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For the second time in as many months, a grave bug has emerged in core Internet security software. In February it was the "Goto Fail" bug in the Apple operating system iOS that left web site security inoperable; now we have "Heartbleed", a flaw that leaves many secure web servers in fact open to attackers sniffing memory contents looking for passwords and keys.
Who should care?
What are the ramifications of Heartbleed?
Should we panic?
Analyst Blog
My first report with Constellation Research, Data-Driven Marketing Campaign Optimization , is about how CMOs can use big data and analytics to transform marketing campaign decision-making and make better decisions about their businesses. Learn how to ensure you’re using big data to optimize not just your marketing efforts, but your whole company. A few juicy tidbits from the report:Contains a 5 level evaluation marketers can use to determine how well they’re incorporating big data into their marketing effortsReveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation and revenue (Level 5)Helps marketers contribute value to making the best possible customer experiences and drive higher customer lifetime valuesEnsures Marketers become an essential member of senior leadership team that is responsible for driving revenue and showing that’s so by using data-driven marketingAddresses the politics, the “not invented here” and the silly finger pointing (that should actually be a while collar crime) that often happens in companies…
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Analyst Blog
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Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact
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The dynamic between Big Data and data privacy standards is complex and sometimes surprising. Constellation calls for a fresh compact between data miners and end users regarding the collection and utilization of data. This compact requests that Big Data businesses exercise restraint and transparency, and offer consumers fair value for their data.
Constellation calls this new compact Big Privacy.
“Big Privacy”, a fresh pact between data miners and end users regarding the collection and utilization of dataRequests Big Data businesses exercise restraint and transparency, and offer consumers fair value for data
Press Release
Research uncovers catering to five generations of digital workers yields higher levels of engagement than catering to age
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Analyst Blog
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Using Knowledge and Comfort with Technology as a Framework for Digital Transformation
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This Big Ideas report introduces a new framework to segment workers, customers and other groups of individuals by levels of digital proficiency rather than age.
So your CFO doesn’t want your company to participate on the world’s global communication platforms, otherwise known as, ‘Social’?
Analyst Blog
ADP has made up its mind (almost) - customers not yet. My analysis of product offerings: Workforce Now, Vantage HCM, GlobalView and implications for customers, partners, competitors, and the industry.
Analyst Blog
Research uncovers catering to five generations of digital workers yields higher levels of engagement
Press Release
Report reveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation
hbspt.cta.load(341263, '53ea429c-ffc9-4ab1-80be-3b8884acf125');
Analyst Blog
Premium Research
How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation
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How to optimally harness the power of marketing automation technology and big data analytics to advance business goals and drive customer engagement. This research also provides marketers with a framework to evaluate how well they are incorporating data analytics into marketing automation.
Today’s’ debut of Cortana at the Microsoft’s Build conference in San Francisco made me think once again how we work with our devices. Obviously devices are a key component of the ‘Future of Work’ research area that we have at Constellation Research.
Analyst Blog
Last year my colleague Ray Wang introduced The Five Generations of Digital Workers. Expanding upon this excellent work, I've just published a new report:
Analyst Blog
Report reveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation
Press Release
We have the opportunity to attend ADP’s annual user conference for large enterprise customers – happening in Orlando right now. The conference is well attended with over a 1000 attendees.
Analyst Blog
Last week I was at the SAP CRM 2014 conference. I've never been to an SAP conference before but I was told that SAP has an interesting play for the marketing cloud space. What I heard and saw in Las Vegas wasn't a competitor limited to marketing clouds, but instead an offering that's a comprehensive enterprise marketing platform.
Analyst Blog
Vertical Solutions Partnerships Showcase Why Complex Field Service Is A Critical Glue Between ERP and CRM In Improving Customer Experience
Announced March 4th, 2014 at the Microsoft Convergence event, Vertical Solutions, made three significant partnerships with Blue Horseshoe Solutions, Cincom, and Vidcie. The Cincinnati, Ohio based customer experience software vendor provides cloud contact center and service management solutions that bridge the worlds of physical goods with customer experience. The analysis of the three announcements show:
Analyst Blog
When LinkedIn started publishing
Analyst Blog
On the second day of Microsoft’s Build developer conference it was time for getting serious about the cloud, in Microsoft’s case to get serious about Azure.
Analyst Blog
This weekend is the 2014 NCAA Men’s Basketball Final Four. Thousands will be watching in the stadium and millions will watch worldwide. Like any event of this type, there is a team behind the scenes, setting the stage for the great performances on the court.
Analyst Blog
My top 3 takeways for the enterprise
Analyst Blog
This deal creates an interesting marketing solution but not quite a head-to-head competitor with the major marketing clouds.
Analyst Blog
Constellation Research, Inc. announced today that Constellation Chief Executive Officer, Bridgette Chambers will transition from the CEO role to a position on the firm's board of advisors. Chambers will launch and operate EmpoweredW, a community dedicated to advancing women into leadership and influencer roles. Constellation Research founder, R “Ray” Wang reassumes the CEO role and will continue to drive the company’s research and advisory strategy.
Analyst Blog