Cutting Through the Hype of Salesforce1 - Webinar

With so much hype swirling around Salesforce1, it's difficult to filter out the noise and get the information you really need to make the best decisions in regards to this development. Join Constellation Research, the original disruptive technology analysis firm, for our latest webinar as we tame the buzz and cut through the hype, and deliver the critical information you need to know about Salesforce1.

When:

• December 6, 2013 2:30p.m. PT/5:30p.m. ET

Register:

https://www3.gotomeeting.com/register/799750718

You will learn:

• implications for customers, partners, competitors, the market
• actionable recommendations
   

Analysis covering:  

• Customer Service and Experience
• Platform
• Applications

 
Speakers:

• Elizabeth Herrell
• Holger Mueller
• Alan Lepofsky
• J. Bruce Daley
• R "Ray" Wang
• Joseph A. di Paolantonio

Register:

https://www3.gotomeeting.com/register/799750718

Can't make it?

This webinar will be recorded. Register to receive recording information.

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Google & HP Announce New Cloud Platforms - What you need to know

Holger Mueller

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

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It does not happen often - or ever - did it? - that two major cloud players announce general availability (GA) or a new release of their respective cloud platforms. So HP announced version 13.5 of it's public cloud and Google announced the GA of Google Compute Engine (GCE).

   

Some common trends emerge ...

There are some common trends that both the Google and HP announcement show:

• Prices keep falling - Not surprisingly - both vendors addressed reduction in pricing - following Amazon's AWS lead. It's almost becoming a tradition that cloud announcements are coupled with price reductions, reflecting the lower cost of running hardware environments, progress in automation and economies of scale. Notable on the Google side is the change in pricing model, too - which takes away the cost for Iops - and makes the cost of persistent disks more calculable - a move many users had been asking for.

• Memory matters - It's yet another indication that it's memory hungry applications that are moving to the public cloud - see BigData - but stacks overall get more RAM intensive. So vendors react with larger memory instances - HP puts in larger standards (3XL - 5XL) and more memory (L - 2XL - 16 cores and up to 120 GB of RAM) and Google launches three new instance types with up to 16 cores and 104 GB of RAM (limited preview only though).

• Networks matter - HP makes the case pretty clearly - with claiming faster and larger uploads - you sure want to get the data in into the cloud. Google touches networks implicitly by taking Iops out of the pricing scheme - see before. Both moves need investments in the network infrastructure that both companies are obviosusly undertaking.

 

• Disk becomes the migration tool - And despite all the push for in memory - its the good old spinning rust that makes the cloud go round. You can now keep Google Persistent Disk volumes around even through planned maintenance and volumes can be mounted and unmounted from one VM to another. On the HP side Block Storage gets SLA service coverage with the move to GA, and storage containers can be synched across regions.

... and then common trends end - so let's look at the respective differentiators:

 

HP's focus is the hybrid enterprise cloud load

As to be expected HP beefed up its console capabilities - uptaking the OpenStack Horizon project. And the console matters to HP given the hybrid nature of most of its existing and expected cloud deployments. Given the nature of consoles in an hybrid deployment, the importance of user roles is likewise of key relevance and HP added a number of identity roles to make administration easier. 

Not surprisingly HP also focuses on software defined networking (SDN) advancements for HP Public Cloud - that are compelling for its user base and help administering and securing cloud loads of different sensitivity. And lastly management of availability zones is improved - surely more a necessity for today's cloud deployments.

 

Google's focus remains the high end public cloud load

With GA Google is loosening up it's previously exclusive grip to Debian and Centos Linux distributions. Google adds support for SELinux and CoreOS and expands kernel support for Docker, FOG, xfs and aufs. Interesting enough support for SUSE, FreeBSD and RHEL (in limited preview) is also being announced. This addresses previous criticism of GCE being to Google centric. 

