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Trends

ChatGPT: Hype or the Future of Customer Experience?

Data to Decisions
Although generative artificial intelligence (AI) has been around for some time, OpenAI’s ChatGPT has captured the hearts and minds of the general population by highlighting…
Liz Miller, R Ray Wang
Best Practices

The New Digital Assets Imperative for CIOs in the Public Sector

Digital Safety, Privacy & Cybersecurity
CIOs in the public sector today have momentous decisions to make as innovative new digital assets managed within blockchains and distributed ledgers become a vital part of the…
Dion Hinchcliffe
Premium Research

Hybrid Work in 2023

Data to Decisions
Introduction Without question, the work environment became more challenging in 2022. Hybrid work—the orchestration of work between in-office and work-from-home environments—has…
Holger Mueller
Open Research

Constellation Research's 2022 CxO Business Confidence Survey

Future of Work
Introduction Constellation’s 2022 CxO Business Confidence Survey assesses C-suite executives in today’s business and technology climate as well as their financial outlook for…
Hannah Mason, R Ray Wang
Best Practices

A CIO's Guide to Observability

Data to Decisions
The onset of the COVID-19 pandemic forced businesses to move online faster than they desired rather than evolving or improving their progression to digital maturity. Although some…
Andy Thurai
Case Study

Secil Automates With Neptune DXP

Future of Work
Secil was founded in 1918, operating a small natural cement plant that had been in service since 1904. In 1930 Secil underwent a major merger with Companhia Geral de Cal e Cimento…
Holger Mueller
Case Study

Relationship Marketing at the Speed of Value

Marketing Transformation
At a Glance Customer loyalty and customer relationships often are thought of as programs or campaigns to be launched and automated. But for teams spread thin by complex…
Liz Miller
Trends

People-Powered Revenue Intelligence

Data to Decisions
At a Glance Change is hard. And change is necessary for organizations looking to harness opportunity and accelerate revenue growth. Yet there are significant forces and factors…
Liz Miller
Trends

Inside the Mindset of the Midmarket Buyer

Data to Decisions
Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit…
R Ray Wang
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Marketing from Farmer to Fork With Data and Analytics

Data to Decisions
At a Glance Marketing analytics has (thankfully) forever changed. Gone are the days of reporting metrics in celebratory dashboards. Marketing is in search of answers—answers…
Liz Miller
Big Idea

Monetizing the Metaverse Economy

Data to Decisions
Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement inside the…
R Ray Wang
Big Idea

Inside the Power of Relevance and Ambient Experiences

Marketing Transformation
Great customer experiences require an understanding and anticipation of customers’ needs. Brands and enterprises must recognize that customers call the shots about staying,…
R Ray Wang
Best Practices

What Enterprises Must Seek in a Commerce Partner in 2022

Marketing Transformation
This report is for e-commerce companies that are looking to stay abreast of the evolving online shopping space to maximize sales and growth in 2022 and beyond, particularly in…
Dion Hinchcliffe
Big Idea

Why Data-Driven Innovators Choose Embedded Analytics

Data to Decisions
Organizations of every description are pursuing digital innovation. As a result, business and tech leaders, including chief data officers, chief digital officers, chief…
Doug Henschen
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Matterport Drives Digital Transformation for CRB

Data to Decisions
At a Glance This case study describes the rollout of Matterport at CRB, a Kansas City, Missouri–based construction company specializing in design and construction in…
Holger Mueller
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Field Service Management Tools

Data to Decisions
The consumerization of IT has increased customer and employee expectations for easy and transparent field service delivery. Field service management (FSM) software helps to…
R Ray Wang, Liz Miller
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The Future of Enterprise Content Management

Future of Work
The content management industry is in the midst of a renaissance born of major new advances in strategic content technologies, the growing importance of digital experience…
Dion Hinchcliffe
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Digital Optimization: A New Strategy and System for Growth

Data to Decisions
Digital business and the experience economy dominate much of today’s discussions about how to run a successful company. Yet understanding of “digital business” often seems…
Liz Miller, Nfrance
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Infor CPQ Optimizes Configuration Across Operations

Data to Decisions
Infor CPQ delivers substantial benefits to companies with complex, end-to-end process requirements, whether or not they run other Infor business applications. For those that…
Nfrance
Premium Research

CMO 2021

New C-Suite
Chief marketing officers (CMOs) held on tight to weather the twists and turns of 2020. With the onset of a new year, opportunities are emerging for the CMO to reshape and…
Liz Miller
Premium Research

SAP CPQ Transforms the Sales Process

Data to Decisions
SAP CPQ is a cloud-based, API-first configure, price and quote offering within SAP Sales Cloud that facilitates the purchase of large and/or complex bundles of offerings,…
Nfrance