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ICYMM: Gartner Prophecy is Wrong (Says Someone Else)

ICYMM: Gartner Prophecy is Wrong (Says Someone Else)

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ICYMM: Pointers to articles and posts elsewhere in the world where my work is featured.

This one is a good article that quotes me, but not based on an interview.  I really like it when someone takes my work and expands on it – it is what I always try to do.

In this case, Chris Ward from MyCustomer.com took a little bit of the work I did with IntelliResponse last year on Knowledge Management and cross-referenced that to some work that Gartner did on self-service.

In his opinion, and I kind-of agree, the present state of Knowledge Management as reflected in my research will prevent the prophecy from Gartner on self-service solutions to become reality.

Quote

“Doing self-service right means making the self-service experience available in a multitude of channels,” he states, in the report. “This appeals to a customers need for consistency of experience. Today’s best digital self-service technologies are channel agnostic, so that the customer can select the interaction channel of their preference and expect a consistent answer.”

He says that even though self-service has high adoption rates, the trends and data points will prevent it from reaching the 85% adoption that Gartner predicts by 2017.

Quote

The good news for self-service technology providers is that 64% of companies plan to invest more in self-service and extend it to other channels in the next 1 to 3 years.

He cross-references other data from different studies as well, but makes a good solid case for not reaching the goal.  Where is Knowledge Management and Self-Service adoption right now?

Read the article and find out…

What do you think? Is Gartner right? Short? Almost there?

Tell me your thoughts down below and will chat…

Next-Generation Customer Experience Chief Customer Officer Chief Information Officer

The State of Marketing in 2015 - Seven Actions to Prepare for Disruption

The State of Marketing in 2015 - Seven Actions to Prepare for Disruption

Marketing transforms faster than ever in the digital era. My newest report, “The State of Marketing in 2015" describes the current marketing environment and identifies the direction marketing will head in the near future. 

This report identifies seven measures early adopters must take to prepare for the disruptive forces influencing marketing. Use this report to benchmark and plan for your marketing future. 

DOWNLOAD SNAPSHOT

Marketing Must Deliver Contextual Customer Experiences 

The digitization of customers necessitates marketers work in sync with other departments to deliver a consistent message and brand promise directly to customers. As we move toward an opt-in economy, innovative brands will utilize logic (left brain) and emotion (right brain) skills to design products and customer experiences. In the near future, expect brands to compete on customer experience. 

As customers continue their adoption of digital technology, early adopters will take these actions to prepare for the resulting disruption of marketing: 

Stateofmarketingnpetouhoff

Marketing Software Evolves to a Top Priority for All Companies, at All Levels 

2015 is the year of customer choice. Thus all companies will focus on delivering ubiquitous customer experiences at all levels. As customers and markets transition to digital, organizations will find themselves competing on customer experience. In this coming reality, customer experience presents itself as the leading business objective ahead of product and service. When building relationships is the chief differentiator, the actual product and/or service is secondary to the customer experience. Technology enables and catalyzes the construction of new experiences as organizations move from selling products to delivering on brand promises.  

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Marketing Transformation Next-Generation Customer Experience Data to Decisions Future of Work Innovation & Product-led Growth New C-Suite Digital Safety, Privacy & Cybersecurity Marketing B2B B2C CX Customer Experience EX Employee Experience AI ML Generative AI Analytics Automation Cloud Digital Transformation Disruptive Technology Growth eCommerce Enterprise Software Next Gen Apps Social Customer Service Content Management Collaboration Chief Customer Officer Chief Marketing Officer

Free search, a misnomer

Free search, a misnomer

Search engines are wondrous things. I myself use Google search umpteen times a day. I don't think I could work or play without it anymore. And yet I am a strong supporter of the contentious "Right to be Forgotten". The "RTBF" is hotly contested, and I am the first to admit it's a messy business. For one thing, it's not ideal that Google itself is required for now to adjudicate RTBF requests in Europe. But we have to accept that all of privacy is contestable. The balance of rights to privacy and rights to access information is tricky. RTBF has a long way to go, and I sense that European jurors and regulators are open and honest about this.

