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AWS Re:Invent 2020: Week One Database, ML and IoT Highlights

AWS Re:Invent 2020: Week One Database, ML and IoT Highlights

Amazon Web Services Re:Invent 2020 continues the vendor’s tradition of delivering a slew of announcements. Here’s my take on the top data-to-decisions introductions.

Where to begin to size up the more than 35 announcements slated for just the first week of Amazon Web Services (AWS) #ReInvent 2020? Guided by my data-to-decisions (D2D) research focus, let’s drill down on what I see as the highlights among the database, machine learning, and intelligent edge/IoT announcements from week one of this three-week virtual event.

Amazon Web Services CEO Andy Jassy kicking off Re:Invent 2020.

(I’ll skip over all the new compute and storage instance types as well as the container-management, serverless computing and hybrid deployment announcements. Not that these offerings won’t have big impacts on D2D deployments -- they most certainly will -- but the highlights will, no doubt, be covered in detail by my colleague, Holger Mueller.)

‘Glue’ing Together the Database Services

AWS’s database strategy is to deliver a fit-for-purpose service for every need, as exemplified by Amazon RDS (relational database services), DynamoDB key value store, Amazon ElastiCache in-memory store, Amazon Neptune graph database, Amazon DocumentDB, and the Amazon TimeStream time-series database. AWS says customers want “the right tool for the right job to optimize their workloads.”

In contrast, AWS rival Oracle emphasizes that graph, JSON (document), and time-series capabilities are all built into its flagship Oracle Database. But the success of role-specific databases (from AWS and others) strongly suggests that there are many cases where the performance and depth and breadth of functionality from task-specific products and services matters. The downside of using separate services is that you can end up with silos of data. This problem triggered what I see as the most significant database-related announcement from Re:Invent:

  • AWS Glue Elastic Views. This new service, in preview as of December 1, is designed to automatically combine and/or replicate data across multiple data stores, creating a virtual table (or materialized view) in a target data store. You could, for example, combine data from multiple stores and copy it into Redshift for analytical use or ElastiSearch for searching. AWS Glue Elastic Views monitors source stores and updates the target automatically “within seconds,” according to AWS. The preview works with DynamoDB, S3, Redshift and ElastiSearch, and support for Aurora is said to be on the roadmap. MyPOV:  The longer the “works with” list becomes, the more powerful and attractive this feature will be. Customers will undoubtedly clamor for Aurora support and other RDS options.

Here are two other notable database-related Re:Invent week one announcements:

  • Amazon Aurora Serverless v2. This advance over Serverless v1 is touted as brining greater elastic scalability as well finer-grained (cost-saving) scaling increments to Aurora. MyPOV:  Elastic, serverless scaling is big cost saver as compared to conventional provisioning for peak workloads. Customers asked for, and are now getting, capabilities for more demanding Aurora deployments through Serverless v2.
  • Babelfish for Amazon Aurora PostgreSQL. Don’t let the name confuse you: Aurora already offered PostgresSQL “compatibility.” Babelfish is a new translation layer, in preview as of December 1, that will enable Aurora PostgreSQL to understand Microsoft SQL Server T-SQL. Babelfish enables applications built using T-SQL to “run with little to no code changes,” according to AWS. The goal is obviously to accelerate migrations from Microsoft SQL Server to Amazon Aurora. Once moved, you would write to PostgreSQL. MyPOV: Keep in mind that AWS database “compatibility” (be it Aurora with PostgreSQL or MySQL, Keyspaces with Apache Cassandra, DocumentDB with MongoDB or, now, Aurora PostgreSQL with Microsoft SQL Server) is a one-way proposition. Once you migrate, you are running on an AWS database service and there’s no easy migration path back to the database you formerly used. Be sure you will be fine with the reality that there’s no easy way to go back.

Filling in the SageMaker Gaps

AWS made huge strides forward on the ML front over the last year with the introduction of SageMaker Studio (based on JupyterLab), SafeMaker Autopilot, SageMaker Debugger, SageMaker Model Monitor and more – all announced at Re:Invent 2019. At Re:Invent 2020 AWS plugged some of the few remaining holes:

  • SageMaker Data Wrangler is, as the name suggests, a self-service data-prep option that will enable a broader base of users (not just data engineers) to handle the data cleansing and transformation tasks that are necessary before you attempt to build reliable models. The tool set promises to make data-prep workflows repeatable and automated. MyPOV: Obvious and overdue, but, nonetheless, welcome. I’m eager to hear more about the depth and breadth of capabilities.
  • SageMaker Feature Store is aimed at getting more mileage out of the work that goes into feature engineering.  As with any good repository, this service is designed to help you store, discover and share – in this case features for use across multiple ML models. It’s also said to help with compliance requirements, as you can recreate features at a point in time. MyPOV: Data science skill is scarce, so any advantage available in reusability and productivity is welcome.  
  • Amazon SageMaker Pipelines is designed to build automated ML workflows at scale, cutting development-to-deployment time from “months to hours,” according to AWS. These automated pipelines are said to be easily auditable because model versions, dependencies and related code and artifacts are tracked. MyPOV: Automation is the key to bringing ML into production at scale, so this is a welcome announcement.

Improving Industrial Processes With Edge Intelligence

Machine learning and machine vision are the core of four new industrial IoT services introduced by AWS:

  • Amazon Lookout for Equipment is an ML-based anomaly detection service for industrial equipment. In preview as of December 1, this service is focused on predictive maintenance for assets such as motors, pumps, turbines and more.
  • Amazon Monitron is a complete, end-to-end monitoring system for industrial assets that includes sensors, a gateway device and ML services to detect abnormal conditions. Now generally available, Monitron also includes a prebuilt mobile app that tracks the status and health of assets without the need for mobile app development or model training.
  • AWS Panorama is a small-footprint appliance that’s installed locally to run custom computer-vision models at the edge for real-time decisions in applications such as quality control, part identification and workplace safety. Now in preview, AWS Panorama includes a software development kit designed to support pre-existing or Panorama-compatible camaras, integrate with AWS ML services, and support model development and training in SageMaker.
  • Amazon Lookout for Vision is used to develop models to spot defects and anomalies using computer vision and can be used at the edge in conjunction with the Panorama appliance. Computer vision models used to detect damage, evaluate color, identify missing components and other machine vision inspection needs can be trained with as few as 30 images, according to AWS.  

MyPOV on Industrial Advances: Predictive maintenance and quality control are the most in-demand, starting-point applications in IoT and machine vision deployments, respectively. AWS has formidable competition on these fronts from Microsoft Azure, so getting more industrial customers in at the top of the funnel by lowering time-to-value for high-demand applications is an important objective. The IoT arms race is far from over, and AWS is also this week introducing improvements to its Marketplace that will make it easier for customers to work with third-party IoT partners and service providers.

