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Digital Transformation Digest: IBM Claims Victory In Deep Learning Arms Race, Salesforce Aims Einstein at Image Recognition, Privacy Research Misses the Mark

Constellation Insights

IBM researchers achieve record deep learning benchmark with GPUs: Big Blue says it has achieved a big milestone in deep learning software, through the use of a 64 IBM Power system servers containing 256 NVIDIA GPUs. The key advancement was that scale-out architecture, as most deep learning software frameworks make effective use of single systems containing multiple GPUs but don't do as well running the same jobs across multiple servers, IBM fellow Hillery Hunter said in a blog post.

IBM says the new software achieved 95 percent scaling efficiency with the Caffe deep learning framework, besting a previous record by Facebook's AI research group using Caffe2, its homegrown framework that was inspired by the original Caffe project out of UC-Berkeley:

IBM Research also beat Facebook’s time by training the model in 50 minutes, versus the 1 hour Facebook took.  Using this software, IBM Research achieved a new image recognition accuracy of 33.8% for a neural network trained on a very large data set (7.5M images). The previous record published by Microsoft demonstrated 29.8% accuracy. 

The new code is available as a technical preview in IBM's PowerAI 4.0 distribution for Caffe and TensorFlow, the latter of which is considered the most popular deep learning framework overall.

POV: Hunter's post is in-depth and well worth a read. However, there is a practical question to keep in mind when considering IBM's new benchmark, says Constellation VP and principal analyst Doug Henschen: Namely, where and how customers can take advantage of the PowerAI architecture.

That's because while IBM Power servers have long held certain performance advantages over "industry-standard" Intel x86 servers, the latter now rule the leading public clouds, Henschen says. "The race is on to bring graphical processing units into the picture, and indeed, the bottlenecks will be in the intersections between conventional software and systems and these far more powerful processors," he adds. "IBM's answer is PowerAI, and the achievement of higher efficiency is important and laudable."

It remains to be seen, however, if this will motivate leading-edge AI researchers and the businesses funding their research to move their deep learning experiments into IBM's cloud or to invest and even reinvest in IBM Power for on-premises data centers going forward, Henschen says. "The longstanding, mainstream trend has been to accept slightly lower performance and efficiency and throw more low-cost, commodity capacity at computing challenges."

Salesforce rolls out AI image-recognition tool for marketers: The CRM giant is continuing to release AI applications under the Einstein brand, with the latest being Einstein Vision for Social Studio. The tool's purpose reflects the fact that social media has become a largely visual medium over time, with the explosive rise in photo-sharing, Salesforce says:

Photos on social media represent many consumer behaviors, preferences, wants and needs that are going undetected by marketers. If a person posts an image of a new product, but doesn't include text including the product's name, it's likely that social media monitoring won't capture it.

The new application includes four image libraries, which among them contain 2 million brand logos, 200 foods, 1,000 objects and 60 scenes, Salesforce says.

POV: The technology looks like it's based on Salesforce's MetaMind acquisition and is an excellent addition to the Marketing Cloud, says Constellation VP and principal analyst Cindy Zhou. "It has been challenging for brands to track and monitor images for social sentiment, and Einstein Vision gives them a simple way to manage this in their existing Marketing Cloud Social Studio environment," Zhou says. Beyond marketing, the application's use case for customer service is strong, as brands can be more proactive in serving customers based on the images they post, she adds.

Privacy research may miss the mark: Researchers at MIT and Stanford conducted a study in which they offered a group of students a free pizza in exchange for them giving up three of their friends' email addresses. Here are two key conclusions of the report, as summarized by a Stanford news release:

The study raised two policy implications.

Since the findings show consumers’ actions don’t align with what they say, and it’s difficult to gauge a consumer’s true privacy preference, policymakers might question the value of stated preferences.

On the other hand, consumers might need more extensive privacy protections to protect consumers from themselves and their willingness to share data in exchange for relatively small monetary incentives.

POV: There are some questions worth raising about the research's conclusions, and the topic of privacy in general, says Constellation Research VP and principal analyst Steve Wilson. For one thing, there's the matter of data quality—were those email addresses real? "Leaving that aside, even if they're giving up their buddies' addresses the tone of this research has some serious victim-blaming," Wilson says.

"It is wrongheaded to call this a paradox," he adds. "The human condition is all about people making bad choices. What I'd like to see here is a bit more sophistication around behavior change with respect to security."

Wilson points to social media, describing it as "a seductive environment where people are spilling their guts." Facebook has essentially gamified surveillance through features such as photo tagging, which is then coupled with facial recogition software on the back end, improving the social networks ability to track users and target ads.

"Security researchers turn around and say there's a paradox in people's behavior, but they're being suckered into bad behavior." Meanwhile, the researchers' second conclusion is half right, Wilson says: "This is not to protect consumers from themselves, it's to protect themselves from businesses. They need to be saved from these digital magnates."

Legacy watch: Homeland Security CIO out after three months: The recently appointed CIO of the U.S. Department of Homeland Security is leaving the agency after just three months on the job, ZDNet reports. Richard Staropoli had reported to former DHS head John Kelly, who is now President Donald Trump's chief of staff.

