Results
2018 SuperNova Award Winners Announced at Connected Enterprise
The Constellation SuperNova Awards celebrate the leaders and teams who successfully apply emerging and disruptive technologies for their organizations. The 2018 SuperNova Award winners were announced on October 24 at the SuperNova Award Gala. This year's winners demonstrated leadership and foresight, leading successful high-stakes technology implementations that prepared their organizations for the future. Not only did these leaders convince their organizations to go along with their audacious plans to implement disruptive technologies, their projects worked!
All applications were evaluated by the SuperNova Award Judges, and then put to a public vote.

AI and Augmented Humanity
Segar Annamalai, CIO, West Coast University
Eric Gruen and The Olay Skin Advisor Team, Associate Brand Director, Global Olay, Procter & Gamble
Blockchain
Rohit Amberker, Finance Director, Microsoft
Data to Decisions
Libby Pachan, Vice President - Data & Analytics, GE Transportation
Digital Marketing Transformation and Sales Effectiveness
Martin Stein, Chief Product Officer, G5
Future of Work: Employee Experience
Ralph Borer, Head of IT Learning Solutions, Roche
Future of Work: Human Capital Management
Kristen Winikoff, Senior HR Business Partner, The Little Potato Company
Internet of Things
Mike Prorock, Founder & CTO, mesur.io
Next Generation Customer Experience
Grace Wandera and Shiela Mugusia, Kenya Revenue Authority
Event Report - SAP TechEd 2018 - Las Vegas
We had the opportunity to attend SAP's developer conference TechED in Las Vegas, held from October 8th till 12th 2018 at the Venetian Conference center. Attendance was not officially disclosed, but from other events held at the same location I'd peg it at 3k+.
Here is the 1 slide condensation (if the slide doesn't show up, check here):
Want to read on? Here you go:
ABAP GA in SAP CP – For the longest time SAP has not supported its largest developer community, the ABAP developers. SAP started to correct course a year ago and has now delivered the first support for ABAP in CP. Spontaneous applause from the audience, as this is clearly a win for developers, CxOs and SAP. The most important thing now is to get code assets built in ABAP available on SAP CP, on the supported public IaaS, as enterprises have built millions of lines of code in ABAP. The good news to give CxOs some confidence – SAP has built even more ABAP internally and it looking as well at this re-use and migration challenge.
SAP enters FaaS – With the SAP ambition to fully support 'Build' scenarios with SAP CP, it has to support as well platform innovations like Function as a Service (FaaS). Beyond that, SAP needs that for its own SaaS ambitions as well. NextGen Apps in the IoT space are unthinkable without FaaS support. SAP will have to figure out its cross-IaaS support for the new offering, stay tuned. For enterprises this is a welcome development and its key to keep an eye on the topic. Enterprises requiring FaaS for their next gen apps in the SAP ecosystem should validate in test cases / in the lab.
Gardener is a double proof point – Open Source and Containers – Similar to its younger sibling FaaS, containers are how next gen apps are being built. Crucial to build modern next gen Apps, both from a Build and an Extension perspective. And given containers are a little longer around, SAP has already solved the multi-cloud / multi-IaaS challenge that it has with its cloud deployments… enters Gardener, an open source project for cross cloud management of Kubernetes…. SAP doing open source was very new 3-4 years ago, now almost a normalcy, but key for SAP to remain competitive and another proof point how open source has won. For CxOs this means that SAP CP cross IaaS next gen apps are becoming tangible and something to try in the labs to validate.
