perfectly.

I had the pleasure to do a short video interview with Jenkins, that you can watch here:

Highlights in the video are

RMH Franchise operates over 130 Applebee's franchises in 15 states across the Midwest
Faced with 120% employee attrition RMH decided to use the power of gamification to increase employee engagement and ultimately retention
Previous system were back to managers abilities and not being successful.
Jenkins researched the topic and stumbled across a game called 'Dino Dash' - which created the idea to use gamification as an instrument to increase employee engagement
RMH Franchise ultimately selected Bunchball as the vendor showed more commitment than its competitors. visiting locations, making best practice suggestions and helping the small RMH Franchise IT team.
RMH Franchise went live in June 2014, it's too early to see formal results but overall employee engagement is already up
With the industry average being 92%, RMH Franchise will see significant savings reducing attrition. The company has calculated that a 10 percentage point reduction will equate to 1M US$ in savings, paying fully for the project.
Jenkins recommends other practitioners to look into gamification as a tool to get employees more engaged. The value is not in the software, tools and leadership boards, but in the change of the thought process and shift in values of employees facing customers.
The biggest challenge Jenkins sees is the change management to get executives, managers and employees on board to use the system.

New C-Suite Chief People Officer

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Five Content Strategies for Advocate Marketing

Partner, Sensei Marketing
Partner, Sensei Marketing

Sales & marketing veteran with almost 30 years’ experience and now 1800 digital projects to his credit for clients including Morgan Stanley, AOL, Hyatt Gaming Management, Snyder's of Hanover, Hitachi, the Home Depot, Kraft Foods, Drees Homes, American Idol, and hundreds more, including leading agencies around the North America.     ...

Marketers have long accepted the fact that successful content is that which is helpful to the business’s audience and not overt brand advertising. We know that if the content we produce is to be consumed and shared, it must entertain and inform our audience, instead of simply selling to them. As more and more businesses produce such useful content, however, making your content more relevant has become a new challenge.

Drew Bernard, the founder of Facebook app development firm Action Sprout, recently shared his “lessons learned” on content creation and how to make it more appealing (and thus viral) for advocate marketing. He says not only must content be relevant and informative to its audience, it must be “something that fans want to be personally connected with as it becomes part of their online personal narrative.”

Below are the five content strategies for advocate marketing he recommends to do just that.

1. Bring a smile

While we all love a post that makes us smile, marketers often feel pressure to stay on message. This often translates into being serious because organizations fear that making light of something could cheapen their brand. If you’re creating content for an organization with a serious mission, look for tasteful ways to inject humor into your Facebook posting regimen and you will find that overall reach and engagement will go up.

2. Be Inspiring

Look for content that will inspire hope or other positive emotions. Inspiring content consistently does well because Facebook users want inspiring content to be part of their personal narrative. One way to inspire people is to celebrate success.

The Sierra Club’s “Thank the California Fish and Game Commission Protecting the Gray Wolves” posts celebrate success and inspire hope while providing fans a way to inspire their own friends. As this post performed well organically, Sierra Club chose to promote it as well, which resulted in a very high return on investment: more than 1600 people signed up to receive email communication from Sierra Club from this post.

3. Help your fans become a trusted source of information

It’s long been known that one of the best ways to build a large and loyal network on Facebook is to be the trusted source of information on a topic which people care about. The real magic here is about fans wanting to be the trusted source of information to their friends, which leads them to share your content with their network. Infographics with interesting facts and figures are a good example of posts that typically outperform average content as they help fans show their friends they are a trusted source of information.

4. Empower people

Roughly 10% of people who engage with a given Facebook post that includes meaningful content are willing to do something beyond like, share or comment. Because fans almost certainly view your organization as working to bring about change they want to see in the world, they are willing to take an action that results in greater viral sharing and, in the process, sign up for email communication.

Posts that empower people to make a difference help them show others who they really are. Simultaneously, these posts work to deepen relationships as people sign up for future direct communication.

