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My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. Here are just a few things my report reveals:
Level Self-Identification Leads to Marketing Transformation
You can’t change what you “don’t know, you don’t know.” In the report, I provide a picture for Marketers so that they can self identify where they are in the various levels of using marketing automation and then to identify what they’d like to be doing. In consulting or advisory work, this is often known as a “gap analysis.” It helps people see the present as well as the possible future state.
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Analyst Blog
According to the Kaufman Index of Entrepreneurial Activity (KIEA), the entrepreneurial rate in the U.S. is already well above the dot.com bubble of 15 years ago. From social media to music, streaming video, email and commerce, we are increasingly moving much of our lives online. But which companies are storing all of that data, and how are they getting the energy? Here’s who hosts some of the internet’s most popular sites and services in their data centers – and whether those companies are using dirty or clean energy. Find out how you can participate by following the hashtags #clickclean and download the full report and take action for a green internet.
Analyst Blog
I have the honor of a post in today's Harvard Business Review Blog: Help Your Employees Find Flow.
Please take a look at the full post as Stefan Groschupf provides some great insights. Two things I loved about our conversation:...
Analyst Blog
A few months ago, Jay Ferro and I (Chief Information Officer at American Cancer Society) did a webinar with Frost and Sullivan.We touched on communication skills, culture, getting innovation right, getting people right, and learning the commercial and value oriented lingo.
Analyst Blog
In the Constellation Research report, Segmenting Audiences By Digital Proficiency, we introduced the idea of categorising people by a combination of their comfort and skill level with technology instead of by age. One of the things that contributes to a person's knowledge and comfort is an understanding of the current terminology used in the digital workplace, in this case specifically social networking.
Analyst Blog
Some light reading for your Easter weekend, this time courtesy of those clever folks at We Are Social Singapore. This easily digestible deck on social media debunks some of the many myths and provides “10 commendments” – things that you could do if you were so inclined. My favourite? “Be in it for the long term"
Analyst Blog
“Big Privacy” calls on Big Data businesses to exercise restraint and transparency, and offer consumers fair value for data
Constellation Research announced today the publication of “Big Privacy Rises to the Challenges of Big Data” by Constellation Vice President and Principal Analyst, Steve Wilson. This ‘Big Idea’ research report introduces “Big Privacy” - a new pact between data miners and end users that calls on digital businesses to exercise restraint and transparency in their collection activities, and offer end users fair value for their data.
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[Progress Report]We had the opportunity to attend the Infor Innovation Summit in the company’s beautiful Manhattan headquarters. It was impressive to see that the complete management team took the time to spend the day with a group of 50 or so analysts. My takeaways: From Soho to Gramercy Park, HCM Leads, From (Microsoft) to Open Source and AWS...
Analyst Blog
"Marketing is the first line of customer engagement." What does that even mean? Join us to find out. It's no secret that the proliferation of digital consumer and enterprise technology is driving dramatic disruption of traditional business models. Position yourself and your organization to take advantage of these technology-driven paradigm shifts. Join R "Ray" Wang, Paul Greenberg, Natalie Petouhoff and Peter Kim for a webinar on April 17, 2014 11am PT/ 2pm ET for a discussion about how new technologies disrupt traditional marketing and customer experience models. The session will close with actionable advice for marketers and customer officers regarding the best methods in which to transition their organizations to a digitally-focused business model.Webinar recording now on demand.
Analyst Blog
Quarks
Understanding the New Nouns and Verbs Associated with Social Networking
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This report provides an overview of the new terminology associated with social networking platforms, and arms readers who are not social networking savvy with everything they need to know to quickly get up to social networking speed.
Big Data promises tremendous benefits for a great many stakeholders but the potential gains are jeopardised by the excesses of a few. Many think the law has not kept pace with technology, and that digital innovators are free to do what they like with any data they can get their hands on. But technologists repeatedly underestimate the strength of conventional data protection laws and regulations.
Enter "Big Privacy", the new standard for big data privacy protection as conceived by Constellation Research. This standard calls for a fresh compact between data miners and end users regarding the use of data. This compact requests that Big Data businesses exercise restraint, transparency, and offer consumers fair value for their data.
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Analyst Blog
[Event Report] My top 3 takeaways from the Day 1 keynote have been blogged already here – so let’s look at the additional takeaways from UltiConnect.
Analyst Blog
Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond
Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches its seven key business themes over the next 2 to 3 years in:
Analyst Blog
For the second time in as many months, a grave bug has emerged in core Internet security software. In February it was the "Goto Fail" bug in the Apple operating system iOS that left web site security inoperable; now we have "Heartbleed", a flaw that leaves many secure web servers in fact open to attackers sniffing memory contents looking for passwords and keys.
Who should care?
What are the ramifications of Heartbleed?
Should we panic?
Analyst Blog
My first report with Constellation Research, Data-Driven Marketing Campaign Optimization , is about how CMOs can use big data and analytics to transform marketing campaign decision-making and make better decisions about their businesses. Learn how to ensure you’re using big data to optimize not just your marketing efforts, but your whole company. A few juicy tidbits from the report:Contains a 5 level evaluation marketers can use to determine how well they’re incorporating big data into their marketing effortsReveals how CMOs can use big data to enhance marketing decision-making and advance corporate innovation and revenue (Level 5)Helps marketers contribute value to making the best possible customer experiences and drive higher customer lifetime valuesEnsures Marketers become an essential member of senior leadership team that is responsible for driving revenue and showing that’s so by using data-driven marketingAddresses the politics, the “not invented here” and the silly finger pointing (that should actually be a while collar crime) that often happens in companies…
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Analyst Blog
Premium Research
Privacy Regulations Can Shock Data Miners, Yet Big Data Demands a New Privacy Compact
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The dynamic between Big Data and data privacy standards is complex and sometimes surprising. Constellation calls for a fresh compact between data miners and end users regarding the collection and utilization of data. This compact requests that Big Data businesses exercise restraint and transparency, and offer consumers fair value for their data.
Constellation calls this new compact Big Privacy.
“Big Privacy”, a fresh pact between data miners and end users regarding the collection and utilization of dataRequests Big Data businesses exercise restraint and transparency, and offer consumers fair value for data
Press Release
Research uncovers catering to five generations of digital workers yields higher levels of engagement than catering to age
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Analyst Blog
Premium Research
Using Knowledge and Comfort with Technology as a Framework for Digital Transformation
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This Big Ideas report introduces a new framework to segment workers, customers and other groups of individuals by levels of digital proficiency rather than age.
So your CFO doesn’t want your company to participate on the world’s global communication platforms, otherwise known as, ‘Social’?
Analyst Blog
ADP has made up its mind (almost) - customers not yet. My analysis of product offerings: Workforce Now, Vantage HCM, GlobalView and implications for customers, partners, competitors, and the industry.
Analyst Blog
Research uncovers catering to five generations of digital workers yields higher levels of engagement
Press Release