And Google keeps honing around its (so far) unique capability of doing live migrations for virtual machines. This certainly is a significant reduction of maintenance and administration needs over other public clouds. It will be interesting to see, if Google can make this stick as a differentiator over other clouds and force competitors to provide the same (e.g. VMWare is rumored to do work on this).

Google has also managed to start up a partner program - something I somehow missed - and it has some good uptake - with notable mentions being Red Hat, Rightscale, Scalr and Suse. Definitively a sign that Google Cloud platform is getting traction in the cloud ecosystem.

 

Advice for customers

The cloud keeps getting better and better and customers need to look into cloud usage for their loads, may they be coming from traditional apps or from newly created apps. Given the focus on higher quality machines in the cloud, there is definitively a sign, that customers that do not have a public cloud strategy for e.g. BigData, risk to be left behind their competitors - always assuming these strategies will come to fruition. 

Google and HP offer two very different IaaS offerings and are probably interchangeable only for some subset of cloud applications. Before making decisions consider the Constellation Research IaaS Trends report that can be found here. 

 

In the competition of high quality loads - make sure your hardware can match what the latest of Google and HP is (and certainly AWS, too). Refreshing and upscaling your hardware with higher specs enabling higher value cloud applications is a key strategy to keep prices up. 

The noticeable absence of PaaS elements in the recent cloud announcements reflects the pioneering landgrab mode the market is in - but likewise offers also an opportunity of differentiation. Contrast the recent AWS, Google and HP announcements with Salesforce's Salesforce1 announcement and you can see the opportunity for more developer centric tools and benefits in the overall IaaS battle.

2013 (C) Holger Mueller - All Rights Reserved

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It’s Simple To Get Started Developing On Salesforce

Alan Lepofsky

Vice President & Principal Analyst
Constellation Research

Alan Lepofsky - VP and Principal Analyst, Constellation Research. With almost two decades of experience in the collaboration software industry, Lepofsky helps organizations improve the way their employees work together to get their jobs done. Lepofsky’s primary research area The Future of Work, focuses on: integrating collaboration and business processes (Purposeful Collaboration), structuring work via Social Task Management, leveraging analytics and digital assistants to work more productively, the strategic impact of mobile computing on business transformation, and measuring workforce culture based on Digital Proficiency instead of age. Twitter: @alanlepoLinkedIn: https://ca.linkedin.com/in/alanlepo     , Title: Big IdeasIntelligent Collaboration: The Intersection of…...

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I've often said one the main factors that influences the success of a platform is the business partner ecosystem that develops applications for it.  Partners don't want to struggle with complex setups and complicated development tools. With all the hype around Salesforce.com these days, including the new Salesforce1 platform (essentially the evolution, or next generation of the Force.com platform) I decided to see for myself what it was like to get started. What I discovered is that it only take a minute to be up and running and developing your first application. That's pretty amazing. Is that possible with other enterprise platforms such as IBM or Microsoft?
 

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Miss Dreamforce? Constellation has you covered. [Event reports]

If you weren't able to attend Salesforce's Dreamforce you don't have to miss out!

Constellation has compiled a collection of event reports from our analysts in attendance. In these posts you'll get a unique, disruption-focused analysis of Dreamforce you won't get anywhere else.

Enjoy!

"Takeaways from Dreamforce: How Do You Explain Saleforce1?" by Bruce Daley

"Salesforce 1 Touch Service Enables Products Not People to Report Problems" by Elizabeth Herrell

"Dreamforce 2013 Platform Takeaways - All about the mobile platform - or more?" by Holger Mueller

"Platform ecosystems are hard: Salesforce grows it - FinancialForce shrinks it" by Holger Mueller

"The Internet of Customers - Are You Ready?" by Alan Lepofsky

"Salesforce Dreamforce Day 1" by Alan Lepofsky

"News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13" by R "Ray" Wang
 

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Good Vibe The Informatica of Things

