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Research uncovers catering to five generations of digital workers yields higher levels of engagement than catering to age
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Using Knowledge and Comfort with Technology as a Framework for Digital Transformation
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This Big Ideas report introduces a new framework to segment workers, customers and other groups of individuals by levels of digital proficiency rather than age.
So your CFO doesn’t want your company to participate on the world’s global communication platforms, otherwise known as, ‘Social’?
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Research uncovers catering to five generations of digital workers yields higher levels of engagement
Press Release
ADP has made up its mind (almost) - customers not yet. My analysis of product offerings: Workforce Now, Vantage HCM, GlobalView and implications for customers, partners, competitors, and the industry.
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Report reveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation
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How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation
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How to optimally harness the power of marketing automation technology and big data analytics to advance business goals and drive customer engagement. This research also provides marketers with a framework to evaluate how well they are incorporating data analytics into marketing automation.
Today’s’ debut of Cortana at the Microsoft’s Build conference in San Francisco made me think once again how we work with our devices. Obviously devices are a key component of the ‘Future of Work’ research area that we have at Constellation Research.
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Last year my colleague Ray Wang introduced The Five Generations of Digital Workers. Expanding upon this excellent work, I've just published a new report:
Analyst Blog
Report reveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation
Press Release
We have the opportunity to attend ADP’s annual user conference for large enterprise customers – happening in Orlando right now. The conference is well attended with over a 1000 attendees.
Analyst Blog
Last week I was at the SAP CRM 2014 conference. I've never been to an SAP conference before but I was told that SAP has an interesting play for the marketing cloud space. What I heard and saw in Las Vegas wasn't a competitor limited to marketing clouds, but instead an offering that's a comprehensive enterprise marketing platform.
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Vertical Solutions Partnerships Showcase Why Complex Field Service Is A Critical Glue Between ERP and CRM In Improving Customer Experience
Announced March 4th, 2014 at the Microsoft Convergence event, Vertical Solutions, made three significant partnerships with Blue Horseshoe Solutions, Cincom, and Vidcie. The Cincinnati, Ohio based customer experience software vendor provides cloud contact center and service management solutions that bridge the worlds of physical goods with customer experience. The analysis of the three announcements show:
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When LinkedIn started publishing
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On the second day of Microsoft’s Build developer conference it was time for getting serious about the cloud, in Microsoft’s case to get serious about Azure.
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This weekend is the 2014 NCAA Men’s Basketball Final Four. Thousands will be watching in the stadium and millions will watch worldwide. Like any event of this type, there is a team behind the scenes, setting the stage for the great performances on the court.
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My top 3 takeways for the enterprise
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This deal creates an interesting marketing solution but not quite a head-to-head competitor with the major marketing clouds.
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Constellation Research, Inc. announced today that Constellation Chief Executive Officer, Bridgette Chambers will transition from the CEO role to a position on the firm's board of advisors. Chambers will launch and operate EmpoweredW, a community dedicated to advancing women into leadership and influencer roles. Constellation Research founder, R “Ray” Wang reassumes the CEO role and will continue to drive the company’s research and advisory strategy.
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What’s in a name? that which we call a roseBy any other name would smell as sweet;- Shakespeare, Romeo and Juliet
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Earlier this week I had the opportunity to attend Equifax Workforce Solutions annual user conference in Scottsdale. It was an almost intimate affair with a little more than 200 customers attending – with its great advantages for all attending – like direct access to executives, a lot of networking opportunities and a great opportunity for Equifax customer to look at other Equifax products and offerings.
Analyst Blog
I'm just back from the Mazatlán Forum, “Technology and the Future(s) of Education: U.S. and Mexican Perspectives.” For three days and a couple of wonderful extra meals, leaders from education, industry, and academia worked to find a more effective future for students in the United States, Mexico, and the world.
Analyst Blog
Perficient, Inc. (NASDAQ: PRFT) has acquired BioPharm Systems, a consulting firm specializing in the life sciences industry including Siebel.
Analyst Blog