5. Run special offers that align with your mission

Contests and draws are proven strategies to boost engagement. To avoid engaging with people more interested in the value of the offer than your organization’s mission, I recommend offering the potential to win by taking an action (whether it’s simply clicking like or signing a petition) to tap into the power of offering something of small monetary value (e.g. your organization’s t-shirt) while still keeping it relevant. This keeps both engagement and quality high. The most effective of these campaigns make your fans feel like they are doing their friends a favor by inviting them to participate, too.

The practice of advocate marketing must become a more subtle science. Consumers have become less likely to share brand or product information – however useful it is or however much they love the product – if it does not align with their personal brand narrative. That’s the common thread in this list: Content marketing that goes viral isn’t just about good content but the audience’s perception of how sharing that content will influence their personal brand among THEIR audience.

We’ve all become conscious of the fact that our social media posts form the basis for the world’s perception about us as individuals – professionally or personally. Your consumers will share more of your content if it elicits a more positive impression of them or if it more closely aligns with their personal values.

Sam Fiorella
Feed Your Community, Not Your Ego

The post Five Content Strategies for Advocate Marketing appeared first on Sensei Marketing.

Marketing Transformation Chief Marketing Officer

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Event Report: The Storify #CCE2014 TweetStream On #DigitalTransformation #DigitalBiz

R "Ray" Wang

Principal Analyst and Founder
Constellation Research

R “Ray” Wang is the CEO of Silicon Valley-based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at www.raywang.org. His ground-breaking best-selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business, titled, Everybody Wants to Rule The World was released in July 2021. Wang is well-quoted and frequently interviewed by media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg. Short Bio R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley-based Constellation Research Inc. He…...

Constellation’s Connected Enterprise Brings The World Of Digital Transformation To Life

At the 4th annual executive innovation summit, Constellation hosted over 200 early adopters, pioneers, and innovators in digital transformation at the Ritz Carlton Half Moon Bay. Digital transformation and business topics include:

Consumerizaiton of IT
Data to Decisions
Digital Marketing Transformation
Future of Work
Matrix Commerce
Next Generation Customer Experience
Technology Optimization and Innovation

Figure 1. The Storify Tweet Stream from #CCE2014

Event Agenda Explored The Art Of The Possible In Digital Transformation

The full agenda included fire side chats with industry visionaries, executive exchanges, visionary panels, though provoking keynotes, short talks, and live demos know as live quarks.

Day 1 Wednesday 10/29

8:30am – 8:50am BLAST OFF AND WELCOME!

R “Ray” Wang, Constellation Research, Inc.

8:50am – 9:00am LIVE QUARK: Inside Constellation’s CCE Event App

Lawrence Coburn, CEO, Double Dutch

9:00am – 9:30am MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation with Mark V Hurd, Chief Executive Officer, Oracle Corporation

9:30am – 10:00am MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation On the State of Digital Business Disruption With Capgemini’s Global CTO Lanny Cohen

Lanny Cohen, Global CTO, Capgemini

10:00am – 10:15am CR TALKS: Behind the Book “Leading Digital” with Didier Bonnet

Didier Bonnet, Senior Vice President and Global Practice Leader, Capgemini Consulting

10:15am – 10:45am VISIONARIES: Navigating the Balance Between Technology Optimization and Innovation

Moderator: R “Ray” Wang, Constellation Research, Inc.

Panelists: Jean-Claude Viollier, Corporate VP, Capgemini

Pam Murphy, Chief Operating Officer, Infor

Jon Roskill, CEO, Acumatica

10:45am – 11:00am SOLAR STIMULANT BREAK

11:00am – 11:30am EXECUTIVE EXCHANGE: Infusing a Culture of Innovation in an Age of Digital Transformation

Moderator: Andy Mulholland, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Jason Maynard, Wells Fargo

Brook Colangelo, SVP and CIO, Houghton Mifflin Harcourt

Jos Greeve, IT Manager, Boers & Co FineMetalworking Group

Gordon Smith, Supervisor Client Hardware Engineering & Mobile Team, Intermountain Healthcare

11:30am – 12:00pm EXECUTIVE EXCHANGE: The Chief Digital Officer – The Future of Innovations, Business Model Disruption, and Digital Leadership

Moderator: Esteban Kolsky, Board of Advisors, Constellation Research, Inc.

