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ConstellationTV is here to bring you the latest in what is disruptive and reshaping business and technology. In every episode, you’ll hear from our fellow analysts, from leaders across our network of business transformation experts and influencers, as well as from cutting edge vendors.
Video
DataStax famously has its roots in the 2008 open source release of the Apache Cassandra “NoSQL” database, which itself brought global scale database capabilities to companies seeking to overcome the growing limitations of their traditional relational databases. Though founded two years later in 2010 to support enterprise customers, the company has increasingly become a key player in how businesses think about managing data in the cloud, as well as how they hedge the risk of lock-in with large commercial cloud vendors.
Analyst Blog
Future-Proofing Organizations: Leadership, AI, and the Human Element | DisrupTV Ep. 241
In this episode of DisrupTV, hosts R "Ray" Wang and Vala Afshar engage with four distinguished guests:
Video
We are thrilled and honored to announce the nominees for the 2022 Business Transformation 150 (BT150). The executives named on this year’s BT150 exemplified outstanding leadership and disruptive innovation during the past twelve months. Following the initial shock of the pandemic, these individuals initiated recovery and rebuilding in their communities through technology and digital transformation.
Analyst Blog
Digital Transformation Executives Recognized for Leadership Amid 2021’s Challenging Environment and Beyond SILICON VALLEY, Calif – June 22, 2021 – Today, Constellation Research announced its fifth annual Business Transformation 150 (BT150), an influential list of executives who are paving new paths for exponential digital transformation.
Press Release
Authentic Leadership in the Arts: Navigating Change with Integrity | DisrupTV Ep. 240
In this episode of DisrupTV, hosts R "Ray" Wang and Vala Afshar engage with Ben Haines, CIO Advisor at Lincoln Center for the Performing Arts, and Sabrina Horn, author of MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success.
Video
Google Cloud’s Dataplex, Datastream and Vertex AI announcements point to a well-rounded platform.
Analyst Blog
The thermometer outside says it’s 90 degrees, but as I sit gently cooking at my desk, the real heat these days is in the sales tech market. The last four weeks have seen four major funding announcements in what I’ve broadly called the B2B seller enablement space. The amounts raised range from $80 million to $250 million with valuations from several hundred million to several billion dollars.
Analyst Blog
ConstellationTV is here to bring you the latest in what is disruptive and reshaping business and technology. In every episode, you’ll hear from our fellow analysts, from leaders across our network of business transformation experts and influencers, as well as from cutting edge vendors.
Video
As a general rule of thumb, management theory has steadily fallen behind what new technologies are making possible. Digital performance management, talent analytics, work coordination and other powerful new Future of Work capabilities are now commonplace because of new breakthroughs in technologies and design.
Analyst Blog
Business Model Innovation & Strategic Narratives | DisrupTV Ep. 239
In DisrupTV Episode 239, hosts R "Ray" Wang and Vala Afshar connect with three visionaries:
Video
Trends: What Telco and CSP Leaders Must Consider For 2022 rwang0 Mon, 06/14/2021 - 06:40
Telcos and CSPs Shift Strategies While Battling The Digital Giants
The past two decades has seen a rash of market consolidation activity led by telecommunication organizations in their quest for manifest destiny. The thesis to dominate content, distribution channels, technology platforms, and customer network made sense in the non-digital age (see Figure 1). As these organizations rushed to add content and technology platforms to their portfolios, they began to realize how hard it was to run a content business. Further, post-merger synergies often failed to realize their potential as most organizations could not rationalize how to run businesses with different business and monetization models.
Figure 1. The Four Forces Driving Telecom, Media, Entertainment, and Tech Convergence
Source: R Wang and Insider Associates, LLC
Consequently, the post 5G era has telco’s and CSP’s doubling down on what they know best – infrastructure, the distribution channels and technology platforms used to power the 5G revolution. Why? Well capitalized digital giants in the streaming space such as Netflix and Amazon have created a war for content spending tens of billions each year for content. Unfortunately, Telco’s are not equipped financially for this type of war for top shelf content creation. Hence the divestiture of content by leaders such as AT&T and Verizon while digital giants continue to make acquisitions for content libraries.
Thus the age of vertical integration has ended. Most Telcos and CSPs have exited the content business to focus on distribution networks. The few that remain vertically integrated have adopted a digital giant posture and will choose to identify long term investors aligned with this vision.
