The world has gone digital, and no one feels the pressure more than the CMO. Customer segmentation presents challenges that are not possible to uncover with traditional methods. According to Forbes, “Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.” Those who don’t embrace analytics fully will lose their seat at the C-suite table.
In this webinar, I will share my expertise on how CMOs can navigate the challenges of their evolving roles. Her marketing optimization framework enables assessment and evolution of marketing efforts as well as integration of analytics to improve bottom-line results. We’ll use a 5-level maturity capability matrix to show how you can progress your marketing capabilities.
Christy Maver, Director of Product Marketing at Actian, will present a set of Customer Analytics Blueprints designed to give CMOs a roadmap to address big data marketing challenges.
VP and Principle, Constellation
Marketing, Customer Experience and Customer Service