Panelists: Peter Kim, Chief Digital Officer, Cheil

Ganesh Bell, Chief Digital Officer, GE Power & Water

12:00pm – 12:15pm CR Talks: Sharing Economy and Customer Experience Implications for Legacy Brands

Banafsheh Ghassemi, CEO and Founder, Tangerine Lab

12:15pm – 1:15pm LUNCH

1:15pm – 2:15pm BIG IDEA: The Collaborative Economy: A Transformative Lens, not a Startup Trend

Speakers: Rachel Botsman, Partner, Collaborative Lab and Lauren Capelin, Co-founder Collaborative Lab

2:15pm – 2:45pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation On The Future of Marketing With Suresh Vittal of Adobe

Speaker: Suresh Vittal, Vice President, Product Marketing & Strategy, Adobe Marketing Cloud, Adobe

2:45pm – 3:15pm VISIONARIES: Digital Marketing -So Marketing Funnels Are Dead Again, What’s Next?

Moderator: Dr. Natalie Petouhoff, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Steve Krause, Group Vice President, Product Management Oracle Marketing Cloud

Sandeep Dadlani, Executive Vice-President and Global Head of the Retail, CPG and Logistics Unit, Infosys

Bill Dolby, Sr. Director of Sales Operations, RingCentral

Joe Hughes, EY Principal-Americas IT Advisory Emerging & Cloud Applications Leader, E&Y

3:15pm – 3:45pm VISIONARIES: What’s the Future of Big Data Business Models?

Moderator: R “Ray” Wang, Principal Analyst, Constellation Research, Inc.

Panelists: Mark Castleman, EIR, Bell Labs

Sanjib Sahoo, CIO, tradeMONSTER

Ashish Gupta, CMO and Senior Vice President of Business Development, Actian Corporation

3:45pm – 4:05pm CR Talks: Age of Context with Robert Scoble

Robert Scoble, Startup Liaison Officer, Rackspace

4:05pm – 6:00pm IMMERSION: Group Activity With GoPros

7:00 pm – 10:00 pm DINNER GALA The Constellation SuperNova Awards

7:30pm – 7:40pm The 4th Annual Constellation SuperNova Awards Welcome

R “Ray” Wang, Constellation Research, Inc.

7:40pm – 8:10pm The 4th Annual Constellation SuperNova Awards Keynote

John Hagel, Co-Chairman, Deloitte Center for the Edge

Day 2 Thursday 10/30

8:00am – 8:10am DAY 2 WELCOME!

Dennis Kanemitsu, COO, Constellation Research, Inc.

8:10am – 8:40am EXECUTIVE EXCHANGE: Next Gen Customer Experience – Beyond Journey Maps, How Do You Deliver Mass Personalization at Scale?

Moderator: Dr. Natalie Petouhoff, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Andrea Chin, SVP, Global O&T Transformation PMO, Citibank Mobile & Tablet PMO

Robin Jenkins, Regional Marketing Manager, RMH Franchise Corporation

8:40am – 9:10am VISIONARIES: Next Gen Customer Experience – How Does Digital Transform the Customer Experience?

Moderator: Esteban Kolsky, Board of Advisor, Constellation Research, Inc.

Panelists: Dan Steinman, Chief Customer Officer, Gainsight

George Wright, Senior Vice President and General Manager, Thunderhead

Howard Tarnoff, Senior Vice President, Ceridian

9:10am – 9:40am EXECUTIVE EXCHANGE: Future of Work – Digital Proficiency – What are the Implications of 5 Generations of Digital Workers not by Age?

Moderator: Alan Lepofksy, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Brian Katz, Director, Sanofi

Chris Salles, Director of Guitar Center University, Guitar Center

Jason Grady, Northeast Georgia Regional STEMI System Coordinator, Northeast Georgia Medical Center

9:40am – 10:10am EXECUTIVE EXCHANGE: How Digital has Changed Commerce Forever

Moderator: Steve Wilson, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Scott Wilson, United

Alexander B. Karasik, Manager, Onboard Retail, Delta

10:10am – 10:25am SOLAR STIMULANT BREAK

10:25am – 10:40am LIVE QUARK: Zudy

Speakers: Tom Kennedy, Founder and Chief Technology Officer, Zudy

10:40am – 11:10am EXECUTIVE EXCHANGE: Beyond Big Data and Analytics, How do we get to Insight and Action?