MyPOV
SAP is making substantial progress with SAP CP. With the commitment of getting the "5 sisters" (Ariba, Concur, Fieldglass, Hybris and SuccessFactors) platformed on SAP CP there is a much clearer platform strategy going forward. SAP has bet on CloudFoundry and CloudFoundry has won the PaaS market (for now). At the same time Kubernetes is for the first time giving CxOs cross IaaS portability and it's good to see SAP supporting that with Gardener. FaaS is early days in general, especially for cross IaaS FaaS, where the IaaS vendors all try to create lock-in. But CxOs don't want lock-in – neither does SAP – so SAP has an important role to play and may have to use its muscle to build a cross IaaS FaaS standard (dangling all the on-premise load that SAP commands will make all top 3 IaaS vendors pay attention). For CxOs this means SAP CP has delivered another proof point to be the PaaS of choice when building net gen Apps in the SAP ecosystem.On the concern side, SAP needs to deliver more proof points of customers building their next gen Apps. European IoT startup Kaiserwetter is a great story but getting over-used. It's a chicken and egg problem – SAP needs to build the capabilities, enterprises need to validate them and build on them. Progress and roadmaps by the "5 Sisters" as well as S/4HANA on using SAP CP will be key to be published soon, giving CxOs the confidence to be able to steer their enterprise in the keel water of the SAP super tanker… always a good place to be for an enterprise: Use products, especially platforms – the same way as the platform vendor does. And then there is the long-term lack of native support for BigData / Hadoop in SAP CP / SAP overall. With the Cloudera / Hortonworks merger, this convo is getting even easier, as effectively there are only two vendors left (MapR is the other one). SAP needs to overcome the in memory / HANA credo by its prominent founder for the sake of customer easy to build next gen Applications.
Overall good progress by SAP. Observers need to keep in mind this was the first of three SAP TechEds happening in short succession. Both board member Bernd Leukert and SAP CTO Bjoern Goehrke re-assured me that SAP has more platforms news in store… so expectations for Barcelona (next week, October 22nd to 25th) are up. Expect platform news there. Bangalore usually has developer news being unveiled…
Checkout some more SAP PaaS releated assets:
- Find the Constellation Shortlist for PaaS here
- Recording of a conversation I had with SAP CTO Bjoern Goehrke see here
- Offering Overview - SAP Cloud Platform - A new standard for a SaaS vendor's PaaS - see here
Email Is Dead. NOT.
If I had a dollar for every time I've heard that email was dead. Yet, Microsoft Outlook, Google GMail, and IBM Verse remain critical applications for business people around the world. Likewise, acquisitions in the email market are accelerating. In just the last few months we've seen:
- Facebook acquire RedKix
- Slack acquire Astro
- Salesforce acquire Rebel
- Twilio acquire SendGrid
Why? Because email remains one of the primary channels for communicating with employees, partners, customers and prospects.
In this video, I discuss why email remains ubiquitous. However, that does not mean employees and customers are not using new channels like social media.
The key message is "USE THE RIGHT TOOL FOR THE DESIRED TASK AND OUTCOME."
Future of WorkThe Evolution of the SAP Cloud Platform as Digital Enterprise Foundation: Analysis for the #NewCSuite from #SAPTechEd 2018
The majority of enterprises today are currently striving with concerted effort to move their organizations into the digital future. Their overarching objective is to drive revenue growth, avoid disruption, and to access all-new business opportunities. Next-generation C-Suite leaders are increasingly focused on ensuring they have the right innovation and delivery capabilities in place at a strategic level to achieve this. To accomplish the aforementioned goals, which will take place mostly in fasting-growing new digital markets, many leaders are currently evaluating the right mix of foundational digital platforms to build upon. With effective choices, they can swiftly and confidently lead the transformation of their businesses as well as the creation of their own digital platforms and ecosystems.
This then was the backdrop for SAP's TechEd event in Las Vegas earlier this month, a prime showcase for its growing digital platforms and ecosystem. For its part, German enterprise IT giant has long positioned itself as an organization without peer that deeply understands the complex and sophisticated needs of the traditional large enterprise. The challenge: Many today still regard SAP as more of a legacy software vendor of organizations as their needs were defined five or ten years ago. In other words, more focused on ERP than on customer experience, the latter which is today's topical darling for revenue growth and customer acquisition/retention.
