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Event Report: Behind The Creative Cloud Announcements At #AdobeMAX

Event Report: Behind The Creative Cloud Announcements At #AdobeMAX

Adobe Launches Massive Creative Cloud Update

Over 6000 art directors, designers, artists, production professionals, influencers, and users descended to the LA Convention Center for the annual creative class pilgrimage known as Adobe MAX. This year's event lived up to all expectations with massive product announcements, important partnerships, and a delightful trademark Adobe Sneaks session. Screen Shot 2014-10-12 at 11.33.29 PM

Source: Copyright © 2001 -2014 R Wang and Insider Associates, LLC All rights reserved.

Constellation unpacks the key announcements for 2.8 million members now part of the two-year old Creative Cloud family:

  • Creative Profile brings the Creative Cloud all together. Adobe brings the entire suite together with Creative Profile. More than identity, users can move from device-to-device, app-to-app and assets such as photos, colors, fonts, brushes, shapes, text styles, graphics, files, and other assets contextually appear when needed. Point of View (POV): The genius behind Creative Profile is the ubiquitous access and creation. Creative profile is a unification engine across all properties and provides Adobe the ability to deliver personalization at the individual level. After years of integration, Adobe shows what happens when a suite is redesigned at the atomic (vector) level. The Adobe team gains massive reuse of code and design. Side benefits include faster development and release cycles. Users can move easily between mobile and desktop and back.
  • New apps capture the spirit of mobile. A flurry of new mobile apps for capturing inspiration on the go include Adobe Brush CC, Adobe Shape CC, and Adobe Color CC. The new Adobe Brush CC allows designers to create unique brushes on iPad or iPhone for reuse across Adobe Illustrator CC, Adobe Photoshop Sketch, and Adobe Photoshop CC. Adobe Shape CC allows you to capture shapes through a variety means including a smartphone camera and create new shapes on iPhone or iPad. Adobe Color CC captures colors as themes based on the photos that inspire them. Adobe also announced the public beta of the Creative SDK for iOS and the availability of an Android SDK through private beta. (POV): Mobile is more than a device but a way of expression. The new mobile apps highlight how mobile solutions should take full advantage of native capabilities from cameras to touch by allowing users to capture inspiration on the fly. While the current solutions only support iOS devices, expect more advancements to emerge as the Microsoft Windows partnership gains traction and calls for Android continue to escalate. In addition, the ability to leverage Creative Cloud sync means mobile and desktop are ubiquitously connected. Despite the limited number of public API's, the availability of the Creative SDK enables developers and partners to build new solutions and expand the adoption of the Creative Cloud over time.
  • Updates to the June release of Adobes mobile apps, plus a new mobile video editing app, show Adobe's responsiveness to customer input. Adobe Illustrator Draw features a streamlined user interface. Adobe Illustrator Line allows users to send work to Illustrator CC with access to vector paths for editing. Adobe Photoshop Mix gains a new cut out feature and is now available for iPhone. Adobe Photoshop Sketch can send artwork straight to a .PSD file. The new mobile app, Adobe Premiere Clip allows users to take a quick smartphone video and edit on the mobile device with integration back to Premier Pro for deeper editing. (POV): New features and advancements drew "oohs and ahs" from the audience during the main stage keynotes. In speaking with over 50 attendees, the common denominator was the surprise that Adobe has been able to keep up with the flurry of enhancements.
  • Adobe makes key updates to desktop tools. Photoshop CC adds 3D printing capabilities and improved Touch Support for Windows 8. Illustrator CC adds a wicked cool Curvature tool and new Touch support for Windows 8. Flash Pro CC gets improved WebGL support and custom brushes. DreamWeaver CC gains expanded Live View and Creative Cloud Extract. Premiere Pro CC supports search bins and GPU-optimized playback. Adobe Muse CC includes SVG suport and Synchronized Text. After Effects CC adds enhanced 3D pipeline and HiDPI support. InDesign CC includes Interactive EPUB support and a new Color Theme tool. (POV): Attendees feel that Adobe has been very responsive to feature requests and enhancements. The new desktop tools improve user experience, time savings, and growing support for Windows 8 devices. The link back to desktop tools from mobile apps show the convergence of mobility and design in the creative spirit.
  • New Creative Cloud services enable connected creativity and collaboration. Creative Cloud Market provides curated content. Creative Cloud Extract allows web designers and developers to share and access design information such as fonts, colors, and CSS when coding mobile and desktop designs. Creative Cloud Libraries adds a common asset management service for colors, brushes, text styles, and vector images. Talent Search provides a market place for creative talent and top brands and companies. (POV): New services continue to expand the value of the Creative Cloud ecosystem. Behance, TypeKit, and file sharing paved the way. Adobe is in a unique position to completely dominate the creative class experience from digital and creative tools provider to talent market place and creative class ecosystem.