Moderator: Guy Courtin, Vice President and Principal Analyst, Constellation Research, Inc.

Panelists: Don Whittington, Vice President and Chief Information Officer, Florida Crystals Corporation

Steve Schnur, Director of Planning and Analytics, MGM Resorts International

Graeme Aitken, VP Business Controlling, DHL Express

11:10am – 11:25am CR Talks: Inside the Internet of Things

Richie Etwaru, Group Vice President, CEGEDIM

11:25am – 11:55am VISIONARIES: Internet of Things, Sensor Analytic Ecosystems and more

Moderator: Guy Courtin, Vice President and Principal Analyst, Constellation Research, Inc.

Panelists: Jerry Foster, Plex Systems

Charlie Isaacs, CTO for Customer Connection, Salesforce.com

Richie Etwaru, Group Vice President, CEGEDIM

Rick Veague, Chief Technology Officer, IFS North America

11:55am – 12:55pm LUNCH

12:55pm – 1:25pm EXECUTIVE EXCHANGE: Industry Spotlight – How Sports Has Changed With Digital Business

Moderator: Paul Greenberg, Managing Principal, 56 Group LLC

Panelists: Bryan Srabian, Director, Digital Media, San Francisco Giants

Jerry Drobny, Vice President of Strategic Revenue Services, San Francisco Giants

Ashwin Puri, Associate Athletic Director, University of California Office of the President

Kenny Lauer, VP of Marketing and Digital, Golden State Warriors

Russell Scibetti, VP Product Strategy, KORE Software

1:25pm – 1:55pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation with CRM Pioneer Bob Stutz, Corporate VP of Microsoft Dynamics, CRM

1:55pm – 2:25pm EXECUTIVE EXCHANGE: How Does the Public Sector Benefit from Digital Government?

Moderator: R “Ray” Wang, Principal Analyst, Constellation Research, Inc.

Panelists: David Chou, CIO, University of Mississippi Medical Center

David Bray, Visiting Associate on Cybersecurity & Culture, University of Oxford

Scott Barnwell, Business and Public Technology Manager City of Asheville (NC)

2:25pm – 2:55pm VISIONARIES: Globalization and the Future of Work

Moderator: Holger Mueller, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Patrick Pickren, Director of Product Strategy, Ultimate Software

Debi Hirshlag, Strategic HR Advisor, Workday

Jason Saba, Vice President of Strategy and Industry Relations, Ceridian

Naomi Allen, Vice President, Strategic Alliances, Castlight Health

Gretchen Alarcon, Senior Vice President, Oracle

2:55pm – 3:05pm SOLAR STIMULANT BREAK

3:05pm – 4:00pm BIG IDEA: Constellation presents David Pogue

David Pogue, Founder, Yahoo Tech

4:00pm – 4:30pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation on Internet of Things, Analytics, and Future of Customers

John Taschek, SVP of Market Strategy, Salesforce.com

4:30pm – 4:45pm CR Talks: Interview with Dr. Janice Presser On Teamability for Digital Transformation

Janice Presser, CEO, The Gabriel Institute

4:45pm – 5:15pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation on the Future of Work in a Digital Age with Paul Roehrig of Cognizant

Paul Roehrig, Global Managing Director, Cognizant

5:30pm Buses depart for La Costanera Restaurant

6:15pm – 11:00pm Constellation’s Cosmic Feast: CONSTELLATION’S COSMIC FEAST

Special Guest: Jessica Lerner

Day 3 Friday 10/31

8:30am – 8:35am DAY 3 WELCOME!

R “Ray” Wang, Principal Analyst, Constellation Research, Inc.

8:35am – 9:30am BIG IDEA: Equality of Opportunity and the Impllication for Digital Divide with Raj Chetty

Raj Chetty, Bloomberg Professor of Economics Harvard University

9:30am – 10:00am VISIONARIES: What Happens to Humans in the Future of Work?