It's not clear why Staropoli is going, but in his short time on the job he has called for major reforms to the way the department's IT operations are run. He previously served as CISO and managing director of the Fortress Investment Group hedge fund, and in a June speech said he was remaking the department to reflect the faster pace of a hedge fund's operations, as Fedscoop reported:

“We’ve moved out all these deputies and all these directors from their offices located all over these different buildings that DHS occupies,” he explained. “We now occupy one floor, once space in a trading floor concept, so when I need to get something done or a vendor needs to come up and we need to address a problem, I’ve got every entity I need in one spot. That cuts down on bureaucracy and allows me the maximum benefit of maximizing my time, so we can achieve results.”

POV: Deputy CIO Stephen Rice will serve as acting CIO until a permanent appointment is made. That candidate could well be Rice, who sources tell Federal News Radio was a key player in executing on the vision Staropoli set out for the agency's IT operations.

It's not clear where the DHS ranks on the IT dysfunction scale among federal departments, but it certainly has a crucial remit, being responsible for domestic cybersecurity matters. A steady hand at the CIO wheel will be more than welcome in an era of ever-heightening malicious cyberattacks.

 

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Digital Transformation Digest: Lawmakers Rail Against Proposed Net Neutrality Rollback, Microsoft Takes Covers off Ignite, Apple's Turnabout on Progressive Web Apps, and More

Constellation Insights

Net neutrality debate heats up on Capitol Hill: A public comment period for Federal Communications Commission rules changes that would roll back net neutrality has been ongoing since May and will end on Aug. 17. Now, as the deadline approaches, a group of congressmen have submitted a lengthy missive of their own that blasts the proposed changes. It's 20 pages long and available at this link, but here are a few of the key points:

Since we voted for the Telecommunications Act in 1996, Americans rejected the curated internet services in favor of an open platform. Now, anyone with a subscription to an ISP can get access to any legal website or application of their choice. Americans’ ISPs no longer pick and choose what online services their customers can access.

While the technology has changed, the policies to which we agreed have remained firm—the law still directs the FCC to look at the network infrastructure carrying data as distinct from the services that create the data. Using today’s technology that means the law directs the FCC to look at ISP services as distinct from those services that ride over the networks.

The FCC’s proposal contravenes our intent—the FCC should tread carefully before interfering with content creation. While some may argue that this distinction should be abandoned because of changes in today ’s market, that choice is not the FCC’s to make.

POV: Net neutrality bans ISPs from blocking or slowing Internet traffic related to legal content, and in turn from favoring traffic based on payments or other considerations.

The FCC is led by chairman Ajit Pai, a staunch critic of net neutrality who says the rules go too far and are anti-competition. Meanwhile, the FCC's board has a Republican majority; all 10 congressmen who signed the new letter are Democrats, which symbolizes how the outcome of the net neutrality debate may fall on partisan lines. 

That's not to say there isn't a chance for compromise, and enterprises—not just Internet companies such as Netflix and Google—should be concerned about the outcome amid macro trends such as IoT and cloud computing.

Microsoft lights up schedule for Ignite: Microsoft's Ignite conference kicks off next month and is typically a very newsworthy event. While the biggest announcements will likely be kept under wraps until the event, Microsoft has just opened up the online schedule builder for Ignite and a cruise through the session list reveals some interesting news nuggets. Here are a few highlights:

  • A new version of the on-premises version of Skype for Business. "Learn where we are making investments in Skype for Business Server vNext and how to decide where Microsoft Teams, on-premises and hybrid play roles in meeting your strategic goals," the brief session description reads. (h/t to Mary Jo Foley of ZDNet.)
  • An all-flash Azure Stack appliance based on Intel Xeon processors. There will also be a session outlining a number of customer use cases for Azure Stack, which brings the software from Microsoft's Azure cloud on-premises.
  • Details on how customers have moved Dynamics GP and Dynamics NAV ERP implementations from on-premises to Azure.
  • Heavy emphasis on IoT and AI. There are currently about 20 sessions at Ignite related in various ways to IoT, and no fewer than 56 touching upon AI. It's safe to say both will be high-level themes during Ignite's keynotes.

POV: Ignite dates to 2015, when Microsoft combined a number of conferences geared toward IT professionals into a single event. Along with the business-user oriented Envision, which happens earlier in the year, Ignite is a must-see-or-attend event for anyone with an interest in Microsoft's enterprise products.

After criticism, Apple embracing standards for more powerful web apps: A Philadelphia web developer's impassioned critique may have influenced Apple's decision to support "service workers," a core component of Progressive Web Applications, the standard backed by Google, Mozilla, Opera and Microsoft. Service workers are written in JavaScript and make web apps faster and more responsive, as well as the type of features enjoyed by native applications, such as push notifications. 

Apple has been largely silent on the topic of PWAs until recently. On July 24, developer Greg Blass wrote a lengthy blog that ended up going viral. In the post, he drew a stern conclusion: "Apple treats web apps like second class citizens because they don’t generate money like native apps in the app store."

But now, service workers have shown up as under development in WebKit, the open source engine that underpins Apple's Safari browser. It's not clear when the feature will become GA, but it's officially on the roadmap.

POV: Other indications are that Blass's blog wasn't the key driver for Apple's change of heart, but whatever the reason, its move to support PWAs more explicitly is a good thing for enterprises. In many cases, a web app can fulfill the purpose of a particular project as well as a native app, freeing up time and money for additional feature development instead of maintaining multiple code bases for native mobile apps. Safari remains a relevant browser, particularly for Apple tablet users, and its embrace of PWAs will fill a hole in the landscape. 