MyPOV on Re:Invent 2020

The rule of thumb for many virtual tech event organizers in 2020 has been to cut down on the presentation time and the volume of keynote content that would have otherwise been delivered in an in-person event. The idea is that virtual attention spans are virtually nonexistent, but AWS apparently didn’t hear or heed the advice on timing. AWS CEO Andy Jassy’s opening Re:Invent keynote once again clocked in at nearly three hours.

As for the content, AWS once again delivered a juggernaut of new product introductions and announcements in just the first week, but qualitatively, the announcements -- at least those in the database and ML arenas - don't feel as substantial as those in 2019. As noted above, AWS delivered quite a bit last year, so the approach of filling in gaps and introducing v2 improvments is likely to be welcome to cutomers, many of whom are still adjusting to working with remote teams and trying to make the most of the AWS services already in use. In fact, in years past, I've encouraged AWS to focus more on quality, fit and finish and less on the quantity of Re:Invent announcements. Also on the topic of making the most of what's already available, I really like some AWS Marketplace announcements, coming later this week, that will make it easier to work with third-party software and service providers in Amazon's cloud.

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Product Review: Apple's M1 MacBook Pro 13"

Product Review: Apple's M1 MacBook Pro 13"

Media Name: rwang0-apple-macbookpro-m1-13.png

When They Meant One More Thing, They Meant One More Big Thing

Apple made ground breaking announcements at its “One More Thing” event on November 10th, 2020 event.  The launch of the M1 chip, macOS Big Sur operating system, and a long awaited update to the Mac line up.  Apple takes its destiny into its own hands from silicon to services.  By having complete control of the chip, operating system software, and hardware, Apple delivers exponential gains in performance, better value, longer battery life, and significant improvements to the Mac line up.

Mac mini, 13-inch MacBook Air, and the 13-inch MacBook Pro sport the new Apple-designed M1 chip (see Figure 1).  This 5nm system on a chip (SOC) delivers Apple’s own design and architecture which pulls the processor, GPU, DRAM, fabric, cache, and Neural Engine, and security features, all on one chip.  With the power of 16 billion transistors, the chip blows away the competition when looking at performance per watt.

Figure 1. Inside Apple’s M1 Silicon On Chip (SOC) Specifications

Source: Apple

Compared To The Intel MacBook Pro 13?, The M1 MacBook Pro 13? Has Many Advantages

When the M1 MacBook Pro 13? is compared to the Intel MacBook Pro 13?, the obvious similarities come from the familiar chassis design and key display features (see Figure 2).  Both models share:

  • Availability in Space Gray and Silver
  • 13.3-inch LED-backlit display with In-plane switching (IPS) technology, wide color (P3) and True Tone
  • 720p FaceTime HD camera
  • Wide stereo sound and support for Dolby Atmos playback
  • 3.5 mm headphone jack
  • Magic Keyboard
  • Force Touch Trackpad
  • Touch Bar and Touch ID
  • Bluetooth 5.0

Figure 2. Everything You Need To Know About The M1 MacBook Pro 13?

Source: Apple

Here are the differences between the two models (see Figure 3):

Figure 3. Side by Side Comparison of Intel-based vs M1 Apple SOC-based MacBook Pro 13? 

Source: Constellation Research, Inc.

Overall, the M1 MacBook Pro beats out the existing Intel line up.  However, a few areas of improvement for future releases include the need for a better than 720p FaceTime camera (though the M1’s ISP does improve the performance of the 1.2 megapixel camera), Wi-Fi 6 support, and the lack of a touch screen.

Compatibility With x86-64 Apps Remains A Work In Progress

Initial tests on the M1 MacBook Pro have yielded great performance and exponentially improved battery life when running native Apple apps.  However, slight glitches and significant performance hits occurred with application crashes wtih some of the enterprise products from Microsoft including Microsoft Outlook, Microsoft Teams, and Microsoft Edge browsers.  The Microsoft Office suite didn’t show any lag at all when used and Microsoft Excel macros seemed to experience improved performance.

Other enterprise software such as Autodesk Revit, Avid ProTools, Google Drive File Stream, MatLab, Oracle VirtualBox, Parallels, and VMWare Fusion currently are not supported by the M1 chip.  Initial experiences with much of the Adobe Creative Cloud suite show some compatibility issues with Rosetta 2 for Adobe AfterEffects, Illustrator, Indesign, Photoshop 2020, and Premier Pro.  Ongoing fixes and updates can be found on the Adobe web site.

Slack really slacked and needed a performance hit.  Video software such as BlueJeans, GoToMeeting, WebEx, and Zoom all were quite laggy.  Meanwhile, DJ controller software such as RekordBox by Pioneer wasn’t working yet on Rosetta 2 or M1 as of this post. Enterprise clients should confirm which apps work with the new M1 architecture and ask for a roadmap from key vendors for M1 forward and backward compatibility on Rosetta 2. 

Early adopters must determine the trade-off of native Apple performance versus x86-64 Intel compatibility.  The independent crowdsourced site “Is Apple Silicon Ready” also confirmed some of the incompatibilities and performance issues with M1 and Rosetta 2 experienced in this review.  (Note: this site is not an Apple-run or reviewed site, and the accuracy and timeliness of information it offers is not officially verified)

The Bottom Line: The New M1 Macs Are A Future Proof Investment

The fully integrated control of the M1 chip, macOS BigSur, and Mac hardware kicks off the beginning of a new era for Apple.  The venerable hardware innovator now has full control of its ability to differentiate on product, performance, price, and place. As Apple Silicon makes its way into the full line up of hardware, users can expect significant advantages over commodity and purpose built PCs.  Moreover, the announcements made at the 2020 Worldwide Developers Conference and the November 10th event bring the convergence of iOS and macOS one step closer. 

However, much work needs to be done on backward compatibility as early users and tests show a lot of broken apps to be addressed. Overall, the M1 MacBook Pro 13?, Mac mini, and MacBook Air are a wise investment into the future. In conversations with the major software vendors, Constellation expects backward compatibility to improve as major software vendors  adjust and improve their offerings to support the new line up over the next 18 to 24 months.

Early adopters and Apple shops looking to modernize their computing should consider the M1 MacBook Pro 13?, Mac mini, and MacBook Air in their procurement refresh cycle plans and short lists over the next 24 months. Why? This is the next era of computing for Apple and the long-term benefits will significantly outweigh the costs.

Source: Apple

Future of Work Marketing Transformation New C-Suite Next-Generation Customer Experience Tech Optimization Innovation & Product-led Growth apple Leadership Chief Customer Officer Chief Digital Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Information Security Officer Chief Marketing Officer Chief People Officer Chief Procurement Officer Chief Experience Officer

Adobe Acquires Workfront, Focusing Squarely on the Work of Marketing and Customer Engagement

Adobe Acquires Workfront, Focusing Squarely on the Work of Marketing and Customer Engagement

On Monday, November 9, Adobe announced that the company had reached a definitive agreement to acquire Workfront, the enterprise work management platform, for $1.5 billion.

