Apple Q4 better than expected, but it has a Mac sales sink
Overall, Apple's game plan is to monetize its user base with services and subscriptions.
Overall, Apple's game plan is to monetize its user base with services and subscriptions.
Apple's biggest innovation at its Apple Watch Series 9 and iPhone 15 event may be a double tap finger gesture for the Apple Watch that will make the Vision Pro customer experience more familiar.
CEO Tim Cook said third quarter services revenue hit a record in the June quarter with more than 1 billion paid subscriptions.
Apple launched its Vision Pro extended reality headset. Now we'll see if developers can find the killer app as Apple refines the product.