Legacy watch: Software update enabled money laundering scheme at Aussie bank: AUSTRAC, Australia's financial regulator, is set to level potentially massive legal fines on the country's Commonwealth Bank after uncovering $77 million in ATM transactions related to a money laundering scheme. The agency alleges that the bank failed to take proper measures even after detecting suspected money-laundering activities, as well as provide reports back to AUSTRAC regarding thousands of transactions larger than $10,000.

Commonwealth Bank issued a statement this week saying that the ATMs are working properly now, and blaming the shortcomings on an "unrelated software update" applied in late 2012. Our Intelligent Deposit Machines (IDMs) are now providing the correct Threshold Transaction Reports (TTRs) to AUSTRAC, and have been since September 2015:

This error became apparent in 2015 and within a month of discovering it, we notified AUSTRAC, delivered the missing TTRs and fixed the coding issue. The vast majority of the reporting failures alleged in the statement of claim (approximately 53,000) relate specifically to this coding error. We recognise that there are other serious allegations in the claim unrelated to the TTRs.

In an organisation as large as Commonwealth Bank, mistakes can be made. We know that because we are a big organisation, these mistakes can have significant impact.

POV: Indeed, they can, particularly in the case of AUSTRAC. As the Register notes, each violation of the reporting failure can result in an AUS$18 million fine. Depending on how many are ultimately levied, Commonwealth Bank could be brought to its knees.

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Digital Transformation Digest: Facebook's Neural Net, Accenture Grabs Digital Talent, and Philly's IT Disasters

Constellation Insights

Facebook goes neural for translations: Machine translation has come a long way over the years, but the rise of neural networks as the favored method for processing translations stands to up the ante significantly. To that end, Facebook recently completed the shift of its translation services from phrase-based models to neural networks.

Underpinning it all is Caffe2, the open-source deep learning framework Facebook announced in April. Caffe2 tackles problems that phrase-based translation models have difficulty with, such as context, slang and abbreviations, the company said in a blog post:

Our previous phrase-based statistical techniques were useful, but they also had limitations. One of the main drawbacks of phrase-based systems is that they break down sentences into individual words or phrases, and thus when producing translations they can consider only several words at a time. This leads to difficulty translating between languages with markedly different word orderings. To remedy this and build our neural network systems, we started with a type of recurrent neural network known as sequence-to-sequence LSTM (long short-term memory) with attention. Such a network can take into account the entire context of the source sentence and everything generated so far, to create more accurate and fluent translations.

With the new system, we saw an average relative increase of 11 percent in BLEU — a widely used metric for judging the accuracy of machine translation — across all languages compared with the phrase-based systems.

POV: Facebook handles 4.5 billion translations per day. Given that massive corpus of data and ongoing training of the underlying models, you'd expect Caffe2's accuracy to get even better over time.

Accenture shells out for digital transformation talent: As enterprises look to hit the gas pedal on digital projects, the war is on among consultancies for in-demand talent. Accenture has made two more moves in this direction with the acquisitions of Search Technologies and Brand Learning for undisclosed sums. 

Search Technologies is a consultancy focused on big data analytics and search projects. With the acquisition, Accenture gains about 200 experts in these areas spread across the U.S., Costa Rica, Phillipines and Europe. Search Technologies' staff will be rolled into Accenture Analytics and its proprietary Content Processing Framework is to be integrated with Accenture's Insights Platform.

Meanwhile, Accenture has also purchased Brand Learning, a consulting firm focused on marketing, sales and human resources. Brand Learning has about 120 employees and will be added to Accenture's Customer and Channels arms. Here's how Accenture describes its bona fides:

Brand Learning has served leading organizations across consumer goods, retail, life sciences, automotive, resources and financial services industries and has capability experts in 16 countries.

Brand Learning helped one retailer build its marketing capabilities and establish a common way of marketing in its Foods division, increasing its customer experience Net Promoter Score (NPS) by 14 percent in recent years. Work with a large consumer products company’s program for sales and commercial leaders focused on enhancing the capabilities of teams on the ground and building sales, commercial and leadership skills.

POV: Accenture has been on a bit of an acquisition tear of late. In June, it bought life science specialists LabAnswer and mobile design firm Intrepid. While none of the deals on their own appear to be massive in scope, Accenture is nonetheless moving aggressive to fill and shore up holes in its lineup of talent. The question, as is the case with all boutique consultancies swallowed up by the Big Five is whether their unique cultures will be retained or homogenized into the mothership.

Legacy watch: Not always sunny in Philadelphia: These are unhappy times in the City of Brotherly Love's IT department. No less than four major IT projects are running well over time and budget, and those woes are reflective of a deeply dysfunctional environment overall, as the Inquirer newspaper reports:

Three-and-a-half years ago, then-Mayor Nutter announced the city would spend $4 million to implement a computerized licensing and inspection system that would let people apply for permits online and enable inspectors to more easily track applications and violations.

“We’ll spend some money, we’ll save some money, and we’ll make a lot of money,” Nutter said at the 2014 news conference.

The program was supposed to be fully functioning by the end of 2015. Instead, it is only halfway done and the bill has topped $10 million.

