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Displaying 145 - 168 of 182
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Customer Data: The Missing Link to Strategic Success

Data to Decisions
Harness the Power of Every Organization’s Most Strategic Asset Organizations seeking to grow and differentiate their businesses can no longer afford to mistreat their…
R Ray Wang
Premium Research

How to Staff the Team for Effective Content Marketing

Marketing Transformation
From Ad Hoc to Professional, Learn What It Takes to Staff for Success  A large percentage of B2C marketers, when asked about the content marketing they are presently working…
R Ray Wang, Dr. Natalie Petouhoff
Quarks

The State of Marketing in 2015

Marketing Transformation
Driving Excellence in Customer Experiences a Top Priority for Executives  This report identifies seven trends influencing the future of marketing, and explains how…
Dr. Natalie Petouhoff
Quarks

The State of Customer Service and Support Evolves in 2015

Marketing Transformation
Customer Service and Support Evolves into Customer Success Management as Top Differentiator  hbspt.cta.load(341263, 'ef08f832-c938-4d55-8b66-c057c3513ebd'); …
Dr. Natalie Petouhoff
Open Research

Executive Brief: Can Brands Keep Their Promise?

Marketing Transformation
Can brands keep their promise? Yes, but only if the organization keeps up with the pace of change presented by digital disruption. This executive brief provides guidance about…
Dr. Natalie Petouhoff
Premium Research

The Customer View on Oracle Sales Cloud

Future of Work
Early Adopter Experience Demonstrates Growing Traction in Oracle’s Customer Base  hbspt.cta.load(341263, '928aec77-79b6-495a-aa30-35c80750f4c9'); Oracle…
R Ray Wang
Quarks

The Case for the Chief Digital Officer

Marketing Transformation
Innovative Brands Need a Leader to Navigate Digital Disruption   *Now available for free download   Digital disruption has affected every industry around the globe, bar none…
PeterKim
Quarks

Oracle Moves Its Focus from the CIO to the CMO

Marketing Transformation
Why Oracle Is Meeting the Competition Head-On by Shifting to a New Type of Technology Buyer hbspt.cta.load(341263, '87fb4224-70ab-47c7-b848-fdd0adcae85c'); …
Dr. Natalie Petouhoff
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Segmenting Audiences by Digital Proficiency

Marketing Transformation
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation  hbspt.cta.load(341263, '2fce0f36-1641-4a00-a9bd-55a12e544c0c'); The…
Alan Lepofsky
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Data-Driven Marketing Campaign Optimization

Data to Decisions
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation  hbspt.cta.load(341263, '53ea429c-ffc9-4ab1…
Dr. Natalie Petouhoff
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Inclusion Layer Products Enter the Market

Future of Work
New Class of Software Promises to Create Better Apps and Reduce Maintenance Download the report snapshotExtending enterprise systems into mass market devices such as cell phones,…
J. Bruce Daley
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Mobile ROI: Early Adopters Show Massive Advantages with Mobile

Data to Decisions
Market Leaders and Fast Followers See Real ROI with Mobile InitiativesDownload the report snapshotMobility provides a competitive advantage to organizations that have incorporated…
R Ray Wang
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Seeing the Good, the Bad and the Ugly in Legacy Applications

Future of Work
How to Attack or Defend an Installed Base by Understanding How to Qualify the Success of Legacy ApplicationsDownload the report snapshotOn Day One of a new fiscal year, most of…
J. Bruce Daley