According to the press release, Workfront CEO Alex Shootman will lead the Workfront team and report into Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, once the deal closes. That’s expected to happen within the first quarter of Adobe’s 2021 fiscal year, which starts December 1, 2020.

Adobe and Workfront had a long-standing partnership prior to the acquisition. That relationship includes APIs that connect Workfront to Adobe Creative Cloud and Adobe Experience Cloud. Of Workfront’s more than 3,000 customers, over 1,000 are also Adobe customers. Workfront currently has one million users across those 3,000 customers.

Adobe + Workfront—A Better Way to Workflow?

Functional silos that stymie progress consistently top the list of roadblocks to marketing and engagement success. Adobe’s proposed acquisition of Workfront squarely takes aim at the internal silo walls that disrupt marketing operations. The move also adds some much-needed operational collaboration to Adobe’s suite of marketing tools, Experience Cloud.

But what happens beyond marketing? Adobe had made huge strides across Creative Cloud in facilitating collaboration and workflows across creative development, from design briefs to final outputs and beyond. The recent Adobe MAX virtual conference focused heavily on these new developments and how they help both hard-core creatives and the people on the front lines responsible for getting the right assets to the right places.

Will this functionality cement marketing as its own worst enemy by driving selective collaboration exclusively within marketing or will it bridge critical collaboration gaps across departments despite different work styles and structures? In an age when customer experience (CX) is not the exclusive domain of marketing, could this create unintentional isolation from other critical front-line collaborators or encourage a culture of CX as a team sport? Or, will it serve to blur the hard lines between roles, management and methodology and firmly plant the customer as the unwavering North Star for CX strategy and campaign execution? We'll be watching closely to see how ambitious Adobe’s vision for work proves to be outside of its marketing, commerce and creative footprint.  

The Allure of Workfront

Don’t call it “just” a workflow manager. While Workfront initially made a name as a project management and collaboration tool, it has increasingly become known as a work management platform. It orchestrates strategic planning, team alignment, creative collaboration and resource planning, focusing on the people doing the work and the ways in which they need and want to connect.

Users believe Workfront truly shines in aligning the complex workflows, processes and foundational work that goes into massive creative projects. That enables teams to work together to get assets out the door faster, more closely align to strategy, and land their efforts with greater impact. With an extensive library of out-of-the-box integrations, Workfront quickly positioned itself as the “effectiveness engine” for the modern marketing operational machine so critical to keeping digital business moving forward.

Workflow’s use case extensions have broadened over time, including the overarching management of digital transformation by helping technology teams to focus on the right projects to take on and the right decisions to make. As a result, IT teams, agency partners, and contractors work more effectively together to deliver the right projects, on time, and with greater impact for the business. In the end, although Workfront has remained dedicated to accelerating and demystifying the work of marketing, its true potential lies in the collaboration required to shape consistent customer experiences—and that reaches far beyond marketing.

Why This Matters for Adobe and Its Customers

Adobe has existed as two spheres of the marketing brain: the wild, unbridled creativity harnessed in Creative Cloud and the rapidly accelerating engine of customer engagement and connection in Experience Cloud. While the two sides of this cloud often connected and clearly influenced one another, workflows, governance of assets, and strategic planning have often failed to flow across the entirety of the creative-to-experience continuum. The addition of Workfront as the epicenter for work helps bridge the gap in planning, understanding and optimizing the entire lifecycle of digital experience from inception to optimization.

For Adobe, this fits the pattern of innovating on behalf of the marketing organization and being the champion for digital business. The work of marketing has distinct requirements and characteristics that set it apart from other types of work. As organizations become more attune to the reality that different types of work have different requirements, tools like Workfront that are intentionally developed to suit a distinct type of work or way of working become that much more important to success.

As recently introduced at Adobe Max, Creative Cloud has investigated, interrogated, and celebrated workflows that more freely bring creatives into a more data-rich strategic dialogue with marketers. Adobe has an opportunity with Workfront to further extend this connection between creatives and marketing execution. If this acquisition lives up to its potential, Adobe will strengthen workflows across Customer Experience Cloud and Adobe Experience Manager. We see this acquisition as a clear indication of Adobe’s desire to empower the engagement lifecycle by documenting progress and impact, aligning around strategy and success, and eliminating the vagaries of gut and instinct.

There’s Clear Upside for Workfront Customers

Workfront has faced some criticism for deficiencies in interface usability, its digital asset management (DAM) capabilities, and pricing. Current Workfront users will see a BIG improvement with access and increased connection to Adobe Experience Manager Assets, Adobe’s DAM solution. It is rich in functionality and, perhaps most interestingly for this acquisition, able to deliver tangible data into asset development, utilization, and engagement. In short, Workfront as part of Adobe gets better.

Bottom Line

We get excited about seeing a future where Sensei is unleashed for insights into rapid decision making, automated workflow updates, and perhaps, measurements around the impact and connection between effective work and effective engagement. Companies need to accelerate the pace at which this work gets done. The right tools can tackle the stagnation of decision making and the lag between ideation and iteration. And that could help unravel the cultural juggernauts that intensify the friction between creation, deployment, and measurement.

There’s tremendous potential in this acquisition, but we still have questions and concerns. Chief among them:

  • How does this fit into Adobe’s broader partnership strategy, especially relationships with Microsoft and ServiceNow?
  • What happens if Workfront stays siloed within Experience Cloud? Adobe’s track record on seamless integration of acquisitions has been hit or miss.
  • Most importantly, what does Adobe want to be when it grows up? Will the company use this opportunity to take the lead in redefining how the work of marketing and customer engagement are done across the board? Or will it focus on cozying up to its biggest partners and increasing its appeal as an acquisition candidate?
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The Return of the CIO Prerogative: A Best-of-Breed IT Landscape

The Return of the CIO Prerogative: A Best-of-Breed IT Landscape

When it comes to technology industry trends, the pendulums swing back and forth with steady frequency. Numerous examples abound but two will suffice here: a) the shift from on-premesis to cloud and then a good bit back to edge again, and b) the move from green screens to native PC apps then to the browser. Now when it comes to the way IT is acquired and situated in the enterprise today IT, the pendulum is currently swinging quickly back to a highly-valued old position that will very likely separate leading IT organizations from the also-rans going forward.

Years ago, when IT was much less pervasive, corporate uptake of technology was more varied, and the giant enterprise suites hadn't yet become the all-consuming platforms they've become, it was a simpler time. Back then the CIO put all the strategically differentiating IT into one bucket, and all the commodity IT that didn't move the needle much for the business into another. Then IT took the applications and systems in the differentiating bucket -- the ones that could break the business if done poorly, or would make/keep the business an industry-leader if done right -- were carefully selected, acquired, and customized to fit the special way the business carried out that function, integrated with key systems and then brought online.

