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Digital Optimization: A New Strategy and System for Growth

Data to Decisions
Executive Summary Digital business and the experience economy dominate much of today’s discussions about how to run a successful company. Yet understanding of “digital business” often seems limited to engagements through…
Liz Miller, Nfrance
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Infor CPQ Optimizes Configuration Across Operations

Data to Decisions
Executive Summary Infor CPQ delivers substantial benefits to companies with complex, end-to-end process requirements, whether or not they run other Infor business applications. For those that do, it enhances the value and usability of Infor ERP offerings. For those that don…
Nfrance
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CMO 2021

New C-Suite
Executive Summary Chief marketing officers (CMOs) held on tight to weather the twists and turns of 2020. With the onset of a new year, opportunities are emerging for the CMO to reshape and redefine what it means to be a growth driver. This report focuses on the key…
Liz Miller
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Shaking Up Automation

New C-Suite
Executive Summary To say that marketing automation tools are not new is an understatement. These tools and platforms have served as the underpinning of the marketing operations machine since they were spun out of customer relationship management (CRM) solutions in the early…
Liz Miller
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5 Trends Driving Change in B2B Marketing

Marketing Transformation
Executive Summary With hopes that 2021 will usher in the dawn of postpandemic business, marketers within business-to-business (B2B) enterprises face unique challenges as they, and their customers, map a path to getting back to business. The key trends driving change in B2B…
Liz Miller
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SAP CPQ Transforms the Sales Process

Data to Decisions
Executive Summary SAP CPQ is a cloud-based, API-first configure, price and quote offering within SAP Sales Cloud that facilitates the purchase of large and/or complex bundles of offerings, including combinations of products and services with distinct pricing and contract…
Nfrance
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From Transactions to Customers: Finding People in the Data

Data to Decisions
At a Glance For any business to be successful, it must be able to understand its customers and anticipate their needs. That requires far more than simply analyzing customer data; it means identifying individual customers and their behaviors in the data. Only by â&#128…
Nfrance
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Vertica Solves Data Silo, Data Science & Hybrid- & Multicloud Challenges

Data to Decisions
Vertica in Eon Mode Taps Object Stores and Hadoop, Separates Compute and Storage Requirements Vertica is a leading analytical data platform, and it’s among the most important products in the portfolio of Micro Focus International, Plc., a multibillion-dollar…
Doug Henschen
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Death of a Messaging Framework

Marketing Transformation
Five Steps to Disrupt Messaging as Usual Messaging can pierce through monotony to differentiate and disrupt a customer’s journey. The issue on the minds of many executives is if that disruption is in favor of the organization or at its expense. As customer…
Liz Miller
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It’s Past Time to Crack the Social Engagement Nut

Future of Work
Why Are Companies Still So Bad at it? As the world went on lockdown, digital channels—in particular, social media—suddenly became essential means of communication for all businesses. But while many individuals use these channels effectively…
Nfrance, Dion Hinchcliffe
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Infosys Live Enterprise Delivers on the Autonomous Enterprise Vision

Data to Decisions
Level 4 Autonomous Enterprise Capabilities Delivered in the Digital Platform This Offering Overview examines the Infosys Live Enterprise Suite. The report describes the underlying market trends, introduces the vendor and presents key differentiators for the Infosys offering…
R Ray Wang
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Think Big to Get the Most Out of Configure, Price, Quote Systems

Data to Decisions
Set a Broad Strategic Vision, but Implement CPQ with a Phased Approach Whether you are implementing a configure, price, quote (CPQ) system for the first time or moving to a new one, it is important to take advantage of best practices in order to avoid the major pitfalls and…
Nfrance
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Brand Security in a Brave New Zero-Trust World

Marketing Transformation
A Framework Helps Establish the Deep Brand Trust Today’s Connected Customer Requires Organizations need an expansive, intentional approach to brand security to align their actions with their customers’ newly heightened expectations for…
Liz Miller
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Why Every Organization Must Build a Post-Pandemic Playbook

Data to Decisions
Understand the Key Priorities in a Post-Pandemic Response Over the past three weeks, Constellation Research has fielded hundreds of calls from CxOs about what to consider in the business and technology response to the coronavirus and COVID-19 fallout. In fact, on Friday,…
R Ray Wang
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Cognitive Apps Help Drive the Future of Autonomous Enterprises

Data to Decisions
Why Every Enterprise Will Design for Self-Driving, Self-Learning, Self-Healing Sentience Traditional transactional applications have run their course. The pressure to reduce margins, technical debt and investment in core systems creates tremendous incentives for the…
R Ray Wang
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Driving Transformation Through Configure, Price, Quote

Data to Decisions
Adopt CPQ Tools to Meet Customer Needs, Grow the Top Line and Improve the Bottom Line In the quest to become more customer-centric—and therefore successful—businesses are prioritizing big changes to the way they sell. For many, configure,…
Nfrance
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Salesforce Einstein Analytics Focuses on Driving Better Outcomes

Data to Decisions
Einstein Analytics Delivers Predictions and Recommendations Tightly Embedded Within Salesforce Apps Salesforce is a well-known customer relationship management vendor. Less well known is Salesforce Einstein Analytics, the vendor’s business intelligence, data…
Doug Henschen
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The Rise of Authentic Marketing

Future of Work
Key Issues, Trends and Opportunities at the Intersection of the Modern Chief Marketing Officer and the Connected Customer At the dawn of a new decade, chief marketing officers need to decide what kind of marketer they need to be. Will they remain the storyteller-in-chief,…
Liz Miller
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WorkSpan’s Ecosystem Cloud Elevates Business Networks

Data to Decisions
Networks—Not One-to-One Partnerships—Change the Game for Partnerships and Alliances Approaches to partnerships and alliances have changed as significantly as the IT industry itself has over the past decade. Traditional channel sales have…
Nfrance
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The Dawn of Digital Duopolies

Data to Decisions
Data-Driven Digital Networks Power Winner-Takes-All Markets The post-digital era is moving beyond digital transformation. The arrival of new funding models for innovation battle the crippling short-termism that plagues corporate boards and executives and stifles growth…
R Ray Wang
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Cloud Deployments Finally Dominate Post-Modern ERP

Future of Work
Refresh Cycle Set for Cloud ERP Market as Automation and AI Drive Innovation The confluence of an improved market outlook, the shift to the cloud, the pressure of digital transformation and replacement cycle dynamics creates one of the biggest growth opportunities for…
R Ray Wang
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Insight-Driven Experience Design Redefines the Patient Experience

Data to Decisions
IXD Helps Connect Marketing, Clinical Operations, Patient Accounting and IT in a Patient-Centric World  Much of the discussion around digital transformation in healthcare involves electronic health records and the use of clinical and other data to improve patient…
David Chou, Nfrance
AstroCharts

Healthcare

Data to Decisions
Business and Technology Trends Enterprises Must Track Through 2024 The Constellation Healthcare AstroChart supplies a visual guide of the trends impacting the overall healthcare business climate. After assessing boardroom priorities, organizations should employ…
David Chou