Moderator: Alan Lepofksy, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Steve Gillmor, VP Market Strategy, Salesforce.com

Robert H. Brown, AVP, Center for the Future of Work, Cognizant Technology Solutions

Bryan Goode, Senior Director of Product Marketing for Enterprise Social and Yammer, Microsoft

Aisling MacRunnels, Chief Strategy & Development Officer, Jive Software

10:00am – 10:30am PROFESSIONAL DEVELOPMENT: Skill Sets For Digital CXO’s. What is the market looking for?

Moderator: Holger Mueller, VP and Principal Analyst, Constellation Research, Inc.

Panelists: Bryan MacDonald, Founder, The Digital Board

Kathryn Ulrich, Executive Recruiter, Heidrick and Struggles

10:30am – 10:45am SOLAR STIMULANT BREAK

10:45am – 11:15am EXECUTIVE EXCHANGE: Lessons Learned from the Women Digital CXO Panel

Moderator: Erin Kinikin, Constellation Research, Inc.

Panelists: Jennifer Vescio, VP Bus Development, eBay

Lori Sherer, Vice President, Sales and Marketing, Bain & Company

Ana Pinczuk, Senior Vice President, Global Enterprise Theater Services Sales, Cisco

11:15am – 11:45am EXECUTIVE EXCHANGE: Lessons Learned from Silicon Valley Digital CXO’s

Moderator: R “Ray” Wang, Principal Analyst, Constellation Research, Inc.

Panelists: Ben Haines, CIO, Box

Jay Vijayan, CIO, Tesla Motors

Stuart Appley, CIO, SVP, Shorenstein

11:45am – 12:00pm CLOSING REMARKS

R “Ray” Wang, Principal Analyst, Constellation Research, Inc.

12:00pm – 1:00pm LUNCH

1:00pm – 5:00pm Golf Tournament/Spa/Leisure Activities

Join Us For The Fifth Annual Constellation’s Connected Enterprise November

Resources

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.

The post Event Report: The Storify #CCE2014 TweetStream On #DigitalTransformation #DigitalBiz appeared first on A Software Insider's Point of View.

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2014 SuperNova Award Winners Announced!

Constellation announces the winners of the 2014 SuperNova Awards at Constellation's Connected Enterprise.

SuperNova Award Winners

Last night at the SuperNova Award Gala Dinner, Constellation announced the winners of the 2014 SuperNova Awards.

The Constellation SuperNova Awards are the first and only awards to celebrate the leaders and teams who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations. The SuperNova Award winners demonstrated great leadership in selecting, implementing, and deriving business value from disruptive technologies. Please read about their projects below.

All applications were evaluated by the SuperNova Award Judges, comprised of industry thought leaders, and then put to a public vote.

And the winners are....

Consumerization of IT & The New C-Suite - Robin Jenkins, RMH Franchise Corporation

Data to Decisions - Steve Schnur, MGM Resorts

Digital Marketing Transformation - Janelle Donovan, ServiceMax

Future of Work - Jason Grady, Northeast Georgia Medical Center

Matrix Commerce - Sanjib Sahoo, tradeMONSTER Group, Inc.

Next Generation Customer Experience - Ian White, Rackspace

Technology Optimization & Innovation - William Cooper, University of California Office of the President

The Rewards

All SuperNova Award Winners win:

One ticket to Constellation's Connected Enterprise 2015
One one-year subscription to Constellation's research library

Congratulations to the winners! Continue to be brave, innovative, and disruptive!

Data to Decisions Future of Work Marketing Transformation Matrix Commerce New C-Suite Next-Generation Customer Experience Tech Optimization Chief Customer Officer Chief Digital Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer

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SuperNova Award Winners Announced Tomorrow

The winners of the SuperNova Awards will be announced tomorrow at the SuperNova Awards Gala Dinner on October 29, 2014 in Half Moon Bay, California. The gala dinner takes place on the first night of Constellation’s Connected Enterprise innovation summit.

Check back tomorrow to see who won!

The Constellation SuperNova Awards are the first and only awards to celebrate the leaders and teams who have overcome the hurdles of technology adoption to successfully introduce emerging and disruptive technologies to their organizations.

