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Will the Affordability Care Act be a Catalyst for HCM Analytics?

Will the Affordability Care Act be a Catalyst for HCM Analytics?

PPACA_2HR leaders on the fence about investing in an analytics platform may now have the  justification needed for moving forward, courtesy of the US Federal Government and its impending Patient Protection and Affordable Care Act (PPACA), which goes into effect on January 1, 2014.  With complex requirements and potentially significant financial consequences, the PPACA will require many employers to move beyond standard tracking and reporting platforms to more advanced, real-time decision support tools to proactively manage the many aspects of this complex legislation.

 

Fundamentally, the PPACA is about reducing the number of uninsured Americans  (numbered at more than 50 million in 2010) while attempting to address the affordability and quality of that healthcare coverage overall.  State-level health insurance exchanges (HIX) are being formed to make available the minimum requirements across benefit coverage and cost-sharing standards, while employers grapple with tradeoffs in health benefit plan designs and premium costs vs. the federal tax credits and subsidies available to low- and middle-income workers.

For employers, the requirements of the PPACA quickly get complicated with look-back and ongoing calculations of hours worked and future hours, benefits eligibility vs. enrollment, premiums to wages ratios, and evidentiary reporting to government agencies.  Non-compliance with this still-being-clarified legislation can lead  to significant penalties for employers, not to mention the many downstream impacts on employee relations and employer brand.

For some organizations, calculating and paying the penalty will be the quickest route to compliance while others will want to weigh various workforce modeling scenarios to determine their best approach (provide coverage as intended, reduce worker hours for a percentage of employees, etc.).  Leading payroll and workforce management platforms such as ADP, Ceridian and Kronos are actively enhancing their software to deliver the calculations and reporting required by the ACA, often including the ability to anticipate when benefits eligibility will be triggered based on future labor schedules.

Across the many mandates of the PPACA, (employer mandates, healthcare tax credits and individual mandates), behaviors at work will change that will affect the costs – both direct and hidden – of compliance choices.  Shifting workers to part-time will result in increased unemployment claims; additional part-time staff may be hired to fill the gaps of the reduced workforce; turnover may be adversely affected; workforce tax credit eligibility can be affected and additional training and ramp-up time needs to be factored in.  As they evaluate the direct costs of their compliance alternatives such as benefits premiums, labor expenses and penalties, employers must also take into account these and other indirect or hidden costs associated with their choices.

Getting to a clear understanding of the direct and indirect costs requires complex analysis and modeling, a prime use case for an analytics platform.

One of the players in this market is Equifax,  which recently augmented its Equifax Workforce Solutions division with the acquisition of analytics technology provider eThority in 2011.  Leveraging the eThority platform, Equifax is introducing a new solution called the “Affordable Care Act Impact Analysis and Management” tool to help employers model and monitor the impacts of PPACA on their business. The tool enables employers to see costs (including labor, benefit premiums and potential fines) at group or detail levels based on different modeling scenarios. It also highlights the associated costs resulting from anticipated new hires and increased unemployment claims that can offset savings from those initial scenarios, a level of analysis that many traditional payroll and workforce software providers are not offering.  Equifax can also leverage the data reported to them by thousands of employers across the country, representing tens of millions of workers, to report on labor and payroll trends across regions, industry and other segments, further augmenting the modeling scenario evaluations.  As desired, Equifax also provides additional consulting services including evaluation of new assumptions as well as overall program management and audit support.

The modeling platform is interactive, adapting to changes in law and assumptions. Delivered via subscription or available on premises, employers can access data beyond their own workforce data to make better, more informed choices with regard to how they will achieve compliance with PPACA mandates.

Investing in an analytics platform can bring more than just workforce insight and modeling capabilities: it can be a powerful tool in managing risk and compliance across the entire enterprise.  In the case of the Affordable Care Act, it may be the only tool that will effectively support employers in their daily need to monitor and manage the complexities of this legislation.  The requirements of PPACA actually begin before January 2014, with employers needing to make decisions and communicate benefit options, costs and coverage to employees during the Fall Open Enrollment schedule. Employers should be evaluating their options now, and the availability of new tools like the Equifax ACA Impact Analysis and Management solution are timely additions to the market.


