Case Study

With Delta Air Lines’ Cloud Migration Complete, Company Eyes Data, AI-Driven Customer Experiences

Published January 01, 2025
Larry Dignan
Larry Dignan
Editor in Chief of Constellation Insights

Executive Summary

Customer Story Spotlight

Delta Air Lines has migrated most of its technology infrastructure to the cloud and is starting to leverage generative AI (GenAI) for personalized pricing, digital concierge services, and optimizing the customer experience.

The 100-year-old airline recently outlined its technology investment at its Investor Day in November, then announced partnerships and various initiatives at CES 2025 and followed up with strong fourth-quarter earnings and a bright outlook.

Speaking at CES 2025, Delta CEO Ed Bastian outlined Delta Concierge, which is a GenAI tool designed to personalize customer experience within the Delta app. Delta also announced partnerships with Uber, Joby (an electric air taxi service), and a partnership with YouTube. 

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Case Study
Published
January 01, 2025
Author
Larry Dignan
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