Vice President & Principal Analyst
Test

Joseph is Vice President and Principal Analyst at Constellation Research, Inc.  Covering all things related to Data Management and Analytics, he focuses on making better decisions through using new sources of data, innovative ways of interweaving the volumetric flow of data of increasing compexity, and disruptive techniques for drawing inferences and making predictions from that data. Sensor networks Mobile devices Machine-to-machine interchanges Machine-to-human interactiions Sensor Analytics Internet of Things Sustainability Self-quantification Since 1978, Joseph has been involved with renewable energy research, developing advanced statistical methods for complex system analysis, and creating analytical techniques and management methodologies for solving business,…...

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Vibe Data Stream [Vibe] and Virtual Data Machine [VDM] combine at the center of Informatica’s Internet of Things strategy. Primarily for Machine-to-Machine [M2M] data, and by connecting through Power Center, ultimately leading to Machine-to-Human [M2H] Data. The goal is to have VDMs residing in mobile devices, sensor packages, or as part of sensor networks. At this point, VDMs require more processing power than available in most components. Thus, Vibe and VDM are primarily suited today to data, network operations, and communication centers.

However, Informatica is seeing a broad range of use cases involving both large machines and sensor networks, from many different sectors including

• telcos,
• oil and gas,
• financial services,
• government,
• data center operations, and
• building services.

The Proof is Out There

One Proof of Concept [PoC] currently underway is with a Heating, Ventilation and Air Conditioning [HVAC] company. In the PoC, the HVAC company is looking at streaming data from all of their installations. Using Informatica products, they are bringing this data into their data center for both streaming and batch analytics. There are actually three use cases being examined in this PoC:

• Improving customer service
• Internal analytics on generic patterns of use for improved design, reliability and maintainability
• Predictive maintenance from the provider rather than from the building management team

Other field trials look at Vibe and VDM capabilities in regard to Pub/Sub models working with Informatica Ultra Messaging, as well as persisting data in all forms of data stores from traditional Enterprise Data Warehouses [EDW] to Hadoop [HDFS] and NoSQL databases such as Cassandra. These field trials involve solving the ongoing problems of the different areas mentioned above.

• In a financial services case, both application log data and financial information exchange [FIX] log data are being used to pull in log data real time for market, order flow and trade data.
• For online retail, Vibe is used to track web-site visitor paths through the site using log data.
• Data center operational efficiency optimization for green IT, sustainability or improving the bottom line through log data from switches, servers, applications and call centers.
• For one governmental agency, Informatica Vibe and VDM are maintaining the Service Level Agreement [SLA] in real time, for 800 separate field organizations over more than a million devices, using industry-standard Security Content Automation Protocols [SCAP] data formats.

 

Perhaps the most involved trials begin done to date with Informatica Vibe and VDM, are within the Telecommunications space. As one might expect, the explosion of data and customer expectations, as cellular goes from 2G to 3G to 4G/LTE requires real-time management of ever increasing amounts of data. But also the wireline/fiber and cable use cases are exploding as the traditional market places of voice, entertainment and connectivity intertwine.

Out to the Edge

Informatica is aggressively working with partners, such as chip, sensor and package manufacturers, to understand how to optimally implement Vibe, whether that is through streaming collection capability of Vibe on the device itself or as part of the larger infrastructure at some point in the collection tier to implement the needed streaming collection. Currently, collecting sensor data can hit performance limits using the sensor or communication base protocols. Thus, for example in the oil and gas industry, Informatica is working with both vertical-specific sensor manufactures and large organizations in the industry, to determine how Vibe can supplement or even replace the collection tier.

