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Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Reaction has been swift; “marketers ruin everything” seems to be the most common sentiment among users and pundits. The new advertising rules on Facebook have been drawing similar criticisms, both for the increasing number of paid posts showing up in peoples’ news feeds and its inaccurate targeting.The key for Instagram and marketers alike will be to ensure that their targeting algorithm and content mix is bang on.
Analyst Blog
New deadline August 14, 2015If you led the implementation of a disruptive technology for your organization we want to hear your story!
Analyst Blog
Constellation is pleased to announce world renowned business advisor and best selling author, Ram Charan, is speaking at Connected Enterprise. Charan is advisor to the business world's elite. He has spent the past 35 years serving as coach and advisor to executives such as Jack Welch, Jeffrey Immelt, and John C. Hodgeson. Jack Welch says Charan “has the rare ability to distill meaningful from meaningless and transfer it in a quiet, effective way without destroying confidences,” while Ivan Seidenberg, the former CEO of Verizon, calls Charan his “secret weapon.”Charan is a best selling author of 15 books. Execution, which he coauthored with former Honeywell CEO Larry Bossidy in 2002, was a #1 Wall Street Journal bestseller and spent more than 150 weeks on the New York Times bestseller list.
Analyst Blog
On July 23, 2015 BlackBerry hosted its second annual Security Summit, once again in New York City. As with last year's event, this was a relatively intimate gathering of analysts and IT journalists, brought together for the lowdown on BlackBerry's security and privacy vision.By his own account, CEO John Chen has met plenty of scepticism over his diverse and, some say, chaotic product and services portfolio. And yet it's beginning to make sense. There is a strong credible thread running through Chen's initiatives. It all has to do with the Internet of Things.
Analyst Blog
Live streaming using apps like Periscope and Meerkat have revolutionised conferences of all kinds. No matter whether you are hosting a small lunchtime gathering of friends, colleagues or experts, or attending a massive conference, these easy-to-use apps allow you to share what you are seeing with the wider world. Or at least those who follow […]
Analyst Blog
Tweet On Friday, July 31st, I received an email from a particular college athletic department (left anonymous below) encouraging me to buy season tickets. The value proposition highlighted in the subject line as to why I should buy immediately was: “Beat Dynamic Pricing- Purchase XXX Season Tickets Today” (XXX = the school’s name) When I saw this, […]
Analyst Blog
Statistics and sampling are an amazing thing. Even if, like me, you have a healthy scepticism about the way that data is analysed and interpreted, it is difficult – if not foolhardy – to downplay the inevitability of data. Just look at the various disputes around the veracity of climate change – where statistically irrelevant interpretations have derailed important decisions, changes and commitments. Eventually, even the hardiest data curmudgeon will need to yield to the truth of the climate science data – perhaps only as their seaside apartment is swept into the arms of the sea. For though there may be outliers and anomalies in the data, sampling – where carried out correctly – can yield tremendously accurate insight. As Margaret Rouse explains on the TechTarget website:...
Analyst Blog
Getting (More of) What You Want: How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life is a book you should use, not just read. It’s also the kind of book that you should share with your colleagues. The last practice of a a plugged-in manager is sharing. The idea is that if others understand the same language you do, you’ll find new value in your day to day work. This is a language you want to know.
Analyst Blog
Steve Wilson discusses the state of identity with respect to borderless identity, user experience, and the role of the security officer in the digital age.
Video
Honor your organization's Chief HR Officer or innovative business leader by nominating them for a SuperNova Award. The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. SuperNova Award Winner: Greg Hicks, United Health GroupGreg Hicks launched a social and collaborative innovation initiative powered by an ideation platform (Spigit Engage) to drive innovation at UnitedHealth Group. By 2013, three employee-generated concepts identified by Hicks' innovation challenge were developed into projects. In total, those three concepts had the potential to reduce annual operating costs by $30 million, and radically improve the health care experience for millions of consumers and thousands of health care providers.
Analyst Blog
Last week, I attended the 9th Annual SEAT Conference (Sports & Entertainment Alliance in Technology), which is always one of my favorite events of the year. I’ve been an active member of the CRM/Analytics Track Steering Committee since that track was added back in 2012, so every year we have 2-3 days of “geeking out” around all sorts of data and digital related topics.Sometimes at these events, it’s hard to keep track of all the great examples and insights being shared, but I try to use some of my “live-tweeting” as a digital notebook. So I’m going to pull out some of my tweets from last week to use as the basis for my conference recap!