One of the starkest RTBF debating points is free speech. Does allowing individuals to have irrelevant, inaccurate and/or outdated search results blocked represent censorship? Is it an assault on free speech? There is surely a technical-legal question about whether the output of an algorithm represents "free speech", and as far as I can see, that question remains open. Am I the only commentator suprised by this legal blind spot? I have to say that such uncertainty destabilises a great deal of the RTBF dispute.

I am not a lawyer, but I have a strong sense that search outputs are not the sort of thing that constitutes speech. Let's bear in mind what web search is all about.

Google search is core to its multi-billion advertising business. A search result is not an unfiltered replica of something from the public domain, but rather the subtle outcome of complex Big Data processes. Google's proprietary search algorithm is famously secret, but we do know how sensitive it is to context. Search results change day by day and from place to place. And why is this?

When we enter search parameters, the result we get is actually Google's guess about what we are really looking for. Google in effect forms a hypothesis, drawing on much more than the express parameters, including our search history, browsing history, location and so on. And in all likelihood, search is influenced by the many other things Google gleans from the way we use its other properties, gmail, maps, YouTube, hangouts and Google+.

And here's the really clever thing about search. Google monitors how well it's predicting our real or underlying concerns. This is what Google really gets out of search: deep understanding of what its users are interested in, and how they are likely to respond to targeted advertising. Each search result is a little test of Google's Artificial Intelligence, which, as some like to say, is getting to know us better than we know ourselves.

As important as they are, it seems to me that search results are really just a by-product of a gigantic information business. They are nothing like free speech.

Digital Safety, Privacy & Cybersecurity Distillation Aftershots Security Zero Trust Chief Information Officer Chief Information Security Officer Chief Privacy Officer

Defining the Business benefit and the knowledge for your IoT/IIoT project

Defining the Business benefit and the knowledge for your IoT/IIoT project

Right now it seems as if the entire Technology Industry is saying that the Internet of Things is the next big thing and will change everything for Digital Business. But can someone be more specific about where, and for what reason, my Enterprise should be deploying, or piloting an IoT solution?

For many people it seems as it we are in a hype cycle, something most of us have experienced before when a new technology is initially announced as the answer to everything. The limitations of early deployments cause the initial enthusiasm for the new technology to fall into the ‘trough of disillusionment’, before some clear messages reach the market as to exactly what is really delivered as Business value when deployed in the right way.

In this series of blogs on the Internet of Things, IoT, and the Industrial Internet of Things, IIoT, the focus has been about trying to build much greater understanding and appreciation of exactly what the technology is, and how it works. After all the crucial first stage in planning, where, and why, to use Technology is, of course, to spend time to understand its functionality.

This blog is different, it moves to examining the three principle focuses, or uses, for the Internet of Things, IoT, and Industrial Internet of Things, IIoT, that will provide most enterprises with a clear starting point as to what choices to make to align a deployment with their Business needs. For the sale of completeness the fourth focus that relates to Smart Cities is also included.

The diagram below shows the three individual focuses deliberately separated to indicate the starting point and place where Business value is delivered. In time all three will increasingly interconnect as Digital Business models change the flow of real time information and actions to move around the three in a radial manner, but for first round deployments it is best to stay focused. (Previous blogs in this series detail maturing integration)

The difficulty of adding a circle to represent a Smart City is due to the difficultly in understanding exactly what to focus upon, as it is a mix of all three-focus segments. A Smart City should embrace and interconnect People, Machines and Processes to deliver both new value and lower costs, but that makes it hard to define other than by individual projects.

The term Internet of Everything is often used in connection with the term Smart City to indicate the need to be inclusive of all types of Devices, Services, and People with the functional capabilities of a City.

The other three focuses also introduce particular terms coined by the community driving their adoption, and these terms relate not just their different focus, but also to the skills and capabilities of those communities. Taking each in turn and expanding on their role clarifies this;

1. Machine Reporting

The term Industrial Internet of Things, or IIoT, usually refers to deploying sensors on Industrial Machinery as an extension Industrial, or Operational Technology. This difference is important as it represents products, skills, technologies, architectures and formats, all of which are radically and completely different from those of Office based Information Technology.

