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Offering Overview

Adobe Commerce

Matrix Commerce
This Offering Overview examines Adobe Commerce in the all-in-one commerce clouds market. The report includes a model of the 20 steps of the perfect order, the key trends in a…
R Ray Wang
Offering Overview

Salesforce Commerce Cloud

Matrix Commerce
At a Glance This Offering Overview examines Salesforce Commerce Cloud in the all-in-one commerce cloud market. The report includes a model of the 20 steps of the perfect…
R Ray Wang
Trends

What ERP Users Want in 2023

Matrix Commerce
Enterprises emerging from the COVID-19 pandemic seek greater flexibility and more automation in their enterprise resource planning (ERP) systems. Leaders need to easily access…
R Ray Wang
Case Study

Relationship Marketing at the Speed of Value

Marketing Transformation
At a Glance Customer loyalty and customer relationships often are thought of as programs or campaigns to be launched and automated. But for teams spread thin by complex…
Liz Miller
Trends

People-Powered Revenue Intelligence

Data to Decisions
At a Glance Change is hard. And change is necessary for organizations looking to harness opportunity and accelerate revenue growth. Yet there are significant forces and factors…
Liz Miller
Best Practices

Driving E-Commerce Growth With Product Content Syndication

Marketing Transformation
This report explores the key options for digital commerce firms seeking to achieve superior results with product data/content syndication, especially as the channel and…
Dion Hinchcliffe
Trends

Inside the Mindset of the Midmarket Buyer

Data to Decisions
Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit…
R Ray Wang
Premium Research

Marketing from Farmer to Fork With Data and Analytics

Data to Decisions
At a Glance Marketing analytics has (thankfully) forever changed. Gone are the days of reporting metrics in celebratory dashboards. Marketing is in search of answers—answers…
Liz Miller
Big Idea

Monetizing the Metaverse Economy

Data to Decisions
Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement inside the…
R Ray Wang
Big Idea

Inside the Power of Relevance and Ambient Experiences

Marketing Transformation
Great customer experiences require an understanding and anticipation of customers’ needs. Brands and enterprises must recognize that customers call the shots about staying,…
R Ray Wang
Best Practices

What Enterprises Must Seek in a Commerce Partner in 2022

Marketing Transformation
This report is for e-commerce companies that are looking to stay abreast of the evolving online shopping space to maximize sales and growth in 2022 and beyond, particularly in…
Dion Hinchcliffe
Big Idea

Product-to-Consumer (P2C) Management

Data to Decisions
This report introduces the concept of the product-to-consumer (P2C) management software category, with an eye toward its core capabilities, its ability to satisfy unmet needs…
Dion Hinchcliffe
Big Idea

Why Data-Driven Innovators Choose Embedded Analytics

Data to Decisions
Organizations of every description are pursuing digital innovation. As a result, business and tech leaders, including chief data officers, chief digital officers, chief…
Doug Henschen
Premium Research

Epicor Kinetic Doubles Down on Product-Centric ERP

Future of Work
The COVID-19 pandemic exposed weaknesses in every organization’s back-office system. The inability to easily access data, enable self-service capabilities, and intelligently…
R Ray Wang
Premium Research

Matterport Drives Digital Transformation for CRB

Data to Decisions
At a Glance This case study describes the rollout of Matterport at CRB, a Kansas City, Missouri–based construction company specializing in design and construction in…
Holger Mueller
Premium Research

Field Service Management Tools

Data to Decisions
The consumerization of IT has increased customer and employee expectations for easy and transparent field service delivery. Field service management (FSM) software helps to…
R Ray Wang, Liz Miller
Premium Research

The Future of Enterprise Content Management

Future of Work
The content management industry is in the midst of a renaissance born of major new advances in strategic content technologies, the growing importance of digital experience…
Dion Hinchcliffe
Premium Research

FinancialForce Moves Up Market With Spring 2021 Release

Future of Work
  The COVID-19 pandemic exposed weaknesses in every organization’s back-office system. The inability to easily access data, enable self-service capabilities, and…
R Ray Wang