Figure 1. The Scenes from #AdobeMAX 2014

Source: Copyright © 2001 -2014 R Wang and Insider Associates, LLC All rights reserved.

 

The Bottom Line: Adobe Continues To Dominate Mind Share Among The Creative Class

This year's Adobe MAX demonstrated how the full power of a Creative Cloud suite can accelerate time to market innovations for not only users but also the Adobe development team. While the push to Creative Cloud may have started from a need to address IP theft and license management, the reality is a series of technical and business benefits that come from rearchitecting the suite for the cloud. In addition, the growing partnership with Microsoft shows how Adobe can create a potential hedge against Apple despite Apple's dominance among the creative class. Overall the Adobe team executed an excellent balance of product announcements, partnerships, and ecosystem enhancements.

 

Your POV.

Feeling creative? How do you use Adobe's Creative Cloud? Let us know your experiences with Adobe. Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

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Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt. Copyright © 2001 -2014 R Wang and Insider Associates, LLC All rights reserved. Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience

 

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What are ‘true’ analytics - a manifesto

What are ‘true’ analytics - a manifesto

A lot is being called analytics today – so it’s time to remind ourselves what ‘true’ analytics really are, and use this definition to force the abusers of the term analytics to call their offerings something else.

 

Let’s remind ourselves what analytics are
  • Analytics take an action for the user.
  • In a business application context – analytics may also recommend (but force ranked) a number of actions.
 

‘True’ Analytics exist

Here are some examples of older and more recent ‘true’ analytics in action

  • When your ABS system in your car decides to kick in for you.
  • When the auto pilot in a plane takes action on course because of a deviation.
  • When Google Now decides to wake you up earlier because traffic is bad.
  • When FICO’s Falcon declines or approves a credit card transaction.
  • When a recruiting application force ranks which applicants to talk to for higher hiring success

Why do we seldomly see ‘true’ analytics?

‘True’ analytics are hard as they must use a predictive model to come to the action or at least to the recommendation. And the result of that model must be a better outcome for the user (e.g. the ABS breaking for you) or reasonable (the list of recommendations is trusted and followed). To find, validate and have the business user trust these result of these predictive models is a significant challenge for any software provider. Intrinsically business users – rightfully or not – think they know better than the ‘machine’ – so it needs some trust building before a business user will unleash a model.
 

Easy and tougher use cases

It’s easy to trust the model when humans don’t have a chance to make the call. Take the FICO Falcon fraud use case, the 0.2 seconds to make the call between fraud and not fraud cannot be done by a human, so if the analytical software works correctly – it saves big bucks.

It’s trickier when there is more time, more latitude and the user may be replaced by the model. Take recruiters who pride themselves to find the best candidates out of a sea of potential recruits like needles in the haystack. So for a recruiter to trust a model to the point of e.g. Google Now moving your wakeup call up – which would be inviting the candidates for calls – takes a big step.
 

There is value in other stuff

Analytics is not everything. Visualizations, Modelling, interactive data exploration – all have their place and benefits in the world of business. But let’s call them on what they are and not confuse them with analytics.
 

How to find out it’s not ‘true’ analytics

Here are some easy guidelines even for a non-technical business user to see what not analytics is:
  • If you can see colors and a chart – it’s not analytics. (Think your car asking you – do you want a bar chart of a pie chart on the reasons why the ABS should kick in).
  • If you hear talk of ‘actionable insights’ – it’s likely not analytics. Because if the vendor was sure what the right action would be – the software should take them – and then we would have ‘true’ analytics.
  • If you hear ‘what if analysis’ – it’s likely not analytics. There is a place for ‘what if analyses – but it does not take an action.
  • If you hear talk about ‘insights’ – it’s likely not analytics. Yes insights are important – but insight without action is useless. When a system helps business users to find insights – its fine – but not analytics. 
 