SAE Fit

What Informatica brings to evolving sensor analytics ecosystems [SAE] is not only their specific technologies of Vibe and VDM, but combining these with a complete package for supporting streaming analytics, operational intelligence, complex event processing [CEP], batch analytics, predictives, reporting, data marts and EDW, through their existing technology families such as Ultra Messaging, Power Center, Master Data Management, Data Quality, and more, both through traditional and Cloud deployments. This results in bringing mature market features to the SAE in the form of

• Guaranteed delivery
• Automated zero latency fail-over
• Centralized GUI administration
• No intermediary staging of data at source, broker, or target
• Fail-over does not require shared file systems

References

This blog post is based upon both the Informatica Press release referenced below, briefings at last year's Informatica Analyst Days and a private briefing from the Informatica team. This allowed us to gather more information and get answers to our questions. Also referenced are other of our blog posts on IoT and Big Data, for context.

1. Informatica Press Release from Strata + Hadoop World
2. What does IoT All Mean
3. The IoT and Change
4. Big Data: It’s Not the Size, It’s How You Use It
5. New Hope from Big Data

 

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Can You Explain Salesforce1 By What It is Not?

Constellation Research

J. Bruce Daley is a former vice president and principal analyst at Constellation Research, Inc.  , Title: Big Ideas Age Before Beauty Before there can be a wholesale conversion to the Cloud legacy applications must be converted. This will take decades and not every vendor has taken this obstacle into account when projecting growth. Professional Services Firms Need a Recurring Revenue Model The services business has a lot of advantages but one big disadvantage in that you are always going out of business. Some organizations are using the Cloud to offer clients new ways to spend money than just time-and-materials or fixed price projects. ...

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At this year’s Dreamforce, Salesforce.com Chairman Marc Benioff announced a new and potentially disruptive technology from a podium set in the center of the Moscone South convention center. His audience consisted of such notables’ as actor Sean Penn, model and philanthropist Petra Nemcova and the prime minister of Haiti Laurent Lamothe as well as fifteen thousand customers, partners, and employees as well as another 100,000 watching remotely.

Despite the fact the announcement was the most important of the fall enterprise 2013 software season, the news mostly fell on deaf ears. Not because Benioff & Company are not good at positioning software. No one in the business is better. But how do you get any large crowd excited about plumbing? Although Prime Minister Lamothe, Mr. Penn, and Miss Nemcova may be forgiven for not grasping the announcement’s full significance the news mostly escaped the 134,892 people in attendance that did not want to think about platform issues. Which is exactly the point.

“Honestly, it’s the best engineering we have ever done” said Marc Benioff in his keynote speech.

As is often the case with disruptive technology a new offering is very difficult to explain because it requires a new way of thinking. That left many of the audience trying to understand Salesforce1 in ways it is not. Even by the lose standards of the definition it is not a platform. It is not a strategy. It is not a mobile interface. It is not a combination of existing products. And it is not the only product of its kind. Can you explain Salesforce1 by explaining what it is not?

The Salesforce1 represents an enormous engineering effort since it required the entire Salesforce.com platform to be redesigned and rewritten. As a result some customers are using Salesforce1 today without even knowing it. Here is what is it not:

• Platform  - Although Salesforce1 could technically be called a “platform”, doing so does not do service to the definition of platforms nor does it encourage a better understanding of the features of Salesforce1 compared with other Salesforce.com platforms.  Part of the problem is the loose definition of the word.  In the real world, a platform is a raised level surface on which people can stand or objects can be placed. A better analogy is to call Salesforce1 an arch rather than a platform.  Salesforce1 protects the enterprise systems below it from rapid changes taking place among mobile and other mass market devices in the cloud. New application are not really built on Salesforce1, they are built on the device software stacks above it. Since arches typically are used to support the weight of a wall, platform, or bridge above it the analogy rings more true.
• Strategy – Salesforce1 is not a strategy since it includes code and has been partly released.
• Mobile interface - Although mobility that is an important part, fixed devices, such as desktop computers can use the Salesforce1 inclusion layer, and Salesforce has worked for three years to replatformed itself so SF1 is more than just an interface. 
• Combination of existing Salesforce products – Elements of past Salesforce products make their appearance in Salesforce1, but it is new technology, and some products such as Yammer were re-architected to accommodate it so it is not just a mash up of old products.