The argument for SAP's relevancy in an age of Amazon's, Microsoft's and Google's ascendancy â and many would say supremacy â in the cloud is that we now live in a new digital business operating environment that needs fresh market-facing strengths and capabilities. Ones that are less concerned with raw compute power or storage and more focused on the vital functional needs of the enterprise. The good news: The enterprise software giant is far from content to concede this point.
The pace of the company's innovation is evident in the steady drumbeat of SAP's cloud platform evolution both in breadth, depth, as well as scope of vision. SAP board member and head of products and innovation, Bernd Leukert, steadily but passionately laid this out on stage. In fact, the SAP Cloud Platform is now the crown jewel that the German tech company intends to use to seize the high ground in the industry to deliver an expanding product portfolio that will realize end-to-end digital experience and value creation in an overarching way, and to use its own business applications, as well as its developer ecosystem, to offer a more compelling business vision for the cloud.
To say there's an epic horse race is under way in enterprise cloud computing today would be an understatement: The business world as a whole is steadily and inexorably moving its IT infrastructure and digital operations out to the public cloud for numerous good reasons. As a result, the cloud vendor industry is collectively spending tens of billions in CapEx annually to seize this sea change market opportunity. For its part, SAP has exerted itself mightily the last several years to make clear its continued significance in a world where the public cloud foundation in most organizations is now owned either by upstarts in enterprise computing (Amazon's AWS and Google Cloud) or entrenched enterprise leaders that managed to make good on cloud (Microsoft Azure, IBM Cloud.)
Key Strategy: Your Preferred Clouds + SAP's Multicloud Enterprise Capabilities
Understanding how SAP can differentiate and rise above the cloud giants is key here: A strong technical foundational base is far from the only cloud capability that enterprises need right now. SAP has bet that it again much better understands the true strategic requirements of the enterprise when it comes to shifting operations to the cloud while fully executing on digital transformation of their business.
I've termed this top-level new strategic requirement a digital transformation target platform, which I currently track on my shortlist of the same name. Put succintly, a digital transformation target platform sets itself apart from a pure-play enterprise public cloud platform or a managed service provider by providing a fuller and richer set of digital business transformation capabilities. These include embodying the latest digital best practices (devops, serverless, machine learning), industry templates/accelerators, digital business reference models/blueprints, citizen development/low code, business models-in-a-box, migration tools/services, and other means of enabling the digital transformation process from a combined technology and business perspective. Such target platforms must have global presence with regulatory compliance support across the majority of the developed world. These platforms must also have the ability to support the scale and combined transformational/operational needs of enterprise organizations of the largest size and complexity. Finally, they must also regularly incorporate the latest emerging technologies likely to fuel business growth over the next 5-10 years. These include technologies such as next-gen mobility, advanced analytics, Internet of Things (both IoT and IIoT), machine learning, AI, blockchain, APIs/microservices, and natural language interfaces, to name some of the more important ones.
If this seems like a tall order for any digital platform, C-Suite leaders must realize that modern digital capabilities indeed have a great deal of moving parts today, essentially everything needed to flourish in today's digital markets. This is the key opportunity for SAP: The SAP Cloud Platform, especially when combined with SAP Leonardo, forms just such a higher order capability and is demonstrating its ability to evolve and mature at a sufficient pace to maintain a leadership position. The platform can also run on top of many of the leading public cloud platforms. This lets SAP deliver on several differentiating elements, including a) offering choice at a cloud hosting level as a fully mulicloud-ready superplatform, b) avoid a punishing and needless race to the bottom in commoditized cloud computing services like compute and storage, while c) emphasizing the unique, high leverage, high impact enterprise capabilities that SAP has in the back office (supply chain, procurement, human resources, etc.) as well as increasingly the front office in CRM and customer experience.
SAP's argument is clearly -- and I would agree -- that organizations will need all this as a working set to transform faster, deliver on innovation quicker and more successfully, and seize that holy grail of business execution today: Shorter and less expensive time to customer value.