Around the same time, the city hired a company for $15 million to replace its 30-year old payroll system and sync it with pensions, benefits, and time management under the same computerized system, all by mid-2015. Already $23 million has been spent on the project — and it’s far from complete.

City officials also wanted to move away from the thousands of Excel pages used to create annual budgets. A $3 million contract was signed to digitize the city’s budgeting system and make it more efficient and transparent. After shelling out $1.6 million, they now want to scrap it.

POV: There is much more detail in the Inquirer's full report, which is well worth a read. It includes comment from one city official who says that delays and overruns are simply to be expected. One wonders how that would go over if said by a CIO delivering a progress report to his or her board of directors. But it's also reflective of the built-in obstacles government IT projects face, such as a culture of bureaucracy and the whims of the political winds, which can blow new leadership in and out of power and with them, different priorities, awareness and levels of oversight.

Wipro Makes a Statement, Unveiling Silicon Valley Innovation Center

Wipro showcases “the art of the possible” in Mountain View, CA. Here’s a peek inside the collaborative R&D and incubation hub.

Systems integrator, consulting and business process services firm Wipro on Aug. 1 unveiled a slick new Silicon Valley Innovation Center at its offices in Mountain View, CA. It’s the company’s only such facility outside of India, where it has an innovation center at headquarters in Bangalore. The new center will make it possible for Wipro customers and partners based in North America to collaboratively explore the art of the possible without traveling half way around the world.

Wipro Unveils Silicon Valley Innovation Center from Constellation Research on Vimeo.

Two years in the making, Wipro’s multi-million-dollar Innovation Center features an intimate multi-media theater space with a glass-wall projection screen. Surrounding this space are modular application and solution displays with room for groups of executives and developers to gather around and interact with state-of-the-art technologies. At the inaugural event, which was kicked off by Wipro CEO and Executive Director Abidali Z. Neemuchwala, tech showcases featured artificial intelligence (AI), virtual reality, hyper spectral imaging, machine vision and collaborative robotics and automation.

An opening video featured an Internet-of-Things (IoT) application powered by Wipro’s Looking Glass IoT platform and co-developed with customer JCB, the U.K.-based heavy equipment manufacturer. The theater’s glass-wall screen added a wow factor, with the video seemingly appearing out of thin air. The application, which is now in production, includes predictive maintenance and automated parts ordering capabilities, which are getting to be routine, but it goes a step beyond with virtual reality “digital twins” of JCB equipment. Operators needing training on a back hoe, for example, can interact with a digital twin and learn about components and controls through hover-over pop-up screens and interactive tours of the digital twins while remote service experts can help local operators and mechanics to diagnose  problems and make repairs.

@Wipro, #InnovationAtWipro, #BeTheNew

A virtual “digital twin” of a JCB backhoe supports training and remote diagnostic and repair support services.

Solution highlights included a retail “Store of the Future,” human-interactive systems and interfaces powered by the Wipro Holmes AI platform, an in-home banking experience integrated with Amazon Alexa, a social- and personalization-enhanced telco customer experience, and a connected health demonstration with facial recognition, imaging-based health monitoring and fitness coaching.

The innovation center’s modular displays are designed to be updated as state-of-the-art technologies evolve. For example, the Store of the Future was on display in January at the National Retail Federation Big Show in New York. Pick up an item off a sensor-embedded store shelf and a nearby displays lights up with detailed product information. Pick up a second item and the display offers product comparisons. Now in Mountain View, the store has added a mobile app that lets customers view shelves through their smart phone cameras and see pricing and product information superimposed over the items in view.

@Wipro, #InnovationAtWipro, #BeTheNew

Wipro’s Store of the Future concept includes sensor-embedded shelves. Pick up an item and nearby displays detail product specifications and pricing.

Wipro executives stressed that the point of the innovation center is not to demo finished products and applications, but rather to share the state of the possible and spark new ideas. The intention is to iteratively co-develop new and unique solutions with customers and partners, blending and extending concepts seen in the innovation center.

MyPOV on Wipro’s Innovation Center

Innovation Centers are all the rage Silicon Valley. Most major auto manufacturers, for example, now have software design and innovation centers in the Bay area, and the idea it to interact with tech startups and hatch new ideas. With this week’s launch, Wipro beat some of its larger rivals in the race to build an innovation center in the epicenter of tech innovation.

Like many of its rivals, Wipro has digital design labs around the globe, but these are more like conventional office spaces where customers and Wipro executives can hold design workshops and collaborate on short- and long-range projects. Innovation centers are more capital- and staff-intensive and, when done well, they require constant renewal and investment in the next generation of innovation.

@Wipro, #InnovationAtWipro, #BeTheNew

With facial recognition and machine vision, this voice-interactive, AI-powered vanity mirror monitors health and offers reminders on medications, recommendations and fitness coaching.

Collaboration is also key, as it takes interaction to spark new ideas. Executives said the innovation center will a space for working with partners and tech startups, not just demonstrating Wipro platforms. The company puts money behind that collaborative bet though its Wipro Ventures investment arm, which is a S100 million fund that invests in early- to mid-stage startups, many of which are in the Bay area.

