Salesforce said it has acquired Apromore, a process intelligence software provider, as it aims to bring process optimization to its Agentforce platform.

As previously noted, agentic AI will require a hefty dose of process mining, task mining and intelligence to really benefit enterprises. Without process knowhow, there's a risk you'll simply automate less than optimal processes. Agentic AI could mean you actually scale faulty processes.

Apromore, founded in 2009, had raised $30 million in funding and Salesforce is already an investor in the company. Other vendors have been touting process expertise with agentic AI platforms. ServiceNow in its latest platform release integrated process and task mining into its AI agent workflows. Microsoft previously acquired Minit, a process mining company. Workday talked process for financials and HCM. And UiPath is pure play process automation companies that has evolved to be an AI agent orchestration platform.

Terms of Salesforce's acquisition of Apromore weren't disclosed. The purchase, announced just before Salesforce's Dreamforce conference, is expected to close in the fourth quarter.

In a statement, Salesforce said Apromore will bring "deep domain expertise in process intelligence and optimization directly into the Salesforce platform." Salesforce added that Apromore will be able to provide a real-time view in how processes run across enterprise systems.

Specifically, Salesforce said Apromore will provide:

  • Visibility across all business processes, systems and applications.
  • A foundation to target optimal automation use cases using process intelligence. Agentic AI, like process mining, is a game of finding use cases, such as accounts payable, order-to-cash and procurement, which drive the most returns for early wins.
  • Ongoing optimization using Apromore's process and task mining, digital twin and simulation, root cause analysis and compliance tools.
  • Apromore has a system neutral no-code approach that already leverages MuleSoft and has connectors to multiple systems including SAP, ServiceNow, Oracle and others.

Here's a look at Apromore's software.

Apromore CEO Marcello La Rosa said joining Salesforce accelerates the company's plan to democratize process intelligence. He noted that "the majority of our customers already deploy our technology on Salesforce."

Steve Fisher, President and Chief Product Officer at Salesforce, said Apromore's integration into the company's platform will bring the ability "to unlock opportunities to measure, optimize, and automate through agentic process automation."

Constellation Research analyst Holger Mueller said:

"Salesforce keeps bolstering its PaaS layer for Agentforce and the acquisition of Apromore highlights the trend. Process intelligence graphs are a proven and successful approach to make sure agentic AI does not hallucinate and it's usually more reliable than data based RAG. Now the question is how fast it will be able to make process intelligence capabilities to show up in Agentforce."

More on process optimization:

Business Research Themes

Data to Decisions, Future of Work, Next-Generation Customer Experience

Roles

Chief Information Officer

Tags

Artificial Intelligence (AI), salesforce, agentic AI, Process Automation