Digital Transformation, Customer Experience & Innovation Leadership | DisrupTV Episode 223
In DisrupTV Episode 223, hosts R “Ray” Wang and Vala Afshar engage with three influential leaders:
February 12, 2021
Video
Premium Research
February 12, 2021
At a Glance
ConstellationTV is here to bring you the latest in what is disruptive and reshaping business and technology. In every episode, you’ll hear from our fellow analysts, from leaders across our network of business transformation experts and influencers, as well as from cutting edge vendors.
February 10, 2021
Video
Premium Research
February 10, 2021
Executive Summary
We are thrilled to reveal the latest updates to the Constellation ShortList™ portfolio.
The Constellation ShortList™ portfolio highlights the key players when considering investments across all of our coverage areas, including HR tech, healthcare, AI, marketing, customer experience, analytics, machine learning, and more. We update the lists once per year to every six months depending on the category. Our goal is to match the rapidly changing requirements with customer needs and demand.
February 10, 2021
Analyst Blog
Event Report: Microstrategy World - Enterprise Bitcoin and The Future Of Digital Networks rwang0 Tue, 02/09/2021 - 21:50
The Outsized Influence Of Central Banks Have Changed How CEO's View Reserved Assets
On February 3rd, 2021, Microstrategy held their annual Microstrategy World Conference. The event typically celebrated the role of analytics and business intelligence. However, in August 2020, Microstrategy moved its cash reserves into Bitcoin. At the conference, the conversation around Bitcoin was prevalent and top of mind. In fact, the company doubled down on the future of Bitcoin with full tracks on how enterprises should use the cryptocurrency as CEO and founder Michael Saylor and COO Phong Le shared their experiences with the virtual audience.
"The keynote fireside chat with Microstrategy CEO - Michael Saylor and Ross Stevens, CEO of Stoneridge Capital abd Founder, Executive Chairman of bitcoin player NYDIG, was the biggest highlight of the conference and probably the best keynote of any enterprise software conference in the past 12 months."
The central argument behind Bitcoin's rise and the need for CEO's to pay attention can be summarized in 7 ways:
The CEO's most important jobs comes back to capital allocation.
Central banks around the world have capitulated to politicians around the world by setting interest rates at near zero and in some cases below zero.
Cash is no longer an asset, it has become a liability as it rapidly becomes devalued,
Central banks can control the supply of money but they cannot set the value of money.
When risk of a currency is no longer priced, the market will set a price by moving into other assets that increase in value or devalue at a slower rate
Central banks are out of control and continue to print money
CEO's must determine how to de risk their cash holdings with assets that are not being devalued.
As one can imagine, non-asset owners are the most vulnerable as they will be left behind. This major shift in thinking about the weakness of fiat currency will lead to a generational shift to more stable assets and restricted supply assets such as Bitcoin.
Bitcoin Plays A Key Role In Protecting Reserved Assets
As unlimited printing of fiat currency endangers the global financial system, forward thinking organizations will consider Bitcoin as part of their reserved asset strategy. Why? Traditional corporate finance and conservative financial manager types have often moved to precious metals such as gold and silver as a hedge. Pricing of these metals have been based on supply and demand. For example, gold grows at 2% per year while the supply of silver grows 20 to 30%. Bitcoin has a finite supply where only 21 billion bitcoins that will ever be mined.
As supply moves asymptotically to zero, the value continues to rise. When gold is compared to Bitcoin on supply alone, the limit of Bitcoin will make the cryptocurrency exponentially more rare in supply than gold. More importantly, Ross Stevens astutely pointed out that "Bitcoin is the first stored value asset and currency where supply is completely unaffected by demand." One will not be able to print or make more when the final Bitcoin is mined.
In addition to the value of Bitcoin in the long run, Ross Stevens pointed out a few other factors that make Bitcoin a better reserved asset today and a future open source decentralized value exchange network in the future:
Bitcoin is easier to move and transact. As a digital currency, bitcoin is easy to move and transact. Final settlement is in milliseconds not days or in some cases months. Banks and parties don't have to worry about debt nor credit risk.
Bitcoin is an electronic bearer asset meets open source monetary data driven digital network (DDDN). Transacting parties can achieve final liquidity in any currency pair.
People to people (P2P) transactions can occur in an open source monetary network. Intermediaries in the financial network are rendered useless as global trade, credit card transactions, remittance markets, and individual payments can interact with no merchant fees, financial fees, or currency exchange charges.