An entire environment with specific skills, data formats, communication protocols and architectures has been built up to support Digitally controlled complex production machinery. Extending, and integrating, new supplementary data from being able to add many new low cost sensors to monitor elements of a complex multi function piece of production machinery is the basis for Industrial Internet of Things, or IIoT, projects.  The desired outcome, or Business Value lies in operational improvement in throughputs, lower down time, better maintenance, etc. from continuous monitoring of key aspects in (near) real-time.

Industrial Internet of Things, IIoT, focuses on the efficiency of Industrial Machines and is driven by the recognition and desire to manage these expensive assets better.

2. Enriching Process

The generic term Internet of Things, IoT, when used by Information Technology practitioners refers to the ability to add additional data to existing Applications, and thereby improve the business value of an Enterprise Process.

As an example an ERP production-planning application can offer near real-time adaptive capability by using Internet of Things, IoT, sensing at critical elements along the production process to dynamically re-plan the entire production flow in response to reality. The overview of the entire production process from an Enterprise point of view is markedly different from the goal of operating individual production machinery as efficiently as possible.

3. People Empowerment

Increasing the abilities of ‘smart’, or ‘mobile’ workers using cloud based Services, or Apps on mobility devices by providing information on real-time events and situations. It might still be called the Internet of Things, or IoT, but the skills are those of the new wave ‘Digital’ experts.

One of the most marked changes introduced by new technology in the last few years has been the addition of people centric capabilities via Internet based Apps and Services. Usually delivered onto Mobile Devices via Graphical User Interfaces there is less difficulty in integrating the data models, but there has to be more focus on alignment to contextually relevant Services. Sales, Merchandising, or as Service Engineers, and others, have all seen their personal productivity increased, but at the same time they demand a different type of information structure to that of the computer driven machines or processes.

A further characteristic of many of these roles is that they are event responsive, in many cases more so than process driven. A Service Engineer may have a planned round of routine maintenance for the day, but a breakdown will change the plan immediately. Enabling People with increased information about the real-time events in their area of responsibility is an obvious next step.

The Internet of Things, IoT, when applied to providing real-time event information for people through graphical information is a hugely flexible tool as many of the limitations of Machine or Process computer integrations simply don’t apply! BUT remember that this is usually driven from external cloud based Services and is not usually about traditional Information Technology skills.

That said there are other issues; such as complexities of determining who gets what data, from where, as relevant additional information, as well as combining the IoT graphical view with aligned existing legacy date files. As an example a sensor alarm signal from a merchandising machine approaching empty needs to also provide the location details, the type and number of merchandise held, the owner, and similar details.

4. Smart Cities

The flexibility of People driven Internet of Things, IoT, is a key aspect of the first wave of many Smart City initiatives. People can choose Apps that provide Information they want and can interpret the graphical results on their Browser. This conveniently avoids many of the complications of managing the connections, and data flows with complex integrations, whilst still providing new capabilities that offer value to Citizens.

Summary;

Planning to make a first successful move into any of the various forms of Iot/IIoT should be driven by understanding which of the three major focuses will align most successfully with the biggest Business benefit. Having made this decision it is important to note which environment based on what skills are aligned, and choose the project owner and team accordingly. Here is a summary table;

As these early well-focused Business successes develop there will be a natural move towards integration between all three focus groups within the Enterprise. It is wise to make sure that in each of the aligned technology areas there is an IoT/IIoT nominated liaison person who can be kept aware of activities of the other Technology delivery groups. This person can determine if any of the other activities could provide a beneficial link or integration with their own business requirements.