SuperNova Award Finalists

CoIT & The New C-Suite

Robin Jenkins, Regional Marketing Manager, RMH Franchise Corporation
S anjib Sahoo, Chief Technology Officer, tradeMONSTER Group, Inc.
Gordon Smith, Supervisor, Client Hardware Engineering and Mobile, Intermountain Healthcare
Jason Grady, NGMC Regional STEMI Coordinator & Paramedic, Northeast Georgia Medical Center
Jeff Trom, Chief Technology Officer, Workiva

Data to Decisions

Chris Frye, Director of Innovation, Crate and Barrel
Dave Berman, President, RingCentral
Dr. Joel Dudley
Graeme Aitken, Vice President of Business Controlling, DHL Express
Steve Schnur, Director of Merchandise Planning & Analytics, MGM Resorts

Digital Marketing Transformation

Heather McBrien, Digital Marketing Manager, AAA Carolinas
Janelle Donovan, Sr. Director Of Marketing, Demand Generation, ServiceMax
Scott Loft, VP of Ticket Sales and Retentions, The Oklahoma City Thunder
Todd Wilms, Head of Social Business Strategy, SAP

Future of Work

Bob Hernon, Vice President of Finance & Treasury, Aéropostale, Inc.
Chris Salles, Director, eLearning, Guitar Center
Rob Wavra, President, Sentinel Applied Analytics
Gordon Smith, Supervisor, Client Hardware Engineering and Mobile, Intermountain Healthcare
Jason Grady, NGMC Regional STEMI Coordinator & Paramedic, Northeast Georgia Medical Center
Robin Jenkins, Regional Marketing Manager, RMH Franchise Corporation

Matrix Commerce

Darrell Haskin, Director of IT, Delta Air Lines
Larry Sibilia, Head of Merial’s Information Management Group, Merial
S anjib Sahoo, Chief Technology Officer, tradeMONSTER Group, Inc.
Travis Morrison, IT Director, New Belgium Brewing

Next Generation Customer Experience

Ian White, Manager of Support, Rackspace
Liz Pedro, Director Customer Success Marketing, Mitel
Darrell Haskin, Director of IT, Delta Air Lines
Michael Landauer, Digital Communities Manager, The Dallas Morning News
Steve Hilker, Dell Product Manager, Dell
Tom Wyland, Program Director, Paid Services Engineering, AOL

Technology Optimization & Innovation

Ed Martin, IT Director, UCSF
John West, Owner, Image Uniforms
Jonathan Feldman, CIO, City of Asheville IT Services
Kenneth Seeton, Central Plant Manager, California State University, Dominguez Hills
Marcel Chiriac, Group CIO, KMG International (Rompetrol)
Rick Taylor, Vice President of IT & Supply Chain, Youngevity
Wade Sendall, Vice President of IT, Boston Globe Media Partners, LLC
William Cooper, Associate Vice President and Chief Procurement Officer, University of California Office of the President (UCOP)

Data to Decisions Future of Work Marketing Transformation Matrix Commerce New C-Suite Next-Generation Customer Experience Tech Optimization Innovation & Product-led Growth AR Executive Events Chief Customer Officer Chief Digital Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer

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My Thoughts On Jive Software’s Jiveworld 2014

Alan Lepofsky

Vice President & Principal Analyst
Constellation Research

Alan Lepofsky - VP and Principal Analyst, Constellation Research. With almost two decades of experience in the collaboration software industry, Lepofsky helps organizations improve the way their employees work together to get their jobs done. Lepofsky’s primary research area The Future of Work, focuses on: integrating collaboration and business processes (Purposeful Collaboration), structuring work via Social Task Management, leveraging analytics and digital assistants to work more productively, the strategic impact of mobile computing on business transformation, and measuring workforce culture based on Digital Proficiency instead of age. Twitter: @alanlepoLinkedIn: https://ca.linkedin.com/in/alanlepo     , Title: Big IdeasIntelligent Collaboration: The Intersection of…...

Last week in Las Vegas Jive Software held their annual JiveWorld conference. In front of around 1600 people Jive talked about how their products and services enable people to "Work Better Together".

