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Quarks

Four IoT Business Models for the Digital Services Economy

Data to Decisions
A Guide for Established Enterprises Planning Their Go-to-Market Strategy for Digital Services This Quark explores the challenges that established enterprises face as business…
Andy Mulholland
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Inside Salesforce Einstein Artificial Intelligence

Data to Decisions
A Look at Salesforce Einstein Capabilities, Use Cases and Challenges  This report provides a product overview of Salesforce Einstein, which was introduced with much fanfare at…
Doug Henschen
Quarks

Mobile Marketing – Five Trends to Watch

Marketing Transformation
A CMO’s Guide to Mobile Marketing Opportunities in 2017 and 2018 Advancements in the world of mobile technology continue to develop rapidly. Mobile devices such as smartphones…
Cindy Zhou
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Mobile Marketing Best Practices for CMOs

Marketing Transformation
Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal…
Cindy Zhou
Quarks

Koch Industries Invests $2.5 Billion into Infor

Marketing Transformation
Infor Customers Gain A Valuable Investor in Digital TransformationThe investment by Koch Industries into enterprise software giant Infor, announced November 17, 2016, shows the…
R Ray Wang
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The Cloud Comes into the Private Data Center

Data to Decisions
Oracle ZS5 Brings Cloud Scale and Best Practices into On-Premises Data Centers Data storage in a next generation apps world is experiencing a renaissance, even though storage is a…
Holger Mueller
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Microsoft Acquires LinkedIn, Shaping the Future of Work

Marketing Transformation
How Microsoft’s Most Expensive Acquisition Can Improve the Way People Work Microsoft turned heads in June 2016 when it announced its $26 billion purchase of online networking…
Steve Wilson, Cindy Zhou, Alan Lepofsky
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Live Engagement Marketing Supercharges Event Marketing

Data to Decisions
Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing  Event marketing often represents 21 percent to 33 percent of most marketing organization…
R Ray Wang
Case Study

Taking a Faster Route to Detailed Big Data Insights

Data to Decisions
Case Study: Arcadia Data and MarketShare MarketShare Taps a Hadoop-Native Analysis Option to Drive Deeper Analysis and Big Data ROI MarketShare, a Neustar solution, helps…
Doug Henschen
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The ROI of Online Communities

Data to Decisions
Online Communities Provide Value Beyond Call Deflection  The expectation of the value of an online community is often associated with cost savings – just as call deflections…
Dr. Natalie Petouhoff
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The Foundational Elements for the Internet of Things (IoT)

Data to Decisions
Defining and setting the primers for IoT, gaining business value, from real-time data events This report offers a comprehensive primer of the IoT market, providing a solid…
Andy Mulholland
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Customer Data: The Missing Link to Strategic Success

Data to Decisions
Harness the Power of Every Organization’s Most Strategic Asset Organizations seeking to grow and differentiate their businesses can no longer afford to mistreat their…
R Ray Wang