Continued Platform Maturity and Strategic Data Consortiums
This was certainly the messaging I saw at TechEd, where we witnessed a raft of important announcements, that while often technical in nature, assured that SAP is thinking of the evolution of their cloud platform as a truly top-of-the-food-chain cloud capability that they hope that enterprises will end up demanding to add on top of their existing cloud stack(s) to a) save time, b) access key enterprise capabilities/products/solutions, c) eliminate silos/data redundancy, d) reduce unnecessary investment, and e) buy down risk.
SAP also announced an important foray into industry consortiums for trusted data in the supply chain and other key functions using blockchain as well. In my analysis, this is a vital strategic move to take the cloud conversation away from low-level computing and towards a more strategic trusted enterprise and industry data conversation. I attended a meeting of some of the key consortia members right before TechEd as a guest of Bernd Leukert. There was a great deal of excitment evident in members how easy SAP has made it for those already using their solutions to be able to add easily add vital business data to the blockchain.
My take: Blockchain holds great promise to help manage product authenticity, ensure compliance with trade regulations, manage product recalls, track items in the supply chain, and improve business performance management. But blockchain works best when there's one version of the truth in its immutable chain, as opposed to being spread out in many so-called "side chains." Consequently, a consortium can ensure trusted, shared data between enterprises in a single, common view. With many heavyweights in industry already part of its blockchain consortia, SAP has likely seized the advantage by playing to its strengths when it comes to numerous strong relationships its developed while running the key business systems of many large enterprises. Member of the C-Suite should be aware that increasingly, cloud platforms will seek to "own" the data for a given industry by using blockchain as a way to make it trusted, open, transparent, and controlled. SAP now appears on its way to adding this key data strategy to its platform.
Takeaway on SAP Cloud Platform for the New C-Suite
The upshot of all this for C-Suite leaders, including the CEO, CIO, CDO, CMO, COO, CCO, and CFO, who are currently evaluating SAP as a long-term partner in their digital growth journey is the following in my analysis:
- SAP is succeeding in building a higher order multicloud capability and digital transformation target platform. One that most enterprises will want to consider adding to their foundational cloud capabilities for the many reasons cited above. However, the challenge from Microsoft, Amazon, and Azure in the next few years will be sharp, and there is a good chance they will close the gap on their more strategic enterprise capabilities to achieve parity with SAP in the future. Existing SAP customers will get the most bang for the buck. Interestingly, in my conversations, did not emphasize their own data centers, and essentially assume the customers will also be using their cloud competitors to run the platform. Be prepared for detailed business cases to the CFO to clearly justify why the SAP CLoud Platform has to be added on top of existing cloud investments, though in my analysis, the value-add will often be evident.
- SAP Cloud Platform is a strong multicloud solution with increasingly cutting-edge features, but also needs SAP Leonardo to be the 'full package.' There are many advantages to using SAP Cloud Platform, from a single way to represent enterprise data across many commercial clouds, a robust ecosystem of solutions and partners, and a realized commitment to openness via open APIs, as well as deep analytics and machine learning. But to get the full advantages of its strategic benefits it can offer, it pays to consider them both in conjunction.
- The Intelligent Enterprise vision promoted by SAP is as much vision as it is reality. This vision that most senior SAP executives I speak with are consistent about and offers the overarching promise of enabling organzations to "effectively use their data assets to achieve their desired outcomes faster â and with less risk." However, SAP has foundational work to do to achieve a common data model among its many business applications as well as make its automation, workflow, machine learning, and other supporting capabilities mature to the point that this will become a sustainable competitive advantage for buyers. Yet is a vision that is very likely to become ever more concrete if SAP can maintain its current pace of platform evolution and development. C-Suite executives should keep in mind that they be adding SAP Cloud Platform capabilties as much for this vision as for what it can deliver today, and should carry out their vendor evaluations and digital transformation planning with this in mind.