YourPOV

Do you agree? Time to call out the ‘false’ or ‘faux’ analytics.
2012, 2013 & 2014 (C) Holger Mueller - All Rights Reserved

 

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Disrupting the Music Industry – Vodafone and Spotify buddy-up

Disrupting the Music Industry – Vodafone and Spotify buddy-up

1

Today’s announcement making Spotify Premium available to Vodafone mobile subscribers amps up the pressure on the music and media industries with more disruption on the horizon.

They say that the number one reason that startups fail is due to distribution. It’s not a poorly designed product, or an inexperienced team or even bad customer experience. The challenge, as it is for any new business, is reaching a market.

Now, it used to be that we knew where to find music – on radio stations, at record bars and on Countdown. As a kid, I’d go and see Mrs Fry at Sandy’s Music in Dee Why (and yes, it is still there). With her son, Nigel, they were the go-to people when it came to new music – from the most interesting punk coming out of the UK through to the emerging Birthday Party more locally, they had their finger on the pulse. They could steer you through both country and western, knew the difference between Boy George and Marilyn and would even keep an autographed single behind the counter for you.

Nigel and Jenny were the central node in a local music marketing network. And each week, they inspired their customers with stories of new music, artists and breakthrough video clips. Their knowledge and passion was extensive and their enthusiasm was contagious. Each person would leave the shop knowing just a little bit more about the music they were about to listen to. In effect, they were creating and cultivating advocates – people who would influence their friends and family through music.

But the shift to digital has transformed this kind of relationship. Our music discovery is no longer curated in the same way by the programming directors, radio hosts or record bar owners. It’s at the mercy of algorithms, networks and big data stores. And it feels like it … but I digress.

Most importantly, we are playing under new rules of distribution. Music needs to find its audience – and increasingly, that audience exists at the end of a data stream. The device that transforms that stream into music is a phone. And this places mobile phone networks in a powerful position.

With the ink now drying on the Vodafone + Spotify partnership, Voda customers will have access to the Spotify Premium package as part of their plan – that’s $11.99 a month in value. And while the deals are not yet up on the website, I’d expect you can chat with customer service about it.

But this is not the end of the line for the music industry. Nor is it for the media industry. After all, disruption also breeds opportunity – and the very thing that made Sandy’s Record Bar popular is still the thing that we crave. And for all the technology under the sun, we haven’t been able to replicate that yet.

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Minds + Machines – don’t forget the importance of what is attached to those minds

Minds + Machines – don’t forget the importance of what is attached to those minds

I went to GE’s event titled Minds + Machines 14 in New York City. An event focused on the Industrial Internet. At the crux of the event was a discussion of the impact greater analytics and smarter machines are having, the keys to the Industrial Internet. Some of the discussion points put this phenomenon in perspective. That today for $0.08 you can purchase 1 million transistors…not too long ago for that nickel and 3 pennies you could only get one transistor, and when computing started it cost 5 times that amount. It is now cheap enough to bring intelligence to the majority of machines and “things” that are in our world.

There were some great customer stories, such as the City of San Diego being able to add intelligence to their 6,500 streetlights and allow them to more efficiently manage outages. Rather than the mayor’s office getting a call from an angry voter, the lights can inform maintenance of needed repairs. CSX highlighted their ability to do better asset management and therefore ensure they reduce “unplanned” outages of their locomotives.

Not your father's GE

Not your father’s GE

AirAsia spoke about using the data that they can gather through their partnership with GE to better optimize the routes their airplanes fly, and even when they turn on and off their engines when the planes are taxing. All this translates to tremendous savings in fuel consumption, a key savings when you consider 50% of their costs are in fuel purchases. Here are three take-aways from an educational day:

  • GE – the software company for the Industrial Internet. During the conference and in a press release that went out at the same time, GE announced that its Predix business was generating $1b in sales and was on pace to have 1500 dedicated employees in the Bay Area by end of year. Impressive numbers for your refrigerator manufacturer. But this should come as no surprise. As GE chairman Jeff Immelt said in his opening remarks – “You probably went to bed last night thinking you were a manufacturing company and woke up this morning to realizing your are a software and analytics company.” Every business is now about software, data and analytics. There are no longer big pieces of dumb metal and plastic. The jet engines, locomotives, MRI machines, wind turbines and other products of our industrial age are now smart and getting smarter. The data these devices, coupled with software and analytics are what our businesses are about.
  • It is about the people stupid. An underlying theme, and one that I am fully in agreement, is that we cannot ignore the human element in all this. On the contrary, we need to even more sensitive to the role of people. In the industrial revolution, people were treated and looked at with cold calculation. Child labor was used because kids had smaller hands and could perform tasks adults did not have the dexterity to perform. Labor was necessary to make the coalmines in England or the Model T assembly line in Detroit hum along. But the rights of that labor were ignored if not exploited, which gave to the rise of unions and even revolution and bloodshed. Fast forward to today and what some are seeing as another industrial revolution – this one powered by the Industrial Internet. Similar to the industrial revolution of last millennium, this work force will also undergo some changes. Unlike the last industrial revolution, this work force is empowered. Companies need to think about how the Industrial Internet will impact jobs – some lost and some gained. There is also a tremendous amount of change management that will come into play. By being able to measure such a wide swath of processes, companies will and have already uncovered inefficiencies and will look to implement process changes. But that requires your labor force to adjust some of their “tried and true” ways of doing things. AirAsia gave an example of having to work with pilots, many who had over 20 years flying time, on how they were doing their jobs. The data was a great measuring stick as to adding efficiencies. But remember the saying “you can’t teach and old dog new tricks.” It will take more than better data and analytics to get that dog to roll over.
  • Finally, there is a hope…maybe a dream…that by adding this level of intelligence and analytics to the system that we can get closer to achieving a globally optimized supply chain. I can see that vision. But I am not sure I can fully buy into it. Not that I am a pessimist. On the surface the ability to put sensors all over the world…literally…can allow us to dream of this becoming a reality. Having all those sensors communicate with one another. And overlaying the intelligence into the system means we can finally have a supply chain where we have perfect information in real time. Of course there is much more to an optimized global supply chain than just having perfect data. Having better, real time access to the mountains of information the Industrial Internet promises, is a step towards a better supply chain. But to assume that all is limiting an optimized supply chain is this data is too simplistic.

GE’s Minds + Machine 14 was a great reminder of the changing digital world around us. Not only are our devices more connected, but also we are able to connect an ever-increasing amount of products. We are only beginning to see the impact that has on our businesses and supply chains. As the technology continues to mature, we need to watch how the people side of the equation evolves.

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Weekly Recap - Week ending October 10th 2014

Weekly Recap - Week ending October 10th 2014

Here is my weekly video recap of the week ending October 10th 2014 - enjoy:
 
 
Here is what I am talking about in the recap:
  • HP splits in two - Enterprise and PCs & Printer
  • My Event Report of IBM's Enterprise conference (read here)
  • Attending Couchbase Connect and presenting about the future of Enterprise Application Development
  • Cornerstone acquires Evolv
  • Briefings at HR Tech Conference
  • The panel we had with Brian Sommer (TechVantive), Narinder Singh (Appirio) and Mike Krupa (Mercer) - where we unfortunately missed Naomi Bloom
  • Lumesse decides to develop on Salesforce1 for its next generation applications
  • Ray's Friday keynote at HR Tech Conference

Other key events / I missed:
  • HP splits into two - Enterprise and PCs & Printers 
  • Progress Software user conference in Orlando
And two press clippings
  • IBM debuts Watson powered apps in the cloud - read here
  • HP Enterprise - what to watch - read here

Next week I will be in San Francisco for Salesforce.com Dreamforce 2014. Stay tuned for interesting announcements beyond this event - in the cloud and BigData space. 
 

 

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Event Report - IBM Enterprise - A lot of value for existing customers, but can IBM attract net new customers?

Event Report - IBM Enterprise - A lot of value for existing customers, but can IBM attract net new customers?

We had the opportunity to attend the IBM Enterprise conference in Las Vegas, the event designed for users of IBM’s STG (Server and Technology Group) products. Attendance rose by 30+% to over 3600 professionals, drawn to the event by a large number of training and certification sessions. It was good to see a more global audience than what I have seen at other IBM events for other parts of its large software portfolio.

 


Here are my Top 3 takeaways by the three STG areas - Power, mainframe and storage:

1. IBM keeps creating value for the mainframe - The often pronounced dead mainframe is doing well and contrary to many reports, is not going away anytime soon. Too many critical workloads run on mainframes today, one often used example at the conference is that it is pretty much impossible to withdraw money from an ATM anywhere in the world without interacting with a mainframe. IBM claims that about 55% of worldwide enterprise transaction need a mainframe to fulfill them.
 

