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Inventor of the cell phone, Marty Cooper, explains how mobile technology can help us break out of "the box" and solve society's problems in an equitable, accessible, and completely revolutionary manner. Keynote at CCE2011. Premium content. Log in to your Research Unlimited account, or contact Sales.
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Are there different types of 'failure'? How can leaders encourage innovative failure while discouraging mediocrity-based failure? Richie Etwaru discusses the nature of the concept of failure, and how it fits into today's business environment.
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The Oracle Marketing / Social Cloud If I had to sum it up in one sentence, I’d say what Oracle wanted to get across in this event is that while being customer-centric, with an enterprise ready solution, Oracle wants to make the Marketer’s life easier. The ideas of the Marketing / Social Cloud are that […]
Analyst Blog
SiliconAngle The Cube's day two wrapup at IBM Impact. Featuring Holger Mueller.
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I have the eyebrow-raising honor and immense pleasure of being father to four children, all girls, who's ages span a quarter of a century. As an avid user, observer and commentator of/on life and technology, my kids are the golden geese of user-experience data points and priceless insights, accentuated in my case by their temporal spread.These things therefore, I now know to be not absolutely but mostly and increasingly true: Facebook is for old people. Old, narcissistic voyeurs to be more precise. Email will follow fax is following typed letters and quill-penned parchments into documentary history. ...
Analyst Blog
Yesterday Oracle formally announced the launch of the Oracle Marketing Cloud.
If you’ve been watching the industry, you may be wondering “didn’t they already have a marketing cloud?” They’ve had all of the pieces, yes. Before yesterday there was an Oracle Social Cloud comprised of the solutions formerly known as Vitrue, Collective Intellect, and Involver. And the company had other marketing solutions including Eloqua, Responsys, Compendium, and BlueKai. As of yesterday, those pieces are now formally brought together as a single solution. Let's dissect the news.
Analyst Blog
Today Jive Software and Cisco announced they are partnering to provide integrated collaboration and unified communication (UC) solutions. For Jive customers the addition of WebEx will be a welcome feature. Similarly, for Cisco discontinuing WebEx Social will allow them to focus on the communication aspects that they are known for and let Jive focus on the collaboration tools. But what does this mean for WebEx Social customers?
Analyst Blog
Impact is the show formerly centered on WebSphere, but the product centricity of IBM events seems to be a thing of the past. Rightfully, all events need to address the attendees’ desire to learn more about cloud, mobile, BigData and social. That said, social was a little bit absent this week, but well compensated by more mobile than I expected. And of course, what's an IBM event without Watson?
Analyst Blog
Are the cloud wars over? Many companies are or have choosen a marketing stack. The issue can be that whatever capabilities that marketing stack has, the CMO is stuck with. And it may be that the stack has every thing they need, but maybe it doesn’t. That may mean that a marketer ends up choosing a number of different solutions, which generally don’t talk to each other or update the customer profile. That could be a competitive disadvantage.
Analyst Blog
SAP today announced that it has moved a vital analysis piece of Ariba, the Ariba Spend Visibility functionality, to HANA and that it plans to move the Ariba Network to HANA. Let's dissect the news.
Analyst Blog
Mobile Is The Entry Point To Digital BusinessMobile is a key entry point into digital transformation and digital business initiatives. Along with cloud, social, big data/analytics, and video, mobile is one of the five pillars of digital. Mobile is more than the first screen of interaction for many users. Mobile describes how users expect to access and engage. While modern smartphones have more computing power than what was used to send a man to the moon, mobile often works with cloud as cloud provides the storage and computational power when connected. Constellation estimates that by 2018, 2 billion mobile phones will be shipped and that there will be more phones than people in the world. Today’s use patterns reflect mobility as the first touch point into the digital world. Further, the average person is no further than 3 feet or 1 meter away from a phone at any point during the day.
The Bottom Line: Start With Mobile First For Digital Business.
Analyst Blog
[Event Report] My top three takeaways from the IBM Impact keynote.
Analyst Blog
Here’s who I’m briefing with this week: Tuesday Salesforce ExactTarget Marketing Cloud Wednesday Oracle Marketing Cloud As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit the Contact Us form.
Analyst Blog
It has not been a good week for Google+. Yesterday Vic Gundotra head of the Google+ division announced he was leaving Google, then today TechCrunch is reporting 1000-1200 employees will be moved off of Google+ onto other projects. So why is it not as popular as Facebook?
There are two theories most commonly mentioned...
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[Slides] This presentation cuts through the "fluffy" industry hype and provides a realistic look at social networking. The slides may be hard to follow with the words though, so feel free to contact me for more details and stay tuned for a written report on this topic.
Analyst Blog
As the application for the Constellation Research Super Nova Awards are coming up soon (and winners revealed at the Constellation Research Conference, The Connected Enterprise, I am listening very closely for companies that are actually implementing their marketing automation capabilities fully.
Analyst Blog
[Event Report]I attended the Infor Innovation Summit in NYC last week.
It was a good event, headlined by Infor CEO’s Charles Phillips and most of his senior staff. There were lots of presentations – but also oodles of conversations and questions with the ~60 analysts in attendance (from all walks of like, independent to large research house). Anyone who has a say in the world of Enterprise Software was there (and, yes – the agenda was a cute attempt at civility, we were behind schedule just 10 minutes into it)....
Analyst Blog
The Community Roundtable, founded in 2009 by Jim Storer and Rachel Happe, has deep expertise in advancing the business of community. This week The Community Roundtable has released the 2014 State of Community Management report, with three key findings:
Analyst Blog
Being on either the pitching or receiving end of over 200 venture capital presentations has left me examples of a long list of things that do not work.
Analyst Blog
With one of the leading recruiting conferences starting this week, it was time to spend some thought cycles on the future of recruiting. And the purpose of this blog post is purposefully slanted in the direction of provoking some new thoughts on the subject – more than nailing what will happen in 2015 or even easier what is today’s state of the industry.
Analyst Blog
Constellation CSO, Peter Kim, discusses CX, Big Data, and social media with CRM Insider.
Video
"Marketing is the first line of customer engagement." What does that even mean? Watch this webinar to find out.
On demand webinar recording plus digital transformation tips from our speakers.
Analyst Blog
12 minutes of me talking about marketing, data, analytics and customer relationship management.
Analyst Blog
The Constellation team and guest, Paul Greenberg discuss how new technologies disrupt traditional marketing and CX models. Session closes with advice for transitioning your marketing and CX strategy to digital.
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