Bitcoin ensures that money is preserved as a global property right. Anyone in the world can use the open source monetary network to transact with confidence and finality.
Why Organizations Will Move Their Reserved Assets to Bitcoin
During the fireside chat, Ross made a compelling argument as to why organizations have and will continue to move their reserved assets to bitcoin. He asked a compelling question, "What do we have to believe to be true to move to Bitcoin for reserves?"
Dollar depreciation vs Bitcoin will exacerbate. Dollar has declined 80% in the past two years and 30% in the past year.
Move to Bitcoin will create exponential end state economics. While not risk free, organization's who move to Bitcoin will see a better yield for reserves and set higher hurdle rates for investments.
Bitcoin financial innovation will emerge in 2021 and beyond. Ross envisioned a world where income annuities, salaries, and other financial instruments will be paid out in Bitcoin.
Bitcoin is no longer in its infancy. The cryptocurrency has operated with 12 years of safe operation of the network. At above $500 billion in market cap, the price of bitcoin could easily hit $50,000 a coin reaching $1 trillion in market cap by end of 2021.
Fiat reserves are more risky than Bitcoin. Crazy theories such as Modern Monetary Theory (MMT) and other schemes to devalue fiat currencies place global currencies as a risk not an asset.
Bitcoin Brings Clean Energy, Responsible Development, and Equitable Development Into The Future
While many environmental activists and climate crisis promoters often see bitcoin as an energy hog, Ross Stevens ended the fireside chat with a conversation on how the energy used to mine Bitcoin could be used to create equity and societal good. He and his firm estimated that the Bitcoins mined will consume about 10 million humans worth of energy. Stevens puts forth an argument that the the world has been challenged by not the ability to produce energy but with the ability to channel energy to the right geographical location.
In the case of Bitcoin, the use of energy to mine a Bitcoin is a definable math problem, not a geographical problem. He sees Bitcoin mining as the most efficient and profitable use of clean energy. Why? Energy usage to mine Bitcoin and the related monetization do not require geographical constraints. He imagines that countries with clean energy sources such as a hydro, geothermal, or wind can mine bitcoins anywhere and in hard to reach or under developed locations. The profits from Bitcoin mining could fund the infrastructure build outs for roads, clean water, connectivity, housing, and public health. Humanity can cluster around clean energy sources instead of waste those resources.
As Stevens put it, "We used to move power to people. Bitcoin moves people to the power." Unlike the useless and costly feckless climate accords, or green mandates for virtue signaling, he sees change when clean energy aligns with a clear and real profit motive. This development of abundant clean cheap energy coupled with manufacturing money from clean energy can fund a country's development and take emerging markets and developed countries into a more equitable and sustainable period of growth.
The Bottom Line: The Pandemic Has Accelerated The Rise Of Bitcoin And Every CEO Must Take Notice
Irresponsible over borrowing and printing of fiat currency has created a reflation trade crisis and perpetuated the equity crisis. In the past, central banks could print with some abandon by repatriating currencies into property, equity markets, tech startups, and direct foreign investment. Given how much fiat currency has been printed over the past 20 years, there is more money on the sidelines and more money in circulation than value or worth in the world. As Bitcoin moves from an asset that touches millions to a data driven digital network that impacts billions, fiat currencies and reserve currencies are at risk and face competition with efficient cryptocurrencies. New digital giants will emerge around Bitcoin and organizations that fail to build or partner in these networks will perish.
Learn more in my newest book Everybody Wants To Rule The World: Surviving and Thriving In A World of Digital Giants
Your POV
Will you put your reserves into bitcoin? Is this the future of reserved assets? What's your CFO thinking?
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:
Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.
Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2021 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network
Digital Giants
Event Report
@rwang0 R 'Ray' Wang Ray Wang Software Insider Insider Associates bitcoin Digital giants MIcroStrategy Michael Saylor Ross Stevens Cryptocurrency Enterprise Software value exchange cfo decentralized finance defi enterprise bitcoin blockchain @microstrategy 2021 @michael_saylor Constellation Research
February 09, 2021
Analyst Blog
Call it the year of accelerated transformation. Call it the year of Covid. Call it the longest continuously burning dumpster fire the world has ever faced. The year 2020 will go down in history as a year of hard lessons and hard-fought best practices.