In short, the opening of Wipro’s Silicon Valley Innovation Center marks an important milestone for the company. It’s a statement about the company’s commitment to innovation and investment in the U.S., where it employs more than 14,000 people.

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Digital Transformation Digest: Congress Proposes IoT Security Law, Oracle Revamps Cloud Apps, and IBM Sees Tape in the Cloud

Constellation Insights

Bipartisan push for IoT security: One of, if not the most vexing challenges facing the Internet of Things (IoT) is security. Millions of devices are flooding the market while lacking the type of security needed to preserve user privacy, thwart cyberattacks and resist infections and takeovers from botnets. Now a bipartisan group of U.S. senators wants to pass legislation ensuring that IoT devices bought by the goverment meets a set of strict security standards.

Companies who sell IoT devices to the goverment would ensure  their devices can be patched, do not employ hard-coded passwords that can’t be altered, and are "free of known security vulnerabilities," Sens. U.S. Sens. Mark R. Warner (D-VA), Cory Gardner (R-CO), Ron Wyden (D-OR) and Steve Daines (R-MT) said in a statement.

A wide array of academics and tech companies have endorsed the bill. They include the Berklett Cybersecurity Project at Harvard, the Center for Democracy and Technology, Mozilla, Cloudflare, Neustar, the Niskanen Center, Symantec, TechFreedom and VMware.

While the lawmakers describe the bill as a modest measure, it does contain one crucial component. IoT vendors wishing to sell to the government would have to adopt a set of disclosure guidelines, under which researchers could independently probe the devices for vulnerabilities without fear of prosecution under the Digital Milennium Copyright Act or Computer Fraud and Abuse Act.

The full text of the bill is available here.

POV: It's a common-sense piece of legislation that one could convincingly argue is a couple of years overdue, given the rash of IoT-related security disasters in the recent past. However, it doesn't go nearly far enough. While the U.S. government spends many billions on IT purchases each year, it still represents just a small fraction of IoT device sales overall. What the industry needs is legislation—and not just in the U.S.—that sets stringent and enforceable ecurity standards for all IoT devices coming to market. Until that happens, consumers lack sorely needed protections.

Oracle pushes out updates across cloud suite: This week, Oracle introduced Release 13 of its Cloud Applications family, with key new features including a revamped user experience and enhancements across SCM (supply chain management), CX (customer experience, ERP (enterprise resource planning), SCM (supply chain management) and HCM (human capital management).

SCM appears to have gotten the most investment, with the addition of more than 200 "major" features and six new SKUs targeting sales planning, demand management, supply planning, collaboration, quality management and maintenance.

The CX suite gets improved mobile and data visualization features, as well as a new app called Engagement Cloud that combines sales and service.

ERP Cloud updates focus on industry support for higher ed, financial services and manufacturing, as well as new functionality for dynamic discounting and multi-funding.

On the HCM front, Oracle says 80 percent of the new features were driven by direct customer input. Updates include broader UX personalization and added support for customers with unionized work forces.

POV: Oracle is keeping to a biannual cadence for updates to the cloud application suite, which is a less frequent pace than some SaaS vendors but likely one it has judged its customers prefer. While Oracle is still selling on-premises application licenses, the clear emphasis has been on cloud. In its most recent quarter, Oracle said SaaS revenue jumped 67 percent to $964 million. That's still a small fraction of its overall revenue but the strong growth can't be denied and is much less attributable to acquisitions than in the past.

Oracle is also having luck selling into new accounts; two-thirds of the 868 cloud ERP deals it signed in the most recent quarter were with companies who never had Oracle ERP before.

As for the Release 13 announcement, it's interesting that Oracle led with SCM, which has lagged as a category in the cloud era, says Constellation VP and principal analyst Holger Mueller.

Oracle's Cloud Applications stem to the mid-2000s when it began working on Fusion Applications, which were supposed to be a superset of capabilities from its existing on-premises suites. Fusion's development took much longer than planned, but they ultimately went GA in 2011. A key component of Fusion was the availability of both on-premises and cloud deployment options. Those still exist for many but not all Oracle enterprise applications, but the Fusion branding has pretty much been dropped altogether.

"The overall state of Oracle's SaaS products is stronger than ever in scope, vertical support and customer adoption," Mueller says. But it's a stretch to call them next-generation enterprise applications unless they employ big data, deep neural networks, voice as a UI and other cutting-edge features, he adds.

IBM, Sony report stunning new tape storage record: Digital tape may not be the sexiest or most flexible storage medium out there, but boy can you fit a lot of data on tape. IBM and Sony say they've set a record of 201 Gb/in2 (gigabits per square inch) in areal density on tape developed by Sony. That's a 20x increase over currently used tape, the companies say, and equates to 330 terabytes of uncompressed information on a tape deck the size of a human's palm.

IBM's release used a colorful metaphor to express the sheer size of this information set, comparing it to "the text of 330 million books, which would fill a bookshelf that stretches slightly beyond the northeastern to the southwestern most tips of Japan."

The test used a prototype sputtered tape. This variety costs more than standard barium ferrite-based tape, but the capacity makes it attractive for tasks such as cold data storage in the cloud, IBM says.

POV: IBM is clearly banking that tape can help it compete in the cloud archiving business with the likes of Amazon and Google. There's a lot of money to be made there, with legitimate customer needs driving demand. Having another big-name choice in the market will be a good thing to have. 

