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Oracle Acquires Responsys

Oracle Acquires Responsys

Oracle-logo   Responsys

Adding to its portfolio of CRM solutions, Oracle Corporation (NYSE: ORCL) has entered into an agreement to acquire Responsys (NASDAQ: MKTG),  a cloud-based email and social marketing company to be part of the Oracle Marketing Cloud. Under the terms of the deal Oracle will acquire the company for $27 per share in cash or approximately $1.5 billion, net of Responsys’ cash. This represents a 38% premium over its share price the day before the transaction. In response to the annoucement, Responsys shares climbed to $26.90 in morning trading. Oracle Corp.'s stock added 3 cents to $36.63.

Founded in 1998 to sell software to design, execute and manage email campaigns Responsys launched the industry’s first Cloud email marketing platform. By 2004, with a new management team, Responsys started moving towards engaging customers in an interactive dialogues beyond email. In 2005,  the company introduced the concept of Cross-Channel Lifecycle Marketing. In 2009, the company introduced the Responsys Interact Suite. But it was only in April 2011, Responsys became a public company.

In a press release Oracle stated "By bringing together Responsys and Oracle Eloqua in the Marketing Cloud, for the first time CMOs that support industries with B2C or B2B business models will be equipped to drive exceptional customer experiences across marketing interactions and throughout the customer lifecycle from a single platform"

“As a part of Oracle, we will only accelerate our efforts,” said Dan Springer, CEO, Responsys and former McKinsey consultant. “We couldn’t be more excited about what this means.”

Customers include Ascena, JetBlue, City Sports, Freshpair.com, Barratts, Build.com, Pictage, Epson, Lenovo, and Lufthansa.

This transaction comes on the heels of Salesforce.com's similar acquisition of Exact Target and will make Constant Contact (Nasdaq: CTCT) a more appealing acquistion. This news will fuel venture capital investment in marketing software companies and contribute to the bubble forming around cloud and marketing CRM companies. 

The proposed transaction is subject to Responsys stockholders tendering a majority of the outstanding shares , certain regulatory approvals and other customary closing conditions, and is expected to close in the first half of 2014. 

If this happens (and it is very likely to) it will give existing customers yet another way to innovate around the edges of Oracle Siebel.

My analysis of the FIDO Alliance

My analysis of the FIDO Alliance

I've written a new Constellation Research "Quark" Report on the FIDO Alliance ("Fast Identity Online"), a fresh, fast growing consortium working out protocols and standards to connect authentication endpoints to services.

Download the Quark snapshot

With a degree of clarity that is uncommon in Identity and Access Management (IDAM), FIDO envisages simply "doing for authentication what Ethernet did for networking".

Not quite one year old, 2013, the FIDO Alliance has already grown to nearly 70 members, amongst which are heavyweights like Google, Lenovo, MasterCard, Microsoft and PayPal as well as a dozen biometrics vendors and several global players in the smartcard supply chain.

STOP PRESS! Discover Card joined a few days ago at board level.

FIDO is different. The typical hackneyed IDAM elevator pitch in promises to "fix the password crisis" but usually with unintended impacts on how business is done. Most IDAM initiatives unwittingly convert clear-cut technology problems into open-ended business transformation problems.

In welcome contrast, FIDO's mission is clear cut: it seeks to make strong authentication interoperable between devices and servers. When users have activated FIDO-compliant endpoints, reliable fine-grained information about the state of authentication becomes readily discoverable by any server, which can then make access control decisions according to its own security policy.

FIDO is not about federation; it's not even about "identity"!

With its focus, pragmatism and critical mass, FIDO is justifiably today's go-to authentication industry standards effort.

For more detail, please have a look at "The FIDO Alliance".

Download the Quark snapshot

 

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Siebel Open UI in 3D

Siebel Open UI in 3D

Alexander Hansal

In his Siebel Essentials blog, Alexander Hansal continues his exploration of  the Siebel Open UI.

You won't need any anaglyph glasses for viewing Open UI in 3D. All you need is a recent version of Firefox or its 64bit sibling Waterfox and WebGL enabled on your computer.