#AdobeSummit WOWs With IoT, NextGen Apps Announcements

#AdobeSummit WOWs With IoT, NextGen Apps Announcements

The #AdobeSummit has begun and the news below, for the 6,000 digital marketers and senior leaders from the world’s top brands is being digested, while sharing best practices and networking. As a marketer, there never seems to be enough time to learn everything, but soak it up. It’s all here! And if you are here in person or not… here’s a round-up of what’s happening here:

  • Adobe Pushed Boundaries of Marketing at Summit 2015 – At Summit 2015, Adobe is showcasing a range of innovation across its Adobe Marketing Cloud, including the unveiling of two new Adobe Marketing Cloud Solutions – Primetime and Audience Manager. Press Release
  • Adobe Brings Digital Marketing to Internet of Things (IoT) – Adobe Marketing Cloud extends personalized experiences to physical spaces and machines; New IoT SDK enables brands to measure and analyze engagement across IoT devices. Press Release
  • Adobe Streamlines Mobile Marketing and App Development. – Adobe is unveiling significant enhancements to Adobe Mobile Services, a Core Service across Adobe Marketing Cloud, that include a fully integrated mobile app framework. The new mobile app framework delivers the complete, integrated solution in the industry for developing and managing apps, and is the first to eliminate marketers’ dependence on an array of disjointed point solutions. Press Release
  • Adobe Marketing Cloud Unites Data-driving Marketing and Ad Tech – Adobe is unveiling a new algorithmic engine and advances in Audience Core Services that enables brands to connect massive audience and behavioral data from a broad range of sources, while a new set of algorithms allow them to reach those audiences through Adobe Media Optimizer. Press Release

Joint Partner Announcements:

  • Adobe and IBM Interactive Experience Announce Global Partnership – IBM Interactive Experience will build specialized enterprise consulting capabilities for Adobe Marketing Cloud. Combining the capabilities of Adobe Marketing Cloud with the design, digital and technology expertise of IBM Interactive Experience, enterprises can comprehensively integrate all the touch points of a consumer’s journey. Press Release.
  • Accenture and Adobe Create Innovative, Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI – Today Accenture and Adobe expand their alliance with the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing. Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Press Release.

Partner-Issued Adobe Marketing Cloud Announcements:

Adobe Blogs Provide Additional Information on the Latest News from Summit:

If you want all Adobe Summit announcement highlights, videos, images and more, you can go here: http://www.adobe.com/news-room/summit2015.htm

And you can follow the Twitter feed using the hashtag: #AdobeSummit

As you can see Adobe is addressing many of the issues that plague marketers, working to simplify, while giving marketers more control and options. As marketers are called to do more than just “push” messages and rather engage customers, more and more capabilities are required. The future is here, now. Digital Marketing education is not only necessary, it should be a requirement in every university!

@drnatalie

VP and Principal Analyst, Covering Marketing, Sales, Digital, Social and Customer Service to Create Amazing Customer Experiences

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Personal Log: Our Alliance With Digital Clarity Group

Personal Log: Our Alliance With Digital Clarity Group

A Constellation of Partnerships Ahead

On March 9, 2015 Constellation Research announced a strategic alliance with Digital Clarity Group. I wanted to take a minute to discuss what this alliance means for our clients and prospects. I also wanted to share a bit about how this fits within the vision of Constellation Research.

Constellation and Digital Clarity Group

The goal of Constellation has always started with bringing Silicon Valley insights to our clients.  Whether a business model disruption, emerging technology, or new strategy, we brought together the best in the industry, who we termed stars,  including analysts, contributors, and partnerships.  Over the past four years, we’ve put together a team of seasoned analysts and a coalition of contributors in our Constellation Orbits program.

The alliance between Constellation and Digital Clarity Group is the first of many alliances that  allow Constellation to better serve you, the customer.  At the IBM Interconnect event, Scott and I finally had an opportunity to chat.  We’ve admired each other from a distance as we have many mutual friends.  Digital Clarity Group has done an awesome job gaining traction in space vacated by the vapidness of the legacy analyst firms.  They’ve covered their research from the buyers point of view.  And as many of you know, we’ve been doing the same from our end in our eight business focused research themes.

The Bottom Line: Digital Clarity Group and Constellation Will Collaboratively Address Creative to Commerce

The alliance will collaborate on research and advisory that touch upon the creative to commerce life cycle. We will work with Digital Clarity Group’s brain trust and collaborate on:

  • Each other’s research coverage strengths
  • Joint events presented by Constellation and Digital Clarity Group
  • Referrals on end user projects and subscriptions

To be clear:

  • Digital Clarity Group and Constellation Research, Inc. will remain separate entities.
  • The alliance is focused on the buy-side market.
  • This is not a merger
  • This will not affect Constellation’s operating practices nor affect your current services booked with Constellation

Your POV.