Filed under: ADP, Analytics, Ceridian Dayforce, Equifax, GRC, Kronos Tagged: ACA, Affordable Care Act, analytics, Ceridian, constellation research, Employment, Equifax, Governance, GRC, HCM, Health insurance exchange, healthcare, HR, HR Tech, Human resources, Patient Protection and Affordable Care Act, PPACA, workforce analytics, workforce planning, Workforce Technologies, yvette cameron

 

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Constellation’s Connected Enterprise Kicks Off October 30 in San Francisco

Constellation’s Connected Enterprise Kicks Off October 30 in San Francisco

Preliminary speaker list announced

You’re invited to join the Constellation Research team for Connected Enterprise this October 30 - November 1, 2013 at The Ritz Carlton, Half Moon Bay, CA. Connected Enterprise is Constellation’s annual innovation-focused executive summit featuring inspiring keynotes, in-depth market maker interviews, best practices customer panels, visionary industry futures, and executive level networking.  This year's theme celebrates "Moving Beyond The Art of the Possible"

Connected Enterprise Details (#CCE2013)

  • When: October 30 - November 1 2013
  • Where: The Ritz Carlton, Half Moon Bay, San Francisco Bay Area
  • Who: Innovators, Thinkers, Catalysts. All innovation-minded executives welcome.
  • What: "TED meets Aspen Ideas for the Enterprise". All-inclusive retreat. Think hard, play hard.

Our Third Year, and We’re More Excited Than Ever

Constellation’s Connected Enterprise brings together the brightest minds in the enterprise to discuss the present and future of innovation, technology, and society, and is the must-attend conference for innovators, and early adopters of technology.  In our third year, we continue the Connected Enterprise tradition, and have brought together a group of visionaries to deliver keynote addresses that will challenge attendees to ask new questions about leadership, technology adoption, and existing business models.

Headliners  - Connected Enterprise 2013 

Jane McGonigal, Chief Creative Officer, SuperBetter Labs

Jane is a world-renowned designer of alternate reality games (ARGs) — games designed to improve real lives and solve real problems.  She is Chief Creative Officer for SuperBetter Labs, and  she is the New York Times best-selling author of Reality is Broken: Why Games Make Us Better and How They Can Change the World.  As a TED 2010 speaker, her speech attracted over 1.7 million views, and she has keynoted the Game Developers Conference, SXSW and Google Zeitgeist Americas.

Chris Meyer, Founder, Monitor Talent

Chris is a leadership thought-leader who’s mission is to anticipate and shape the future of business, a goal he has pursued as entrepreneur, executive, consultant, author, and as the leader of Ernst & Young's Center for Business Innovation. Chris' fourth book, Standing on the Sun, was published by Harvard Business School Press in February 2012. The Financial Times called it "The antidote to pessimism of the post-crisis world." Chris' previous books include the BusinessWeek Best Seller Blur: The Speed of Change in the Connected Economy and Future Wealth— the book on which Monitor Talent is based.

View full speaker list here: http://connectedenterprise.ontrackevents.com/speakers.cfm

Check back soon--we’ll be frequently updating the speaker list with innovation thought-leaders.

Sponsorship Information:  Official Sponsors will be announced the first week of July.  There are limited spots for sponsors as this event is geared towards business and technology buyers.

Contact us at [email protected]

 
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Event Report: One Year Later, Ceridian Dayforce HCM Delivering on its Vision

Event Report: One Year Later, Ceridian Dayforce HCM Delivering on its Vision

Last month I attended Ceridian’s annual analyst forum, where members of the executive team shared their vision and strategies for the future. Ceridian HCM CEO David Ossip put an interesting spin on the role of HR in the future when he stated,

“The value of HR isn’t in becoming a strategic partner. The goal of HR should be to help the company create the most effective workforce.”

This sentiment reflects the pragmatism of a team committed to innovation with tangible value; a focus on the processes, tools and information needed to create and maximize the value of the workforce.  Below are the highlights I took away from this most recent analyst briefing.

