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Displaying 145 - 168 of 181
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How to Staff the Team for Effective Content Marketing

Marketing Transformation
From Ad Hoc to Professional, Learn What It Takes to Staff for Success A large percentage of B2C marketers, when asked about the content marketing they are presently working…
R Ray Wang, Dr. Natalie Petouhoff
Quarks

The State of Marketing in 2015

Marketing Transformation
Driving Excellence in Customer Experiences a Top Priority for Executives This report identifies seven trends influencing the future of marketing, and explains how…
Dr. Natalie Petouhoff
Quarks

The State of Customer Service and Support Evolves in 2015

Marketing Transformation
Customer Service and Support Evolves into Customer Success Management as Top Differentiator hbspt.cta.load(341263, 'ef08f832-c938-4d55-8b66-c057c3513ebd'); …
Dr. Natalie Petouhoff
Open Research

Executive Brief: Can Brands Keep Their Promise?

Marketing Transformation
Can brands keep their promise? Yes, but only if the organization keeps up with the pace of change presented by digital disruption. This executive brief provides guidance about…
Dr. Natalie Petouhoff
Premium Research

The Customer View on Oracle Sales Cloud

Future of Work
Early Adopter Experience Demonstrates Growing Traction in Oraclersquo;s Customer Base hbspt.cta.load(341263, '928aec77-79b6-495a-aa30-35c80750f4c9'); …
R Ray Wang
Quarks

The Case for the Chief Digital Officer

Marketing Transformation
Innovative Brands Need a Leader to Navigate Digital Disruption *Now available for free download Digital disruption has affected every industry around the globe, bar none…
PeterKim
Quarks

Oracle Moves Its Focus from the CIO to the CMO

Marketing Transformation
Why Oracle Is Meeting the Competition Head-On by Shifting to a New Type of Technology Buyer hbspt.cta.load(341263, '87fb4224-70ab-47c7-b848-fdd0adcae85c'); …
Dr. Natalie Petouhoff
Premium Research

Segmenting Audiences by Digital Proficiency

Marketing Transformation
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation hbspt.cta.load(341263, '2fce0f36-1641-4a00-a9bd-55a12e544c0c'); The…
Alan Lepofsky
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Data-Driven Marketing Campaign Optimization

Data to Decisions
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation hbspt.cta.load(341263, '53ea429c-ffc9-4ab1…
Dr. Natalie Petouhoff
Premium Research

Inclusion Layer Products Enter the Market

Future of Work
New Class of Software Promises to Create Better Apps and Reduce Maintenance Download the report snapshotExtending enterprise systems into mass market devices such as cell phones,…
J. Bruce Daley
Premium Research

Mobile ROI: Early Adopters Show Massive Advantages with Mobile

Data to Decisions
Market Leaders and Fast Followers See Real ROI with Mobile InitiativesDownload the report snapshotMobility provides a competitive advantage to organizations that have incorporated…
R Ray Wang
Premium Research

Seeing the Good, the Bad and the Ugly in Legacy Applications

Future of Work
How to Attack or Defend an Installed Base by Understanding How to Qualify the Success of Legacy ApplicationsDownload the report snapshotOn Day One of a new fiscal year, most of…
J. Bruce Daley
Quarks

Succeeding in the New Consumerverse

Marketing Transformation
Trends and Opportunities for Digital BusinessConstellation Research often takes a fresh look at the trends affecting digital transformation and the world of business. Rather than…
Gavin Heaton