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AstroCharts

Constellation AstroChart for Matrix Commerce

Matrix Commerce
Business and Technology Trends Enterprises Must Track through 2020 The Constellation AstroChartTM supplies a visual guide of the trends impacting Matrix Commerce. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. …
R Ray Wang
Case Study

ENGIE Transforms Its Business by Building on C3 IoT’s PaaS

Data to Decisions
ENGIE develops its businesses (power, natural gas and energy services) around a model based on responsible growth to take on the major challenges of the energy industry’s transition to a low-carbon economy: access to sustainable energy, climate-change…
Holger Mueller
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Jumpstart Growth with the Modern Joint Venture

Marketing Transformation
How Network Economies Will Dominate in an Age of AI-Driven Digital Transformation Boardrooms and executive team members must find vehicles to jumpstart growth amid competition from nontraditional competitors and a winner-takes-all digital transformation onslaught…
R Ray Wang
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How Communications Platforms Drive Customer Engagement

Marketing Transformation
Today's Digital Customer Requires Organizations to Deliver Multichannel Engagement Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share…
Cindy Zhou
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The 2022 Constellation Futurist Framework

Data to Decisions
Massive Megatrends Looming for 2018-2022 Reflect Fears of Business Extinction Constellation approaches the 2018-2022 timeframe with a comprehensive point of view using a holistic set of planning assumptions. This report examines the political, economic, societal,…
R Ray Wang
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Dreamforce 2017 Product Announcements You Need to Know

Data to Decisions
Salesforce’s Progress in AI & Analytics, Collaboration, Training, Platform, Sales and Marketing During the first week of November 2017, Constellation analysts congregated in San Francisco for Salesforce’s annual customer conference,…
Cindy Zhou, Holger Mueller, Alan Lepofsky, Dion Hinchcliffe, Doug Henschen
Quarks

What’s Top of Mind for SAP Customers?

Data to Decisions
Customers’ Strategy in a Digital World Will Depend on SAP’s Licensing and Pricing Approach  This Quark report looks into the top Constellation Research customer inquiries about their SAP strategies. The report provides an overview of the top five questions and…
R Ray Wang
Quarks

SAP Hybris Advances its Platform

Matrix Commerce
Next Architecture Transcends Microservices Constellation attended SAP Hybris’ 12th user conference, SAP Hybris Live, held in Barcelona, October 16–19, 2017, at the Fira Barcelona. The event boasted more than 3,300 attendees and marked the…
Holger Mueller
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Demystifying Artificial Intelligence

Data to Decisions
Everything You Wanted to Know About AI but Were Afraid to Ask The rush to exponential technologies in new business models has placed artificial intelligence (AI) in the forefront of boardroom priorities for 2018. As leaders move beyond the AI hype, the journey toward AI…
R Ray Wang
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A Guide to GDPR Compliance for Marketers

Marketing Transformation
Updated May 2, 2018 The General Data Protection Regulation, or GDPR, was enacted in 2016 with the aim of protecting European Union (EU) citizens from privacy and data breaches. GDPR, which replaces the former Data Protection Directive, mandates new personal data-handling…
Cindy Zhou
Open Research

Constellation Research 2017 Digital Transformation Study

Data to Decisions
New Data Shows AI and IoT Are Driving Digital Transformation Efforts This report presents findings from the 2017 Digital Transformation Survey conducted by Constellation Research. Constellation asked survey respondents about the key drivers for their current digital…
Chris Kanaracus, csato, R Ray Wang
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Why B2B Sales Success Requires a Holistic Account-Based Strategy

Next-Generation Customer Experience
The business-to-business (B2B) marketing world is abuzz about account-based marketing (ABM), which involves a targeted effort to focus marketing campaigns and budgets on a select set of pre-determined accounts. However, Constellation’s research shows that an…
Cindy Zhou
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Inside the New Infor at Inforum 2017