February 08, 2021
Analyst Blog
Premium Research
February 05, 2021
At a Glance
Mastering Innovation, Talent, and Fintech: Lessons from DisrupTV Ep. 222
In DisrupTV Episode 222, hosts R “Ray” Wang and Vala Afshar engage with three influential leaders:
February 05, 2021
Video
Trends: Moving from RPA to Intelligent Autonomous Applications rwang0 Thu, 02/04/2021 - 15:53
Massive Evolution From RPA to Intelligent Autonomous Applications
The robotic process automation market has helped many clients increase speed, deliver higher accuracy, achieve greater levels of consistency, reduce costs, provide scale, and improve quality. Constellation estimates the market size in 2021 to achieve $2.2B in revenue with a CAGR of 18.8% and growth to $5.07B in 2026. RPA is a technology that enables automation of business processes using software robots "bots". RPA tools watch users and then repeat similar tasks in the graphical user interface (GUI). RPA is different than workflow automation tools as those are explicit rules and actions written to automate actions in an unintelligent manner. RPA tools have reached their limit in terms of capability as transactional automation requires a large overhead of management. These new class of enterprise apps known as autonomous applications emerge to deliver intelligent automation, cognitive capabilities, and artificial intelligence inside organizations.
AI and ML Powers The Future Of Autonomous Enterprises
Traditional transactional applications have run their course. The pressure to reduce margins, technical debt and investment in core systems creates tremendous incentives for the automated enterprise. Customers seek cognitive-based approaches in order to build the true foundation for automation and artificial intelligence–driven precision decisions. The benefits include less staffing, reduced errors, smarter decisions and security at scale. The quest for an autonomous enterprise starts with a desire to consider what decisions require intelligent automation versus human judgment.
Vendors from multiple fronts intend to deliver on this promise. Legacy enterprise resource planning providers, cloud vendors, business process management solutions, robotic process automation products, process-mining vendors and IT services firms with software solutions attempt to compete with pure-play vendors for both mind share and market dominance in this market, which Constellation Research expects to hit $10.35 billion by 2030. Constellation believes every enterprise will design for self-driving, self-learning, and self-healing sentience.
Understand The Five Levels To Full Autonomy And Autonomous Enterprises
Constellation identifies five levels of autonomous enterprises and predicts when these cognitive apps will deliver full autonomy.
Level 1 Autonomous Enterprise: Basic Automation
In this level, the system can provide basic task and workflow automation. In the automotive world, this is akin to basic cruise control.
When? Today.
Includes: Basic process automation tools such as BPM, manual instrumentation and control, and intelligent workflow automation
Who’s in control? Humans are still in control and guide many manual steps.
Level 2 Autonomous Enterprise: Human-Directed
Level 2 enables human-directed automation of business processes. In the automotive world, this is akin to being able to have adaptive cruise control.
When? Current state of the art
Includes: Robotic process automation, process-mining tools, journey orchestration tools, ML algorithms, natural language processing.
Who’s in control? Humans direct major decisions; minor decisions automated over time with some effort in training.
Level 3 Autonomous Enterprise: Machine Intervention
Level 3 delivers automation with occasional machine intervention. In the automotive world, this is when the car breaks on its own with object detection such as when a child is behind a car during backup and the car brakes.
When? The next big thing in 2020.
Includes: Cognitive applications, neural networks, GANs models, contextual decisions and next best actions.
Who’s driving? Humans still on standby but can be hands-off for periods of time
Level 4 Autonomous Enterprise: Fully Autonomous
Level 4 presumes that the machines can deliver full automation but not sentience. Think of autonomous vehicles that can run on their own but humans are still watching.
When? Sometime in 2023.
Includes: AI-driven smart services, full automation, self-learning, self-healing and self-securing.
Who’s driving? Machines are fully automated.
Level 5 Autonomous Enterprise: Humans Optional
Level 5 achieves full sentience and humans may no longer be needed. Think of these as autonomous vehicles with no human intervention and central controls by machines.
When? 2030.
Includes: Fully autonomous sentience, empowering precision decisions at scale.
Who’s driving? Humans fully optional.
