PGA Tour eyes spatial computing, new models
Travis Trembath, VP, Fan Strategy & Experience at the PGA Tour, sees Apple's Vision Pro potentially as the future of golf experiences and engagement with fans.
Travis Trembath, VP, Fan Strategy & Experience at the PGA Tour, sees Apple's Vision Pro potentially as the future of golf experiences and engagement with fans.
Apple CEO Tim Cook said the company saw record services revenue in the quarter powered by iPhone sales. China sales were down.
Zoom, Microsoft Teams and Cisco Webex are likely to highlight collaboration experiments in spatial computing and potentially lay the groundwork for the future of hybrid work.
Apple Vision Pro has the potential to reboot the metaverse, augmented reality and virtual reality but mass market adoption is unlikely now. Watch developers instead.
Overall, Apple's game plan is to monetize its user base with services and subscriptions.
Apple's biggest innovation at its Apple Watch Series 9 and iPhone 15 event may be a double tap finger gesture for the Apple Watch that will make the Vision Pro customer experience more familiar.
CEO Tim Cook said third quarter services revenue hit a record in the June quarter with more than 1 billion paid subscriptions.
Apple launched its Vision Pro extended reality headset. Now we'll see if developers can find the killer app as Apple refines the product.