Related: The CIO Must Lead Business Strategy Now

Great IT Helps Organizations Compete Better in the Market More Than Ever

As history is such a good teacher, particularly in the IT world, it's easy to look back to see that there were several problems that emerged from this approach.

First, integration was often the most time-consuming and expensive of all of these processes. The best IT systems don't create new data silos when that information already exists in other systems. But for most of the history of IT, integration was hard. It often delayed or even put the whole project at risk entirely through intractable integration issues discovered too late in the game. It wasn't until quite recently that lightweight integration approaches including open APIs, microservices, and now the giant new vendor graph APIs such as Microsoft Graph and SAP Graph emerged, which when combined with integration platform-as-a-service (iPaaS) like Dell Boomi, Jitterbit, Zapier, and Integromat (to name just a few) that made integration an order of magnitude less costly and time-consuming.

The Complexity Management Curve: App, SaaS, Cloud Growth is Taxing CIOs and IT to the Limit

The second problem was IT customization. In the days before cloud, vendors allowed on-premises IT systems to be customized because that's what CIOs wanted, for the differentiating reasons cited above. Though customization was often overdone, the argument itself was sound: Differentiating can really matter, especially around the systems that drive the core value proposition of the business. Yet the IT customizations of yesteryear were frequently stranded as the vendor upgraded the product, which often made the old customizations outdated or incompatible. This required expensive redevelopment and testing for each upgrade cycle. As we now know, it's much better to quickly iterate IT systems to keep up with the market and changing business needs. Yet customizations had the opposite effect, leaving most organizations trapped on rapidly aging versions of products. So customization as often abandoned. As much as it brought strategic value, it also required organizations to take on too much risk and cost, at least with the state of technology back then.

Second Wave DT Requires Difficult-to-Achieve High Velocity Change

Then cloud arrived, along with software-as-a-service (SaaS.) Now IT had competition, and real competition it was too. Apps could be quickly procured and deployed in weeks at lower price points, integrations were easier with standard, simple APIs via REST, and most vendors now have a growing directory of off-the-shelf integrations to make it easier and less costly. Even the entire data center could be made someone else's capital investment issue and maintenance headache.

But as organizations digitized everything more and more, it became clear that the most disruptive market differentiation was regularly demonstrated by cloud-native tech companies that were moving faster, innovating more, and creating more compelling digital offerings in the market. They were also doing this on more modern platforms, they maintained less techical debt, and provided new types of experiences that better appealed to businesses and consumers alike. We are now all familiar with what Netflix did to video rental companies, Amazon did to much of retail, what the iPhone has done to a dozen industries at once (media players, cameras, GPS devices, etc.)

Most businesses have discovered that they've digitized, but they haven't transformed, which take truly sustained and widespread effort on the technology front.

Now we're in a second age of digital transformation (DT), where every organization now has to be a fast-moving cloud-native tech company in order to compete. Unfortunately, most organizations have at least three primary issues that are holding them back on the technology side: a) Two types of technical debt, one in acquired infrastructure/apps and another in in-house enterprise architectures that are too old and out-dated to compete yet are also extremely costly to replace, b) no appealing migration path from this situation to a new and better future that doesn't have a ten year program plan behind it (something well outside the 2-3 year planning and relevancy window of just about any IT department), and c) a runaway IT landscape that today has organizations acquiring and using more apps at an apparently exponential rate.

If you could ask a CIO what their biggest challenge is today -- after the out-of-control, wildly unpredictable, and potentially career-ending threats of cybersecurity and ransomware -- it is this: IT has simply become too complex in its current form to guide and navigate as an overall portfolio. This is not a theory. It is borne out by recent data: As I explored recently on ZDNet on this subject, most CIOs now cite tech complexity as their #2 challenge overall.

Further complicating matters is that the major enterprise IT vendors have built out -- through both development and acquisition -- now massive enterprise suites, especially in ERP and in front office productivity -- which have individual offerings that tend to vary substantially in quality, maturity, and overall integration with the rest of the suite. If given an easy choice, CIO would like to mix and match best-of-breed parts from multiple vendors, but prior experience has shown it was too costly and risky.

CIOs also don't like to become beholden to too few vendors (who then hold the cards), for reasons of choice and having too many eggs in one basket. However, while they do like that the modules of enterprise suites do to work together a bit better and they only have one throat to choke for problems, it's increasingly becoming moot as more and more parts of the business punt locally and use a better tool for the job anyway.

What then can IT leaders do today to address all these factors?

Differentiation Comes Back with a Vengeance

Most CIOs would very much like to put the complexity genie back in the bottle. In fact, they'd like to make the IT landscape less complex for a whole host of reasons, a partial list of which incudes fewer data silos, more consistent user experiences, easier worker onboarding, lower support costs, less cognitive overload, more strategic differentiation, more business productivity, less vendor lock-in and an easier overall IT portfolio to manage and govern. Yet it's likely that this complexity will eventually grow beyond human ability.

Consequently, successful managing complexity, as I began to say a few years ago, is fast becoming an IT imperative, not a nice-to-have. Soon we will simply have too much homogenized IT that doesn't separate us meaningfully from the competition, but still accompanied by sheer data and experience sprawl that will make it very difficult to have workers learn and do their jobs effectively (other than perform whack-a-mole across many dozens of highly variable and poorly (or not-at-all) integrated apps.)

As I've argued recently, the starting point for addressing these challenge effectively requires a new and highly-related focus and mindset:  We must become experience driven organizations. Where to start in this view? We must focus on the most strategic and differentiating areas of customer, employee, and even partner experience.

However, putting the IT complexity genie back in the bottle is going to require a sea change in a few key parts of the IT landscape. One that would ordinarily seem unlikely to happen on its own. Yet happen it has with the arrival of highly capable entries in two relatively new product categories and one still emerging one. These have been directly enabled by the widespread adoption of APIs by SaaS and cloud platforms vendors. Combined, this has created an emergent industry breakthrough that has returned mix-and-match power to the CIO, as well as a way to combine and streamline app experiences into simpler, easier to train on and support solutions. Business data can easily be accessed wherever it's needed, while individual features can be extracted and moved to the places where they best belong, with the swift assembly of pre-existing data and functionality into compelling new point experiences. This approach can also be scaled better, because it uses high leverage new conceptual models that are as as manageable as they highly accessible, so that mixing-and-matching can be a daily activity carried out by a much wider group of citizen developers, instead of just IT.

Indeed, this self-service model, one of the key new ways to tap into much larger resources with low cost (such as end user peer support), has now arrived for integration and application development as well.