The Bottom Line: Expect Level 4 Autonomous Enterprises To Emerge In 2023
The pioneering work with early cognitive applications show exponential progress in achieving Level 4 status by 2023. Organizations will have to rethink how they work with their transactional applications, future data-driven digital networks, and distributed compute and storage environments. The future is autonomous. Machines will deliver services that are continuous, auto-compliant, self-healing, self-learning, and self-aware. The need for greater precision decisions will require connections to data-driven digital networks and for more and more sources of data. This battle for public, private, and shared data will shape who wins in new networked economies that form the future of this autonomous decade
@rwang0 R Ray Wang SoftwareInsider Software Insider Constellation Research Insider Associates RPA autonomous enterprises automation robotic process automation CIO CTO cfo COO finance CX HCM planning ERP Commerce digital transformation
February 04, 2021
Analyst Blog
Premium Research
February 04, 2021
Executive Summary
The Australian government is currently holding an inquiry into the federal Privacy Act of 1988 (as amended in 2000).
February 03, 2021
Analyst Blog
The great thing about encryption is it turns your precious information into meaningless random gobbledegook, utterly useless to any adversary or bystander. The problem with encryption is your precious information is useless to you too.
While encryption can protect data at rest against attack (and encryption of data in transit is table stakes) it usually means your data in an encrypted state cannot be searched, filtered, sorted, analysed or reported on. It can't be used.
February 02, 2021
Analyst Blog
Tuesday's Tip: Six Enterprise Class 5G Use Cases rwang0 Mon, 02/01/2021 - 21:07
Widespread Rollout of 5G Will Advance Transformation Projects
With 5G roll outs around the world and the consistent marketing over the past five years, the general public has a good understanding of the consumer use cases for 5G such as greater speeds, faster streaming services, more realistic games, and connected vehicles. Inside the enterprise, business and technology leaders have also been deploying 5G as part of their high priority business transformation and digitization initiatives.
Enterprise Class Use Cases Often Build On 5G Capabilities AND Other Exponential Technologies
Key capabilities of 5G include speeds as fast as 10GB per second, the ability to handle multiple input and output streams via multiplexing, and the ability to deliver connectivity in tight places via beam forming. In fact, a host of technology implications have enabled a pervasive and ambient coverage for defined venues as well as full mobility. For example:
Multiple Input Multiple Out (MIMO) - delivers higher throughput, wider coverage, and greater capacity.
mm Wave - delivers higher data rates but in shorter distances.
Centralized or cloud radio access network (CRAN) - ensures reliability in low-latency network scenarios.
Network functions virtualization (NFV) - enables the use of software based routers, load balancers and firewalls.
Software defined wireless networks (SDWN) - separate the control and data planes.
The results of these innovations enable faster data rates, low latency, wider coverage, greater reliability, higher scalability, and maximum security.
Conversations with over 225 technology and business executives leading transformation efforts over the past 12 months have revealed numerous use key use cases. This report highlights six common approaches such as:
Real-time smart factories. improved connectivity enables better data collection to improve operations, more automation to improve efficiency, and broader sensors to improve safety.
Remote patient care. Lower latency and greater speeds enable care givers to improve access to patient care. From tele medicine to remote surgery, healthcare institutions have experimented with new techniques to provide life saving services in under served populations.
Smart venues. From stadiums to churches, factory floors to job sites, 5G hastens automation, experiences, and machine learning. Inside factories, companies can collect greater amounts of data and apply sensors to create feedback loops, improve manufacturing processes. Using IOT, computer vision, and GPS signals, smart mining operations can operate self-driving excavation and transport 24/7. Early adopters have achieved higher quality, faster throughput, and fewer safety incidents.
Efficient remote field service. Through the use of augmented reality, IOT, and 5G, technicians can quickly reach the downed machine, reach a remote service expert for help, and view detailed history of previous interactions. Sensors in devices can provide cloud based remote monitoring.
Improved network security. Security is improved via mutual authentication capabilities and enhanced subscriber identity protection. As networks are upgraded, security levels are improved with preventative measures to reduce known threats.
Video surveillance. From drones to sensors, 5G deployments capture videos and activate sensors anywhere and anytime. Drones can inspect pipelines for leaks and security breaches. Computer vision applied to store fronts can reduce theft and shrinkage.
The Bottom Line: 5G is a Foundational Capability Essential for Transformation
From faster speeds to improved security, multiplexing capabilities to immersive experiences, the heart of transformation projects in the enterprise often rely on a secure and scalable 5G network. In fact, 5G enables digital transformation projects to seamlessly apply data strategies, cloud deployments, and artificial intelligence (AI). As organizations continue with their compressed and accelerated transformation projects, business and technology leaders must ensure they have a communications infrastructure such as 5G that will support their digital needs.