Slide from Rosamilia keynote

Back at the STG analyst meeting us blogged about interesting and surprising use cases (mobile for instance) – so let’s look what IBM announced at Enterprise: The addition of BigData and analytical capabilities for the mainframe. This enables use cases like social media analysis and fraud, we will need to check in with IBM in a few months for use cases. Equally interesting is the announcement of IBM Cloud Manager with OpenStack for System z- allowing to run the mainframe like any other OpenStack resource, from one pane of glass.

Slide from Balog keynote


2. New Power Systems - IBM is not standing still with Power and fresh off the sales of its x86 server business to Lenovo even labels the Enterprise press release of Power as a replacement for x86 servers - well that was quick. IBM stressed the expansion of the OpenPower Foundation that during the conference reached 60+ members (the press release still had 59) – which underlines a dynamic community. I expect Open Power getting even more traction as Power is now the only platform for many other vendors to partner with IBM. And no surprise IBM is stressing the Power architecture’s ability to handle BigData well. IBM said that Power now offers up to 20% better price performance than Intel Xeon based systems, based on September 2014 SPEC Benchmark.
 

And for a moment we are reminded we are at hardware conference -
Rosamilia and Balog unveil a new Power Servder

3. Storage becomes software defined – As previewed earlier at the STG analyst summit, IBM offers a number of new software defined storage options. The vendor did not get tired to stress that IBM was recently proclaimed the leader in flash storage by our colleagues at IDC. The interesting observation for me was, that IBM is practically forced into software defined storage. As IBM has System Z and Power as remaining architecture and as well wants to support a variety of existing customer system architectures, while not building storage systems for each platform - it pretty much needs to find a software defined solution to get storage done on its new storage machines. It was interesting to see such a system, offering 1 petabyte in flash storage. And let’s not forget the SoftLayer option, where IBM announced backup to the cloud. For customers operating on these platforms, these are good forces to align with.

Benefits of Software Defined Storage - from Thomas' keynote

MyPOV

A good event for IBM customers using System Z and Power Servers. Mainframe customer were able to clearly see that IBM is not leaving them behind, but keeps offering new options to bring new load to the mainframe. Power customers can be assured that IBM invests into Power, one of the main interests (relatively absent at the event, but there was a parallel event in New York) of IBM is Watson, and that alone will give Power a significant market share. Getting more software to run on Power will be crucial for IBM, new announcements like e.g. the one of Suse help, but more still needs to be done in my view. 

On the storage side my key realization at the event was, that IBM needs to make software defined storage a success. Offering the new flash based systems for System Z, Power etc. on the respective platforms will not scale so IBM needs (and wants) to provide a single (Flash based ideally) storage server and direct the storage needs from different platform to it. Given IBM customers have a similar and likely even more heterogeneous system landscape – a good goal alignment.

Overall IBM is focused on creating value for its platforms – if this will be enough to create brand new usage and sales for System Z and Power based server’s remains to be seen. Watson is a great potential growth driver for Power, but mainly created by IBM’s own decision. The big news would be net new System Z customers not only here and there but consistently buying the mainframe for a 21st century use case. We will see if 2015 will have that in store – or not. 

---------------------
 
More on IBM :
 
  • Progress Report - The Mainframe is alive and kicking - but there is more in IBM STG - read here
  • News Analysis - IBM and Intel partner to make the cloud more secure - read here
  • Progress Report - IBM BigData an Analytics have a lot of potential - time to show it - read here
  • Event Report - What a difference a year makes - and off to a good start - read here
  • First Take - 3 Key Takeaways from IBM's Impact Conference - Day 1 Keynote - read here
  • Another week and another Billion - this week it's a BlueMix Paas - read here
  • First take - IBM makes Connection - introduces the TalentSuite at IBM Connect - read here
  • IBM kicks of cloud data center race in 2014 - read here
  • First Take - IBM Software Group's Analyst Insights - read here
  • Are we witnessing one of the largest cloud moves - so far? Read here
  • Why IBM acquired Softlayer - read here
Find more coverage on the Constellation Research website here.

 

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Dumbing down Snowden

Dumbing down Snowden

Ed Snowden was interviewed today as part of the New Yorker festival. This TechCruch report says Snowden "was asked a couple of variants on the question of what we can do to protect our privacy. His first answer called for a reform of government policies." He went on to add some remarks about Dropbox, Google, Facebook and encryption, and that's what the report chose to focus on. The TechCrunch headline: "Snowden's Privacy Tips".