  • Ceridian continues its pivot from an HRO service provider to SaaS technology provider. With the advent of cloud services and the ability to centralize the skills and knowledge needed for optimized compliance and support, it only makes sense that businesses would look to the cloud for specialized support of processes such as Payroll and global HR. With Dayforce HCM, Ceridian is helping its customers move from former “lift and shift’” HR Outsourcing (HRO) deals to the advanced benefits of software in the cloud coupled with centralized specialization and compliance support. The platform itself includes capabilities for messaging, analytics, workforce activities, mobile access via native iOS and Android support, and other foundational items necessary for comprehensive HCM support, with collaboration advances underway as described further below.
     
  • Accelerating customer momentum validates the data-fueled platform. Available in the US and Canada, momentum is strong, with over 700 clients live on the Dayforce platform (of more than 1000 total clients), with roughly 30-50 clients going live each month. Approximately 15% of the live Dayforce HCM clients are those that have migrated from core Ceridian applications. One of the key benefits touted by the Dayforce clients is their ability to view and act on data BEFORE the time is worked, before payroll is processed, tackling potential problems before they happen. Other benefits include the ability to see fully burdened costs before the time is actually worked, and soon, to manage the rolling eligibility requirements of the PPACA (Patient Protection and Affordable Care Act), all through a real-time engine designed to support compliance and information needs proactively, not reactively. Batch processes or after-the-fact alerts will eventually become the purview of “legacy” vendors unable to keep pace with the demands for instant data analysis and decision support.
     
  • The unified, end-to-end HCM platform is emerging, but still a year or more away. Today the Dayforce HCM platform delivers core HR, Payroll, Workforce Management (Time & Labor, Absence, Leave Management) and Benefits functionality, targeted primarily to North American operations. Expanded global HR support is on the roadmap, but for global payroll, clients can immediately tap into payroll services across almost 60 countries via Ceridian’s international payroll solutions (IPS). Through this managed services offering, consolidated payroll results across global and local payroll providers can be fed back from the IPS aggregator to Dayforce payroll for global reporting. Support for more strategic talent management processes will begin with the launch of Dayforce Recruiting, targeted for Fall 2013. Ceridian today has a standalone recruiting offering, but that solution will be sunsetted as the next generation recruiting offering from Dayforce becomes available. The initial Dayforce recruiting solution will support managing the candidate’s status and progression through the recruiting lifecycle. (However, I also expect to see some innovations in scheduling and onboarding from this development team that demonstrates at every opportunity the advantages of a unified platform and real-time rules processing.) In 2012, the analyst community was advised that advanced compensation and performance management was slated for 2013, but recruiting has now taken top priority for the Dayforce HCM team. As a result, these and other investments in strategic talent management will be pushed out to 2014. There are no current plans for delivery of a learning offering (LMS) and we can expect partner solutions to fill this gap for the next few years.
     
  • The experiential platform takes center stage over transactional systems. The Dayforce HCM team introduced Engage, its new social platform due later this year that will become the new front-end User Interface (UI) for its applications. Ceridian clearly understands that social enablement is more than just conversations, it’s about getting real work done. In fact, collaboration is viewed as such a fundamental component to today’s workforce processes that Engage will be included in all Dayforce HCM offerings at no additional cost. Clients not yet ready for such collaboration in their core workforce can simply turn it off, accessing it in the future as desired. Continued investment will be needed before it achieves competitor status in this space, as the current focus is largely engagement via activity streams, but the initial offering of Engage will be a good first step toward both augmenting and transforming traditional work processes through social collaboration. While I agree with David Ossip that the “mobile” hype is giving way to broader considerations of “accessibility,” I do not agree that “social” is giving way to “activity streams.” The term “social” often has a conversational, non-work-related connotation; however the idea of purposeful social – social collaboration that is contextual and event-support driven – is an entirely intuitive and evolutionary approach to getting work done.  Activity stream integration is important (and the initial Engage offering will include single sign-on (SSO) to facilitate this with Salesforce Chatter and Microsoft Yammer), but collaboration should also happen at the transaction itself; at the point of need.  It's  too early to know the depth of social support planned by the Dayforce team or how it will integrate more deeply with broader social enterprise networking tools.
     