Three Key Enablers of Best-of-Breed IT: The Product Categories

While there are other supporting technologies in best-of-breed IT, the principle categories that are most influential in moving IT into a new mix-and-match posture, yet and also delivers on the experience imperative for more streamlined,  more-focused, and situated IT at high speed and scale are:

  • Integration Platform-as-a-Service (iPaaS). The industrialization of integration has arrived with platforms that have combine off-the-shelf integration catalogs with point-and-click "wiring together" and testing. Performance management, operations capabilities, and governance are also common in iPaaS. The best iPaaS even makes it possible for power end-users to integrate much of their data sources, with the aforementioned Zapier and Integromat being prime examples. With iPaaS, most organizations can quickly API-enable and integrate most legacy IT.
  • Low-code/no-code solutions. While spreadsheets have long been the low code tool of choice for the typical non-IT worker, they are entirely inadequate as a low-code model. The good news is that this has begun to change in a big way with the advent of solutions that bring application development-style sensibilities and features (testing and version control, for example.) Our regularly updated Low-Code ShortList which I maintain with my colleague Holger Mueller is a good example of how a cottage industry has grown in a major tech industry in its own right. Many analyses have shown that there will never be enough professional coders to digitize everything that needs to be digitized in businesses today. Nor does there need to be. Making it easier for workers to turn their tech dreams into reality is now the next step in IT. That is, as long as the necessary guardrails around data security, privacy, and regulatory concerns are incorporated into the model. Many of these platforms now directly address this need.
  • AI-based app generation. On the cutting edge, and without any clear category name yet, is what will likely prove to be the next major breakthrough in scalable IT differentiation. This is the creation of applications by using a capabile AI-based solution that can take high-level requirements in natural language, determine what the solution needs to do, then design, develop, integrate, and test it, and finally provide the completed app to the user for acceptance. While there are virtually no products in the commercial space currently available for this (yet), the impressible results of OpenAI's GPT-3 has shown that this breakthrough is not only possible but likely inevitable. The power this will confer on the average IT user is difficult to understate. It's is akin to literally verbally articulating the need for an app to solve a particular problem, and then having an AI agent immediately develop it.

Important Note: iPaaS and low-code/no-code are often used together to form what I refer to as a multicloud experience integration stack. This is an end-to-end strategic platform solution that helps deliver on best-of-breed IT assembly line with an experience-centric focus. Please see my exploration of this important new category of IT solution and the key players.

A Faster, Nimbler, Better-Fitting IT: Acquiring, Making, and Orchestrating Digital Experiences at Scale

A New Democratizing Craft Model for IT, But Without the Old Baggage

How then can the CIO begin moving back to best-of-breed IT? First, they will need to create a better API-level foundation, or best-of-breed is relatively inaccessible to them if on-premesis IT resources need to be glued together or mixed-and-matched (which is highly likely in any larger organization.) That's because while their cloud and SaaS vendors are largely providing the APIs for IT already, most legacy systems still lack them. Fortunately, solutions like Mulesoft and TIBCO Cloud Mashery can great help added the needed legacy APIs in a full lifecycle framework. Second is the mindset that IT must be made far more malleable and easily-reshaped in the middle-tier and in experience-delivery, and that those that can and should engage in this activity aren't always in IT.

Most IT organizations do very much want to go faster and do better with digital, and now they really can. Employee experiences can be created for each step in the employee lifecycle out of the whole cloth of existing IT. New customer experiences can be rapidly created that are highly contextual and personalized, using everything the organization knows about them to improve their digital journey. But IT departments will have to unlearn a lot of their own predispositions and pick up some new talents along the way (especially low code education and application lifecycle management on the edge.)

That all this can be done by most organizations, there is little question. In fact it has been happening in the margins of many IT departmenst for years already. Now it must move from the margins to the center of IT. Ultimately, there is a clear and substantial business case in being more intentional and programmatic about creating a faster, nimbler, more malleable best-of-breed IT department. It's now up to the CIO to drive this agenda.

My research on this topic:

The art of the possible: Pervasive integration of enterprise systems and data arrives | ZDNet

To Strategically Scale Digital, Enterprises Must Have a Multicloud Experience Integration Stack

Digital Transformation Target Platforms ShortList

Why Microservices Will Become a Core Business Strategy for Most Organizations

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News Analysis: Oracle Allegedly Wins Bid For TikTok

News Analysis: Oracle Allegedly Wins Bid For TikTok

Media Name: rwang0-oracle-tiktokus-larryellison-zhang-yiming.png

Why This Makes Sense On Three Counts

If the Wall Street Journal's article is correct, Oracle has emerged as the winner over Microsoft and Walmart for the acquisition of ByteDance's US operations as TikTok's "trusted tech partner". While many in the industry remain confused on why Oracle would acquire the social media giant's 100 million monthly active users in the US, Constellation has publicly declared three reasons over the past few months:

  1. Battle for key workloads in the cloud wars. As with the win for Zoom and 8X8's Jitsi product, Oracle has shown how the Oracle Cloud Infrastructure can scale to handle the toughest workloads for the public cloud. Video requires a stable and highly elastic cloud. Oracle's next gen cloud infrastructure powered Zoom's amazing growth with minimal glitches. This gives them another massive workload.
  2. Once in a lifetime opportunity to create an ad network. Oracle's assets in third party data via the Oracle Data Cloud and acquisitions such as Blue Kai allow them to enter the ad network business with 100M MAU's monthly active users and potential access to 700 million MAU's worldwide. Oracle's data cloud can access actionable audience data on more than 300 million users and has 30,000 data attributes for direct marketing initiatives. TikTok is the fastest growing social network and ad platform in the US and gives Oracle instant social media credibility.
  3. Tech diplomacy in the US vs China trade wars. Given the geopolitical wars between US and China, this acquisition puts Oracle in the good graces of both governments. China and their investors will breathe a sigh of relief that ByteDance's assets aren't lost. The US government gains a win with the assets in US hands for privacy and national security.

The Bottom Line: Oracle Could Enter A New Era As A Digital Giant

Oracle's skill in winning TikTok is a coup on the cloud front, the ad tech front, and in the geopolitical trade wards. With over 80% of the top 20 ad networks, portals, creatives optimizers, trading desks, and ad brokers leveraging data from Oracle Data Marketplace, TikTok builds on this lead. With Rob Tarkoff, head of Oracle CX at the helm, there is a huge opportunity to compete head on with Google, Facebook, and Amazon for the estimated $600 billion dollar digital ad market in 2024. Add a next generation public cloud infrastructure to the mix and a shrewd management team, Oracle is now entering a new era where digital giants win based on their ability to:

  1. attract massive user bases;
  2. create signal intelligence with rich data;
  3. achieve decision velocity via automation and artificial intelligence; and
  4. deliver digital monetization models

Oracle's success in running TikTok and a consumer business will require a different mindset. If this ends up as just a pure technology partnership with Oracle playing the privacy and data enforcer, then the deal will lose the ad tech appeal. However, this once in a lifetime opportunity is one that Oracle has been building towards over the past five years. If the deal goes beyond just a cloud deal, expect Oracle to emerge as a new digital giant via this acquisition and compete head on with Amazon, Facebook, Google, Microsoft, and Twitter for ad revenue.

