How Leaders of Next-Generation Organizations Will Attain a Definitive Competitive Advantage

In an era of digital pervasiveness, the digital experience has become the single most important vehicle for delivering value through technology-based systems. Yet organizations are far from optimized today for capitalizing on this strategic insight.

This report explains to CIOs, CDOs, CMOs, CEOs and other senior digital actors how those enterprises seeking to be long-term digital leaders in their industry, sector or category can restructure their operations, technologies, talent and organizational structure to become much more experience-driven. It also explores why doing so will provide a dramatic and sustainable advantage in the marketplace.


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