- SAP is still widening their product lines to provide and end-to-end enteprise solution, most recently adding customer experience as a full-on capability. One of SAP's great strengths is its long legacy with ERP. But this has created a perception of a back-office company that doesn't deliver on where the main focus of business lines: Customer experience. This is arguably in the process of being definitively remedied with the new SAP C4/HANA offering. Members of the C-Suite should realize that their capabilities in this new area are nascent and less mature or sophisticated that their competitors, especially Adobe Experience Cloud. However, SAP's arguement is that vendors like Adobe don't have the ability to fullful the business reality of customer experience from beginning-to-end, from order to cash. This is going to be a major differentiator for the SAP cloud platform.
Summary: No longer your father's enterprise IT company, SAP is succeeding in executing on its vision of a front-end to back-end platform for innovation and customer experience for any size enterprise to use as their primary business environment, not just for legacy ERP and key operations. From Internet of Things to blockchain, as well as artificial intelligence and advanced cloud capabilities, sufficient evidence of platform evolution was on prominent display at TechEd 2018 Las Vegas to ensure that SAP Cloud Platform is a viable strategic enterprise cloud platform of the highest order. My advice is that members of the C-Suite should consider SAP's offering in their overall strategic plans and enterprise vendor shortlists.
New C-Suite Data to Decisions Digital Safety, Privacy & Cybersecurity Revenue & Growth Effectiveness Matrix Commerce Sales Marketing Next-Generation Customer Experience Innovation & Product-led Growth Tech Optimization Future of Work Microsoft Google amazon SAP AI Analytics Automation CX EX Employee Experience HCM Machine Learning ML SaaS PaaS Cloud Digital Transformation Enterprise Software Enterprise IT Leadership HR IaaS Disruptive Technology Enterprise Acceleration Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service LLMs Agentic AI Generative AI Robotics Quantum Computing VR Supply Chain M&A Marketing B2B B2C Customer Experience Growth eCommerce Social Customer Service Content Management business finance Healthcare Chief Information Officer Chief Digital Officer Chief Procurement Officer Chief Product Officer Chief Revenue Officer Chief Experience Officer Chief People Officer Chief Human Resources Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer Chief Executive Officer Chief AI Officer Chief Analytics Officer Chief Supply Chain Officer Chief Customer Officer Chief Marketing Officer Chief Operating OfficerWhat to expect at Connected Enterprise

Book your hotel by October 5 to take advantage of discounted lodging.
Connected Enterprise is an immersive three-day innovation summit and executive retreat that features 1:1 interviews with visionary market makers, executive exchanges, fireside chats and disruptive technology demos.
Executives from across the globe, including leaders from Arby's Restaurant Group, CBRE, Estée Lauder, Spotify, Symmons Industries, The University of Texas System, and the U.S. government, attend the conference and leave with the knowledge and network to instill a culture of innovation and transformation for their organizations.
Here's a preview of what to expect at Connected Enterprise 2018.
October 22, Day 0: Golf and welcome reception
Arrive at the Ritz-Carlton Half Moon Bay and spend the afternoon playing golf cliffside. Don't be shy. There's a group for everyone. We happily rent clubs for attendees.
Not a golfer? Ask us for a spa treatment instead.

Join us post-golf for a welcome reception in the clubhouse. Drinks and appetizers will be served.
Day 1 October 23: Panels, Navi Radjou, and the Cosmic Feast
Start the day with yoga or a walk.
We'll kick off the summit with panels discussing how leading companies are preparing for and implementing emerging technologies such as blockchain, AI, and quantum computing.
Navi Radjou will deliver the keynote, "Beyond Smartness, How To Innovate and Lead Wisely in a Post-Digital Society".

In the evening we'll travel to Sam's Chowder House, a Half Moon Bay institution, for the Cosmic Feast. We'll watch the sunset and treat ourselves to lobster.
Day 2 October 24: Panels, Kare Anderson, SuperNova Awards Gala Dinner
Wednesday's panels will focus on today's real-world problems such as governance, data privacy, and digital transformation. Industry leaders will discuss their innovative approaches to these problems.
Kare Anderson will deliver her keynote, "Say it Better".

SuperNova Awards gala will begin at 7:00 p.m. We'll start the evening with a cocktail reception. At around 8:00 p.m. we'll sit down for dinner.