Your POV

Ready for Oracle in the consumer world? Do you think TikTok will succeed or fail? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:

  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing
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News Analysis: Salesforce Commerce Cloud Acquires Mobify for Progressive Web Apps

News Analysis: Salesforce Commerce Cloud Acquires Mobify for Progressive Web Apps

Media Name: rwang0-salesofrce-mobify-monarchlockupv1-web-2.png

Modern Progressive Web Apps Much Needed

Vancouver, British Columbia, based Mobify was approached by Salesforce.com for an estimated $60M acquisition on September 4th, 2020. Mobify, founded in 2007 by two Simon Fraser University students, Igor Faletski and John Boxall, began as an SMS text messaging app that sent bus times to mobile users. Their expertise in developing mobile apps and mastering the mobile web led them to creating progressive web apps for store fronts. The team raised $15 million in funding from BDC Ventures, Acton Capital, and other investors

Progressive web apps play a key role in bridging the barriers between web and native experiences. The move to headless commerce where the presentation layer is separate from the rest of the application enables more flexibility for complex commerce orchestration and allows customers to bypass or upgrade legacy platforms. In July 2020, Salesforce expanded its headless commerce capabilities via the launch of its B2C Commerce APIs. Mobify was a member of this beta program.

Customers like Mobify's modern storefront solution because it enables easy, manageable customization, and more engaging commerce experiences. This push to headless commerce is used by leading brands such as Cosnova, Shisheido, and Under Armour. Customers and prospects were impressed by the Mobify SDK which included a rich component library to build their storefront in React, a strong set of analytics integrations for instrumenting analytical events, and a scalable managed runtime that offloads the stress of handling peak holiday traffic and enhanced security.

Matrix Commerce Moves To Headless

Matrix Commerce analyzes the disruptive pressures influencing the commerce paradigm. Commerce faces rapidly changing business models and new payment options that are often misunderstood and poorly integrated.

Matrix commerce (TM) means the fusing of demand signals and supply chains in an increasingly complex world where buyers seek frictionless buying experiences. Friction in this new world originates from new regulatory requirements such as sustainability, taxation, and privacy.

As commerce continues to evolve around buyer preferences, channels, demand signals, supply chains, payment options, enablers, and big data will converge to create Matrix Commerce. Matrix Commerce spans across disciplines as people, process, and technologies continue to transform today's commerce models.

Constellation has seen significant push for direct to customer, contactless commerce, buy online pick up curbside, digitization of channels, subscription and services ready, and automation and AI enablement. Conversations with matrix commerce business and technology leaders have led to 12 key trends in the post pandemic world:

  1. Diversify supply chains. The norm was a global supply chain with outsourced operations and heavy concentration in regions such as China. International relations and security concerns have shifted priorities to diversifying production and distribution. Business continuity risk management has many organizations moving to a near shore model and also ensuring domestic availability.
  2. Double down on demand planning. Sales and operations planning (S&OP) have never been hotter. Demand planning is a business process that forecasts demand for a product or service. The result is a more efficient production and delivery to stake holders.
  3. Focus on top 20% of SKU's. Leaders have identified their highest volume SKU's as well as their most profitable SKU's to determine which products to double down on. Prioritization and focus have enabled organizations to ensure supply meets demand while some operations are furloughed or shut down.
  4. Digitize channels. The shift to mobile , voice assistant enabled, and online ordering has never been more important. Digitization enables contactless commerce and frees up FTE's to focus on core operations.
  5. Build subscription business models. Organizations with subscription business models have fared the best with minimal cancellations. Identify where a product, service, experience, or outcome can be brought down to bite size chunks in a subscription model.
  6. Move to direct to consumer. From B2B organizations to organizations that have never sold direct, the shift to D2C is very real. Shifting from selling bulk to smaller packaging sizes will be the toughest challenge for B2B organizations used to high volume, large quantity orders.
  7. Optimize pricing. Now's the time to invest in pricing optimization solutions. Understand the factors to pricing elasticity and understand how to optimize pricing models by channel, region, industry, economic trend, and supply.
  8. Drive up automation. Decentralized work environments have sped up the need for automation. With scarce labor on hand and the need to make more rapid decisions, investments in both AI and automation have increased.
  9. Build dynamic feedback loops for personalization. Learn how to use attribution, context, dynamic choices, A/B testing to identify long term patterns to create digital feedback loops. Determine how to apply AI to improve personalization.
  10. Move to event driven architectures/ micro services. Upgrade your architecture to support the latest approach. EDAs promote the creation, production, detection, consumption of, and reaction to events. These events can be mined for improved AI and orchestration of personalized journeys
  11. Accelerate payments. Improve your payments infrastructure to support contactless commerce. Upgrade your security systems with better payment gateways and advanced billing capabilities. Invest in billing platforms that enable subscription capabilities and accurate revenue recognition.
  12. Deliver contactless commerce. From buy online, pick up in store (BOPIS) to buy online pickup at curb (BOPAC), to other means for prepayment and delivery, the rush to contactless commerce has never been so great. Buyers expect zero tampering and contamination of their products during delivery. Organizations must support contactless commerce variants as conditions change.
 

The Bottom Line: Mobify Acquisition Shows An Urgency To Modernize Monolithic Demandware Platform

The hottest commerce apps are no longer the large end to end platforms but the commerce solutions who can deliver headless experiences and rich orchestration via microservices. The recent moves by Salesforce Commerce Cloud and other vendors to both API and microservices enable their platforms bodes well for prospects and customers who require more flexibility and agility. Rob Desisto, SVP and GM of B2C Commerce is making some smart moves.

Consequently, existing customers and prospects should consider the following prior to the merger:

  1. Review existing contracts. Constellation recommends securing existing contracts at current rates and placing provision for expanded rates for future usage, as well as reduce rates in the event of a divestiture or lower consumption models.
  2. Seek clarity on roadmap. As with all acquisitions, gain an understanding of the future roadmap. Clarify investment time frames for the component library components and the Mobify Cloud REST APIs. Understand how these commitments align with the overall Salesforce Commerce Cloud Investment
  3. Address the go forward SAP hybris support. Gain understanding if the Hybris Connector will receive continued support. Check with SAP Commerce Cloud management on their go forward plans to support Mobify integrations
  4. Continue to consider Mobify offering in shortlists for storefront progressive web apps. Mobify was a top contender for many B2C brands for its flexiblity and agility. Moreover, the modern microservices architecture gave Mobify a leg up over offerings from Saleforce or SAP hybris.

Your POV

Have you prepared for the headless future? Do you use micro services based approaches today in commerce? Let me know, we can help! Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:

  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing
Media Name: @rwang0 Igor Faletski John Boxall @mobify.png
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New Release: Week Two Q3 2020 Constellation ShortList™ Portfolio Updates

New Release: Week Two Q3 2020 Constellation ShortList™ Portfolio Updates

Great news! As promised last week, we’ve published an additional 25 lists from the Constellation ShortList portfolio today.  

