Marketing Funnels Are Dead, What's Next?
Vice President and Principal Analyst, Constellation Research
Constellation Research
Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future.
Coverage Areas: Next Generation Customer, Digital Marketing Transformation
Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only…...
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Panelists discuss next generation marketing techniques. Panelists: Sandeep Dadlani, Executive Vice-President and Global Head of the Retail, CPG and Logistics Unit, Infosys; Bill Dolby, Sr. Director of Sales Operations, RingCentral; Joe Hughes, EY Principal-Americas IT Advisory Emerging & Cloud Applications Leader, E&Y
Marketing Transformation
Chief Marketing Officer
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