Executive Summary
Certinia recently launched Veda, an intelligent operations engine comprising a suite of AI agents and actions that sit on top of its professional services automation (PSA) platform.
With the launch of Veda, Certinia, which specializes in PSA and financial management software, is looking to move from workflow automation to autonomy and create a results engine for professional services. Veda delivers governed and deterministic outcomes as it leverages context from Certinia’s professional services (PS), customer success (CS), and financial management (FM) cloud services.
Certinia is built on top of the Salesforce platform.
DJ Paoni, CEO of Certinia, said in an analyst briefing that Veda is designed to address four big realities facing services-based enterprises. Paoni said AI-first is the default enterprise strategy and that customers are looking for more than add-on features. In addition, services are transforming from billable hours to outcome-based economics that require more visibility. Meanwhile, software value is shifting toward results over licenses and innovation cycles are compressed.
