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CMO 2021

New C-Suite
Chief marketing officers (CMOs) held on tight to weather the twists and turns of 2020. With the onset of a new year, opportunities are emerging for the CMO to reshape and…
Liz Miller
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SAP CPQ Transforms the Sales Process

Data to Decisions
SAP CPQ is a cloud-based, API-first configure, price and quote offering within SAP Sales Cloud that facilitates the purchase of large and/or complex bundles of offerings,…
Nfrance
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From Transactions to Customers: Finding People in the Data

Data to Decisions
At a Glance For any business to be successful, it must be able to understand its customers and anticipate their needs. That requires far more than simply analyzing customer…
Nfrance
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Oracle Revamps CX Commerce

Matrix Commerce
This Offering Overview examines Oracle CX Commerce in the all-in-one commerce clouds market. The report includes a model for the 20 steps of the perfect order, the key…
R Ray Wang
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Salesforce Commerce Cloud Builds on Existing Capabilities

Matrix Commerce
This Offering Overview examines Salesforce Commerce Cloud within the context of the all-in-one commerce cloud market. The report includes a model for the 20 steps of the…
R Ray Wang
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MS Dynamics 365 Commerce Goes End-to-End

Matrix Commerce
Content, Commerce and Context Converge in Digital Experience Road Map   This Offering Overview examines Microsoft Dynamics 365 Commerce in the all-in-one commerce clouds…
R Ray Wang
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Adobe Commerce Cloud Builds on Magento Momentum

Matrix Commerce
Customers and Partners See the Full Might of Adobe’s Experience Cloud Strategy This Offering Overview examines Adobe Commerce Cloud in the all-in-one commerce clouds market…
R Ray Wang
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Episerver Delivers an All-in-One Commerce Cloud

Matrix Commerce
Content, Commerce, and Context Converge in Digital Experience Road Map This Offering Overview examines and explains Episerver Commerce Cloud in the all-in-one commerce clouds…
R Ray Wang
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It’s Past Time to Crack the Social Engagement Nut

Future of Work
Why Are Companies Still So Bad at it? As the world went on lockdown, digital channels—in particular, social media—suddenly became essential means of communication for all…
Nfrance, Dion Hinchcliffe
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Seven Guidelines for Customer Data Integration

Next-Generation Customer Experience
A Pragmatist’s Guide to Delivering Tangible Results Quickly The chances are your organization was already somewhere down the transformation path when digital business…
Nfrance
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All-in-One Commerce Clouds

Matrix Commerce
Delivering the Complete Matrix Commerce Experience This Market Overview examines all-in-one commerce clouds. It includes a detailed framework for evaluating the steps required…
R Ray Wang
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Brand Security in a Brave New Zero-Trust World

Marketing Transformation
A Framework Helps Establish the Deep Brand Trust Today’s Connected Customer Requires Organizations need an expansive, intentional approach to brand security to align their…
Liz Miller
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Why Every Organization Must Build a Post-Pandemic Playbook

Data to Decisions
Understand the Key Priorities in a Post-Pandemic Response Over the past three weeks, Constellation Research has fielded hundreds of calls from CxOs about what to consider in…
R Ray Wang
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Driving Transformation Through Configure, Price, Quote

Data to Decisions
Adopt CPQ Tools to Meet Customer Needs, Grow the Top Line and Improve the Bottom Line In the quest to become more customer-centric—and therefore successful—businesses are…
Nfrance
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Boomi Platform Accelerates ISV and SaaS Vendor Success

Data to Decisions
Boomi Speeds Development of Integration, Master Data Management, Workflow API Management Features Boomi, an independent business unit of Dell Technologies, offers a cloud…
Doug Henschen