So what exactly is Salesforce1? Join us at the Constellation Webinar Cutting Through the Hype of Salesforce1 and find out exactly what Salesforce1 really is.

Future of Work Marketing Transformation Matrix Commerce New C-Suite Next-Generation Customer Experience Tech Optimization salesforce Chief Customer Officer Chief Executive Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Supply Chain Officer

Takeaways from Dreamforce: How Do You Explain Saleforce1?

Constellation Research

J. Bruce Daley is a former vice president and principal analyst at Constellation Research, Inc.  , Title: Big Ideas Age Before Beauty Before there can be a wholesale conversion to the Cloud legacy applications must be converted. This will take decades and not every vendor has taken this obstacle into account when projecting growth. Professional Services Firms Need a Recurring Revenue Model The services business has a lot of advantages but one big disadvantage in that you are always going out of business. Some organizations are using the Cloud to offer clients new ways to spend money than just time-and-materials or fixed price projects. ...

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At this year’s Dreamworld Saleforce.com Chairman Marc Benioff announced a new and potentially disruptive technology from a podium set in the center of the Moscone South convention center. His audience consisted of such notables’ as actor Sean Penn, model and philanthropist Petra Nemcova and the prime minister of Haiti Laurent Lamothe as well as fifteen thousand customers, partners, and employees as well as another 100,000 watching remotely.

Despite the fact the announcement was the most important of the fall enterprise 2013 software season, the news mostly fell on deaf ears. Not because Benioff & Company are not good at positioning software. No one in the business is better. But how do you get any large crowd excited about plumbing? Although Prime Minister Lamothe, Mr. Penn, and Miss Nemcova may be forgiven for not grasping the announcement’s full significance the news mostly escaped the 134,892 people in attendance that did not want to think about platform issues. Which is exactly the point.

As is often the case with disruptive technology a new offering is very difficult to explain because it requires a new way of thinking. That left many of the audience trying to understand Salesforce1 in ways it is not. Even by the lose standards of the definition it is not a platform. It is not a strategy. It is not a mobile interface. It is not a combination of exiting products. And it is not the only product of its kind.

“Honestly, it’s the best engineering we have ever done” said Marc Benioff in his keynote speech.

The Salesforce1 represents an enormous engineering effort since it required the entire Salesforce.com platform to be redesigned and rewritten. As a result some customers are using Salesforce1 today without even knowing it. Here is what is it not:

• Platform  - Even by the lose standards of the definition it is not a platform because it does not store data permanently. Salesforce1 does not have data base under neither it nor can it be mined for data. In the real world a platform is a raised level surface on which people can stand or objects placed. Saleforce1 is more like a roof than floor but one that lets smoke go out and cable television come in.
• Strategy – Salesforce1 is not a strategy since it includes code and has been partly released.
• Mobile interface - Although mobility that is an important part, fixed devices, such as desktop computers can use the Salesforce1 inclusion layer, and Salesforce has worked for three years to replatformed itself so SF1 is more than just an interface. Combination of existing Salesforce products – Elements of past Salesforce products make their appearance in Salesforce1, but it is new technology, and some products such as Yammer were re-architected to accommodate it so it is not just a mash up of old products.
• Combination of existing Salesforce products – Elements of past Salesforce products make their appearance in Salesforce1, but it is new technology, and some products such as Yammer were re-architected to accommodate it so it is not just a mash up of old products.

So what exactly is Salesforce1? Stay tuned here.

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News Analysis: Acqusition Of Fiberlink Fills Key Gap In IBM's One-Stop Mobile First Strategy

R "Ray" Wang

Principal Analyst and Founder
Constellation Research

R “Ray” Wang is the CEO of Silicon Valley-based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at www.raywang.org. His ground-breaking best-selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business, titled, Everybody Wants to Rule The World was released in July 2021. Wang is well-quoted and frequently interviewed by media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg. Short Bio R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley-based Constellation Research Inc. He…...