  • Contextual content will increase in prominence. This is a continuing and interesting play for Ceridian: their EAP (employee assistance program) services via LifeWorks, acquired by Ceridian 1998. Usually we think about EAP services as a pool of resources available for employees to call when needed, or as a repository of research and information available through onsite and internet access. This market is transitioning, however, from SaaS-based solutions to a focus on more contextual content delivered to the end users (a push rather than a pull model). Ceridian has a vision to evolve its LifeWorks offering by embedding EAP content into talent-related events in the Dayforce platform, ensuring context-relevant information at the time of need. Such a move will begin to move Ceridian into the knowledge enablement space of vendors like Infor Enwisen and Peoplefluent (formerly Authoria), but they’ll have a network of EAP counselors driving much of that content development behind their offering. Ceridian’s social platform and context engine requires additional development to achieve its full potential. Regardless, it is good to hear that team thinking about enabling transactions with contextual content as they build out the future Dayforce HCM talent management offerings.
     
  • Continuing core investments demonstrate customer commitment. Mindful of not disenfranchising its core customer base, Ceridian continues to invest in its current applications and other service lines including international payroll, pay cards, tax filing and others. It should also be noted that Ceridian not requiring a forced migration to the Dayforce platform, allowing clients to move as appropriate for their needs.

The Bottom Line

As I indicated in my write-up last year, Dayforce HCM is positioned to perform well in a market ready for process transformation.  It has delivered a large amount of functionality in the single year since the acquisition, and net-new customer uptake validates its market readiness. Strong leadership, an unwavering commitment to customer success for new and install base clients, and innovative approaches to traditional processes make Ceridian a viable and disruptive force to watch in the HCM market.

Future of Work Chief Executive Officer Chief People Officer

It’s Important To have Intelligent @Mentioning

It’s Important To have Intelligent @Mentioning

As the size of our social networks grow (meaning we connect with more people) it's important that the tools we use make it simple to interact with the right people at the right time. (context matters!) I've found that some collaboration platforms do this well, while others do not.

Here is a good example from Yammer.  Notice when I type "@k" it first suggests Kevin Young, he is not the only person in my network who's name starts with K, but he is person I interact with most frequently. The next two suggestions are based on last name's starting with K. Notice "Ku" is listed before "Ke", that's because I interact with Ganesh more often in Yammer than Brent.

Image:It’s Important To have Intelligent @Mentioning


Google+ takes this a step further, not just focusing on the names of the people you interact with most often, but prioritising names of people from the specific conversation. In the example below I've typed "@j", and even though "Je" comes before "Jo" and "Joa" would come before "Joh", notice "John Tropea" is the name that is first suggested. That is because John has already been active in this specific conversation.

Image:It’s Important To have Intelligent @Mentioning


Compare that to how poorly Facebook manages @mentions.  In the example below I've typed "@chr" and it brings up 3 of my friends named Chris, none of which have been part of this conversation. Yet "Chris Crummey" has been but his name is not displayed.  #Fail

Image:It’s Important To have Intelligent @Mentioning


Today most people use type-ahead to mention people, but some platforms are starting to make more object types accessible. For example, both Jive and Confluence do a good job of allowing people to type-ahead to link to pages.

Image:It’s Important To have Intelligent @Mentioning


So while social networks are not yet physic, they are getting better at making intelligent predictions, suggestions and recommendations.  I have lots of ideas for how they can still be vastly improved and am enjoying working with software vendors on this.
 
What are your favourite examples of products that do this really well or really poorly?
 

Marketing Transformation Future of Work Chief Customer Officer Chief Marketing Officer

Welcome to the New Constellation Website!

Welcome to the New Constellation Website!

We are excited to announce the launch of our refreshed website with a design built around you.