Siebel Open UI (with applet menu) in Waterfox' 3D inspector.

I recently discovered this while debugging Open UI in Waterfox and it is a great developer aide. Of course it works with any web page as this video shows.

To use the 3D inspector, simply inspect any element on the page and then hit the 3D button on the bottom of the screen.

This post originally appeared in the Siebel Essentials Blog.

Tech Optimization Chief Information Officer

Are we ready to properly debate surveillance and privacy?

Are we ready to properly debate surveillance and privacy?

The cover of Newsweek magazine on 27 July 1970 featured an innocent couple being menaced by cameras and microphones and new technologies like computer punch cards and paper tape. The headline hollered "IS PRIVACY DEAD?".

The same question has been posed every few years ever since.

In 1999, Sun Microsystems boss Scott McNally urged us to "get over" the idea we have "zero privacy"; in 2008, Ed Giorgio from the Office of the US Director of National Intelligence chillingly asserted that "privacy and security are a zero-sum game"; Facebook's Mark Zuckerberg proclaimed in 2010 that privacy was no longer a "social norm". And now the scandal around secret surveillance programs like PRISM and the Five Eyes' related activities looks like another fatal blow to privacy. But the fact that cynics, security zealots and information magnates have been asking the same rhetorical question for over 40 years suggests that the answer is No!

PRISM, as revealed by whistle blower Ed Snowden, is a Top Secret electronic surveillance program of the US National Security Agency (NSA) to monitor communications traversing most of the big Internet properties including, allegedly, Apple, Facebook, Google, Microsoft, Skype, Yahoo and YouTube. Relatedly, intelligence agencies have evidently also been obtaining comprehensive call records from major telephone companies, eavesdropping on international optic fibre cables, and breaking into the cryptography many take for granted online.

In response, forces lined up at tweet speed on both sides of the stereotypical security-privacy divide. The "hawks" say privacy is a luxury in these times of terror, if you've done nothing wrong you have nothing to fear from surveillance, and in any case, much of the citizenry evidently abrogates privacy in the way they take to social networking. On the other side, libertarians claim this indiscriminate surveillance is the stuff of the Stasi, and by destroying civil liberties, we let the terrorists win.

Governments of course are caught in the middle. President Obama defended PRISM on the basis that we cannot have 100% security and 100% privacy. Yet frankly that's an almost trivial proposition. It's motherhood. And it doesn't help to inform any measured response to the law enforcement challenge, for we don't have any tools that would let us design a computer system to an agreed specification in the form of, say "98% Security + 93% Privacy". It's silly to us the language of "balance" when we cannot measure the competing interests objectively.

Politicians say we need a community debate over privacy and national security, and they're right (if not fully conscientious in framing the debate themselves). Are we ready to engage with these issues in earnest? Will libertarians and hawks venture out of their respective corners in good faith, to explore this difficult space?

I suggest one of the difficulties is that all sides tend to confuse privacy for secrecy. They're not the same thing.

Privacy is a state of affairs where those who have Personal Information (PII) about us are constrained in how they use it. In daily life, we have few absolute secrets, but plenty of personal details. Not many people wish to live their lives underground; on the contrary we actually want to be well known by others, so long as they respect what they know about us. Secrecy is a sufficient but not necessary condition for privacy. Robust privacy regulations mandate strict limits on what PII is collected, how it is used and re-used, and how it is shared.

Therefore I am a privacy optimist. Yes, obviously too much PII has broken the banks in cyberspace, yet it is not necessarily the case that any "genie" is "out of the bottle".
If PII falls into someone's hands, privacy and data protection legislation around the world provides strong protection against re-use. For instance, in Australia Google was found to have breached the Privacy Act when its StreetView cars recorded unencrypted Wi-Fi transmissions; the company cooperated in deleting the data concerned. In Europe, Facebook's generation of tag suggestions without consent by biometric processes was ruled unlawful; regulators there forced Facebook to cease facial recognition and delete all old templates.

We might have a better national security debate if we more carefully distinguished privacy and secrecy.