Each technology vendor on this list has been chosen based on their products and services offering. Our analysts consider technology investment, use cases, strategic vision, customer value, executive leadership and price when anointing a vendor to the ShortList.

Check out the 25 new and updated lists:

This program is part of our open research library. You can download and view each list and the criteria for free. If you missed last week’s updates, be sure to check them out here. To engage us in a rapid vendor selection process, please contact [email protected].

For more information, visit https://www.constellationr.com/shortlist.

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New Release: Q3 2020 Constellation ShortList™ Portfolio Updates

New Release: Q3 2020 Constellation ShortList™ Portfolio Updates

We are excited to unveil the latest updates to the Constellation ShortList™ portfolio.

The Constellation ShortList portfolio highlights the key players when considering investments across all of our coverage areas, including HR tech, Healthcare, AI, marketing, customer experience, analytics, machine learning, and more. We update the lists once per year to every six months depending on the category. Our goal is to match the rapidly changing requirements with customer needs and demand.

Today we released 27 new and updated lists:

Each offering meets the threshold criteria as determined by our analysts through client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. These reports are part of Constellation’s open research library and are free to download.

For more information, visit https://www.constellationr.com/shortlist

Be sure to check back next Wednesday for the final updates for the quarter.

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Where Does Empathy Fit in Industry 4.0?

Where Does Empathy Fit in Industry 4.0?

In an age when manufacturing looks toward the “fourth industrial revolution”, aka Industry 4.0, the focus of transformation tends to be where and how automation and smart machines can be introduced to operations and processes that have been in place for decades. As the dialogue continues, words like robotics, computerization and autonomous operations creep into the discussion.

Smart. Predictive. Resilient. Autonomous.

This leads to the obvious and persistent question…what happens to the people? Where do customers fit in this vision of Industry 4.0 with hyper converged systems and quantum computing powering autonomous enterprises? Where do employees fit in this predictive world powered by robotics and decentralized cognitive decision engines?

For two powerhouse brands, DuPont and Stanley Black & Decker, people sit in the middle of it all, the beating heart of Industry 4.0…thanks to strategic design.

Both organizations had unique issues to address. At DuPont, the question was not how to rethink manufacturing, but instead how to rethink the world through the lens of what DuPont’s customers could dream of buying. At Stanley Black & Decker, the question was not how to reimagine tools, but how to evolve manufacturing operations to empower talented, thoughtful and imaginative people with technology.

What if The World Was a Circuit?

Since 1802, DuPont has been synonymous with innovation. Manufacturing chemicals and materials that have become household names like Kevlar, nylon, Teflon, Corian and Lycra, DuPont’s leadership asked an audacious question: Instead of following the trends to build “smaller” – what if DuPont went BIGGER to reimagine the world as a circuit?

The first step in this journey was to listen, quite literally, and then understand how to white board their big ideas into reality. To do this, DuPont turned to strategic design methodologies to amplify the customer’s voice, adopting a research-led approach that values empathy over ease of deployment. To set the entire exercise up for success, Brian Ammons, Business Director, Smart Materials for DuPont, acknowledged that risk needed to be eliminated to open the opportunity for big change to be possible.

“It sounds hard to do – to think big and take real steps forward – so we de-risked,” he explained. “We set foundational principals at the very start to set-up what could be possible in a world without risk. We asked for the time, the budget and the people – specifically people with the drive to execute and the ability to think big – needed to succeed.”

By creating a new category of materials and devices, DuPont chose to work closely with an outside team of diverse, multi-disciplinary leaders with unique and varied backgrounds. Designit, a global strategic design firm, embedded teams into DuPont and across the industries and markets that the new smart materials business could potentially be applied.

For DuPont, imagining the world as a circuit is still a work in progress. Thanks to embracing a design-inspired, research-led approach, the transformation towards industry 4.0 and a smart material future is less about the products that can be sold and more about understanding where DuPont’s customers can reimagine and reinvent with DuPont. “It is less about industries and applications and more about how WE participate in the market and with customers,” concluded Ammons.

What if Machines Empowered People?

The leadership team at Stanley Black & Decker didn’t just commit to an Industry 4.0 strategy – they committed to transforming every factory around the globe by keeping people at the center of every move. This raised some interesting and complex questions that needed to be addressed early in their journey: How would teams – filled with technology skeptics and generations adverse to automation and change – embrace new tools and technologies to continue building some of the best power tools and security solutions on the market for over 177 years?

“Our purpose statement is that Stanley Black & Decker is for those who make the world,” noted Sudhi Bangalore, Vice President, Industry 4.0 at Stanley Black & Decker. “So, we knew we needed to start our transformation with the over 40,000 people across the world, in our factories, who make the tools that make the world.”

The company adopted a mindset where technology should be deployed to work collaboratively with people. By eschewing traditional research methodologies and embracing strategic design principles of human-centered, qualitative research that puts ego and assumption aside in favor of living in another person’s shoes, Stanley Black & Decker began to do the hardest work of all: leading with empathy. The design process revealed a new reality: Nobody was hesitant or resistant; Everyone was in search of opportunity.

In the end, empathy had to be driven by caring, which in turn empowered action and change. “Above all else, you have to care. If you care, you can apply smart technologies that empower those people to work in new and exciting ways,” concluded Bangalore. In the end, understanding was only part of the picture…having the desire to act on empathy has become the difference between intentions and actions.

Understanding the Power of Design

Strategic design methods are not magic. Design doesn’t mysteriously open a portal to a land of perfect products. It does, however, have the potential to make leaders uncomfortable. It invites criticism. It demands honesty. It creatively reshapes challenge into opportunity because it remains firmly grounded in a deep understanding of people.

While design is often thought of in the more hyper-creative, aesthetic work of business – advancing a brand or rethinking a product’s physical or aesthetic attributes – it is increasingly associated with more holistic innovation. In fact, strategic design is grounded in the idea that research and analysis of an organization’s internal and external inputs, data and trends can design innovative solutions from products to massive systemic change.

The difference, of course, is that modern strategic design drives innovation that is empathetic towards key stakeholders, from customers and prospects to employees and partners. It shifts the center of co-creation from gut-reactions of perceived market demands to collaborative, purposeful action based on customer voice.

Design can take the biggest problems and rethink and reshape them into bold, human responses.

This is the real power that both DuPont and Stanley Black & Decker individually tapped into by embarking on a design-led transformation journey. This was not research that could be done with a series of snappy surveys or external polls. The hard work of reimagination requires multi-disciplinary teams looking for the unexpected in a sweeping range of locations.

It’s Never Too Late To Get Started

The question often comes back to getting started, which is exactly what I asked Sunil Karkera, Global Managing Director of Designit, who shared his three foundational steps and guidelines to successful design.