Let us know what you think about this strategic alliance.  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your Digital Business transformation efforts. Here’s how we can assist:

  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing

Resources

Reprints

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 -2015 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience

The post Personal Log: Our Alliance With Digital Clarity Group appeared first on A Software Insider's Point of View.

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5 Reasons Why Apple Watch Will Not Be Awesome

5 Reasons Why Apple Watch Will Not Be Awesome

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This is why I got the Google Glass, and then never touched it after six hours; why I wore the Fitbit for three days, and why I flew my DJI Phantom 2 drone all but once!

Second, let us describe what tipping means, because to see mass adoption, you first have to tip! To understand tipping, we have to go back to the theory of diffusion of innovation form Everett Rogers, Geoffrey Moore's Crossing the Chasm and, Malcolm Gladwell's The Tipping Point.

I will spare you the pain of reading three books. See the image below.

What you are looking at, is the theory of diffusion of innovation, meets the chasm, meets the tipping point. You are welcome -- three books in one image.


 
2015-03-09-1425941301-8528939-theory.jpg



Essentially, you need to get to 16 percent of your total addressable market (TAM) to "tip" the scales, and then eventually see mass adoption. Lets have some fun with what mass adoption looks like in various markets.

There are roughly 300 million individuals in the U.S., let us estimate half would possibly wear a smart watch and of that half, one third can afford a $400-600 smart watch. So we are looking at one sixth of the U.S. population as the TAM for the Apple Watch.

This means, in the U.S., Apple has to sell 50 million watches to claim mass adoption, and with the world's population at seven billion, and a TAM at one twelfth globally (instead of a TAM of one sixth in the U.S.) Apple would need to sell almost 600 million watches to claim "mass adoption" globally.

I am being too overzealous, lets say the tipping point is half my back of the napkin math above, and getting to mass adoption is easier than Everett Rogers estimated in the theory of diffusion of innovation, because after all, this is Apple.

So mass adoption is 25 million in the U.S., and 300 million globally.


Here are five reasons why this will not happen (any time soon).
 

  1. The ownership experience. According to TIMEX via Bloomberg, the average American male owns/wears five watches. The males in the TAM of the Apple Watch probably own on average 7.5 watches (higher disposable income). The ownership experience of a watch is one-to-many. If you are replacing my watch, you have to replace 5 to 7.5 watches. I am going to let you guys comment on how many watches the average American woman owns. This is not a simple replacement product launch, I am not swapping my Blackberry for an iPhone. I am not purchasing an iPad which is a completely new category, this is a one-to-many attempted replacement of all.

  2. The vanity of human kind. Watches are not completely owned for function; they are many times owned as jewelry. This means they likely serve our vanity, more than our need to tell time. The choice of a watch, is largely driven by vanity. There are currently almost 200,000 types/designs of watches for sale on Amazon.com. To get half of this number of choices for consumers, Apple would need 20 watch face designs that can go with any watch band? And 20 watch band designs that can go with any watch face? OK, I was a math minor, and this is still hurting my head. It is way more than 20 face designs and band designs!

  3. The iPhone. I am of the opinion that if the Apple watch can do it, the Apple iPhone can (or should) do it. No seriously. Plus, how many times I am going to upgrade my watch? Apple Watch 2.0, and 3.0, and 4.0. Nope, that is for my iPhone, not my watch. Watches stay, you fall in love with them.

  4. The barrier to entry. When the iPhone was introduced, the barrier to entry was high (many of those innovations are now commoditized), and the competitors were less than half a dozen. The barrier to entry for a smart watch is pretty low, Microsoft and about a dozen others a very close behind. Here is the kicker, Rolex and other luxury brands are probably even closer! The Apple watch simply does not have the runway like the iPhone had to see mass adoption.