 


 

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Summer 2017 News Analysis - Oracle invests in IaaS (or at least CAPEX)

What’s the news: Buried in the Q4 and all FY announcement of Oracle was the CAPEX figure for Q4 of the last Fiscal year. And it was for the first time in the last eight quarters – more than 2B. YoY it was a close to 1B bump from 1.1B Q4 last year to a little more than 2B this Q4. CEO Saffra Catz seems to like 1.6B CAPEX spend, which was the number in in 5 of the last 8 quarters. But two quarters were just 1B, now Q4 2B+.



 

Why it matters: You can’t build out a cloud in the real world without massive CAPEX investment. Look at the AWS / Amazon, Microsoft Azure and Google numbers. On the flip side Oracle execs are smart enough to not throw good money after bad money – e.g. put CAPEX $s in a non-working cloud infrastructure. So, at any chance given to me since 2014 I asked CEO Mark Hurd – when will Oracle spend more CAPEX? The answer has always been evasive… But at its OpenWorld conference, Oracle unveiled the 2nd generation of its IaaS solution. It now seems to get the CAPEX it needs to get real. 



 
From Oracle Q4 2017 / FY 2017 earnings call material

MyPOV – Good to see Oracle finally putting the CAPEX where its ambition is. PowerPoint and keynotes are cheaper than datacenters, Oracle knows this – but as said above, why spend into something that you know will be replaced (e.g. one year ago, internally, IaaS Gen2 was happening) and will have to be replaced later… So, this is good commercial acumen. But it’s only one quarter and Oracle will need a string of 2B CAPEX quarters (or even more) to make IaaS Gen2 a real offering around the world. It was interesting to see earlier this year that Hurd claimed higher data center efficiency due to the Oracle engineered chip to click stack… it was worth AWS data center guru James Hamilton to respond (worth the read here). In short: Data center efficiency matters.



 
Larry Ellison at OpenWorld 2016 - with TCO claims of Oracle Gen2 IaaS vs AWS
Here is one more ironic aspect in the IaaS race: AWS, Microsoft, Google and IBM (as the other top 5 IaaS providers) – should all (of course secretly) be pulling for Oracle. Why? We estimate 30-40% of enterprise critical systems are running on – or are inextricably linked to an Oracle database. So far – nobody has moved a substantial amount of these systems – not AWS (Oracle AMI since 6+ years), not Microsoft (heck, Microsoft even brought Linux into Azure to run Oracle – 4+ years ago). Why did no migration happen? Re-implementation and testing of enterprise grade systems has multiple red tapes on them. Never break a running system… so, enterprises did not move these systems. Now, if Oracle cannot move these system with IaaS Gen2 / DBaaS, and the help of the pretty driven (to say it nicely) Oracle Salesforce… then these systems will stay on premises – for a long time. It would be withering 10% reduction year over year (the rate of replacement of running, enterprise critical systems. Good news for the Cisco, Dell, HPs etc. and all who make money with on premises IT investments. Not so good for AWS, Microsoft, Google and IBM… so therefore they maybe (secretly of course) pulling for Oracle to be successful to move its database to the cloud. Once they are there – even if on Oracle IaaS – competitors can start chipping at Oracle in the cloud… we have seen that game for decades already.

CxO Advice: This is good news for a CxO running Oracle systems. When your vendor’s IaaS is more efficient and becomes real – then you are in for better (and likely cheaper) cloud computing. And it is good for the market overall, as more competition improves offerings and keeps the vendors sharp, all to the benefit of enterprises. CxOs running the Oracle database should consider pilots and collect experience with DBaaS on IaaS gen 2. Enterprises can’t miss out on an option to run critical systems with lower TCO. If you are not an Oracle CxOs, look on what is happening, and ask for similar performance and TCO for your RDBMS running in the cloud. Potentially take advantage of aggressive Oracle pricing – migration is a two-way street.





 
 

 
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Increasing Customer Loyalty

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Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to acquire new customers, but the loyal customers are the ones that will name drop you in conversations. They will recommend you to their friends and family. They will broadcast your message on social channels and in emails.

But how do you keep them? How do you keep them around? Simply put, treat these customers as you would want to be treated. We’re taught this easy to remember rule as kids and it applies here. Even now, as you may be providing the service and/or products to customers, you yourself are a customer to other businesses as well. How do you like to be treated when you go to your favorite store or restaurant? Is it because of the way you’re treated from the time you walk in the door?
Business owners should be even more prepared and alert to know what the preferences and wants of customers on both sides of the counter. You provide the resources that customers depend on you to share so that their experience is a win from start-to-finish. This can lay the foundation on which loyalty can be built upon.

Your employees that are front-facing are the faces of the company. They are on the frontlines, they hear the complaints, they see buying trends and can have a direct impact on whether or not customers stay loyal and a positive buying experience. Empower your employees by opening lines of conversations with them. Ask them what they are hearing or what they are seeing. Customers will express their concerns or whether they like a change in pricing, products, services, etc.

An easy way to open these lines of communication is to have regular staff meetings and listening to them. Being open to change and listening to the dialogue can tell you more than almost any other type of data because it is coming straight from the customer.

Since communication has been mentioned, remember that customers want that communication, they want to know what is happening with their favorite companies because it impacts them directly. It creates a sense of belonging to a community of peers and like-minded people.