Leaders Must Prioritize Trends Based On The Business Hierarchy Of Needs
As telcos and CSPs double down on infrastructure, the renewed focus has led to trends that align with the business hierarchy of needs. This model enables leaders to prioritize business strategy (see Figure 2). As many know, Maslow’s hierarchy of needs provided a framework to assess needs and wants at the individual level. While Maslow's research explained what would drive and motivate individuals, applying the model to organizations yields a powerful framework for business prioritization. Why? Today's next gen C-level executives face an onslaught of business priorities that must address the organization's basic needs from regulatory compliance to higher level needs that include the management of the brand. The business hierarchy of needs uses an analogous framework to Maslow's. Using the framework, business priorities and related projects can be aligned with the five levels that include:
Brand. The brand describes a promise to stakeholders. The brand is more than the collection of products or services offered by the company. The brand encompasses an emotional value, an aspiration, and the public face of a business strategy. The brand can be viewed as a person, product, organization, and symbol for the company.
Strategic differentiation. Organizations seek strategic differentiation to achieve a desired reputation, create a defensible competitive advantage, and influence preferential behaviors in the value chain. Tools include positioning strategy, design thinking, and innovation programs.
Revenue growth. Revenue growth reflects the initiatives used to drive new customers, revenues, and market share for the organization. Revenue growth is also known as top line priorities.
Operational efficiency Operational efficiency priorities focus on reducing costs, improving existing performance, and optimizing existing landscapes. Operational efficiency is also know as bottom line priorities.
Regulatory compliance. Regulatory compliance is a base need. Organizations must comply with legal requirements. In addition, organizations may want to avoid legal suits, causing injury, or failing to meet a commitment.
Figure 2. Constellation's Business Hierarchy Of Needs
Source: Constellation Research, Inc.
In the Post 5G Era, Trends Reflect An Asset Heavy Environment Aligned To The Business Hierarchy Of Needs
The push back to 5G investment and rollout has most organizations focused on reinvestment into the distribution network and technology platforms. Constellation estimates that this market will exceed $100 billion in revenues by 2030. Conversations with over 121 telco and CSP leaders highlight the following trends for 2022:
Regulatory compliance
Increasing complexity and volume of regulations. An onslaught of global regulations continue to challenge providers. Leaders see a massive push towards software based solutions, analytics, automation, and AI to address compliance. Greater focus on automation will provide a 10x efficiency for early adopters.
Proactive reduction of risk. Organizations seek to prevent unnecessary risks, reduce data entry errors, and proactively identify and prioritize potential risks. Risk management moves from reactive to proactive. Software and digital strategies provide the scale required to mitigate risk.
Heightened awareness of cybersecurity threats. As attack surfaces increase and multiply, leaders must take intelligent approaches to both assessing and addressing threats. Full back up and disaster recovery along with new security techniques ensure that critical infrastructure is protected. The move to the cloud will off load some issues to cloud providers.
Operational efficiency
Greater investments in predictive asset management. In the drive for greater operational efficiency, a push for predictive asset management enables the optimized utilization of highly expensive capital investments. Leaders must move from sweating assets to improving execution capacity. AI will play a greater role in improving deployment of capital.
Convergence of asset performance management (APM) and field service management (FSM). Organizations must bring together their APM systems with their field service to achieve exponential gains to drive efficiency. Linking APM with FSM together enables better up-stream and down-stream sensing as well as greater visibility into the lifecycle of an asset.
Revenue growth
Delivery of subscription models. Customers expect providers to deliver on new subscription models. They expect to remove themselves from the shackles of ownership and move towards freedom and flexibility with usership. Granularity of services, quality of service (QoS), and ease of purchase drive subscription strategy.
Focus on post sales revenue. The shift from equipment based revenue to services based revenue has arrived. Installation, support, and warranty revenues are now aligned with equipment sales and experience based services. Organizations must identify, create, and deliver new offerings in shorter and shorter life cycles.
Strategic Differentiation
Using IOT to improved experiences. The connected world via internet of things (IOT), provides more opportunities to use data to deliver on improved experiences. By providing contextual relevance, telcos and CSPs can understand existing usage patterns, anticipate future needs, and improve each interaction.
Delivering on digital transformation. Every organization must move beyond digital channels to delivering on new business models and monetization models. This requires a rethink of partner ecosystems and investment into adjacent startups. Organizations must also support the cultural change required by addressing needs for dynamic skills and continuous learning environments.
Brand
Alignment with ESGs. Activists continue to shame corporations who have not taken a stance on environmental, social, and governance requirements. Leaders must determine their positions on each of these goals.