  5. The smartBack. I know what you are thinking, what is a smartBack? It is my free idea to you. We need to invent a smart watch back, that I can purchase and retrofit onto my existing watches. It should have sensors, and other gizmos and I should be able to move it from watch to watch. If you make it big with this idea, be sure to pay it forward!

  6. I will buy one (and will probably write a review on it); I will probably only wear it six times, so watch out Apple.

See what I did there?

We need to invent a smart watch back, that I can purchase and retrofit onto my existing watches.
I write as a labor of love, in exchange I ask that you share this writing if you think others may find value.

Author's BOOK NOW AVAILABLE for purchase (Apple iBooks) or (Amazon.)
 
2015-03-09-1425941478-9394116-HBK8Render.png
New C-Suite Chief Information Officer

Event Report: Inside The Apple #SpringForward Event

Event Report: Inside The Apple #SpringForward Event

Apple Event Announcements Shows Continued Progression In The Digital Lifestyle

The Spring Forward Apple event at Yuerba Buena gardens brought forth a slew of major announcements that pointed to the continued build out of the Star Trek roadmap.

Figure 1. Tim Cook welcomes the crowd at the #SpringForward event

@apple @tim_cook #appleevent

The analysis of key announcements include:

  • Growth in Apple Stores in China .  The event kicked off with a touching video of the latest Apple store opening in China.  The Hangzhou West Lake store is the 18th in China and strategically located in one of the hottest areas.   Tim Cook emphasized the commitment to adding more stores in China.

    Point of View (POV): Apple’s aggressive move to build out China makes perfect sense in not only combating the piracy of fake Apple stores, but also creates an opportunity to build that direct customer experience with the fastest growing global market.   In a conversation with someone familiar with Apple’s privacy efforts, there may be thousands of workers who believe they work at an Apple store but in fact do not.  The real Apple stores will most definitely help combat the fake ones.
  • HBO distribution agreement with Apple TV. One of the surprises was the HBO Now limited exclusive arrangement with Apple.   The service is set to be offered at  $15 per month.  In addition, Apple announced a price cut on Apple TV to $69 per box.

    (POV): Just in time for Game of Thrones, the direct to consumer streaming video service showed how the content producers intend to by pass the middlemen.  Constellation expects other direct digital distribution deals to emerge.  However, the market can expect more blurring between technology providers, content producers, and distribution networks.  As for Apple TV, expect a new one to replace the outdated 2012 technology.  Reliable sources predict the announcement as early as the Worldwide Developers conference in June.
  • New Retina Macbook. The new device sports a 2 pound design point, 13.1 mm thickness, Intel Core-M processor, fanless design, all day battery, new butterfly keyboard, force touch pad, and USB Type C port.  Available for sale April 10th, the Retina Macbook will come in three colors: gold, silver, and space gray.

    (POV): The first impression of the new Macbook was the weight. At half a pound heavier than an iPad 3, the device seemed light as a feather. Typing on the new Macbook butterfly keyboard quickly brought back memories of a great IBM Selectric feel.  Despite the slower clock speed at 1.1 GHz to 1.3GHZ, the device serves its purpose as a light-weight easy to use laptop .
  • Apple Research Kit.  The new iPhone open source platform helps researchers create apps that collect data for medical research while enabling opt in permissions on sharing that data with privacy controls in tact.  Five apps available include Asthma Health by Mount Sinai – Download, GlucoSuccess – Download, MyHeart Counts – Download, Parkinson mPower – Download, and Share the Journey – Download

    (POV): The move to create Research Kit provides a complement to Health Kit.  Researchers now have a platform to address the two biggest issues – low sample sizes and poor normalization of data collection.  Partnerships with global research institutions help cement the role Apple has in serving as a catalyst and nexus for medical research.
  • Apple Watch. The much anticipated event was the launch of Apple’s newest product line.  The watch is available in three tiers Apple Watch Sport ($349 to $399),  Apple Watch ($549 to $1100) and Apple Watch Edition ($10,000 to $17,000).  As one of the first smart watches to offer Apple Pay, users can use NFC for payments.  The watch also sports a haptic feedback interface (Taptic Engine), digital touch direct communication, and magnetic charging cable.  A key use will be fitness apps which tack into the accelerometer, heart rate, and estimated calorie burn.