Your POV
Have you begun your 5G project? Do you need assistance with building digital transformation use cases that include 5G?
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:
Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.
Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2021 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network
@rwang0 R 'Ray' Wang Constellation Research Insider Associates 5G best practices use cases Enterprise @constellationr CIO CTO CMO CDO
February 01, 2021
Analyst Blog
rwang0 Mon, 02/01/2021 - 07:54
Google Amps Up Its Vertical Industry Program With Ford Partnership
The Ford Motor Company and Google announced a six-year extensive business and technology partnership. Ford's VP of Strategy, David McClelland clarified that Ford chose Google for:
Leadership in AI and ML
Robustness of the Android operating system
Strength of Google Assistant for voice technology
Mapping and navigation technology
Thomas Kurian, CEO of Google Cloud noted that Google and Ford will build a co-creation digital transformation team focused on manufacturing, purchasing, and factory floor modernization. Other potential opportunities include new retail experiences, new ownership offers based on connected vehicle data, and other product development modernization efforts involving AI and data.
Kurian highlighted that the deal will provide Google's capabilities to provide:
Computer vision for AI
Android for Ford and Lincoln vehicles with google apps and services
Google Assistant as built in voice assistant for all Ford and Lincoln vehicles
Google Maps as vehicle's primary navigation
Google Play for music podcasts, and more in vehicle entertainment options
Inspection of equipment
Create new business models with data on real time info on data
Ford was clear that Google was the preferred cloud vendor and other partnerships with Amazon for Alexa and Apple for Car Play would remain as choices for customers.
The Data Driven Digital Network (DDDN) Is At The Heart Of The Partnership
Ford's David McClelland reiterated that the use of data plays a significant role in the partnership. Ford expects to use data and AI to:
Apply connected data to improve vehicle quality and enhance ownership experience
Improve internal operational analytics
Commercialize the self-driving vehicle business
Exceed customer expectations
Push the boundary of future marketing efforts
McClelland noted that, "This partnership with Google beneifts Ford by allowing our employees to harness the power of data in smarter and innovative ways. Customers will get better and smarter in-vehicle experiences"
The Bottom Line: Ford's Google Partnership Represents The Future of Digital Giants
In my upcoming book Everybody Wants to Rule The World, I discuss how the heart of future partnerships come from the ability to harness the largest number of devices (cars), improve the collection of data to gain signal intelligence, use that data to drive decision velocity, and then build new data driven business models. These Data Driven Digital Networks (DDDNs) power future businesses and require a long-term mindset. Given what's been publicly discussed by Google and Ford, this is the beginning of many such partnerships by Google in each strategic industry. One can expect to see more of these as industries collapsed around value chains and tech partnerships around data and AI improve the competitive landscape. While very cloud vendor will be a strategic partner, the real question is which industry leaders will build, partner, or be punished in a world of digital giants.
Your POV
Are you curious what the digital giants are doing? Will you build, partner, or perish? Share with me your story on what's happening as the digital giants continue to partner around the world in various industries.
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:
Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.
Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2021 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network
Digital Giants
News Analysis
@rwang0 R 'Ray' Wang Constellation Research SoftwareInsider Insider Associates Ford Motor Company Google Cloud Google David McClelland Thomas Kurian Automotive Digital giants Data Driven Digital Networks Apple Amazon Cloud Wars ML AI artificial intelligence machine learning Amazon Web Services Apple Car Play new business models digital digital transformation
February 01, 2021
Analyst Blog
rwang0 Sun, 01/31/2021 - 15:48
Elon Musk's Tacit Endorsement Puts Clubhouse On The World Stage
At about 10:00 pm pacific time tonight, the world will experience a turning point in social media. The text heavy, image heavy social media platforms will be put on alert by an audio only competitor that was released early in February 2020. Clubhouse, the at-first secretive audio-only conversation social media platform will have hit it's magical mega adoption moment (MMAM). As with Twitter's real coming out at SXSW in 2006 going from 20,000 tweets to 60,000 tweets a day, Clubhouse is about to experience this with Elon Musk's arrival to the Good Time show. HIs 2:00 pm tweet has drawn 10's of thousand into Clubhouse already and his follower count has gone from a few thousand to almost 28k as of 4:00 pm pacific time. Expect the Reddit crowd to be there and millions more will be joining in the next week.
