Constellation Research Video Takeaways from Salesforce Dreamforce 2014
October 16, 2014
Distilling the important information out of the bulk of announcements made at Dreamforce is tough. Don't worry-- Holger Mueller, Dr. Natalie Petouhoff and Alan Lepofsky have absorbed, analyzed, and laid out everything you need to know about the Customer Success Platform, Analytics Cloud, and Lightning. If you're a CIO, CMO, HR technology buyer, or customer officer you can't afford to miss this Dreamforce rundown.
Here is what we talk about:
- Salesforce positions as the Customer Success Platform
- Salesforce launches its 6th cloud (after Sales, Marketing, Service, Communities and Apps) - it is the Analytics Cloud
- Salesforce announces the Lightning framework to build applications faster.
Takeaways for technology buyers:
- Look at Analytics Cloud value proposition - The Analytics cloud with $125 for a regular user and $250 for a professional user comes with a steep (list) price. What is the value / cost relationship for your enterprise, start from here.
- Consider (existing) alternatives - It is very likely your enterprise has already a place where 3rd party information is brought together for insights, so have a look at that and compare it with Salesforce's Analytics Cloud.
- Take stock and plan for 2015 - Look at what systems you have, but also look larger and include people and training and then start planning for 2015.
- Revisit Collaboration - Don't look at Chatter and Collaboration as stand alone, but bring them into business processes across sales, marketing and engineering (and more) to make them more efficient.
2012, 2013 & 2014 (C) Holger Mueller - All Rights Reserved
Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future.
Coverage Areas: Next Generation Customer, Digital Marketing Transformation
Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only…
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Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.<br>
Coverage Areas:
Future of Work
Tech Optimization & Innovation<br>
Background:
Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business…
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Alan Lepofsky - VP and Principal Analyst, Constellation Research. With almost two decades of experience in the collaboration software industry, Lepofsky helps organizations improve the way their employees work together to get their jobs done. Lepofsky’s primary research area The Future of Work, focuses on: integrating collaboration and business processes (Purposeful Collaboration), structuring work via Social Task Management, leveraging analytics and digital assistants to work more productively, the strategic impact of mobile computing on business transformation, and measuring workforce culture based on Digital Proficiency instead of age.
Twitter: @alanlepo<br>LinkedIn: https://ca.linkedin.com/in/alanlepo
, Title: Big IdeasIntelligent Collaboration: The…
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Published
October 16, 2014
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