    (POV): Despite the slew of smart watch announcements at Mobile World Congress, few consumers and industry watchers showed interest in competitors ahead of the Apple Watch launch.  A key topic to watch will be how quickly developers rush to provide new apps and build out this new platform.  After year’s of not wearing a watch, will this be the catalyst to drive watch adoption?  This remains a wait and see.

Figure 2. The Scene From the #AppleEvent at Yuerba Buena Gardens


The Bottom Line: Choosing What Not To Do Remains Apple’s Core Strategy

Given the massive resources Apple has at its disposal, including almost $180B, and a massive patent trove, Apple’s shown great discipline in the core tenant of strategy – deciding what not to do.  Apple has successfully expanded its networked economy that spans content, technology enablement, and direct to consumer distribution.  Building on a trusted platform, the advancements in continuity of experience, digital life style services based on trusted identity, and a value exchange system rivaled to none, show how the Apple strategy is paying off for not only consumers, but also those who expect the art of the possible to come to life.

Your POV.

Ready for a watch from Apple, research kit, and the new Macbook?  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your Digital Business transformation efforts. Here’s how we can assist:

  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing

Resources

Reprints

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 -2014 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience

The post Event Report: Inside The Apple #SpringForward Event appeared first on A Software Insider's Point of View.

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Digital Clarity Group and Constellation Research, Inc. Announce Strategic Alliance

Digital Clarity Group and Constellation Research, Inc. Announce Strategic Alliance

Two award-winning advisory firms to address the needs of brands and organizations for strategic advice and analysis on effective response to digital disruption.

March 10th, 2015, NEW YORK AND SAN FRANCISCO - In a world undergoing rapid change due to digital disruption and business transformation, leading brands and organizations seek comprehensive expertise as they make investments in experience management and address the entire creative-to-commerce life cycle.  To date, no single player in the research and advisory market brings the capacity to deliver an end-to-end perspective on digital transformation for both buy-side and sell-side clients. 

Effective immediately, Digital Clarity Group (DCG) and Constellation Research, Inc. (Constellation) have announced a strategic alliance that will address this market demand. Initially the firms plan to collaborate on:

-buy-side research on operationalizing experience management and facilitating the creative-to-commerce life cycle

-participation and hosting of buy-side client-facing events

Both firms were recognized as leaders by the Institute of Industry Analyst Relations in 2014. Constellation was named Independent Analyst Firm of the Year, and DCG was named New Analyst Firm of the Year.

DCG and Constellation offer top-quality research and advisory with an aligned focus on helping clients navigate the new world emerging from digital disruption, yet from different perspectives and minimally overlapping coverage areas. Constellation is strong in the enterprise, providing leading coverage on topics such as CRM, big data, security, cloud, and collaboration, while DCG is strong on the brand side, emphasizing customer experience management (CEM), content management, ecommerce, and business process management. Also, Constellation has deep knowledge of large offshore systems integrators, whereas DCG has built up a unique expertise with and about (digital) agencies. Existing and new clients of both firms will benefit from this unique cross-disciplinary perspective.

“We're excited to collaborate with the Digital Clarity Group team. They have been a disruptive force in the analyst business and a peer for thought leadership," noted R "Ray" Wang, Founder and Principal Analyst, Constellation Research, Inc. "Our clients welcome innovative partnerships with other firms who have emerged as market makers and specialists in their coverage areas.  We personally look forward to the joint research and other activities planned over the next 18 to 24 months."

“There are very few research firms that have impacted the market as much as Constellation Research has done in such a short timespan,” said Scott Liewehr, CEO and Co-Founder of Digital Clarity Group. “Both our firms provide top-quality research, thought leadership and consulting focused on helping clients transform their businesses in response to digital disruption, yet we approach the problem from different yet complementary perspectives. Our clients trust us to help them make better decisions, and we are excited to collaborate with Constellation to provide them with an even broader point of view on the challenges and opportunities that lie ahead."