Clubhouse Brings Interactivity To Podcasting, Creating An Interactive Radio Experience
When Clubhouse started, co-founders Paul Davison (@pdavidson) of social app Highlight fame, and Rohan Seth (@rohanseth) of mobile app design shop Memry Labs fame, served as the moderators for their single room. Since the pandemic, the app has grown to include some of the top influencers in the world along with a mission to include more diverse communities into the ecosystem. With more than 2 million users as of January 24th, 2021, the number of communities have grown and the hosts have improved in their interaction and content including but not limited to:
identity
entertainment
sports
life
places
faith
tech
hanging out
hustle
knowledge
wellness
languages
world affairs
arts
The clubs continues to grow.with every new member of the community. The experience is akin to listening to radio or a podcast while doing something else. This element of being able to multi-task is what makes it so addictive and special. You can voyeur and do something else. You can multi-task, unlike video or text. Moreover, you can also raise a hand to ask a question and add an interactive element to the conversation. But, be prepared for a time sink. You will be testing the limits of your iPhone battery (not available on Android yet).
The Bottom Line: Tonight's Elon Musk Moment Brings Massive Opportunities And Disruption To The Social Media Landscape
For over a year, Clubhouse has reinvented social media, podcasting, and radio for a small exclusive group of early invitees. Tonight's magical mega adoption moment (MMAM) will put Twitter on notice to have a comparable option. Facebook will need to have its counter and video platforms like TikTok will be on notice to be competing in the long run for digital advertising revenue. (Expect the usual Chinese copycat version.) Media companies and podcasting platforms will also be on alert as influencers flock to Clubhouse and bring their sponsorship dollars with them.
However, the biggest disruption in the social media platform may not be the platform, nor the democratization of access to networks with influencers. In fact, it will be the business model used to reward content creators that will be very different than today's ad-supported business. Expect this model to be more aligned with subscriptions and pay per attendance. As users continue to be betrayed by privacy breaches and the abuse of consumer data, the movement to more creator friendly models will continue and Clubhouse is expected to lead the way. Clubhouse is going to prove that content from creators is what ultimately makes a social network and they should be rewarded.
Your POV
Do you think new social media platforms are ready to be disrupted? Did you join Clubhouse because of Elon Musk's broadcast? Join me on Clubhouse @rwang0.
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:
Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.
Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2021 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network
News Analysis
@rwang0 Clubhouse @joinclubhouse Paul Davidson Rohan Seth @pdavidson @rohanseth R 'Ray' Wang Ray Wang R Wang Constellation Research Insider Associates SoftwareInsider News Analysis social media marketing B2C B2B
January 31, 2021
Analyst Blog
ConstellationTV is here to bring you the latest in what is disruptive and reshaping business and technology. In every episode, you’ll hear from our fellow analysts, from leaders across our network of business transformation experts and influencers, as well as from cutting edge vendors.
January 29, 2021
Video
Mastering Personal Branding, AI Strategy & Digital Transformation | DisrupTV Ep. 221
In DisrupTV Episode 221, hosts R “Ray” Wang and Vala Afshar engage with three influential leaders:
January 29, 2021
Video
Over the last year, the world has undergone a true work revolution the likes of which has never quite happened before now, as it did in 2020. What’s more, this revolution took place more quickly than just about anyone thought it could or would. Accompanying the many changes that have happened are new business contingency methods which have employed during the pandemic that were only possible because of recent technology trends like widespread Internet connectivity, the cloud, and mobile devices.
January 28, 2021
Analyst Blog
Premium Research
January 27, 2021
Executive Summary
Navigating the Future of Data, AI, and Tech Leadership | DisrupTV Ep. 220
In DisrupTV Episode 220, hosts R “Ray” Wang and Vala Afshar engage with three influential leaders:
January 22, 2021
Video
Premium Research
January 19, 2021
Executive Summary
DisrupTV Episode 219: Quantum Computing, DevOps Innovation & XR Leadership
In DisrupTV Episode 219, hosts R “Ray” Wang and Vala Afshar engage with three influential leaders:
January 15, 2021
Video
This week, Salesforce unveiled its new stand-alone Loyalty Management solution, promising a unified platform able to manage programs in both B2B and B2C environments. While intentionally designed to manage loyalty schemes end-to-end within the platform, as with all things Salesforce, the story comes to life when the loyalty solution is integrated into the entirety of the Salesforce arsenal.
January 14, 2021
Analyst Blog