  1. Never forget to design for humans It sounds simple…after all, who would forget this? As it turns out…at some point we have all likely lost sight of this as organizations strive for efficiency of design and optimization of margin. Karkera explained, “Don’t design for the sake of technology or the ideal end use of a product. You need to design for the human who will use the product.”
  2. Be grounded There is a temptation to do more dreaming than designing in this process – to think so aspirationally that failure, no matter how fast or cheap, is never an experience of failing forward and learning from a momentary setback. “Hands in the cloud, feet on the ground is what I tell people,” shared Karkera. “Design needs to be viable, do-able and most important, it needs to be achievable.”
  3. Design is a series of compromises When done correctly, compromises throughout the process will be informed by the research and data inputs included in analysis. This is not a process of gut reactions, but rather an exercise of collaboration to reach the right set of more-informed actions.

Beyond anything, my conversations with these three business leaders has highlighted a singular common message: Industry 4.0 and all the wonders of automation, robotics and technology that can come along with it will fail if people are left out of the equation.

Without empathy, transformation will just accelerate the bad decisions and detrimental behaviors of the past. For design to be successful, leaders must be willing to explore without limits and preconceptions, be flexible enough to bend and compromise, and most of all, be ready to not see their own reflection in the mirror, but instead see their customers and their employees.

To see the entire conversation, visit https://www.wipro.com/events/design-led-manufacturing-new-outcomes-for-operations-products-and-services/

 

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Blackhat 2020: A Tale of Paper, Prison and People

Blackhat 2020: A Tale of Paper, Prison and People

Blackhat 2020 went all virtual this year, like every other conference under the sun. In its 23rd year, folks who normally descend on Vegas didn’t seem to miss Vegas…at all. They missed each other, the camaraderie, the fun, but in more than one session, speakers started with “we wish we were all together” then quickly pivoted to what that speaker despised most about Vegas – the heat, the taxi lines, casino-stench, expensive drinks.

What Informa did well was put community and connection, the engagement and the opportunities to connect, be it with speakers during sessions or with each other in between sessions, front and center. While the “content” of each session was pre-taped, there was always live Q&A and the back and forth that is harder, but not impossible, in a virtual session. It wasn’t the same…but it wasn’t terrible and while attendees knew what they were missing, they didn’t regret investing the time to attend the virtual soiree.

Aside from the event and engagement itself, here are some of my takeaways and thoughts:

The Election is a Big Cyber Deal

A HUGE part of Blackhat was dedicated to Election security, kicking off with a keynote from Matt Blaze, legendary security researcher, McDevitt Chair of Computer Science and Law at Georgetown University, Chairman of the Tor Project, and co-creator of the Voting Village at DEFCON (the hacking conference) who issued a broad call to action for the security community to come to the aid of election security. One CTA that had the chat room buzzing was the suggestion that the best way to secure the election was to have security pros volunteer at polling centers…LITERALLY asking people to be in the room where it happens.

It was telling that Blaze, who has arguably seen a LOT, shared that security of the 2020 United States federal election presented an issue that was “orders-of-magnitude more difficult and complex” than anything he had seen before. Both Blaze and Chris Krebs, Director of the Cybersecurity and Infrastructure Security Agency (CISA) discussed the problem that was also the solution to fraud and security: Paper.

That’s right…you heard me loud and clear. That thing that was supposedly dead because the internet killed it…paper…is the channel that could save us all. But getting that paper into the hands of voters is what is keeping some researchers up at night thanks to a complex voting system run by individual states but demanding security and uniformity at the federal level. While the question of how we get paper into the hands of the electorate – and then returned to the right secure destination – is the nightmare du jour, but having an auditable record on paper, according to Krebs, is the path to a more secure election. Now if we could just convince people to stop clicking on all those memes and misinformation links!

Letting Your Contractors Go to Prison...Not Cool

Anyone who has ever worked in a services or consulting based business has horror stories to share about nightmare clients. The social engineering and physical pen-testers at Coalfire officially set the bar at “our nightmare client let us get arrested, spend the night in prison and be charged with a felony.” They had been hired by the state of Iowa’s Judicial Branch and let’s just say, it didn’t go well for anyone. If you want the whole story behind, check out this great summary from DarkReading.

Long and the short…the job was to test security. They did…found a bunch of flaws…set off alarms and then literally waited around to see the response. The testers were arrested, spent the night in jail, charged with felonies, had bail set at an astronomical level, had the business threatened with every type of legal action, and lived through an extended trial drama that ended in total exoneration, charges dropped all over an internal power struggle over jurisdiction and who had the power to authorize the testing.

The soap opera turned pen test horror story was less about the actions and testing motions executed by Coalfire and red-team experts Gary De Mercurio and Justin Wynn and far more about the fragility of egos, the peril of turf wars and a stark reminder to have iron clad contracts. Their story has all the makings of a made-for Netflix movie. The chat stream was filled with bets on who should play De Mercurio with most voting for Dave Bautista. But in the end, security wasn’t in question…people were.

The Human Toll of Cyber

From the sessions on the election to the tales of pen-testers in prison, and all the medical device, diversity in security and pandemic-related attack dissections in between, the common theme was that security is testing limits…and the human toll is beginning to show. More than enough research was presented across the two days of conference sessions telling the tale of a frustrated, stressed out, over-worked and burnt out security teams being forced to do much more day in and day out with barely a shred of respect.

Security today is a tale of over-tooled and under-resourced teams now having to spend time unravelling the mass of competing data just to get a handle on what is and is a threat. Then there is the reality that internal threats, from espionage to lazy keystrokes that bring down the internet, are growing and making bold headlines.

Nothing discussed at Blackhat 2020 felt like it had an easy fix. The complexity being described in the seemingly simple need to get paper ballots into the hands of voters turned into a massive workflow across competing systems rife with vulnerabilities and little oversight. Hiring pen testers became a human drama of epic proportions. Just onboarding new tools and techniques revealed the pressure teams face as chat streams started to fill with laments over “I wish our leadership team got it,” and shared misery as security teams are being asked to justify spend and deliver tangible returns outside of “we didn’t get attacked this week!”

The frustration in security is real – and we can’t afford to ignore it or assume that new tooling will help. In fact, over-tooling is as much to blame as is a general lack of awareness and education beyond the security community about the threats and issues teams are really facing.

If there is anything I walked away from Blackhat 2020 with it is this: Security needs champions. It has amazing leaders who are more than capable of turning security posture into a strategic advantage for our businesses, our countries and our lives. It has ridiculously talented people wearing white, red and purple team hats and hoodies. What it doesn’t have is help.

Digital Safety, Privacy & Cybersecurity Chief Executive Officer Chief Information Officer Chief Digital Officer Chief Data Officer Chief Information Security Officer Chief Privacy Officer