Customers are savvy. There isn’t an ignorant consumer anymore waiting for a salesperson to take advantage of them. They do their research online. They may even go to a local store to actually touch the product and then go online and purchase because the prices are cheaper.

But they’ll frequent the businesses they’re familiar with because you offer expertise in the product they are seeking. They may know about the product or service, but because you have chosen to open a business in that vertical, you are the expert in their opinion.

Share this knowledge. An easy way to do this is with a company blog or sharing of information through social media channels. Build a database of knowledge. Share on a FAQ page. Loyal customers can even be employed to share this information. Offer simple rewards for this. A logo cap or t-shirt can do wonders for customer loyalty.

There are a lot of companies that make this a priority. They have become totally transparent to the detriment of possibly losing business. They share company policies, their purchasing and supply choices and even manufacturing information. The ice cream company, Ben and Jerry’s, has adapted this practice. They share information on where and how their dairy products are produced. A factory tour shows the commitment to the environment and production practices to anyone that attends. The only item that they won’t share is the recipe for their ice cream flavors sadly.

In exchange for this information, you can use the opportunity to ask your customers what they think of the company. Ask how the company can improve the buying experience. While it may be hard to ask these questions in person or on a phone call, most of the time, an email or online survey will work. If you are not receiving the amount of feedback you seek, offer the logo cap or t-shirt as a reward or a discount on future purchases.

Rewarding customers have become a regular occurrence for most companies today. When a customer is at the POS (Point of Sale), the clerk will offer a discount for applying for a credit card usually. Some companies offer a points system with a reward after a certain amount of accrued points. For example, Starbucks will offer free drinks after an amount of purchases are met.

Customers will also become loyal to companies that share the same values and they will return for the simplest of reasons; be loyal to them.

The post Increasing Customer Loyalty appeared first on Sensei Marketing.

Next-Generation Customer Experience Chief Customer Officer

SuperNova Award Deadline Extended to August 11

New deadline August 11, 2017

You now have a few more days to complete your SuperNova Award application! The new deadline to apply for the SuperNova Awards is August 11, 2017.

Apply here

In its seventh year, the Constellation SuperNova Awards will recognize ten individuals who demonstrate true leadership in digital business through their application of new and emerging technologies.

SuperNova Awards for Leaders in Disruptive Tech

We’re searching for leaders and teams who used disruptive technolgies to transform their organizations. 

Revised Timeline

  • August 4, 2017 August 11, 2017 last day for submissions.
  • September 7, 2017 finalists announced and invited to Connected Enterprise.
  • September 12, 2017 voting opens to the public
  • September 21, 2017 polls close
  • October 27, 2017 Winners announced, SuperNova Awards Gala Dinner at Connected Enterprise 

How to Apply for a SuperNova Award:

  1. Download the SuperNova Award application. Click here. 
  2. Submit your application via webform by August 11, 2017. Submit applications here.  

Tips & FAQ

  • Nominate your customers - the Awards recognize the leadership of end users of technology. 
  • Agencies representing technology companies - nominate the customers of technology companies. We want case studies about how customers are using technology. 
  • Make a strong case - tell us about how the nominee won buy-in, led the implementation, drove adoption, and achieved positive ROI
  • Provide strong metrics - judges want proof that the project was successful. Provide before and after implementation results. 
  • Results v. Metrics - results are a verbal explanation of how your project created a disruption; metrics are numbers that provide evidence of your results. 
  • "Disruptiveness" may mean creating an internal or external disruption OR using disruptive technology to change business models
  • Ensure your application is not bound by an NDA - All applications should be web ready. Do not include any information that can not be made public. 

More resources 

About the 2017 SuperNova Awards

Last year's winners

Questions? email [email protected]

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Google's Shopper-Tracking Program Comes Under Fire from Privacy Advocates

Constellation Insights

Google is coming under fire from the watchdog group Electronic Privacy Information Center, which has filed a complaint asking the Federal Trade Commission to probe a new Google advertising technology that matches customers' online activities with things they buy in retail stores. Here are the key details from a report in the Washington Post:

The legal complaint from [EPIC] alleges that Google is newly gaining access to a trove of highly sensitive information -- the credit and debit card purchase records of the majority of U.S. consumers -- without revealing how they got the information or giving consumers meaningful ways to opt out. Moreover, the group claims that the search giant is relying on a secretive technical method to protect the data -- a method that should be audited by outsiders and is likely vulnerable to hacks or other data breaches.

Using the debit card information, Google's algorithms can match transactions to users on its various services, albeit in anonymized fashion. Google is defending its methods as common and says it has developed encryption methods that keep user data safe and private. But EPIC says the government needs to review Google's practices for itself, the Post reported.

Analysis: Sunshine needed

As the saying goes, what's done in the dark will eventually come out into the light. But Google shouldn't wait to be compelled to provide information about how the advertising program works under the hood, says Constellation Research VP and principal analyst Steve Wilson.

"They really should submit to an independent security review, so we can all be confident about the privacy promise," Wilson says. "The view can be confidential to protect Google's trade secrets but it has to be independent."