Please note our new web address: 

www.ConstellationR.com

What to expect on the new website today:

  • More media content: webinars, keynote speeches, Connected Enterprise recordings
  • Curated insight around a Business Problem or  Role
  • Updated research agendas
  • Enhanced profile features including a “My Files” feature where you can store and reference all content you’ve downloaded from Constellation Research
  • Deeper profiles of our Analysts. Our new analyst profiles reveal Big Ideas, published and planned research, blog posts, and events in which they are participating. 

Please be sure to check out our new
SuperNova Awards application - now live AND

Information about:
Connected Enterprise - initial speaker list now available

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Don’t Give Up

Don’t Give Up

1

Creativity is hard work. Actually, work, life, everything is hard work.

For every 100 good ideas that you put up, you’ll be lucky to see one take root.

For every “yes” that you get, there’ll be dozens of “nos”.

And for every spark you ignite in others, there’ll be whole audiences of blank faces.

Remember, too, it all takes time.

Effort.

Resistance to the resistance.

But your time will come.

If you hold tight.

Push through that last mile of indifference.

And self-defeat.

Learn.

Be humble.

And generous too.

But most of all.

Don’t give.

Up.

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

Inspired by Stan.

 

Marketing Transformation Chief Executive Officer Chief Marketing Officer

Marketing to Marketers – Just Add ICE

Marketing to Marketers – Just Add ICE

1

The five forces of the Consumerization of Information Technology (CoIT) do not just affect the chief information officer (CIO). The impact of social media, Big Data, analytics, mobility, cloud computing and unified communications will be felt across every business unit and across every enterprise.

However, it is the office of the CMO – the organizational executive responsible for the “front of house” – which will be increasingly exposed to the challenges presented by consumerization. As a result, marketing leaders will face significant new strategic and technology decisions in the next two years.

Outdated theories and metrics, however, frame the practice of business marketing and continue to inhibit the ability of marketers to respond to the rapidly changing consumerized landscape. CMOs need to plan and execute against a new vision of the connected consumer.

The connected consumer, who uses a range of digital and social networking technologies, discovers, debates and decides on purchases in a completely new way. These processes occur almost completely independent of your brand, your communications and the messages they carry. The connected consumer may share your Facebook fan page with friends and buy your products on the way home. She or he may be your greatest critic or your staunchest defender. They blog, tweet, write reviews, self-publish books and hold online film festivals. They are influencers in their own right.

Marketers need to adopt a long-term view that demotes the campaign-based thinking that has dominated the marketing agenda for decades, replacing it with a focus on relationships, value and customer experience.

Companies that are prepared for the future do three things right when it comes to digital marketing. First, they understand the customer journey as a series of flows between touch points over time – and plan and execute their marketing plans accordingly. Second, they understand the power of data and analytics to create a deeper understanding of that customer and the approaches that can deliver customer engagement at scale. And finally, CMOs are recasting the marketing funnel to model and map the customer journey to better direct their marketing investments.

My report into re-casting the marketing funnel for consumer engagement set out the new touchpoints that marketers need to map against their buyers journey. But this, of course, requires an understanding of that journey not from the brand point of view – which is inside-out – but from the outside-in. And this requires additional thought, planning and preparation. In fact, it needs education.

One of the great successes of Google has been it’s relentless focus on technology. This has also been one of its great failings – and lies at the heart of its lack of success with social networking. With search – where Google clearly dominates, they have followed the ICE approach:

  • Interest – create interest and intrigue in the solution by generating immediate VALUE
  • Contextualise – help EDUCATE the audience in this new world by contextualising the old vs new with patterns of user behaviour
  • Evangelise – show, support and evangelise the OUTCOMES of the new behaviour in the new context

Not only have new behaviours emerged thanks to Google search – whole industries have been built, careers have flourished and our personal and professional lives have been shaped in new ways. Except in small pockets, this has not happened with other Google solutions.

But things are slowly changing.

GoogleBuyers The Think with Google website has become one of my favourites over the last year or so. Their recent work on the How to Go Mo website took a huge step in educating and empowering marketers in their quest to understand mobile marketing. And now, this planning tool on the customer journey helps explain some of the complexity around multi-channel / omni-channel marketing, analytics and attribution.

