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Making Mobility Pay in Your Enterprise webinar 1 of 3. Why Enterprise Mobility is a Game Changer, Charles Brett. Originally aired July 10, 2012.
Video
CAPEX, OPEX, and the true cost of comms webinar with E. Brent Kelly. Originally aired July 11, 2012
Video
For all the silliness surrounding Big Data and Data Science, all the hype and all the controversy, there are actually very innovative and disruptive technologies coming from this area, this new approach to data management and analytics [DMA]. How do we categorize the vendors or the technologies that have never existed before?
Analyst Blog
Quarks
#AnalyticsChat transcript and reach report
On February 20, 2013, a Twitter based chat was hosted by R "Ray" Wang and Gavin Heaton on behalf of Anametrix. Over the course of an hour, this conversation attracted almost 600 tweets and 88 contributors. A highly successful chat, it drew in marketing practitioners, industry veterans, data scientists and bloggers.
Shift From CMO to CDO Is In Progress
Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of metrics that matter.
Analyst Blog
MWC 2013 saw many OS announcements and commitments, but not from the usual culprits – Microsoft (Windows 8, various forms), Apple (iOS, various forms) or Google (Android, with all its multiple bifurcations). Instead a motley collection of desperate telephone carriers took the principle biscuit (committing to the Firefox OS); then there were Samsung (with Tizen), [...]
Analyst Blog
Greater Adoption In Social Business Signifies A Move To Consolidate PlatformsConstellation’s buy-side clients tend to fit in the market leader or fast follower categories when it comes to organizational personas of disruptive technology adoption. Since 2010, respondents have progressed through the DEEPR framework and the latest results from 2012 indicate that most survey respondents have moved to Level 3.
Analyst Blog
Steve Jobs did a wonderful thing when he put sensors (GPS, accelerometers, gyroscopes, compasses, etc.) into the iPhone and the the iPad family. Others have followed, adding barometers, light sensors and more besides. But there is a downside — battery usage — as well as an upside — the potential to save that battery usage by making more intelligent use of these sensors, and not only to maximize power utilization.
Analyst Blog
Proving it has not lost its appetite for acquisitions, on March 4th, 2013, Infor announced its planned acquisition of New York based CERTPOINT Systems, Inc., a SaaS provider of global learning management software (LMS) and learning content management software (LCMS).
Analyst Blog
For decades, many Australian business sectors have been asleep at the wheel – underinvesting in digital technology, employee skills and strategic thinking. Which sectors? They’re the ones people complain about on Twitter and Facebook – retail, healthcare, pharmaceuticals and financial services. And you can add utilities into that list (but that’s a subject for a [...]
Analyst Blog
These days we see a lot of blog posts masquerading as news – about the industry, media, technology and so on. But there is often not a lot of insight, or action. There’s opinion and sometimes a few ideas – but precious few wrestle with what it means to live in media-saturated, always connected age. [...]
Analyst Blog
We often (still) hear stories of businesses and individuals fearing social media. And if you listen closely to what is being said, you will hear the fear. You will hear anxiety. And when you hear about those folks who brave social media – who push the envelope within their organisation, you will hear them talk [...]
Analyst Blog
I've just published a new report. The report, titled Supply Chain Management Adoption Trends and Customer Experience, finds that the total cost of ownership for SCM systems often exceeds budget.
Analyst Blog
As I've written in the past, financial analysts may provide good advice for investors in the tech sector. But their analysis is not very useful to buyers of technology products and services. It's not that they don't have insights, but they are writing for a different audience: investors, not customers and prospects.
Analyst Blog
In these challenging times, we are all asked to do more with less. For marketers, this means coping with an explosion of channels, transformation in the expectations of our customers and an abundance of data that can, in equal parts, obscure or facilitate insight. So where can you turn to scale your marketing efforts? The [...]
Analyst Blog
I'm excited to announce the launch of our new Constellation Academy Workshops. In these two hour, half-day or full day courses our analysts work with your organization to train and certify your employees on a variety of topics such as:
Analyst Blog
Premium Research
How Marketing Automation Transforms Your Marketing in the Age of Conversation
Market and Vendor Overview
Download the report snapshot
Today's marketers are consistently challenged to do more with less. Faced with an explosion in digital and social channels and an empowered and demanding customer base, marketers are turning to marketing automation software to manage, measure and scale their digital efforts.
The first generation of marketing automation software delivered significant value to those willing to invest in the solutions. However, changing market conditions have placed pressure on marketers and vendors alike, and a burgeoning range of vendors, features and functions adds a layer of confusion, obscuring the benefits offered by marketing automation.
Genesys, @genesyslab, has announced it is acquiring Angel, @angelcorporate, to improve its ability to deliver voice self-service applications more quickly and cost effectively. Genesys currently offers a market-leading voice platform, GVP, and has a strong presence in the large enterprise market. Angel, a SaaS voice portal provider, has earned a solid reputation in mid-size vertical markets.
Analyst Blog
A Comprehensive Approach Applying Disruptive Technologies To New And Existing Business Models
Press Release
The Why Behind Big Data Starts By Asking What’s The Business OutcomeSo organizations have lots of data. New techniques have emerged to correlate big data. Enamored by the potential of big data, leaders are now reinvesting in technologies to find hidden nuggets of insights with the business goals of...
Analyst Blog
Case Study
Why Hendrickson is Moving its Voice and Video Communications to the Thinking Phone Networks Cloud
Hendrickson selected Thinking Phone Networks' ThinkingVoice cloud communications system, and saved nearly fifty percent vs. the cost of its on-premises systems.
The Content Marketing Institute’s new report on Content Marketing in Australia is timed nicely for the upcoming Content Marketing Conference (4-6 March 2013). The report contrasts the content marketing approaches taken by marketers in Australia vs the USA and reinforces much that we already know: Over 60% of marketers expect to increase or significantly increase [...]
Analyst Blog