During dinner Steven Johnson will deliver his keynote address, "Farsighted".

At 9:00 p.m. the SuperNova Award judging committee will announce the winners of the 2018 SuperNova Awards.

Celebrate into the night at the fire pits.
Day 3 October 25: CXO Panels, spa
Today we'll hear from leading C-level executives about how they led their teams, implemented disruptive technologies, and advanced their careers.
Sessions will end at noon. If you opted for a spa treatment instead of golf on day 0, wind down at the spa.

Details
- When: October 22 â 25, 2018
- Where: The Ritz-Carlton, Half Moon Bay
- What: Connected Enterprise is an innovation summit & executive retreat that includes panel discussions, keynotes, interviews, SuperNova Awards Gala dinner (Oct 24).
- Watch a panel discussion from last yearâs CCE https://www.constellationr.com/media/digital-ethics-ai-and-whats-next
- SuperNova Award gala dinner: Steven Johnson, author of Farsighted and How We Got to Now will deliver the keynote address
How to register
- Registration is limited to end users only. (If your employer's industry is one of the following: technology, software, consulting, systems integration, do not register. See "vendors" bullet below.) Register here.
- Vendors contact us.
Need help?
Canât make the entire conference? Need help justifying your attendance? Need help with travel and/or lodging? Please reach out to me. If you would like to attend the conference to speak about your SuperNova Award, Constellation will try to the full extent of our powers to get you there.
Resources
Connected Enterprise hotel discount ends soon
Book your hotel by October 5 to take advantage of discounted lodging.
Connected Enterprise is an immersive three-day innovation summit and executive retreat that features 1:1 interviews with visionary market makers, executive exchanges, fireside chats and disruptive technology demos.
Executives from across the globe, including leaders from Arby's Restaurant Group, CBRE, Estée Lauder, Spotify, Symmons Industries, The University of Texas System, and the U.S. government, attend the conference and leave with the knowledge and network to instill a culture of innovation and transformation for their organizations.

This high-touch executive retreat includes all meals, three days of conference programming, open bars, entertainment, SuperNova Award gala, golf or spa. Connected Enterprise takes place at the Ritz-Carlton Half Moon Bay.
Keynote speakers:
- Kare Anderson, Emmy-winning former NBC and Wall Street Journal reporter
- Steven Johnson, author, How We Got to Now: Six Innovations that Made the Modern World
- Navi Radjou, innovation and leadership advisor
- Paul Greenberg, author CRM at the Speed of Light
Event Report - Salesforce Dreamforce 2018 - AI, Apple & Customer 360 - and CRM?
We had the opportunity to attend Salesforce's Dreamforce conference, held from September 25th till 28th in San Francisco. It was the usual 'zoo' of marketing spend and attendees all over San Francisco. Salesforce claimed over 170k in person attendees, at least on Tuesday it did not feel like that. But certainly, this is the yearly come together of the Salesforce ecosystem.
Prefer to watch – here is my event video … (if the video doesn't' show up – check here)
Here is the 1 slide condensation (if the slide doesn't show up, check here):
Want to read on? Here you go:
Salesforce and Apple partner. At first glance, enterprises love it when market leaders' partner, especially when they are joint customers. With Salesforce committing to build iOS specific apps, taking advantage of iPhone features, moving closer to Swift – is a big favor to Apple. The concern for CIOs is – Salesforce is creating two classes of mobile users. The concern for developer is that Salesforce has sacrificed a key benefit of its Lightning platform – the develop once, deploy everywhere value proposition. That weighs hard on admins, single developers and small development shops. All for the value of a ritzy partnership announcement? Let's hope that a similar announcement for the #1 OS – Android – is coming soon, supporting both mobile OS in an equal way. Let's not forget the world runs on Android and that's where Salesforce has the most growth potential.