Purpose driven brand. As leaders align their brand with authentic actions, the transmedia story-telling to support authentic actions increases in importance. Every brand is now a media company and every brand is responsible for their community. Top brands will activate movements.
The Bottom Line: Use The Business Hierarchy Of Needs For Business Prioritization
As with Maslow's framework for motivation, the business adaptation delivers a framework for all c-level execs to:
Align projects and priorities using the five categories in the framework
Budget resources, funding, and investments in a portfolio management model by type of business need
Craft a strategy and portfolio mix based on business models and business need
Develop a methodology to include in overall corporate strategy
Evaluate with regular frequency for opportunities to improve
My book, "Everybody Wants to Rule the World," starts here with DDDNs and ends with winning in the age of the new monopoly. Available for pre-order now
Your POV
Are you a telecom, media, entertainment, or tech company seeing this convergence? Are you ready for the big trends in 2022? Now's the time to prepare!
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:
Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.
Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2021 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network
Analyst Blog
Planful Predict portfolio starts with signal detection and forecasts aimed at improving financial and operational planning, but there’s more to come.
Financial and operational planning is all about preparing for future outcomes. The better you can see into the future, the better prepared you will be to proactively respond to whatever comes your way.
Analyst Blog
Big Idea: Compete on Data Supremacy rwang0 Wed, 06/09/2021 - 07:43
DDDN's Are The Heart Of Data Supremacy
Here’s what I mean, because data is the foundation and first priority of every Data-Driven Digital Network (DDDN) that wants to grow, you have to understand how the data is shared, monetized, and controlled–so identifying the biggest pools of quality data and how that data is consumed is essential.
Data supremacy isn’t so much about having the most data in quantity but having the most qualitative, well-curated, high context data. If you can learn how the data interacts with each other and pick up on the patterns that arise from these interactions, you’re set up for success.
These insights come from their “interactions” among all the data produced and captured. Successful DDDNs are masters at identifying the patterns that emerge from these interactions. These patterns lead to “precision decisions,” from how much to charge for a product to what product should be recommended to which customers.
My book, "Everybody Wants to Rule the World," starts here with DDDNs and ends with winning in the age of the new monopoly. Available for pre-order now: https://amzn.to/3uR9Q9I
Your POV
Ready to compete on data supremacy? Do you see how to build Data Driven Digital Networks (DDDN)?
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org. Please let us know if you need help with your AI and Digital Business transformation efforts. Here’s how we can assist:
Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales.
Disclosures
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Constellation Research recommends that readers consult a stock professional for their investment guidance. Investors should understand the potential conflicts of interest analysts might face. Constellation does not underwrite or own the securities of the companies the analysts cover. Analysts themselves sometimes own stocks in the companies they cover—either directly or indirectly, such as through employee stock-purchase pools in which they and their colleagues participate. As a general matter, investors should not rely solely on an analyst’s recommendation when deciding whether to buy, hold, or sell a stock. Instead, they should also do their own research—such as reading the prospectus for new companies or for public companies, the quarterly and annual reports filed with the SEC—to confirm whether a particular investment is appropriate for them in light of their individual financial circumstances.
Copyright © 2001 – 2021 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Executive Network
Analyst Blog
Building the AI-First Enterprise: Product Innovation, Venture Insights & Marketing Trust | DisrupTV Ep. 238
In DisrupTV Episode 238, hosts R "Ray" Wang and Vala Afshar are joined by:
Video
Premium Research
Executive Summary
Premium Research
Executive Summary
This report provides an overview of how Unit4’s platform powers the Unit4 enterprise resource planning (ERP) offerings. Unit4 has gone through a substantial platform investment that was started a few years ago and recently concluded under new CEO Mike Ettling.
Advising on AI Sec Dev Ops, Observability, and Enterprise SoftwareSILICON VALLEY, Calif. – June 1, 2021 –Constellation Research announced the appointment of Andy Thurai as vice president and principal analyst to research and advise clients on enterprise software, AI, ML, IT infrastructure and cloud readiness among organizations and c-suite executives. The appointment of Thurai reinforces Constellation’s ongoing commitment to providing strategic guidance with practical understanding in industries impacted by digital disruption.
Press Release
Marketing—or more specifically the act of designing, developing, and deploying engagements to foster (profitable) relationships—is hard work.
The role of marketing is clearly defined in titles, job descriptions, and organizational charts. The act of marketing, however, can spread across any number of departments and functions and, in reality, can be executed by anyone.
Analyst Blog