Another important aspect of transparency are user terms and conditions. Google seems to be implying that shoppers have consented to the reuse of their payment data, but many customers click OK on such agreements without really comprehending what they mean, he adds. Ts&Cs for other consumer services, such as credit cards or insurance, have standardized "plain language" contracts meant to protect people against fine print. "We need this type of transparency in the data economy," Wilson says.

Companies like to say they offer good value in exchange for customers' data and that in return customers enjoy the free services. "I reckon that's a dubious proposition but even if it's true, then why are all the privacy settings 'opt out?'," Wilson says. "By default, data is reused and resold far and wide unless customers find the opt-out settings. If the data-for-service bargain is as good as the data magnates say, then I'd expect them to have faith that customers would consciously opt-in."

To that end, EPIC contends that the opt-out settings for Google's products are too complicated and unclear.

"Consumer advocates like EPIC are rightly worried about the assymetry in these arrangements, as data collection methods and systems are put together by some of the most clever people in business," Wilson adds. "They know far more about data practices than the humble customer ever will. So exploitation is simply inevitable."

 

Digital Safety, Privacy & Cybersecurity Chief Customer Officer Chief Marketing Officer Chief Digital Officer

Digital Transformation Digest: Facebook, LogMeIn Nab AI Startups, Bitcoin's Big Split, and More

Constellation Insights

The AI arms race continues: AI and machine learning startups have been popping up like mad in recent times, and are being acquired just as quickly. This week, Facebook and SaaS application vendor LogMeIn continued the trend, buying Ozlo and Nanorep, respectively.

Ozlo's capabilities will be rolled into Facebook Messenger to help it build "compelling experiences" that are "powered by artificial intelligence and machine learning," Facebook said. For its part, Ozlo says it has built a knowledge graph that contains more than 2 billion entities, making its technology able to "understand real-world nuances." Translation: Facebook wants to improve its chatbots level of understanding and interaction with users. Terms of the Ozlo deal weren't disclosed.

Meanwhile, LogMeIn is paying about $50 million for Nanorep, an Israeli startup focused on customer self-service, chatbot and virtual assistant technology. The deal will complement LogMeIn's recently launched customer engagement platform, Bold360.

POV: The flurry of AI acquisitions is no surprise given the energy in the market, as larger vendors scramble to get their AI strategies in shape. It's telling that even a company with as many resources as Facebook is going down this path, suggesting that acquiring AI talent as much as technology is a key driver for these deals. 

Bitcoin's big split: The world's leading cryptocurrency was forked on Tuesday by a minority group of developers backing a new iteration, which will be called Bitcoin Cash. The split comes after a couple of years of debate in the Bitcoin community over the cryptocurrency's blockchain architecture, which at present allows fewer than 10 transactions per second. Bitcoin Cash's approach will increase the currency's scalability.

The new currency faces some challenges, chief among them the fact that only some Bitcoin exchanges will support it for now. It also won't be able to take advantage of the services ecosystem built up around Bitcoin. In turn, the currency could cause market confusion among would-be investors, as well as cause headaches for companies building their businesses on Bitcoin.

POV: It will be some time before Bitcoin Cash's success or failure can be measured, as well as its impact on Bitcoin. On a philosophical level, there are strong arguments for and against it from an open-source software perspective. In the first case, the ability to fork code is a bedrock tenet of open source. But as one critic points out, Bitcoin Cash's technical approach could make its blockchain too large for smaller organizations to store in its entirety, leaving more control in the hands of fewer players—the exact opposite of the decentralized structure touted by Bitcoin from the beginning.

Malware via machine learning: The prospect of AI becoming a threat to humans is a popular topic, and new software created by security vendor Endgame will do little to quell that discussion. Endgame used the AI framework provided by Elon Musk-backed nonprofit OpenAI to generate malware that can defeat antivirus software, as the Register reports:

In a keynote demonstration at the DEF CON hacking convention Hyrum Anderson, technical director of data science at security shop Endgame ... cited research by Google and others to show how changing just a few pixels in an image can cause classification software to mistake a bus for an ostrich.

“All machine learning models have blind spots,” he said. “Depending on how much knowledge a hacker has they can be convenient to exploit.”

So the team built a fairly simple mechanism to develop weaponised code by making very small changes to malware and firing these variants at an antivirus file scanner. By monitoring the response from the engine they were able to make lots of tiny tweaks that proved very effective at crafting software nasties that could evade security sensors.

Endgame's software managed to defeat the security software 16 percent of the time, according to the Register.

POV: Security vendors already widely use machine learning for defensive means, and tools such as Endgame's should prove useful for penetration testing. And Endgame wasn't the only vendor at DEF CON demonstrating an AI-based hacking tool. Security consultancy Bishop Fox showcased DeepHack, which uses AI to break into web applications. Here's how it describes the approach:

DeepHack works the following way: Neural networks used in reinforcement learning excel at finding solutions to games. By describing a problem as a "game" with winners, losers, points, objectives, and actions, a neural network can be trained to be proficient at "playing" it. The AI is rewarded every time it sends a request to gain new information about the target system, thereby discovering what types of requests lead to that information.

While Endgame and Bishop Fox's intentions are benevolent, it's an open question as to how much AI becomes a tool for malicious hackers going forward.

Digital Safety, Privacy & Cybersecurity Future of Work Matrix Commerce Next-Generation Customer Experience Tech Optimization Chief Customer Officer Chief Information Officer Chief Digital Officer