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| Apple and Salesforce partnership |
Customer 360 – never gets old. Quite a surprise, as Customer360 is a 20+ year old CRM promise, to enable CRM users to see all that matters to be successful. To some point gutsy by Salesforce, as the long-time customers in attendance at DreamForce rightfully may expect this to be their real modus operandi today. But Salesforce had to acquire MuleSoft for that… and we will see how much of a difference it will make. If Salesforce can make Customer 360 real – that will be a huge value for its install base. To do so, Salesforce needs to address some DNA changes in MuleSoft, which primarily served coders, but Salesforce needs support for the admins, which means low-code if not no-code.
| Salesforce Customer 360 |
Einstein AI. A cross platform (good – much better than the Apple announcement) conversational assistant is coming in 2019. Cross platform (Alexa, Google Assistant and Siri mentioned – Cortana notably but not surprisingly absent) support is important, the challenges to get the voice corpus for the dynamic customer and contact name space right – are massive. Will be interesting to see how this will work – the benefits to CRM users will be substantial. It also means that neural networks are the tool of choice, the analyst track talk by Robert Socher was all about neural networks (in contrast to last year, where neural networks where just one of many analytical algorithms…). But deployment, runtime, platforms and deep learning questions were all skirted in a Q&A.
| Einstein Voice - The most prominent member of the Einstein family at Dreamforce |
AWS and Salesforce partner. 2 years ago, the key IaaS partner was AWS, now it was Google, now it's back to show progress with AWS – making connections safe, using e.g. the AWS Call Center product (begs for questions) and more. This is where the real work is happening, as Salesforce is trying (still) to move of its old, Oracle based infrastructure, towards the public cloud for its core SalesCloud, ServiceCloud and all Apex based offerings.
| AWS and Salesforce partnership Source: Salesforce Keynote |
MyPOV
It was the usual mega event for Salesforce, it's partners and its users. Attendees were optimistic and looking forward on innovation to come in 2019. Good to see the shift towards more neural network-based AI, which at the moment is clearly the AI technology of choice. Good to keep Einstein's voice efforts cross platform. But details were not shared – where does Salesforce plan to build all these models, where does the data have to be, etc. Good to see what MuleSoft is ultimately about, pulling off Customer 360 – if Salesforce managed to implement this architecture (and get customer to pay for it) – it may justify the princely cost of MuleSoft. To be fair – that is little of concern for Salesforce users, who they want to see value coming form their vendor overall, across the product suite.On the concern side, the logistical challenges for a conference are massive and Moscone being under construction does not help. The problem is, that the conference is getting too big and the format needs a refresh. That may also be the whole Trailhead concept from an exhibition theme, I am sure it was not left unnoticed by Salesforce marketeers. The Apple partnership is not balanced – Apple is the big winner, Salesforce a little and CIOs and developers loose, as mentioned above. It's high time for Benioff and his team to show some customer empathy and use Salesforce on an Android device – for a few weeks. That will make sure Salesforce has eyes and ears on record for where likely the majority of its mobile users are. And no word on Salesforce re-platform efforts towards AWS (hence a lot of partner announcements) and Google (zilch…) – which is the real story on what keeps Salesforce developers busy. This was the opportunity to share an update, some kind of roadmap, but it did not happen…
But overall Dreamforce is an impressive event, customers are happy, partners a little less, as they keep draining their marketing budgets for the event – and seem to get less of a return year after year. Salesforce is better advised for partners to spend their precious marketing $s at their and other events – than at Dreamforce. The selected showcase customer concept in keynotes is very well executed, Salesforce leads with it across all events this year, beyond the keynotes, e.g. with bill boards all over San Francisco. The celebration of end users and admins as Trailblazer coupled with the Trailblazer Learning (kudos to Salesforce for calling it now what it is) community is one of the efforts in the industry. Salesforce now needs some compelling CRM thought leadership in the 21st century CRM best practices ensure its lead not only from a market share, but also a thought leadership perspective.
Want to learn more? Checkout the Twitter Moment below (if it doesn't show up – check here).
Oct 1 update
News and announcements for the week of October 1, 2018
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