I see no reason why Big Data should not be a legitimate tool for law enforcement. I have myself seen powerful analytical tools used soon after a terrorist attack to search out patterns in call records in the vicinity to reveal suspects. Until now, there has not been the technological capacity to use these tools pro-actively. But with sufficient smarts, raw data and computing power, it is surely a reasonable proposition that - with proper and transparent safeguards in place - population-wide communications metadata can be screened to reveal organised crimes in the making.

A more sophisticated and transparent government position might ask the public to give up a little secrecy in the interests of national security. The debate should not be polarised around the falsehood that security and privacy are at odds. Instead we should be debating and negotiating appropriate controls around selected metadata to enable effective intelligence gathering while precluding unexpected re-use. If (and only if) credible and verifiable safeguards can be maintained to contain the use and re-use of personal communications data, then so can our privacy.

For me the awful thing about PRISM is not that metadata is being mined; it's that we weren't told about it. Good governments should bring the citizenry into their confidence.

Are we prepared to honestly debate some awkward questions?

Has the world really changed in the past 10 years such that surveillance is more necessary now? Should the traditional balances of societal security and individual liberties enshrined in our traditional legal structures be reviewed for a modern world?

Has the Internet really changed the risk landscape, or is it just another communications mechanism? Is the Internet properly accommodated by centuries old constitutions?

How can we have confidence in government authorities to contain their use of communications metadata? Is it possible for trustworthy new safeguards to be designed?

Many years ago, cryptographers adopted a policy of transparency. They have forsaken secret encryption algorithms, so that the maths behind these mission critical mechanisms is exposed to peer review and ongoing scrutiny. Secret algorithms are fragile in the long term because it's only a matter of time before someone exposes them and weakens their effectiveness. Security professionals have a saying: "There is no security in obscurity".

For precisely the same reason, we must not have secret government monitoring programs either. If the case can in fact be made that surveillance is a necessary evil these days, then it would actually be in everyone's interests for governments to run their programs out in the open.

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Be the Change you Want to See - Great Future of Work Products Begin with Great Company Culture

Be the Change you Want to See - Great Future of Work Products Begin with Great Company Culture

Company culture: the secret ingredient in the creation of the industry's leading HRtech products

Future of Work Visionaries panel at Constellation's Connected Enterprise. Four future of work executives share their companies' approaches to producing the industry's most intuitive and innovative HR products.

Future of Work Visionaries Connected Enterprise

Moderator: 
Holger Mueller, Constellation Research
Panelists: 
Patanjali Chary, Vice President, User Experience, Ultimate Software 
Jason Corsello, Chief Strategy Officer, Cornerstone on Demand
Chris Leone, SVP HCM Cloud Services, Oracle
Alan Rottenberg, Ceridian
 
The Future of Work analyzes the confluence of technological, demographical and cultural trends challenging the traditional paradigm of work. Where we work, when we work, how we work, what we work on, and why we work have dramatically shifted. Will you be prepared to inspire five generations of workers to reach their full potential? Click here to learn more.
 
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Event Report: The Atlantic Silicon Valley Summit - Exploring The Culture Of Innovation [VIDEO] #AtlanticSVS

Event Report: The Atlantic Silicon Valley Summit - Exploring The Culture Of Innovation [VIDEO] #AtlanticSVS

What’s Next In the Valley?

Silicon Valley has reached the status of international myth, as the promised land of creative thinking and innovation, and the home of leaders who are shaping the way we interact with the physical world. What is it about this place that draws the world’s most forward- reaching minds?  As pockets of innovation spring up across the country – Silicon Alley, Silicon Beach, and Silicon Priarie, for example, how can the Valley maintain its status?

