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Displaying 49 - 72 of 181
Big Idea

The Urgent Case for a Chief AI Officer

Data to Decisions
With artificial intelligence (AI) projects all the rage, organizations must make a strategic determination to create a new CxO role, at least at a functional level if not at a…
Andy Thurai, R Ray Wang
Premium Research

How Home Depot Blends Art and Science of Customer Experience

Data to Decisions
Customer Story Spotlight Home Depot has transformed customer experiences with multiple technology and productivity projects that touch the supply chain, retail stores and…
Larry Dignan
Trends

Connecting Experiences From Employees to Customers

Data to Decisions
The contact center feels as though it is trapped in an almost constant state of change and evolution. Just as the throes of the pandemic-induced shift in work have calmed,…
Liz Miller
Trends

ChatGPT: Hype or the Future of Customer Experience?

Data to Decisions
Although generative artificial intelligence (AI) has been around for some time, OpenAI’s ChatGPT has captured the hearts and minds of the general population by highlighting…
Liz Miller, R Ray Wang
Premium Research

Hybrid Work in 2023

Data to Decisions
Introduction Without question, the work environment became more challenging in 2022. Hybrid work—the orchestration of work between in-office and work-from-home environments—has…
Holger Mueller
Case Study

Secil Automates With Neptune DXP

Future of Work
Secil was founded in 1918, operating a small natural cement plant that had been in service since 1904. In 1930 Secil underwent a major merger with Companhia Geral de Cal e Cimento…
Holger Mueller
Case Study

Relationship Marketing at the Speed of Value

Marketing Transformation
At a Glance Customer loyalty and customer relationships often are thought of as programs or campaigns to be launched and automated. But for teams spread thin by complex…
Liz Miller
Trends

People-Powered Revenue Intelligence

Data to Decisions
At a Glance Change is hard. And change is necessary for organizations looking to harness opportunity and accelerate revenue growth. Yet there are significant forces and factors…
Liz Miller
Best Practices

Driving E-Commerce Growth With Product Content Syndication

Marketing Transformation
This report explores the key options for digital commerce firms seeking to achieve superior results with product data/content syndication, especially as the channel and…
Dion Hinchcliffe
Trends

Inside the Mindset of the Midmarket Buyer

Data to Decisions
Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit…
R Ray Wang
Premium Research

Marketing from Farmer to Fork With Data and Analytics

Data to Decisions
At a Glance Marketing analytics has (thankfully) forever changed. Gone are the days of reporting metrics in celebratory dashboards. Marketing is in search of answers—answers…
Liz Miller
Big Idea

Monetizing the Metaverse Economy

Data to Decisions
Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement inside the…
R Ray Wang
Big Idea

Inside the Power of Relevance and Ambient Experiences

Marketing Transformation
Great customer experiences require an understanding and anticipation of customers’ needs. Brands and enterprises must recognize that customers call the shots about staying,…
R Ray Wang
Best Practices

What Enterprises Must Seek in a Commerce Partner in 2022

Marketing Transformation
This report is for e-commerce companies that are looking to stay abreast of the evolving online shopping space to maximize sales and growth in 2022 and beyond, particularly in…
Dion Hinchcliffe
Big Idea

Product-to-Consumer (P2C) Management

Data to Decisions
This report introduces the concept of the product-to-consumer (P2C) management software category, with an eye toward its core capabilities, its ability to satisfy unmet needs…
Dion Hinchcliffe
Premium Research

The Future of Enterprise Content Management

Future of Work
The content management industry is in the midst of a renaissance born of major new advances in strategic content technologies, the growing importance of digital experience…
Dion Hinchcliffe
Premium Research

B2B Relationship Selling in the Virtual Age

Data to Decisions
Despite big changes to the environment in which business takes place today, business-to-business (B2B) selling remains fundamentally driven by the importance of building…
Nfrance
Premium Research

Digital Optimization: A New Strategy and System for Growth

Data to Decisions
Digital business and the experience economy dominate much of today’s discussions about how to run a successful company. Yet understanding of “digital business” often seems…
Liz Miller, Nfrance
Premium Research

Infor CPQ Optimizes Configuration Across Operations

Data to Decisions
Infor CPQ delivers substantial benefits to companies with complex, end-to-end process requirements, whether or not they run other Infor business applications. For those that…
Nfrance