Accenture said it will buy Ookla from Ziff Davis for $1.2 billion. It's not often that a media company and a consulting firm swap properties. Ookla, which for now is part of Ziff Davis' connectivity unit, includes Speedtest, Downdetector, Ekahau and RootMetrics. Accenture's plan is to leverage the data and technology from those brands to "help Communications Service Providers (CSPs), hyperscalers, and enterprises optimize the mission-critical Wi-Fi and 5G networks that power their digital core."
In a statement, Accenture said the insights from the network, device and applications are critical in the AI era. "Without the ability to measure performance, organizations cannot optimize experience, revenue, or security. By acquiring Ookla, we will help our clients across business and government scale AI safely and build the trusted data foundations they need to deliver the reliable, seamless connectivity that creates value," said Accenture CEO Julie Sweet.
Ookla had $231 million in revenue in 2025, according to Ziff Davis.