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On June 27th, Adobe announced a letter of intent to acquire Neolane for $600M. Neolane is a privately held, French-headquartered marketing automation software company with 47 of the top Fortune 500 companies as customers.
Marketers are thinking less about "digital marketing" and more about how to market in a world driven by digital engagement, interaction and commerce. The shift to digital has seen 20% of ad spending move to the digital domain, and is expected to reach over $50 billion in the US by 2015. And with 64% of advertisers planning to increase their paid social media ad budget and strong overall ad budget growth expected through 2015, the need for cross-channel analytics and automation is becoming pronounced.
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My interview with BizTech 2.0 TV, where I discuss enterprise collaboration.
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Continuing the spree of expected announcements, it was the unveiling of the Oracle and NetSuite partnership today. True to the leak from the Q4 earnings call last week Thursday, this week we saw Oracle partnering with Microsoft on Monday, Salesforce.com on Tuesday and now NetSuite on Wednesday. What will Thursday bring?
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This morning, as expected, the next partnership announcement of Oracle came out, after Monday's partnership announcement with Microsoft (our analysis here and here), it was Salesforce.com's turn today. It was expected to happen this week as Oracle's CEO Larry Ellison pre-announced these partnership during Oracle's Q4 earnings call last week. Here are the takeaways from the short press release.
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We all know that design thinking turns out amazingly functional products. But can the same principles responsible for great products also produce great leaders?
According to Tom Kelley, co-founder of IDEO design consultancy, yes they can.
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Salesforce.com and Oracle today announced a "new strategic partnership." For their mutual customers, the announcement represents a welcome thawing of relations between the two companies. But it remains to be seen whether it represents a strategic change of direction for Salesforce.com
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Post co-authored by Holger MuellerAt a press conference on June 24th, 2013 with Microsoft’s CEO, Steve Ballmer, Oracle’s President Mark Hurd announced a cloud partnership where Azure customers will be able to run Oracle Database (no version mentioned, but Constellation expects this to be 12c), Oracle Weblogic, and Java.
Oracle also announced availability of Oracle Linux for Azure customers. Constellation believes that the deployments of the Oracle 12c, Weblogic and Java stack pieces will be deployed on Oracle’s Linux. Should this be true, the approach makes sense, as this is a tested and proven hardware and software combination. Further, Microsoft has already begun to run parts of Azure on Linux.
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When I look at infographics, I am looking not just at the facts and figures (boring) – I am looking a the underlying story. I want to understand what is taking place behind the numbers. I seek insight and connection between the sources of information, the behaviours of the industry and opportunities for the future.So this infographic from Invesp, fired up my neurons.
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Post co-authored by Holger Mueller, that Intuit had acquired Elastic Intelligence, maker of the Connection Cloud product - one of the few cross platform, cloud enabled BI solutions in the market. Intuit will use Connection Cloud to complement capabilities of their QuickBase solution.We look at this event from the Future of Work, Data to Decisions and Consumerization of IT perspective - respectively through the lenses of our analysts Holger Mueller and Alan Lepofsky. Click here to navigate down to the Advice and Point of View sections.
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Ten Things webinar with E. Brent Kelly. Aired May 23, 2013.
Video
Ellison makes it very clear that the aforementioned SaaS and IaaS companies will be using 12c for years to come. The design point of separating user data from metadata is the key architectural change of Oracle 12c from previous versions of the database. And he clearly mentions long term partners NetSuite and Salesforce, but also usual foe Microsoft. So what is going on?
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Oracle released it's Q4 numbers, and the usual strong but entertaining statements on achievements and the competition were heard on the earnings call. During the call Larry Ellison also gave a preview of events scheduled for next week in regard to the next Oracle database release, Oracle 12c. Oracle 12c was announced back at OpenWorld in 2012 - as the first pluggable database that would separate user data from metadata and allow multiple tenants in the same database.
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I previously shared my sub-optimal experience installing Office365 from Microsoft, and raised my concerns on the status of customer service in this post. But the OfficeSaga Part 1 persisted through the week - so it compelled me to write a little more on the state of multi-channel CRM in 2013 - which seems to be pretty sad.
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When IBM’s Center for Business Value released its 2011 report into the relationship between social media, marketing and brands, it revealed a “perception gap”. On the one hand, marketers had an understanding that their connected consumers “wanted” or even “expected” a certain style of interaction through social media. And on the other hand, there was the hard reality of what those customers actually wanted. The gap between the two was the distance between two competing realities.But is anyone listening?
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Today I went with a friend of mine to the Google campus (known as the GooglePlex) to pick up his Google Glass.
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Every website you visit may download a different collaboration app!
Given the variety of WebRTC enabled communications applications, it would be very easy to inadvertently click on something that gave camera or microphone control to someone I don't know and don't care to know. How does WebRTC provide security for this brave new world of ubiquitous browser-based voice, video, and data?
I recently had the privilege of speaking with Eric Rescorla of RTFM, Inc. about this topic. Eric is the author of two IETF RTC-Web working group documents focusing on WebRTC security--one discusses WebRTC Security Considerations and the other proposes a WebRTC Security Architecture that satisfies these security considerations.
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Every technology market goes through different growth phases and at this point I think we are witnessing the beginning of the second phase for the cloud market, in which the number of players increase, mainly by new market entrants. And at the same time competition increases as the combined forecast of the market players exceeds the overall market growth – so there is significant price competition in the market.
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A few months ago, I predicted that the low hanging fruit for WebRTC in the enterprise space would be in customer service and support applications, including e-commerce sites. This prediction turned out to be true when FreeCRM announced that it has already integrated WebRTC into its cloud-based CRM solution. In the initial offering, the agent is only able to make outbound calls to the PSTN. This fall, the company will enable inbound calls as well.
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At this weeks HPDiscover conference in Las Vegas, HP announced a number of interesting new offerings, the one that caught my attention was the nicely crafted acronym of HAVEn, so let's understand what it is - and what it is not. And I hope the movie buffs pardon the name bungling in this post's title, but this one was too tempting.
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[Infographic] To post or not to post to Facebook?Vegas transformed itself from family destination to adult playground, it seems that Facebook too is experiencing this kind of shift. With a revitalised MySpace and a plethora of low demand/high impact alternatives like Instagram and SnapChat it may well be that Facebook enters a new era of adult-focused engagement.
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Today Oracle announced the availability of Java Enterprise Edition (EE) Version 7. This marks the first Java EE release under complete Oracle stewardship and is an important milestone to assess Oracle's stewardship of Java and its implications for the enterprise.
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Constellation Research pioneered the complete set of front office and back office use cases for social business in 2010. This report provides insight into a key mega-area — lead to deal use cases. This best practices research report offers insight into two of Constellation’s primary research themes, the Next-Generation Customer Experience and the Consumerization of Information Technology/The New C-Suite.
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Event Report Cornerstone had their yearly user conference Convergence in San Diego from June 6th-8th. The conference was well attended with over 1000 customers, partner and employees coming from all over the world.
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This is the second installment in a series of blog posts in which we will introduce you to this year's Connected Enterprise speakers. This year's list of speakers is comprised of a group of revolutionaries that will challenge you to reevaluate your approach to standing business models. Say hello to Chris Meyer, innovator, author, and founder of Monitor Talent.
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