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Big Idea

Why Data-Driven Innovators Choose Embedded Analytics

Data to Decisions
Organizations of every description are pursuing digital innovation. As a result, business and tech leaders, including chief data officers, chief digital officers, chief…
Doug Henschen
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Matterport Drives Digital Transformation for CRB

Data to Decisions
At a Glance This case study describes the rollout of Matterport at CRB, a Kansas City, Missouri–based construction company specializing in design and construction in…
Holger Mueller
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Field Service Management Tools

Data to Decisions
The consumerization of IT has increased customer and employee expectations for easy and transparent field service delivery. Field service management (FSM) software helps to…
R Ray Wang, Liz Miller
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The Future of Enterprise Content Management

Future of Work
The content management industry is in the midst of a renaissance born of major new advances in strategic content technologies, the growing importance of digital experience…
Dion Hinchcliffe
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Digital Optimization: A New Strategy and System for Growth

Data to Decisions
Digital business and the experience economy dominate much of today’s discussions about how to run a successful company. Yet understanding of “digital business” often seems…
Liz Miller, Nfrance
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Infor CPQ Optimizes Configuration Across Operations

Data to Decisions
Infor CPQ delivers substantial benefits to companies with complex, end-to-end process requirements, whether or not they run other Infor business applications. For those that…
Nfrance
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CMO 2021

New C-Suite
Chief marketing officers (CMOs) held on tight to weather the twists and turns of 2020. With the onset of a new year, opportunities are emerging for the CMO to reshape and…
Liz Miller
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SAP CPQ Transforms the Sales Process

Data to Decisions
SAP CPQ is a cloud-based, API-first configure, price and quote offering within SAP Sales Cloud that facilitates the purchase of large and/or complex bundles of offerings,…
Nfrance
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From Transactions to Customers: Finding People in the Data

Data to Decisions
At a Glance For any business to be successful, it must be able to understand its customers and anticipate their needs. That requires far more than simply analyzing customer…
Nfrance
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It’s Past Time to Crack the Social Engagement Nut

Future of Work
Why Are Companies Still So Bad at it? As the world went on lockdown, digital channels—in particular, social media—suddenly became essential means of communication for all…
Nfrance, Dion Hinchcliffe
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Seven Guidelines for Customer Data Integration

Next-Generation Customer Experience
A Pragmatist’s Guide to Delivering Tangible Results Quickly The chances are your organization was already somewhere down the transformation path when digital business…
Nfrance
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Brand Security in a Brave New Zero-Trust World

Marketing Transformation
A Framework Helps Establish the Deep Brand Trust Today’s Connected Customer Requires Organizations need an expansive, intentional approach to brand security to align their…
Liz Miller
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Why Every Organization Must Build a Post-Pandemic Playbook

Data to Decisions
Understand the Key Priorities in a Post-Pandemic Response Over the past three weeks, Constellation Research has fielded hundreds of calls from CxOs about what to consider in…
R Ray Wang
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Driving Transformation Through Configure, Price, Quote

Data to Decisions
Adopt CPQ Tools to Meet Customer Needs, Grow the Top Line and Improve the Bottom Line In the quest to become more customer-centric—and therefore successful—businesses are…
Nfrance
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Boomi Platform Accelerates ISV and SaaS Vendor Success

Data to Decisions
Boomi Speeds Development of Integration, Master Data Management, Workflow API Management Features Boomi, an independent business unit of Dell Technologies, offers a cloud…
Doug Henschen