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IBM Acquires Fiberlink (MaaS 360) For Mobile Management And Security

On November 13th, Blue Bell, PA based Fiberlink Communications signed a definitive agreement to be acquired by Armonk, NY based IBM for an undisclosed sum.  FiberLink has over 3500 clients in key verticals such as financial, retail, public sector, education, and healthcare.  IBM expects to close the acquisition at year’s end.  The deal is significant to customers because:

• IBM is committed to deliver one stop mobility via acquisitions and organic growth. IBM has made eight acquisitions in the last 18 months (see Figure 1).  In 2012, IBM acquired Emptoris, Worklight, and Tealeaf CX Mobile. Urban Code, The Now Factory, Xtify, Trusteer, and Fiberlink formed the 2013 acquisition list.  Along the way in 2012, IBM launched three mobile offerings: IBM Endpoint Manager for mobile devices, IBM Connections Mobile, and IBM Security Access Manager for Cloud and Mobile.  In 2013, IBM made the IBM Mobile First announcement along with the IBM Message Sight solution.
  
  Point of View (POV): Mobile is the key onramp to digital business.  The average individual is no further than three feet from their devices and always on 14 to 15 hours a day.  Unfortunately, today’s mobile offerings often are piecemeal and incomplete.  IBM has made a strategic bet to provide the end to end mobile first life cycle.  IBM sees four key entry points for mobile: build, engage, transform, and optimize.  Worklight and Urban code addresses build.  IBM Connections Mobile, Tealeaf CX Mobile, and IBM Xtify enable human interaction for engage while IBM MessageSight enables machine to machine (M2M) communications.  Meanwhile, the Now Factory provides big data insights to support the transform entry point.  Emptoris Rivermine Telecom expense management, IBM Endpoint Manager, IBM Security Access Manager, Trusteer end point security, and IBM Urban Code release automation are part of the optimize entry point.

• Mobile management is a critical function for successful BYOD and IBM’s Mobile First strategy. MaaS 360 provides a cloud based and on-premises mobility management platform.  The solution is policy based to support a wide range of BYOD security and privacy requirements.  MaaS 360 supports mobile device management (MDM), mobile content management, and mobile applicant management including containerization.
  
  (POV): The acquisition of MaaS 360 allows IBM to cover three key approaches to mobile management and security: secure transactions, containers, and mobile device management.  MDM enables organizations to secure the device through bio-metrics, enrollment, configuration, monitoring, provisioning, and wiping.  If successful, customers will find that MaaS 360 can decrease the time and cost of supporting BYOD and simplify the overall approach to MDM.

• Customers and prospects can purchase from a trusted supplier. Over 100 vendors provide enterprise mobile management (EMM).  The mobility management space is crowded.  Most offerings come from poorly capitalized startups or vendors with limited distribution networks.
  
  (POV): Customer and prospects fear startups going belly up.  While MobileIron and Airwatch have pulled ahead from the pack, customers can expect rapid consolidation in the market.  Citrix’s acquisition of Zenprise foreshadowed the EMM market consolidation.   Buyers can expect larger vendors such as Apple, Amazon, Google, Intel, Microsoft, Oracle, SAP, Salesforce.com, Symantec, VMWare and others to make acquisitions to complete their mobility footprints.  

Figure 1. IBM’s Mobile First Strategy Mixes Acquisitions With Organic Solution Development

Source: IBM

The Bottom Line: Consolidation Is Good For Customers and Prospects

Mobility remains the wild west of applications development and consumerization of technology.  As the stakes get higher, organizations seek integrated mobility suites.   The shift to digital business requires cost effective and scalable mobility.  As mass consolidation of mobile vendors continues, buyers will gain scale and stability from integrated mobility suites. Buyers expect to write once, deploy anywhere.  Organizations expect security to be pervasive yet simple to support multiple end points.  Consolidation will once again deliver the scale required for enterprises to quickly innovate and standardize on key platforms.  