Mainstream and even technology media reportage does Snowden a terrible disservice.

I've listened to the interview.  After being asked by a listener what they should do about privacy, Snowden gave a careful, nuanced, and comprehensive answer over five minutes.  His very first line was 'this is an incredibly complex topic' and he did well to stick to plain language throughout.  He canvassed a great many issues including: the need for policy reform, the 'Nothing to Hide' argument, the inversion of civil rights when governments ask us to justify the right to be left alone, the collusion of companies and governments, the poor state of product security and usability, the chilling effect on industry of government intervention in security, metadata, and the radicalization of computer scientists today being comparable with physicists in the Cold War. 

Only after all that, and a follow up question about 'ordinary people', did Snowden say 'don't use Dropbox'. 

Consistently, when Snowden is asked what to do about privacy, his answers are primarily about politics not technology. When pressed, he dispenses the odd advice about using Tor and disk encryption, but Snowden's chief concerns (as I have discussed in depth previously) are around accountability, government transparency, better cryptology research, better security product quality, and so on. He is no hacker in the conventional us-versus-them mould.

I am simply dismayed how Snowden's sophisticated analyses are dumbed down to security tips. He has never been a cyber Agony Aunt. The proper response to NSA overreach has to be agitation for regime change, not do-it-yourself cryptography. That is Snowden's message. 

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Dear Citrix, I Want To Work Here!

Dear Citrix, I Want To Work Here!

Yesterday I attended the opening of Citrix's new office in Raleigh, North Carolina. This new facility was built upon the foundation of an old factory and warehouse and will be used primarily by employees working on the ShareFile product family. But the scope of this building is much larger for community around it. Just a 10-15 minute walk from downtown, this new office is in an area dominated by abandoned warehouses. Citrix has spent more that 3 years working with local, state and federal officials to open this new office, with the hope that this will rejuvenate the area, bringing new businesses, housing and transportation to the area. The Governor, Mayor and other local politicians joined Citrix's executive team in the ribbon cutting ceremony.

MyPOV

In an era where technology is making it easier than ever to work anytime from anywhere, it's still important to create spaces where people want to gather to dream and create. As someone who's worked as a remote employee for more than a decade I can tell you, all the mobile devices and web-conferences in the world don't fully replace human interaction. Much like the cool startup offices found in Silicon Valley, Citrix has created a space where their staff wants to come to work. I candidly interviewed several employees yesterday and they could not be happier about this new facility. They talked about the cost of living in Raleigh compared to places like New York and San Francisco, the weather and walking or biking to work instead of having an hour or longer commute. After touring the high-tech open floor plan with desks that raise and lower, dual monitors, gym, and rooftop cafeteria I can honestly say I'm pretty jealous about their working environment. Right now the only issue is there is not much surrounding the office, but that's the point... this is intended to motivate stores and restaurants to open in the area. I hope Citrix invites me back in a year to see the progress that's been made.

Until then, here are some of my thoughts and pictures from the day.

 

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ServiceSource Announces Customer Service Success Management Platform Powered by Salesforce1

ServiceSource Announces Customer Service Success Management Platform Powered by Salesforce1

The Dreamforce-related announcements are already starting to come in. Today ServiceSource announced a Customer Success solution powered by Salesforce1. Mike Rosenbaum, EVP, Salesforce Platform said, "The Salesforce1 Customer Platform is a game changer for developers and partners because it helps them build engaging, next generation apps to connect with customers in a whole new way. By opening the platform, we have made it possible for customers and partners to get their apps and data in one place, where everything is connected and in the context of their business."

Are you a B2B business and want to make sure that your customer not only buys, but renews with you? The latest in this area is called Customer Success Management. These type of vendors not only manage the beginning of a relationship with a company but also have very smart analytics to help you see if the company is happy with your product or service way before renewal time. This is key in SaaS businesses because instead of selling the old way - on premise with maintenance upgrades, if a company is not happy with the SaaS solution, they can decide to not continue the contract. It's much easier to switch than it used to be. And that's what companies need to know if their clients are happy- not just at the time of sales, but throughout the life of the product / service, so when renewal time comes along, it's a yes!...

What this means to you, if you are B2B business, is that you are enable to  provide customer success teams with a platform-oriented way to implement proven success plans and engage users with planned, high-value activities that drive customer lifetime value, reduce churn and ensure customer satisfaction.

