Transitioning Your Marketing and Customer Experience Strategies to Digital - Webinar

April 18, 2014

The Constellation team and guest, Paul Greenberg discuss how new technologies disrupt traditional marketing and CX models. Session closes with advice for transitioning your marketing and CX strategy to digital.

Dr. Natalie Petouhoff
Vice President and Principal Analyst, Constellation Research Constellation Research
Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future. Coverage Areas: Next Generation Customer, Digital Marketing Transformation Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only… Read more
Published
April 18, 2014
Author
Dr. Natalie Petouhoff
Categories
Business Themes
Marketing Transformation
Audience Role
Chief Customer Officer Chief Marketing Officer Chief Digital Officer
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