This collaboration aims to serve the needs of buy-side clients often left unsatisfied by the shifting of legacy analyst firms to a publishing model that emphasizes the provision of “insurance” for risk-averse decision-makers over thoughtful insights and pragmatic advice. DCG and Constellation are acknowledged leaders of the new breed of firms up-ending the research industry by getting back to basics. Both are laser-focused on supplying high-quality research and thought leadership on complex topics, as well as establishing trust with each client uniquely as they learn their business and pragmatically navigate them through the complexities of digital transformation.

Digital Clarity Group and Constellation Research, Inc. will remain separate entities.  The alliance is focused on the buy-side market. 

 

About Constellation Research

Constellation Research (constellationr.com | constellationrg.com) is an award winning, Silicon Valley based business research and advisory firm that helps clients transform business models with disruptive technologies and progressive strategies. Constellation caters to clients who possess talent, influence, and vision. This community of successful senior business leaders excels and continues to advance in their careers. 

About Digital Clarity Group

Digital Clarity Group (digitalclaritygroup.com) is an analyst and consulting firm that helps organizations navigate the new world emerging from digital disruption. DCG works with business leaders who aim to transform the experience they deliver to customers, prospects, and employees. The firm delivers insight, research, and services focused on the content, technologies, and practices that enable world-class experiences. Founded in 2012, the firm is based in New York City. The DCG blog, team bios, reports, videos, and events are accessible on the company’s website.

 

Media Contacts

For Constellation Research:  Courtney Sato, Director of Research Development, [email protected]

For Digital Clarity Group:  Mary Laplante, VP Client Services, [email protected]

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The Triumphs and Failings of "The Creepy Test"

The Triumphs and Failings of "The Creepy Test"

I'm going to assume readers know what's meant by the "Creepy Test" in privacy. Here's a short appeal to use the Creepy Test sparingly and carefully.

The obvious problem with the Creepy Test is its subjectivity. One person's "creepy" can be another person's "COOL!!". For example, a friend of mine thought it was cool when he used Google Maps to check out a hotel he was going to, and the software usefully reminded him of his check-in time (evidently, Google had scanned his gmail and mashed up the registration details next time he searched for the property). I actually thought this was way beyond creepy; imagine if it wasn't a hotel but a mental health facility, and Google was watching your psychiatric appointments.

In fact, for some people, creepy might actually be cool, in the same way as horror movies or chilli peppers are cool. There's already an implicit dare in the "Nothing To Hide" argument. Some brave souls seem to brag that they haven't done anything they don't mind being made public.

Our sense of what's creepy changes over time. We can get used to intrusive technologies, and that suits the agendas of infomoplists who make fortunes from personal data they collect hoping that we won't notice. On the other hand, objective and technology neutral data privacy principles have been with us for over thirty years and by and large work well to address contemporary problems like facial recognition, the cloud, and augmented reality glasses.  It turns out that the use of facial recognition by Facebook to automatically identify people without their consent is more than creepy - it's been found unlawful in Europe. 

Using folksy terms in privacy might make the topic more accessible to lay people, but it tends to distract from the technicalities of data privacy regulations. These are not difficult matters in the scheme of things; data privacy is technically about objective and reasonable controls on the collection, use and disclosure of personally identifiable information. I encourage anyone with an interest in privacy to spend time familiarising themselves with common Privacy Principles and the definition of Personal Information.

Finally and most insideously, when emotive terms like creepy are used in debating public policy, it actually disempowers the critical voices. If "creepy" is the worst thing you can say about a given privacy concern, then you're marginalised.

We should avoid being subjective about privacy. By all means, let's use the Creepy Test to help spot potential privacy problems, and kick off a conversation. But as quickly as possible, we need to reduce privacy problems to objective criteria and, with cool heads, debate the appropriate responses.

See also A Theory of Creepy: Technology, Privacy and Shifting Social Norms by Omer Tene and Jules Polonetsky. "Alas, intuitions and perceptions of 'creepiness' are highly subjective and difficult to generalize as social norms are being strained by new technologies and capabilities".

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