ServiceSource is a  global leader in cloud-based recurring revenue management solutions. So if your company wants to provide better service for customers to drive growth and build long-standing relationships across the customer lifecycle, this may be a vendor to look at.  ServiceSource has a comprehensive data management, analytics, automation and services capabilities. They deliver higher subscription, maintenance, and support revenue, improved customer retention, and increased business predictability through their Renew OnDemand®, Scout® and proven services offers.

The new features include:

  • Inline Customer Health Monitoring: Embedded account status indicators and metrics within the Salesforce1 Platform visibly show how customers are using a product to consistently measure customer success at scale. 
  • Tailored Customer Plays: By combining subscription- and user-level predictive analytics with pre-planned plays, sales and customer success teams will engage each customer in exactly the right way, at the right time. 
  • High Volume Effectiveness: “Focus Categories” help customer success reps efficiently and effectively manage more accounts by pinpointing high-value customers that require immediate attention.
  • Structured Success Plans: Customer success plans provide clear visibility into the unique journey each customer takes with a company’s products and organization. Every plan incorporates a timeline view that shows where the customer is located in the lifecycle, prior activities as well as future actions required for a successful renewal.
  • Streamlined User Experience: Designed specifically for the customer success rep, the app delivers the right information from inside the Salesforce1 Platform to simplify day-to-day work and maximize effectiveness – all while maintaining seamless connectivity to the rest of the organization. Configurable “Action Tiles” quickly guide work activities and provide a closed-loop view of customer success.

ServiceSource will be at Dreamforce if you want to see more. They are a Gold sponsor at Dreamforce® ’14,  October 13-16. If you want to know more about what they are doing there at Dreamforce, here's a link: http://www.servicesource.com/dreamforce.

The Salesforce1 Platform, ServiceSource Customer Success for Salesforce1 will be available in late fall 2014. To learn more about the ServiceSource Customer Service App, here's a link: http://www.servicesource.com/customer-success

And if you want to follow all the announcement and all things Dreamforce, you can become a fan of Dreamforce on Facebook: https://www.facebook.com/dreamforce and / or Follow @Dreamforce on Twitter: https://twitter.com/Dreamforce

@DrNatalie

VP and Principal Analyst, Covering Customer Service, Sales and Marketing to Deliver Better Customer Experiences

Constellation Research

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21st Century Management: Agile, Connected, & Designed for Execution

21st Century Management: Agile, Connected, & Designed for Execution

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This week we premier our 21st Century Management executive education program. Designed and offered at Northwestern University’s James L. Allen Center, the program is five days offering:

  • How to lead with all your resources — human, technical and organizational — working in concert
  • How distributed teams, crowdsourcing, cross-cultural settings, and “new machine age” opportunities lead to broader, organization-wide considerations (e.g., building a strategic platform, creating a social business)
  • Key issues that arise during organizational transformation; developing tools for managing challenges, mitigating risk, and balancing priorities
  • New methods for motivating others, engaging teams, and leveraging innovation and networks
  • How to use social network analysis to understand 21st century opportunities

Flow

My sessions cover Thursday and Friday, but I’ve had the opportunity to preview many of the slide decks and I’m happily familiar with the work my co-conspirators presented earlier in the week:

Holly Raider has nurtured a seed of an idea into an actionable session for executives.
Mohanbir Sawhney kicked off the week with material from his book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth, and more. 
Nosh Contractor and Paul Leonardi are colleagues with amazing breadth. Here they focused on social networks, strategy, and change.
Loren Nordgren painted a picture of “Motivation 3.0” that I look forward to sharing the next time I cover the topic in my own classes.

 

Background and More

To any of the involved executives -- here are links to some of the material we will cover and a couple of sneak peeks at what I’ll suggest for further reading (for the rest of you, think of it as a teaser and join us in one of our upcoming versions in July or December):


New C-Suite Innovation & Product-led Growth Tech Optimization Future of Work AI ML Machine Learning LLMs Agentic AI Generative AI Robotics Analytics Automation Cloud SaaS PaaS IaaS Quantum Computing Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service developer Metaverse VR Healthcare Supply Chain Leadership Chief Executive Officer Chief Information Officer Chief Technology Officer Chief Digital Officer Chief Data Officer Chief Analytics Officer Chief Information Security Officer Chief Operating Officer