In a recent interview with Constellation Editor in Chief Larry Dignan, Hotwire's Chief Growth Officer, Laura MacDonald shares how her team uses #AI to enhance their marketing and research efforts. Rather than focusing solely on AI-generated content, Hotwire has built an AI-powered search and discovery tool to analyze data from various sources quickly. This allows them to uncover key trends, topics, and pain points most important to their target personas, like CTOs. By asking the AI to respond as different personas, Hotwire gains a deeper understanding of how various decision-makers research and evaluate solutions. This #data-driven approach informs their marketing campaigns and content strategy, empowering the human team to be more creative and impactful. Lauren also discussed the importance of personalization based on user interactions, not personal data, and the need to establish proper guardrails around AI to maintain data privacy and security. This interview showcases how leading organizations leverage AI as a strategic co-pilot rather than just a content creation tool. Watch the full conversation to learn how to harness AI to drive more effective marketing and research.

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Constellation #BT150 member Karen Higgins-Carter shares her expert perspective on how boards and executives should approach #AI implementation. As a former #CIO across multiple industries, Karen provides valuable guidance on:

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SuperNova Award Winner Marco Chekovic, Chief Digital Officer at M1, shares with Larry Dignan how the Singaporean telco underwent a major digital transformation to meet changing customer needs and stay competitive in a crowded market. Here are a few key takeaways: 📌 Adopted a cloud-first, microservices-based architecture to enhance agility and time-to-marketlt;brgt; 📌 Leveraged a data lake and advanced analytics to enable hyper-personalized consumer offeringslt;brgt; 📌 Partnered with leading technology providers like Salesforce to build a flexible, future-proof stack Watch the full interview for an inspiring story of how a traditional telco can reinvent itself through bold digital initiatives. Read the article by Larry Dignan here: https://www.constellationr.com/blog-news/insights/supernova-award-spotlight-how-singapores-m1-cloud-transformation-led-personalized

Larry Dignan from Constellation Research sits down with Laurie Wheeler, the Chief Operating Officer of the IST division at MultiCare Health System. Laurie shares her unique perspective on driving operational efficiency and optimizing #technology within the #healthcare industry. With 25+ years of experience at the same organization, Laurie provides a valuable viewpoint on navigating change, implementing new systems like ServiceNow and Workday, and leveraging emerging technologies like ambient recording to improve the clinician-patient experience. Hear strategies for building credibility, finding internal champions, and making technology adoption easier for healthcare workers. Discover how a seasoned COO approaches challenges such as usability, change management, and the integration of AI-powered solutions. For anyone interested in the intersection of healthcare and #IT, this interview offers a realistic and practical look at the role of technology in healthcare operations.

In the latest BT150 Spotlight, Constellation Insights editor in chief Larry Dignan sits down with John Kreul, Chief Information Officer at Jewelers Mutual Group. They discuss how the insurance company is using #AI to enhance the #customerexperience for retail jewelers, personal line customers, agents, and employees. Kreul shares insights on Jewelers Mutual Group's approach to building vs. buying AI capabilities, the metrics they use to measure progress, and the importance of the human element in driving change. The conversation also covers future-proofing strategies and the role of AI in improving operational efficiency.

SuperNova Finalist Jaime Zepeda of Ring Container Technologies discusses how the company used Infor's robotic process automation (RPA) solution to streamline their proof of delivery process. Ring Container Technologies, a leading manufacturer of packaging solutions, was facing challenges with managing signed bill of lading documents across their 20 global shipping sites. The documents were being stored in various formats, making it difficult to quickly retrieve and provide to customers when needed. Zepeda explains how Ring leveraged Infor's RPA capabilities to automate the capture and linkage of these signed documents directly to the corresponding transactions in their Infor ERP system. This allowed them to standardize the process across sites and save their employees valuable time previously spent searching for these documents. The interview also touches on how Ring explores additional use cases for RPA, such as automating the payables process and integrating data from external systems into their ERP. Learn how a leading manufacturing company uses innovative technologies like RPA to drive efficiency and better serve their customers.