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FIDO Alliance Update: On Track to a Standard

Future of Work
Identity Management Leader Publishes Specifications, Launches a Certification Program, and Attracts Support in Microsoft Windows 10  Download the full report for a limited…
Steve Wilson
Quarks

The State of Marketing in 2015

Marketing Transformation
Driving Excellence in Customer Experiences a Top Priority for Executives  This report identifies seven trends influencing the future of marketing, and explains how…
Dr. Natalie Petouhoff
Premium Research

Insights into the Future of Cloud-Based EHM Solutions

Data to Decisions
How Enterprise Healthcare Management Improves the Health of Enterprises and Their Employees An affordability crisis has created chaos in the employer-provided healthcare market…
R Ray Wang
Quarks

The State of Customer Success Management in 2015

Next-Generation Customer Experience
How Next-Generation Customer Experience Is Guiding the Success of Customer Success Management  hbspt.cta.load(341263, 'd56fb617-1732-4c9a-8efa-4e44194259ae'); …
Dr. Natalie Petouhoff
Quarks

The State of Customer Service and Support Evolves in 2015

Marketing Transformation
Customer Service and Support Evolves into Customer Success Management as Top Differentiator  hbspt.cta.load(341263, 'ef08f832-c938-4d55-8b66-c057c3513ebd'); …
Dr. Natalie Petouhoff
Case Study

How Rackspace Creates the Next-Generation Customer Experience

Next-Generation Customer Experience
Case Study: RackspaceUsing Communities to Deliver Exceptional Customer Service and Reduce Agent-Based Interaction  hbspt.cta.load(341263, 'a059f83c-e609-4e4c-a7c6…
Dr. Natalie Petouhoff
Open Research

Executive Brief: Can Brands Keep Their Promise?

Marketing Transformation
Can brands keep their promise? Yes, but only if the organization keeps up with the pace of change presented by digital disruption. This executive brief provides guidance about…
Dr. Natalie Petouhoff
Premium Research

“Big Privacy” Rises to the Challenges of Big Data

Data to Decisions
Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact hbspt.cta.load(341263, '57d3a184-5dc4-4681-a157-6ea0cff4e58c'); Big…
Steve Wilson
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Segmenting Audiences by Digital Proficiency

Marketing Transformation
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation  hbspt.cta.load(341263, '2fce0f36-1641-4a00-a9bd-55a12e544c0c'); The…
Alan Lepofsky
Premium Research

Data-Driven Marketing Campaign Optimization

Data to Decisions
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation  hbspt.cta.load(341263, '53ea429c-ffc9-4ab1…
Dr. Natalie Petouhoff