Data to Decisions
In early July 2017, Constellation’s analysts descended on New York City’s Javitz Center for Infor’s annual customer event, Inforum 2017. Infor attracted over 7,000 attendees, its biggest crowd to date at Inforum. Key…
R Ray Wang, Doug Henschen, Holger Mueller, Cindy Zhou
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The CxO’s Guide to Digital Business

Data to Decisions
Understand Why Digital Business Necessitates a Complete Transformation of IT and Operating Models This report defines the business model and operational structure of a successful digital enterprise. A digital enterprise is an organization that can dynamically and in near-real…
Andy Mulholland
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The CRO’s Guide to Sales Acceleration with Configure Price Quote

Next-Generation Customer Experience
Cloud-Based CPQ Solutions Deliver Strong ROI and Sales Cycle Acceleration This report examines how cloud Configure Price Quote (CPQ) software can help organizations accelerate sales cycles, increase margins and streamline processes so sellers can focus on selling. CPQ…
Cindy Zhou
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The Future of Customer Experience (CX) is Orchestrated Engagement

Marketing Transformation
Customer Experience (CX) software suites from technology providers aim to provide businesses with a seamless experience across marketing, sales and service, offering a single view of the customer. On the other hand, customers must deal with a fragmented CX technology stack that…
R Ray Wang, Cindy Zhou
Vendor Profile

SAP Cloud Platform: A New Standard for a SaaS Vendor’s PaaS

Data to Decisions
SAP Cloud Platform Enables Enterprises to Build Next-Generation Applications with a Business Application’s DNA SAP remains the leader in business applications, with a wide product portfolio that goes beyond the traditional Enterprise Resources Planning (ERP)…
Holger Mueller
Quarks

Blockchain Explained in Plain English

Matrix Commerce
An Uncomplicated Explanation of What Blockchain Can Do and What It Cannot Do This brief paper explains how the blockchain works. It examines the founding principles of blockchain, describes its properties and dispels common myths about its powers. It is important to…
Steve Wilson
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Digital Adoption Platforms

Future of Work
A New Breed of Software Helps Improve User Adoption of New Technologies The portfolio of business software, websites and mobile applications employees use to get their jobs done is growing rapidly. With each tool having a different look and feel, different features and…
Alan Lepofsky
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Nine Starting Points for Digital Transformation in Manufacturing

Data to Decisions
Digital Trends Signal Manufacturing Renaissance Ahead Western economies have faced an onslaught of negative developments in their domestic manufacturing bases over the past 40 years. With the rise of Industry 4.0, the current trend of automation and data exchange in…
R Ray Wang
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Artificial Intelligence Delivers Mass Personalization in Commerce

Data to Decisions
Why Mass Personalization Efforts Fail and Ten Simple Steps to Fix Them The market need for mass personalization at scale and the technology advances in artificial intelligence (AI) enable brands and enterprises to finally deliver on the promises of digital transformation. As…
R Ray Wang
Case Study

Toss the Desk Phone: Betterment Uses Dialpad to Modernize Communications

Future of Work
FinTech Company in Hyper-Growth Mode Moves Communications to the Cloud Betterment, a company at the forefront of the FinTech ( financial technology) disruption, grew rapidly from a small start-up with eight employees to a mid-sized company with 200 employees and over $8…
Cindy Zhou
Quarks

Four IoT Business Models for the Digital Services Economy

Data to Decisions
A Guide for Established Enterprises Planning Their Go-to-Market Strategy for Digital Services This Quark explores the challenges that established enterprises face as business models transform in the digital economy. Given the rapidly changing world, selecting a new business…
Andy Mulholland
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Inside Salesforce Einstein Artificial Intelligence

Data to Decisions
A Look at Salesforce Einstein Capabilities, Use Cases and Challenges  This report provides a product overview of Salesforce Einstein, which was introduced with much fanfare at the company’s October 2016 Dreamforce event. The introduction marked the…
Doug Henschen