Below is my analysis of some of the key announcements, including:
- Google Apps and Microsoft Office 365 integration
- A new view for "Top and Trending" in the newsfeed/activity stream
- The introduction of Jive's WorkTypes tool
- Analytics and insights, including a look at their future "Chord Diagram" feature

Future of Work Next-Generation Customer Experience Data to Decisions Innovation & Product-led Growth New C-Suite Tech Optimization Chief People Officer Chief Information Officer Chief Digital Officer Chief Experience Officer

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First Take - IBM Insight Day 1 Keynote - BigData, Analytics, Content, Watson and… glue

Holger Mueller

Vice President and Principal Analyst
Constellation Research

We have the opportunity to attend IBM Insight currently happening in Las Vegas, with over 12k+ attendees, Insight is the largest IBM conference, centering on BigData, Analytics, Content and of course Watson.

Here are my Top 3 takeaways of the Day 1 Keynote, lead by Bob Picciano, in a good mix of announcements, customer testimonials (Pratt & Whitney) and product demos.

Data Services for developers - Picciano announced a whole set of data services, available through BlueMix for developers. No surprise - it is running on SoftLayer. Even so not much time was spend on the topic, this to me was the key announcement as IBM needs developers to build next generation applications with its services, not only data services, but for the Insight audience it starts here. With DataWorks and dashDB IBM has two more new offerings for developer and business users. The developer services are key to enable the overall IBM vision of the API company.

Content Management - Enterprise Content Management is also part of the IBM portfolio at Insight and with Navigator IBM now has a content management option that is cloud based (of course SoftLayer - no surprise) and available across devices.

Glue - A lot of integration and synergistic work is happening at IBM. Products are taking advantage of SoftLayer, integrate with Watson, acquisitions like Cloudant get expanded etc. Glue is probably to negative a term for the significant work that is happening behind the scenes, but its a good metaphor of the work that IBM needs to perform to achieve synergies across the vast and ever expanding product portfolio.

MyPOV

A good start of IBM Insight, giving a glimpse at all the work IBM is doing (and has to do) to create synergistic values across its product portfolio. The additions of ‘systems of insight’ to systems of record and systems of engagement is a clever marketing move, we will be interested to hear and see what is going on for the rest of the event.

Results

Weekly Recap - Week ending October 31st 2014

Event Report - IBM Insight 2014 - Is it all coming together for IBM in 2015? Or not?

Top 3 positive signs

Top 3 remaining concerns

MyPOV

Holidays Ahead: All aboard the content marketing express

Customer Case Study - Constellation SuperNova Award Winner - RMH Franchise Corporation

Five Content Strategies for Advocate Marketing

Event Report: The Storify #CCE2014 TweetStream On #DigitalTransformation #DigitalBiz

Constellation’s Connected Enterprise Brings The World Of Digital Transformation To Life

Figure 1. The Storify Tweet Stream from #CCE2014

Event Agenda Explored The Art Of The Possible In Digital Transformation

Day 1 Wednesday 10/29

8:30am – 8:50am BLAST OFF AND WELCOME!

8:50am – 9:00am LIVE QUARK: Inside Constellation’s CCE Event App

9:00am – 9:30am MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation with Mark V Hurd, Chief Executive Officer, Oracle Corporation

9:30am – 10:00am MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation On the State of Digital Business Disruption With Capgemini’s Global CTO Lanny Cohen

10:00am – 10:15am CR TALKS: Behind the Book “Leading Digital” with Didier Bonnet

10:15am – 10:45am VISIONARIES: Navigating the Balance Between Technology Optimization and Innovation

10:45am – 11:00am SOLAR STIMULANT BREAK

11:00am – 11:30am EXECUTIVE EXCHANGE: Infusing a Culture of Innovation in an Age of Digital Transformation

11:30am – 12:00pm EXECUTIVE EXCHANGE: The Chief Digital Officer – The Future of Innovations, Business Model Disruption, and Digital Leadership

12:00pm – 12:15pm CR Talks: Sharing Economy and Customer Experience Implications for Legacy Brands

12:15pm – 1:15pm LUNCH

1:15pm – 2:15pm BIG IDEA: The Collaborative Economy: A Transformative Lens, not a Startup Trend

2:15pm – 2:45pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation On The Future of Marketing With Suresh Vittal of Adobe

2:45pm – 3:15pm VISIONARIES: Digital Marketing -So Marketing Funnels Are Dead Again, What’s Next?

