Marketing Transformation

Orbits Blog

April 3, 2025

The Shifting Sands of AI: Why Enterprise Leaders Need to Look Beyond OpenAI

Data to Decisions

lt;pgt;The AI Landscape's Tectonic Shift: OpenAI's dominance is crumbling under the weight of technical missteps, unsustainable economics, and intensifying competition from both es...

Dr. David Bray

R "Ray" Wang

ConstellationTV

September 23, 2026

On-Prem's Comeback, Qualtrics' New Playbook, and Why AI Needs Context, Not Just Data

Tech Optimization

Enterprise AI is outgrowing the model and the chatbot. That's the thread running through Episode 139 of ConstellationTV, where the conversation keeps landing on the same question f...

Hannah Mason

Insights News

September 17, 2026

Salesforce lays out growth plans: What customers need to know

Data to Decisions

Salesforce is targeting $63 billion in revenue by 2030 and laid out a plan to deliver AI value to enterprises as well as capture a good bit of its own. Here's a look at what custom...

Larry Dignan

Insights News

September 16, 2026

HubSpot revamps Breeze Assistant with context, actions

Next-Generation Customer Experience

HubSpot launched an all new Breeze Assistant that maintains context from its new CRM system. ...

Larry Dignan

Insights News

September 15, 2026

Salesforce launches AIforce, fleshes out platform play

Data to Decisions

Salesforce launched AIforce, which operates as an interface layer that brings the company’s platform to an AI interface. Here's a rundown of Salesforce's Dreamforce announcements....

Larry Dignan

Analyst Blog

September 14, 2026

Experience Data Is Getting a New Job: From Measurement to Decision Context

Data to Decisions

As a serial CMO/CPO, like many CX executives, I used experience management so...

Michael Ni

CR Conversations

September 14, 2026

Qualtrics Reimagines Experience Management: Simulation, AI and Decision Velocity

Next-Generation Customer Experience

Liz Miller, R “Ray” Wang, and Mike Ni explore Qualtrics' evolving vision for experience management and why simulation, data, AI, and feedback loops could fundamentally change how o...

Liz Miller

Michael Ni

R "Ray" Wang

Orbits Blog

September 12, 2026

Pragmatic, Practical Actions (Not Fear): We Can and Should Take Actions to Reduce Harms, Risks, and Concerns in the Present

Board Strategy

Unlike the actual tragedy of 9/11, conjured images of mass human extinction due to what AI might become have not actually happened. These visions may not ever happen. We can and sh...

Dr. David Bray

ShortList Spotlights

September 10, 2026

B2C Marketing Automation: Pegasystems Customer Decision Hub

Marketing Transformation

In her latest Constellation ShortList spotlight, Liz Miller examines how B2C marketing automation is evolving from campaign execution to connected customer decisioning....

Liz Miller

Insights News

September 10, 2026

Adobe reports solid Q3, tops 1 billion monthly active users

Next-Generation Customer Experience

Adobe’s third quarter results handily topped estimates and the company said its AI-first annual recurring revenue was up 150% from a year ago. Incoming CEO Anil Chakravarthy walked...

Larry Dignan

ConstellationTV

September 9, 2026

Dreamforce Predictions, Pragmatic AI, and the Rise of Decision Intelligence | CRTV Episode 138

Data to Decisions

ConstellationTV episode 138 covers a lot of ground: a Big Debate on what to expect from Salesforce at Dreamforce, a ShortList spotlight on B2C marketing automation, a deep dive int...

Hannah Mason

Analyst Blog

August 26, 2026

Meta Settles Lawsuit to the Tune of $17 Billion: What it Could Mean for Advertisers

Marketing Transformation

Now that Meta has settled what many are calling a quot;landmark lawsuitquot; brought by multiple US states attorneys general, what happens next and how could it impact marketer's p...

Liz Miller

Analyst Blog

August 19, 2026

Constellation Research Releases Final Wave of Q3 2026 ShortList™ Updates

Data to Decisions

Following last week’s release of 39 Constellation ShortLists™, Constellation Research is pleased to announce 41 additional updates, completing our Q3 2026 ShortList™ portfolio....

Analyst Blog

August 12, 2026

New Release: 39 Constellation ShortList™ Updates for Q3 2026

Data to Decisions

Constellation Research is pleased to announce the first wave of Q3 2026 Constellation ShortList™ updates, highlighting leading vendors across some of today's most important enterpr...

Analyst Blog

July 29, 2026

Meet the 2026 SuperNova Award Finalists

Data to Decisions

The finalists for the 16th Annual SuperNova Awards have officially been announced. ...

CR Conversations

July 22, 2026

OpenText's Michael Cybala on Content Aviator, Knowledge Graphs, and AI You Can Trust

Marketing Transformation

As enterprises race to scale AI initiatives, many assume that success comes from giving AI access to more data. But the real differentiator isn't more content. It's better context....

Liz Miller

Hannah Mason

ConstellationTV

July 15, 2026

H2 2026 Reckoning For Governance, FinOps, and Everyone's AI Budget | CRTV Episode 134

Data to Decisions

CRTV Episode 134 covers what the second half of 2026 has in store, how SAP is building out its agent platform, the five moves enterprises need to make, according to Esteban Kolsky'...

Esteban Kolsky

Hannah Mason

CR Conversations

July 2, 2026

The Right AI for the Right Job: Pega's Tara DeZao on Marketing's AI Maturity Curve

Marketing Transformation

Every year at PegaWorld, Constellation Analyst Liz Miller sits down with a Pegasystems leader, Tara DeZao, for what's become an annual tradition: a candid, marketer-to-marketer con...

Liz Miller

Hannah Mason

Analyst Blog

July 1, 2026

If CRM Is Dead, How Is the Relationship Still Breathing?

Marketing Transformation

There is a conversation that ebbs and flows heralding the demise of categories of technology. One of the favorite tools to meet its grizzly end is CRM. But it is time to debunk a c...

Liz Miller

ConstellationTV

July 1, 2026

Context Washing, AI Agents & Qualcomm's Big Bet | CRTV Episode 133

Data to Decisions

Episode 133 brought together analysts and industry leaders to tackle some of the most pressing questions in enterprise AI, from whether context is becoming meaningless marketing la...

Michael Ni

Hannah Mason

Analyst Blog

June 29, 2026

The CFO-CMO Dynamic: Avoiding the Trap of Misunderstanding

Marketing Transformation

The CMO and CFO have struggled with the age old issue of trying to get a square peg and a round hole to see eye to eye. Thanks to a recent conversation with Pegasystem's CFO, Ken S...

Liz Miller

CR Conversations

June 24, 2026

Pegasystem's Ken Stillwell on Tokenomics and Outcome-Based AI

Marketing Transformation

Somewhere along the way, the AI industry started keeping score by the wrong number. Token leaderboards, token maxing, ever-larger consumption as a badge of sophistication. In a rec...

Liz Miller

Hannah Mason

ConstellationTV

June 17, 2026

On-Prem or Cloud for AI? Outcome-Based Pricing and Spotting Agentic AI Washing

Tech Optimization

Enterprise AI strategy keeps circling back to the same hard questions: where should workloads actually run, how should vendors get paid for outcomes, and how can buyers tell real A...

Holger Mueller

Hannah Mason

Insights News

June 11, 2026

Adobe delivers strong Q2, ups outlook and cites AI-driven demand

Future of Work

Adobe's second quarter results were well ahead of estimates as it continues to see demand for its AI tools. The company also raised its outlook. ...

Larry Dignan

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