Adobe aims its platform, AI agents at creative workflows over assets

Adobe set a vision that moves from using AI to create single assets to AI agents that can run creative workflows in way the combines craft and scale, leaves humans in control and creates a system over separate tools.

The company's approach is to put AI agents inside Creative Cloud and Firefly and also connect to outside platforms from the likes of Anthropic, OpenAI and others.

At Adobe Max 2026, the company hit on multiple themes, but the primary ones revolve around integrating AI agents throughout its platform, collaborative workflows and opening the ecosystem to third party agents.

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The big themes from an analyst briefing include:

• An expansion of Adobe Creative Agent and other purpose-built agents in Photoshop, Illustrator, Premiere, InDesign and After Effects.
• Integration with both Adobe and third-party AI assistants.
• AI-driven editing tools and always-on agents in Firefly content creation with a goal of automating repetitive tasks and simplify creative processes.
• The introduction of Firefly Design in beta as an all-in-one editing workspace.
• Content at enterprise scale that are brand-safe. Tools like Firefly Creative Production, Brand Intelligence and Firefly Custom Models are designed for brand-safe content production at scale.
• A unified approach to collaboration and planning with CX Enterprise Coworker, an intelligent conversational agent that can unify campaign ideation, content planning, execution and review.
• Content authenticity with features that ensure asset traceability, metadata durability, compliance and ownership through the creative supply chain.

Here's a look at the key announcements by product line.

Creative Cloud

Adobe layered a series of AI-driven improvements throughout Creative Cloud including relighting, quick compare and generative restyle in Photoshop, Color Mode general availability and Generative Media in Premiere Pro and tools and enhancements throughout Illustrator and InDesign.

The company also moved to connect its various Creative Cloud applications with Adobe Creative Agent. The aim of Adobe Creative Agent is to take care of mundane work and apply effects across applications.

Adobe also launched Creative Cloud MCP in preview to allow third-party agents to control desktop apps.

Firefly

Firefly will get always-on agents that can work on tasks over days or week. These AI agents are in preview.

Adobe also said Firefly Design was in preview. Firefly Design is on canvas for illustration, images, video, motion and print with live-linked Photoshop and Illustrator files.

With Firefly Design, Adobe is looking to reduce fragmentation on Adobe's platform and context switching.

In addition, Adobe outlined Firefly Builder, which is in private beta and can build apps from natural-language descriptions.

Enterprise workflows

Adobe throughout its Max announcements added enterprise-friendly features for content production. The announcements include:

• Content Authenticity for Enterprise, which keeps content credentials, ownership, usage eligibility and asset lineage attached to content from creation through delivery. The system can address risks such as licensed images used past their terms, missing AI disclosures and fakes passed off under a brand's name.

• Brand intelligence, which is powered by specialized computer-vision models and a reasoning engine. The effort is focused on validating that assets stay on brand, assemble brand-compliant assets and simulate responses to assets.
• AI video cut-downs that turns talking head footage into 60-, 90-, or 120-second edits.
• Digital twins, built on a Nvidia partnership, will enable cloud-based color and material swaps, 3D and 360-degree animations and a beta that can put the product into a customer's own photo backgrounds.
• Gen Studio gets CX Enterprise CoWorker that can coordinate agents across the stack via MCP and open standards. Gen Studio can connect planning, creation, delivery and measurement without losing control of context.