If Google wants to see more marketers getting value out of their digital marketing investments (which is in everyone’s best interest), then more of this work will be required. Having great technology is only half of any answer (or maybe even less). Without the people, you don’t have a party. For that, you need ICE.

 

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Cisco Identifies Major Opportunities with Customer Collaboration Solutions

Cisco Identifies Major Opportunities with Customer Collaboration Solutions

At the recent Cisco Customer Collaboration Analyst Event, Cisco identified its key initiatives for the coming year and its plans to continue to capture market share with its customer collaboration strategy. It also demonstrated how its continuous improvement in its collaboration product line earned increased market share against contact center competitors.  Cisco credits its recent success is in providing its customers with robust end-to-end solutions and its sound financial position, which especially appeals to larger enterprise customers. During the last year It has made significant gains with competitive wins against Avaya and other established contact center solution providers.

 Cisco is prioritizing the following four areas for its customer collaboration solution:

  • Differentiate customers’ experience with video solutions.  Video provides the opportunity to deliver a more intimate customer experience without the cost for face-to-face interactions. Healthcare, high-end retail and financial services are early adopters for providing customer service across multiple video endpoints, such as kiosks and smartphones.
  • Offer mobile support from smartphone applications.  Interactions with smartphone applications will outpace social media and become a primary channel for seeking customer support.  Customers want direct service from within their mobile application and do not want to to repeat information already provided on their mobile device before live assistance is requested.
  • Deliver scalable cloud solutions. Many customers are considering a cloud solution rather than invest in premise based equipment for upgrading their contact centers.  Cloud solutions represent a fast growing market opportunity for Cisco
  • Maximize resources with consolidated and departmental solutions.  Many aging contact center operations have acquired too much equipment based on earlier network limitations. Multi-site customer support operations now realize real savings by consolidating sites and simplifying management and operations. This is especially important as companies now realize they require complex multi-channel support.

Cisco is also expanding into the Internet of Everything (IoE) that represents an innovative project to link people, processes, data and things to deliver higher impact customer experience. Cisco intends to partner for the data component and create intelligent applications that proactively connect products (things) to the Internet and automatically send out a signal when a problem is identified to customers and product support organizations.  Automobiles, electronics and high end appliances are examples of products that would benefit from IoE solutions. The process piece is where Cisco believes it has a major advantage and will use its decisioning engine to identify problems and proactively send outbound notifications.  While this initiative is in its early stages, this endeavor will potentially revolutionize how companies serve its customers through increased automation and result in significant reduction of cost for customer support.

As Cisco continues to expand is its marketing reach it believes the simplification of its product offerings has made it easier for partners to sell its entire portfolio of collaboration products.  The delivery of differentiated customer experience requires an ecosystem of applications, services and strong partnerships contribute to Cisco’s success in this area.  As future technology disruptions, such as WebRTC, Big Data, predictive analytics and proactive customer support change the nature of customer service, it is essential that companies, such as Cisco, remain flexible and innovative to address this changing paradigm.  However, for now Cisco has established a competitive edge on its major competitor Microsoft in the contact center and customer collaboration area and has plans to keep up its momentum.

Next-Generation Customer Experience Chief Customer Officer

Polls and Surveys: Who's Missing In Our 2013 #BigData landscape?

Polls and Surveys: Who's Missing In Our 2013 #BigData landscape?

Big Data Vendors Seek To Move From Data To Decisions

The move from Data to Decisions examines the enablement of data-driven decisions across the entire organization.  Holistic, data-informed decisions require a multi-diciplinary approach that incorporates performance monitoring with traditional business intelligence technologies. Gather key insights from your data, transform insights into actionable information, and then make the right decisions (see Figure 1).

