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How Intelligent Enterprises Power Insight-Driven Experience Design

Data to Decisions
The Future of Experience Management  Every business, regardless of what it sells, competes in the experience economy. To do so successfully, companies must shift their focus to consciously designing and shaping experiences—for customers, employees,…
Nfrance, R Ray Wang
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Innovate with Value Creation for Healthcare

New C-Suite
Rethink Innovation or Face Extinction  The role of innovation in healthcare is complicated. The healthcare industry needs innovative ideas, but many factors often kill them. Many fresh ideas die out because they’re unproven and have limited value. On…
David Chou
AstroCharts

Master AstroChart

Data to Decisions
Business and Technology Trends Enterprises Must Track Through 2024 The Constellation AstroChart supplies a visual guide of the trends impacting the overall business climate. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio…
R Ray Wang
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Employee Experience and Customer Experience: Two Halves of the Whole Equation

Future of Work
Improving the Way People Experience Your Company, Inside and Out This report highlights the advantages of bringing together customer and employee experience, including technology investments, process ownership and outcomes. Organizations that treat these areas as two halves…
Nfrance, Alan Lepofsky
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Customer Understanding: The Key to Insight-Driven Experience Design

Data to Decisions
How to Bridge the Gap Between Marketing, Sales and Service in a Customer-Centric World In today’s business environment, every company, regardless of industry, faces potentially disruptive new competitors. These pressures have shifted attention from internal…
Nfrance
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Improving Go-to-Market Results with Constellation’s ACF

New C-Suite
Apply the Account Categorization Framework to Succeed in Account-Based Strategies An account-based strategy model needs to focus on re-establishing relationships. With a very-well-defined list of business-to-business contacts, the go-to-market strategy requires a disciplined…
R Ray Wang
Open Research

Constellation Research 2018 Digital Transformation Study

Data to Decisions
Digital Transformation Efforts Yield Positive ROI This report examines the state of digital transformation among the first movers, early adopters and fast followers that constitute Constellation Research’s subscriber base. This report is based on…
csato, R Ray Wang
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Experience Management Drives SAP’s Acquisition of Qualtrics

Future of Work
Second-Largest Acquisition of a SaaS Company at $8B Sets Future Course for SAP On November 11, 2018, SAP announced it would acquire Qualtrics, giving SAP new capabilities in customer, product, brand and employee experience measurement. This acquisition signals SAPâ&#128…
Nfrance, Holger Mueller, R Ray Wang
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Big Privacy Rises to the Challenges of Big Data and AI

Data to Decisions
Big Data and Artificial Intelligence Demand a New Privacy Compact The fit among big data, artificial intelligence and data privacy standards is complex and one in which a dynamic balance must be maintained in order for new digital business models at the intersection of these…
Steve Wilson
Case Study

How SEB Bank Uses AI to Increase Customer and Employee Engagement

Future of Work
Nordic Bank Uses IPsoft's Cognitive Agent Amelia to Drive Digital Transformation This case study examines SEB Bank's experience implementing IPsoft's Amelia artificial intelligence (AI) platform for use by both internal employees and external customers. Since the Swedish bank…
Cindy Zhou, Alan Lepofsky
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Why New Cloud Platforms Are Key for Delivering Mass Personalization at Scale

Marketing Transformation
How Modern Sales and Marketing Professionals Can Improve Conversion-Rate Optimization Today's modern sales and marketing executives face massive challenges when it comes to capturing the attention of prospects and buyers. Whether for the enterprise or the consumer, more…
R Ray Wang
Open Research

Constellation Research 2018 Artificial Intelligence Study

Data to Decisions
AI Budgets Are Modest but Rising Quickly among Early Adopters   This report examines the state of artificial intelligence (AI) investment, development and deployment as well as sources of resistance, potential effects on management and privacy among the first movers,…
csato, R Ray Wang
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Inside the Continuum of Growth and Innovation

Data to Decisions
Know When to Apply the Right Transformation at the Right Time The pressure for digital transformation in the boardroom has led executives to jump into their digital journeys. Fail fast, fail often and learn equally fast remains the mantra. While digital transformation is game…
R Ray Wang
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Alliance Automation Platforms Drive Joint Marketing and Sales Effectiveness

Data to Decisions
Joint Marketing and Sales Complexity Create Demand for Alliance Automation Solutions Today’s hypercompetitive business environment challenges organizations to work across multiple internal departments and external partners to deliver a seamless customer…
Cindy Zhou
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Jumpstart Growth with the Modern Joint Venture

Marketing Transformation
How Network Economies Will Dominate in an Age of AI-Driven Digital Transformation Boardrooms and executive team members must find vehicles to jumpstart growth amid competition from nontraditional competitors and a winner-takes-all digital transformation onslaught…
R Ray Wang
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How Communications Platforms Drive Customer Engagement

Marketing Transformation
Today's Digital Customer Requires Organizations to Deliver Multichannel Engagement Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share…
Cindy Zhou
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The 2022 Constellation Futurist Framework

Data to Decisions
Massive Megatrends Looming for 2018-2022 Reflect Fears of Business Extinction Constellation approaches the 2018-2022 timeframe with a comprehensive point of view using a holistic set of planning assumptions. This report examines the political, economic, societal,…
R Ray Wang
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Dreamforce 2017 Product Announcements You Need to Know

Data to Decisions
Salesforce’s Progress in AI & Analytics, Collaboration, Training, Platform, Sales and Marketing During the first week of November 2017, Constellation analysts congregated in San Francisco for Salesforce’s annual customer conference,…
Cindy Zhou, Holger Mueller, Alan Lepofsky, Dion Hinchcliffe, Doug Henschen
Quarks

What’s Top of Mind for SAP Customers?

Data to Decisions
Customers’ Strategy in a Digital World Will Depend on SAP’s Licensing and Pricing Approach  This Quark report looks into the top Constellation Research customer inquiries about their SAP strategies. The report provides an overview of the top five questions and…
R Ray Wang
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Demystifying Artificial Intelligence

Data to Decisions
Everything You Wanted to Know About AI but Were Afraid to Ask The rush to exponential technologies in new business models has placed artificial intelligence (AI) in the forefront of boardroom priorities for 2018. As leaders move beyond the AI hype, the journey toward AI…
R Ray Wang
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A Guide to GDPR Compliance for Marketers

Marketing Transformation
Updated May 2, 2018 The General Data Protection Regulation, or GDPR, was enacted in 2016 with the aim of protecting European Union (EU) citizens from privacy and data breaches. GDPR, which replaces the former Data Protection Directive, mandates new personal data-handling…
Cindy Zhou
Open Research

Constellation Research 2017 Digital Transformation Study

Data to Decisions
New Data Shows AI and IoT Are Driving Digital Transformation Efforts This report presents findings from the 2017 Digital Transformation Survey conducted by Constellation Research. Constellation asked survey respondents about the key drivers for their current digital…
Chris Kanaracus, csato, R Ray Wang
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Inside the New Infor at Inforum 2017

Data to Decisions
In early July 2017, Constellation’s analysts descended on New York City’s Javitz Center for Infor’s annual customer event, Inforum 2017. Infor attracted over 7,000 attendees, its biggest crowd to date at Inforum. Key…
R Ray Wang, Doug Henschen, Holger Mueller, Cindy Zhou
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The CxO’s Guide to Digital Business

Data to Decisions
Understand Why Digital Business Necessitates a Complete Transformation of IT and Operating Models This report defines the business model and operational structure of a successful digital enterprise. A digital enterprise is an organization that can dynamically and in near-real…
Andy Mulholland