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Report reveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation
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How CMOs Can Use Big Data and Analytics to Transform Marketing Campaign Decision-Making and Advance Corporate Innovation
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How to optimally harness the power of marketing automation technology and big data analytics to advance business goals and drive customer engagement. This research also provides marketers with a framework to evaluate how well they are incorporating data analytics into marketing automation.
Today’s’ debut of Cortana at the Microsoft’s Build conference in San Francisco made me think once again how we work with our devices. Obviously devices are a key component of the ‘Future of Work’ research area that we have at Constellation Research.
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Last year my colleague Ray Wang introduced The Five Generations of Digital Workers. Expanding upon this excellent work, I've just published a new report:
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Report reveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation
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We have the opportunity to attend ADP’s annual user conference for large enterprise customers – happening in Orlando right now. The conference is well attended with over a 1000 attendees.
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Last week I was at the SAP CRM 2014 conference. I've never been to an SAP conference before but I was told that SAP has an interesting play for the marketing cloud space. What I heard and saw in Las Vegas wasn't a competitor limited to marketing clouds, but instead an offering that's a comprehensive enterprise marketing platform.
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Vertical Solutions Partnerships Showcase Why Complex Field Service Is A Critical Glue Between ERP and CRM In Improving Customer Experience
Announced March 4th, 2014 at the Microsoft Convergence event, Vertical Solutions, made three significant partnerships with Blue Horseshoe Solutions, Cincom, and Vidcie. The Cincinnati, Ohio based customer experience software vendor provides cloud contact center and service management solutions that bridge the worlds of physical goods with customer experience. The analysis of the three announcements show:
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When LinkedIn started publishing
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On the second day of Microsoft’s Build developer conference it was time for getting serious about the cloud, in Microsoft’s case to get serious about Azure.
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This weekend is the 2014 NCAA Men’s Basketball Final Four. Thousands will be watching in the stadium and millions will watch worldwide. Like any event of this type, there is a team behind the scenes, setting the stage for the great performances on the court.
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My top 3 takeways for the enterprise
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This deal creates an interesting marketing solution but not quite a head-to-head competitor with the major marketing clouds.
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Constellation Research, Inc. announced today that Constellation Chief Executive Officer, Bridgette Chambers will transition from the CEO role to a position on the firm's board of advisors. Chambers will launch and operate EmpoweredW, a community dedicated to advancing women into leadership and influencer roles. Constellation Research founder, R “Ray” Wang reassumes the CEO role and will continue to drive the company’s research and advisory strategy.
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What’s in a name? that which we call a roseBy any other name would smell as sweet;- Shakespeare, Romeo and Juliet
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Earlier this week I had the opportunity to attend Equifax Workforce Solutions annual user conference in Scottsdale.
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I'm just back from the Mazatlán Forum, “Technology and the Future(s) of Education: U.S. and Mexican Perspectives.” For three days and a couple of wonderful extra meals, leaders from education, industry, and academia worked to find a more effective future for students in the United States, Mexico, and the world.
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Perficient, Inc. (NASDAQ: PRFT) has acquired BioPharm Systems, a consulting firm specializing in the life sciences industry including Siebel.
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Mobile First.Mobile Only.Mobile seems to be in everybody’s minds these days, no? I mean, name one person in #EnSw that has not added mobile to their credentials in the past 12-18 months.(BTW, I was one of the originators of m-CRM while I was at Gartner back in the early 2000s – we pioneered this stuff; needless to say, I know more about for far longer than most of these new “experts”… sorry, where was I?)
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To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business?Well, yes and no.
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Market Leaders And Fast Followers Celebrate Over A Decade Of Digital Marketing Vision
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2009: “SOCIAL FUSION”Five years ago, as part of Monitor Talent’s annual gathering of thought leaders, we gathered a set of marketing and social media experts to discuss a hypothesis about how current trends would affect marketing. Our group included thought leaders and entrepreneurs like Clay Shirky (author of Here Comes Everybody), Deb Roy (founder of Bluefin Labs),
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the cloud" as a noun and start thinking about "clouding" as a verb.
When we talk about cloud computing in general, we're describing a set of efficiency principles only applied to once stateful compute and storage resources that are now stateless and liquid. We do not automatically think about resources other than storage, compute (and recently network) being stateless as well.
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Last week, Adobe announced a set of research findings at their annual summit. The key stat: 40% of over 1,000 marketers surveyed want to reinvent their role as a marketer, but only 14% of them know how to do it.
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