Figure 1. The Shift From Data To Decisions

Source: Constellation Research, Inc. (right click to see the expanded image)

Four Sub Categories Emerge In The Big Data Landscape

Little shortage of solutions and vendors exists in the burgeoning big data  market. At last count, Constellation found 200+ vendors claiming to provide solutions.  As part of our research, we’re looking at big data in 4 sub categories (Figure 2):

  • Data sources. Information providers, structured data, content management, and unstructured data.
  • Information and orchestration. Acquisition tools, BI Appliances and VLDW, No SQL/New SQL, and governance.
  • Insight. Analytics and BI Visualization Tools.
  • Decisions and actions. Decision management, BPM, and CEP.

Figure 2. The Big Data Solutions Landscape

Source: Constellation Research, Inc. (right click to see the expanded image)

Your Help Requested

Between now and May 15th, we’re looking to complete this market overview and mapping. If we’ve missed a vendor or solution you are using, please let us know. In return for your time, we will add you to our Newsletter and include you in our Big Data Research panels (if you are a buyer).  For vendors who think we’ve missed them, we’re more than happy to take a look and see what you have. Just drop us a line by clicking here to mail

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

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Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!

 

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Comprehensive Guide to WebRTC Published by Constellation Research

Comprehensive Guide to WebRTC Published by Constellation Research

SALT LAKE CITY – April 25, 2013 Constellation Research, Inc. the research and advisory firm focused on disruptive technologies today announced the publication of “Ten Things CIOs Should Know about WebRTC: Anticipating and Preparing for Massive Disruption to Your Communications Environment and Engagement Strategies” by Constellation Vice President and Principal Analyst, Dr. E. Brent Kelly. This research report analyzes the strengths, weaknesses, and potential impact of WebRTC. This report is designed to arm CIOs with the research necessary to help them understand the potential positive and negative impacts of WebRTC on their organizations.

Download the report snapshot

This report reveals ten things CIOs should know about WebRTC including:

  • Where’s the money for you in WebRTC?
  • How WebRTC will disrupt the current communications industry
  • Why Microsoft opposes WebRTC as it is presently constituted
  • How WebRTC will play into the world of mobile devices, including smartphones and tablets
  • Eight recommendations: how to prepare for WebRTC now

WebRTC is an emerging standard that enables real-time voice, video and data sharing in a web browser without the need for browser plugins.  Potentially billions of devices supporting a browser – PCs, laptops, smartphones, tablets and a host of new devices – from a variety of manufacturers  will be real-time communications-enabled. This report is designed to provide CIOs and decision makers with the right balance of depth and breadth to help them understand what WebRTC can do for them as well as what it can do to them.

“WebRTC may prove to be as disruptive to communications and collaboration as the World Wide Web was for information,” said Dr. E. Brent Kelly. “The transformative power behind WebRTC is that ordinary web developers using JavaScript APIs can craft fully functioning voice, video and data collaboration applications or embed these capabilities within other applications with just a few lines of code.”

This report fits into Constellation’s business-focused research themes: The Future of Work, Consumerization of IT, Technology Optimization, and Next Gen Customer Engagement.

 

THE REPORT
More information about Ten Things CIOs Should Know about WebRTC: Anticipating and Preparing for Massive Disruption to Your Communications Environment and Engagement Strategies can be found here: http://www.constellationr.com/research/ten-things-cios-should-know-about-webrtc

 

ABOUT E. BRENT KELLY
Dr. E. Brent Kelly is Vice President and Principal Analyst covering [the Future of Work, Consumerization of IT, and Technology Optimization]. [Brent’s] current research focuses on the unique intersection of unified communications, cloud, video, and mobility.

 

COORDINATES
Profile: http://constellationr.com/users/ebkell
Twitter: @ebkell
Linkedinhttp://www.linkedin.com/pub/brent-kelly/29/659/409/
Geo: Salt Lake City, Utah, USA

Register for the webinar:

Ten Things CIOs NEED to Know About WebRTC
Date/Time: May 23, 2013 8:30a.m. - 8:45a.m. PT/11:30a.m. - 11:45a.m. ET
Register: https://www3.gotomeeting.com/register/895954862

Press Contacts:
Contact the Media and Influencers relations team at [email protected] for interviews with analysts.

Sales Contacts:
Contact our sales team at sales[at]ConstellationR[dot]com.

 

 

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