An Inside Look On The Culture Of Innovation From A Historian, A Practitioner, And A Futurist

On December 16th, The Atlantic drew together cutting edge technologists, investors, and digital futurists for its first Silicon Valley Summit: Listening To The Innovators.  Held at the Computer History Museum in Mountain View, CA, the panelists included:

  • Leslie Berlin – Project Historian for the Silicon Valley Archives at Stanford University
  • Ben Galbraith – VP of Global Products at Walmart Labs
  • Marina Gorbis, Executive Director at the Institute for the Future

 

The panel was challenged with addressing the key pillars of innovation, where other hotspots could take foothold, what is inside the DNA of an innovative organization, and what to expect next in 2014. A few highlights from the event include:

  • Identifying key pillars of innovation. The panelists identified audacity, optimism, innovation, culture of no permission, good network, and the constant influx of new people as key pillars.
  • Taking Silicon Valley elsewhere. The panelists overwhelmingly thought it was not going to be possible to bring the valley elsewhere.  The valley itself is a unique culture.  However, they believed that areas such as Silicon Alley, Silicon Beach, Silicon Prairie, and Silicon Roundabout could build their own nexus of innovation.
  • Ensuring future access to Silicon Valley. The panelists also felt that it was important to provide access to the innovation in Silicon Valley to the rest of the world.

 
Video: The Atlantic Live – Exploring The Culture Of Innovation

 

Exploring the Culture of Innovation from The Atlantic

Reprints

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 – 2013 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

 

 

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Social Communities Spur Innovative Customer Support

Social Communities Spur Innovative Customer Support

1

As customer support managers plan for the upcoming year, one area I suggest for consideration is to create an online customer community for product support.  During the last year, a sizeable number of organizations have discovered the many benefits for building an online community to better serve their customers and partners. Online communities reduce support costs and improve response times by accessing the collective intelligence of its members and deflecting support calls.  Brands that have created online communities find they offer technical support to customers over a shared content management system and direct input from peers with knowledge of their product.  Crowdsourcing promotes faster problem resolution and transparent engagement. Additional benefits for online customer support communities include providing a forum for customers to share opinions, find information and give and receive advice. 

It is easy for members to become involved, as communities support interactive content, such as blog posts and, chat sessions. Communities attract self-directed individuals who want a trustworthy resource for problem solving.  Several innovative customer support communities use gamification techniques to encourage members to become active and continue their participation.  Gamification offers recognition and rewards to members based on their degree of contribution in the community.  For example, members may earn badges or honorary titles that reflect their status as active supporters.

Communities are self-directed but require brands oversee the content to ensure its integrity.   Costs for community development and management are offset by fewer assisted transactions, improved customer satisfaction and new sales revenues. 

Online Communities Offer Amazing Customer Care

Download the report snapshot

 

 

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Outstanding Applications of Big Data - Insights from a Career in Analytics

Outstanding Applications of Big Data - Insights from a Career in Analytics

Data Data to Decisions Visionaries panel at Constellation's Connected Enterprise. Three data executives share their takeaways from their lengthy careers in big data/analytics.
The Visionaries series shares the experiences of industry thought leaders.


Moderator:
J. Bruce Daley, Constellation Research
Panelists:
Dr. Dave Schrader, Teradata
Chris Selland, HP Vertica
Kenneth Wincko, Dunn & Bradstreet



Data to Decisions examines the enablement of data-driven decisions across the entire organization.
Don't get swept up in the big data hype.  Gather key insights from your data, transform insights into actionable information, and then make the right decisions.
 

Reserve your seat for Constellation's Connected Enterprise 2014

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The Future of the Human API

The Future of the Human API

Richie Etwaru explains how cloud and mobile technology can shift the healthcare paradigm to focus on prevention, thus resulting in better, individualized healthcare for all. Recorded at Connected Enterprise.

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How to Fix the Healthcare Industry - The Prevention Economy and the Human API

How to Fix the Healthcare Industry - The Prevention Economy and the Human API

Today's healthcare industry focuses primarily on the "cure and care" with significantly less attention paid to prevention. Richie Etwaru explains how cloud and mobile technology can shift the healthcare paradigm to focus on prevention, thus resulting in better, cheaper, perfectly-tailored healthcare for all.

Recorded at Constellation's Connected Enterprise Innovation Summit October 31, 2013.

Cegedem is looking for advocates for this prevention-based healthcare industry. For more information visit: thehumanapi.com

Request more information about Constellation's Connected Enterprise 2014

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