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CMO 2021

New C-Suite
Chief marketing officers (CMOs) held on tight to weather the twists and turns of 2020. With the onset of a new year, opportunities are emerging for the CMO to reshape and…
Liz Miller
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Shaking Up Automation

New C-Suite
To say that marketing automation tools are not new is an understatement. These tools and platforms have served as the underpinning of the marketing operations machine since…
Liz Miller
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5 Trends Driving Change in B2B Marketing

Marketing Transformation
With hopes that 2021 will usher in the dawn of postpandemic business, marketers within business-to-business (B2B) enterprises face unique challenges as they, and their…
Liz Miller
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SAP CPQ Transforms the Sales Process

Data to Decisions
SAP CPQ is a cloud-based, API-first configure, price and quote offering within SAP Sales Cloud that facilitates the purchase of large and/or complex bundles of offerings,…
Nfrance
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From Transactions to Customers: Finding People in the Data

Data to Decisions
At a Glance For any business to be successful, it must be able to understand its customers and anticipate their needs. That requires far more than simply analyzing customer…
Nfrance
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Death of a Messaging Framework

Marketing Transformation
Five Steps to Disrupt Messaging as Usual Messaging can pierce through monotony to differentiate and disrupt a customer’s journey. The issue on the minds of many executives is…
Liz Miller
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It’s Past Time to Crack the Social Engagement Nut

Future of Work
Why Are Companies Still So Bad at it? As the world went on lockdown, digital channels—in particular, social media—suddenly became essential means of communication for all…
Nfrance, Dion Hinchcliffe
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Brand Security in a Brave New Zero-Trust World

Marketing Transformation
A Framework Helps Establish the Deep Brand Trust Today’s Connected Customer Requires Organizations need an expansive, intentional approach to brand security to align their…
Liz Miller
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Why Every Organization Must Build a Post-Pandemic Playbook

Data to Decisions
Understand the Key Priorities in a Post-Pandemic Response Over the past three weeks, Constellation Research has fielded hundreds of calls from CxOs about what to consider in…
R Ray Wang
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Driving Transformation Through Configure, Price, Quote

Data to Decisions
Adopt CPQ Tools to Meet Customer Needs, Grow the Top Line and Improve the Bottom Line In the quest to become more customer-centric—and therefore successful—businesses are…
Nfrance
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The Rise of Authentic Marketing

Future of Work
Key Issues, Trends and Opportunities at the Intersection of the Modern Chief Marketing Officer and the Connected Customer At the dawn of a new decade, chief marketing officers…
Liz Miller
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WorkSpan’s Ecosystem Cloud Elevates Business Networks

Data to Decisions
Networks—Not One-to-One Partnerships—Change the Game for Partnerships and Alliances Approaches to partnerships and alliances have changed as significantly as the IT industry…
Nfrance
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The Dawn of Digital Duopolies

Data to Decisions
Data-Driven Digital Networks Power Winner-Takes-All Markets The post-digital era is moving beyond digital transformation. The arrival of new funding models for innovation…
R Ray Wang
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Cloud Deployments Finally Dominate Post-Modern ERP

Future of Work
Refresh Cycle Set for Cloud ERP Market as Automation and AI Drive Innovation The confluence of an improved market outlook, the shift to the cloud, the pressure of digital…
R Ray Wang
AstroCharts

Healthcare

Data to Decisions
Business and Technology Trends Enterprises Must Track Through 2024 The Constellation Healthcare AstroChart supplies a visual guide of the trends impacting the overall…
David Chou
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Innovate with Value Creation for Healthcare

New C-Suite
Rethink Innovation or Face Extinction  The role of innovation in healthcare is complicated. The healthcare industry needs innovative ideas, but many factors often kill them…
David Chou