Download free research

Constellation Index: Mobile ROI by R "Ray" Wang

Demystifying Social Business: Optimizing the Campaign to Lead Process (Marketing) by R "Ray" Wang

 

Your POV.

Are you looking at a mobile strategy? Do you see the link between mobility and digital business?  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) com.

Please let us know if you need help with your mobility and Digital Business transformation efforts.  Here’s how we can assist:

• Assessing mobile readiness
• Developing your digital business strategy
• Vendor selection
• Implementation partner selection
• Connecting with other pioneers
• Sharing best practices
• Designing a next gen apps strategy
• Providing contract negotiations and software licensing support
• Demystifying software licensing

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• Tuesday’s Tip: Understand The Five Generation Of Digital Workers and Customers
• Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
• Slide Share: The CMO vs CIO – Pathways To Collaboration
• Event Report: Metaio’s #InsideAR Conference Hails The Future Of An Always On, Always Augmented Reality
• News Analysis: Avangate Acquired By Francisco Partners For Matrix Commerce Capabilities
• Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
• Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
• News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market
• News Analysis: Zuora Raises $50M Series E Round, Rides #MatrixCommerce Wave
• Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
• Monday’s Musings: Four Elements for A #SharingEconomy Biz Model In #MatrixCommerce
• Tuesday’s Tip: Why Context Matters – Forget Real-Time, Achieve Right-Time
• Monday’s Musings: Balancing The Six S’s In Consumerization Of IT
• Monday’s Musings: A Working Vendor Landscape For Social Business
• Research Report: The Upcoming Battle For The Largest Share Of The Technology Budget Part 1
• Research Report: How The Five Pillars Of Consumer Tech Influence Enterprise Innovation
• Best Practices: Five Simple Rules For Social Business

Reprints

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2013 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

 

 

 

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Roundup of Cloud Computing Forecasts Update, 2013

1

Time-to-market, more flexible support for business strategies by IT, and faster response time to competitive conditions are combining to accelerate cloud computing adoption today.

Of the enterprises I’ve spoken with over the last several months including several Fortune 500 corporations to small businesses just beginning to evaluate cloud-based CRM and manufacturing systems, one message resonates from all of them: they need enterprise applications that keep pace with how fast they want to move on new business strategies. The latest round of cloud computing forecasts reflect the urgency enterprises have of making IT a foundation for strategic business growth.

The following is a summary of the latest cloud computing forecasts and market estimates:

• Gartner predicts that the bulk of new IT spending by 2016 will be for cloud computing platforms and applications with nearly half of large enterprises having cloud deployments by the end of 2017. Source: Gartner Says Cloud Computing Will Become the Bulk of New IT Spend by 2016.

• The worldwide cloud-based security services market will be worth $2.1B in 2013, rising to $3.1B in 2015, according to Gartner. Source: Gartner Says Cloud-Based Security Services Market to Reach $2.1 Billion in 2013.

• McKinsey & Company’s report Disruptive technologies: Advances that will transform life, business, and the global economy projects that the total economic impact of cloud technology could be $1.7 trillion to $6.2 trillion annually in 2025. Of this total, $1.2 trillion to $5.5 trillion could be in the form of surplus from use of cloud-enabled Internet services, while $500 billion to $700 billion could come through productivity improvements for enterprise IT.  The following graphic from the study summarizes the results.  Source in PDF form: Disruptive technologies: Advances that will transform life, business, and the global economy.