Analyst Blog
Today Jive Software announced Jive Circle (Circle), the latest edition to their portfolio of single purpose mobile applications, named Jive-w, for “work-style†applications.
Analyst Blog
Astute CEOs, with their Boards, are increasingly recognizing, re organizing and transforming their Enterprises in response to new competitors and markets emerging from ongoing Digital Disruption. Competitive survival is becoming the issue; as Internet based technology disrupts traditional customer, and market, relationships. At the heart of this is the ‘Services’ based Business model, but it is unlikely to mean Services provided on the basis IT recognises.
Analyst Blog
Case Study
Case Study: RMH Franchise - Bunchball Bunchball Helps RMH Franchise Overcome Key Turnover Challenges RMH HR professional, Robin Jenkins, introduced gamification platform, Bunchball, to RHM to reduce employee turnover through higher employee engagement.
We are all now subject to much greater openness – and therefore at risk of some part of our privacy being compromised. So what are we to do? Watch this short video.
Analyst Blog
Over 7000 people waded through the humidity of New Orleans in August to hear what new CEO Stephen Kelly had in mind for Sage. Over the past three years, Sage has faced changes in product road maps, leadership changes, and partner programs. As the company refocuses back to its core mission of serving the small and medium sized businesses, customers left with a stronger impression that the organization may be headed in the right direction. Five key points anchor the new strategy ...
Analyst Blog
SnapLogic and Logi Analytics are the latest to embrace the self-service data-prep trend. But should your choice be an integration vendor, a BI/analytics player or a stand-alone offering? It seems … Continue reading →
Analyst Blog
Earlier today Salesforce announced that it was extending its Salesforce1 PaaS capabilities with the addition of Lightning Components, a faster way to build apps by users who don’t code (the AppBuilder) and adding components as a section to the Salesforce Marketplace (“AppExchange for Components).
Analyst Blog
Constellation is pleased to announce social psychologist and Harvard Business School professor, Amy Cuddy is speaking at Connected Enterprise. Cuddy studies how adopting certain postures affects performance — in job interviews and public speeches — and changes thoughts, feelings, behaviors, and physiology. Cuddy’s TED Talk on this topic has been viewed over 24 million times. She was one of TIME magazine’s 2012 Game Changers, Business Insider’s 50 Women Who Are Changing the World in 2013, and in 2014 was named a Young Global Leader by the World Economic Forum. Her book Presence: Bringing Your Boldest Self to Your Biggest Challenges is due to be released in fall 2015.
Analyst Blog
Below is my video recap of a few of the key social business stories of the week.Here are links to the stories mentioned:
Analyst Blog
There appears to be an internal LinkedIn effort to lock down access to the social graph by scrapers. Based on conversations with over a dozen LinkedIn partners, many old time partners have had their LinkedIn feed access cancelled or terminated over the past 6 months. The goal is to keep partners who may have been building new services and potentially competitive services on the LinkedIn social graph from gaining access. These partner remain miffed at why they were curtailed access and in many cases unsure what LinkedIn’s future business model will be.Unfortunately, the measures taken, may have been too harsh and users were caught in the cross fire. The good news – LinkedIn did recognize the impact on users and the perception this had on their access to their data. Kudos for the relatively fast response.
Analyst Blog
Curtailment Of @LinkedIn Downloadable Contacts Breaks Sacred Rules Of Digital Business
Analyst Blog
No-one will argue that the level of disruption for technology buyers and sellers is at an all time high. Everything is up for the disruption and will be for the foreseeable term in business time-frames. Therefore every option to win needs to be considered.Multi brand approaches are real. They work for airlines, retail, hotel chains, auto manufacturers and many other sectors of the economy so why have IT solution providers not considered a multi-brand approach.
Analyst Blog
In 2002, a couple of Japanese visitors to Australia swapped passports with each other before walking through an automatic biometric border control gate being tested at Sydney airport. The facial recognition algorithm falsely matched each of them to the others' passport photo. These gentlemen were in fact part of an international aviation industry study group and were in the habit of trying to fool biometric systems then being trialed round the world.
Analyst Blog