3:15pm – 3:45pm VISIONARIES: What’s the Future of Big Data Business Models?

3:45pm – 4:05pm CR Talks: Age of Context with Robert Scoble

4:05pm – 6:00pm IMMERSION: Group Activity With GoPros

7:00 pm – 10:00 pm DINNER GALA The Constellation SuperNova Awards

7:30pm – 7:40pm The 4th Annual Constellation SuperNova Awards Welcome

7:40pm – 8:10pm The 4th Annual Constellation SuperNova Awards Keynote

Day 2 Thursday 10/30

8:10am – 8:40am EXECUTIVE EXCHANGE: Next Gen Customer Experience – Beyond Journey Maps, How Do You Deliver Mass Personalization at Scale?

8:40am – 9:10am VISIONARIES: Next Gen Customer Experience – How Does Digital Transform the Customer Experience?

9:10am – 9:40am EXECUTIVE EXCHANGE: Future of Work – Digital Proficiency – What are the Implications of 5 Generations of Digital Workers not by Age?

9:40am – 10:10am EXECUTIVE EXCHANGE: How Digital has Changed Commerce Forever

10:10am – 10:25am SOLAR STIMULANT BREAK

10:25am – 10:40am LIVE QUARK: Zudy

10:40am – 11:10am EXECUTIVE EXCHANGE: Beyond Big Data and Analytics, How do we get to Insight and Action?

11:10am – 11:25am CR Talks: Inside the Internet of Things

11:25am – 11:55am VISIONARIES: Internet of Things, Sensor Analytic Ecosystems and more

11:55am – 12:55pm LUNCH

12:55pm – 1:25pm EXECUTIVE EXCHANGE: Industry Spotlight – How Sports Has Changed With Digital Business

1:25pm – 1:55pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation with CRM Pioneer Bob Stutz, Corporate VP of Microsoft Dynamics, CRM

1:55pm – 2:25pm EXECUTIVE EXCHANGE: How Does the Public Sector Benefit from Digital Government?

2:25pm – 2:55pm VISIONARIES: Globalization and the Future of Work

2:55pm – 3:05pm SOLAR STIMULANT BREAK

3:05pm – 4:00pm BIG IDEA: Constellation presents David Pogue

4:00pm – 4:30pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation on Internet of Things, Analytics, and Future of Customers

4:30pm – 4:45pm CR Talks: Interview with Dr. Janice Presser On Teamability for Digital Transformation

4:45pm – 5:15pm MARKET MAKER GALACTIC FIRESIDE CHAT: A Conversation on the Future of Work in a Digital Age with Paul Roehrig of Cognizant

5:30pm Buses depart for La Costanera Restaurant

6:15pm – 11:00pm Constellation’s Cosmic Feast: CONSTELLATION’S COSMIC FEAST

8:30am – 8:35am DAY 3 WELCOME!

8:35am – 9:30am BIG IDEA: Equality of Opportunity and the Impllication for Digital Divide with Raj Chetty

9:30am – 10:00am VISIONARIES: What Happens to Humans in the Future of Work?

10:00am – 10:30am PROFESSIONAL DEVELOPMENT: Skill Sets For Digital CXO’s. What is the market looking for?

10:30am – 10:45am SOLAR STIMULANT BREAK

10:45am – 11:15am EXECUTIVE EXCHANGE: Lessons Learned from the Women Digital CXO Panel

11:15am – 11:45am EXECUTIVE EXCHANGE: Lessons Learned from Silicon Valley Digital CXO’s

11:45am – 12:00pm CLOSING REMARKS

12:00pm – 1:00pm LUNCH

Join Us For The Fifth Annual Constellation’s Connected Enterprise November

Resources

Reprints

Disclosure

2014 SuperNova Award Winners Announced!

SuperNova Award Winners Announced Tomorrow

SuperNova Award Finalists

My Thoughts On Jive Software’s Jiveworld 2014

First Take - IBM Insight Day 1 Keynote - BigData, Analytics, Content, Watson and… glue

MyPOV