• IDC predicts public IT cloud services will reach $47.4B in 2013 and is expected to be more than $107B in 2017. Over the 2013–2017 forecast period, public IT cloud services will have a compound annual growth rate (CAGR) of 23.5%, five times that of the IT industry as a whole. The growing focus on cloud services as a business innovation platform will help to drive spending on public IT cloud services to new levels throughout the forecast period. By 2017, IDC expects public IT cloud services will drive 17% of IT product spending and nearly half of all growth across five technology categories: applications, system infrastructure software, platform as a service (PaaS), servers, and basic storage. Software as a service (SaaS) will remain the largest public IT cloud services category throughout the forecast, capturing 59.7% of revenues in 2017. The fastest growing categories will be PaaS and Infrastructure as a service (IaaS), with CAGRs of 29.7% and 27.2%, respectively.  Source: IDC Forecasts Worldwide Public IT Cloud Services Spending to Reach Nearly $108 Billion by 2017 as Focus Shifts from Savings to Innovation.

• Informatica’s presentation titled Enable Rapid Innovation with Informatica  and MicroStrategy for Hybrid IT by Darren Cunningham, Informatica Cloud  and Roger Nolan, Informatica Data Integration and Data Quality contains a useful series of cloud market overviews supported by 451 Research Gartner, Forrester and IDC data.  A summary of the statistics section is shown below:

• KPMG’s latest study of cloud adoption, The cloud takes shape Global cloud survey: the implementation challenge shows 70% of respondent organizations believe that cloud computing is delivering operating efficiencies and cost savings today. The report also predicts cloud-enabled services adoption by functional area, and is shown below. Source: The cloud takes shape Global cloud survey: the implementation challenge.

• Gartner predicts that in the next five years enterprises will spend $921B on public cloud services, attaining a CAGR of 17% in the forecast period.  Darryl Carlton, Research Director, APAC with Gartner recently presented Cloud Computing 2014: Cloud Computing 2014: ready for real business?  His presentation is full of insightful analysis and market forecasts from Gartner, with specific focus on Asia-Pacific.

• Visiongain predicts the Platform-as-a-Service (PaaS) submarket is valued at $1.9B in 2013 growing to $3.7B in 2018, attaining a 14.3% CAGR for the period 2013-2018.  The following figure shows the firm’s forecast.  Source: Visiongain on Slideshare.

• Gartner predicts that in the next five years enterprises will spend $921B on public cloud services, attaining a CAGR of 17% in the forecast period.  Darryl Carlton, Research Director, APAC with Gartner recently presented Cloud Computing 2014: Cloud Computing 2014: ready for real business?  His presentation is full of insightful analysis and market forecasts from Gartner, with specific focus on Asia-Pacific.

• Visiongain predicts the Platform-as-a-Service (PaaS) submarket is valued at $1.9B in 2013 growing to $3.7B in 2018, attaining a 14.3% CAGR for the period 2013-2018.  The following figure shows the firm’s forecast.  Source: Visiongain on Slideshare.

• IDC predicts the global cloud services market is $9.6B in 2013, attaining a five year 24.8% CAGR through 2018.  A free downloadable copy of IDCs latest MarketScape for Worldwide Cloud Professional Services report as available at the link here. Source: IDC MarketScape: Worldwide Cloud Professional Services 2013 Vendor Analysis.

• Boston Consulting Group writes that SaaS is a $15B market, growing at three times that rate of traditional software.  BCG estimates that SaaS is 12% of global spending on IT applications.  BCG interviewed 80 CIOs and found they were willing to consider SaaS solutions for 35% to 60% of their application spending.  BCG also evaluated how the economics of cloud software adoption vary for on-premises versus SaaS customers.  The following two charts from the completed study. Source: (Free, opt-in required) Profiting from the Cloud: How to Master Software as a Service

• According to Forrester the Asia-Pacific cloud computing market will grow from $6.9B in 2013 to $31.9B in 2020.  The following graphic illustrates the forecasted growth for Asia pacific and the SaaS Market Forecast across Asia-Pacific.  Source: Progress Software, Progress Exchange 2013. Asia Pacific: Entering the Market and Growing Your Business presentation.

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