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Insights News
October 6, 2016

Dreamforce 2016 Reflects Salesforce's Shift to Service-Enablement

Next-Generation Customer Experience
There was something different about this year's Dreamforce conference. Sure, it was massive, with 170,000 people in attendance and reportedly millions more online. And yes, Salesfo...
Chris Kanaracus
Andy Mulholland
Insights News
October 4, 2016

Salesforce Acquires Krux for Marketing Cloud

Next-Generation Customer Experience
Salesforce has continued its string of acquisitions with the purchase of data management platform vendor Krux, in a deal worth about $700 million in cash and stock. The Krux acquis...
Chris Kanaracus
Cindy Zhou
Analyst Blog
October 4, 2016

Applying Design Thinking to Sales

Next-Generation Customer Experience
I just published my first solo report as an analyst, ...
Cindy Zhou
Insights News
October 3, 2016

IBM Launches Watson-Powered, Interactive Ads

Marketing Transformation
IBM is betting that online advertisements can actually inform and engage with consumers, rather than irritate them, with the help of its Watson cognitive computing platform. This w...
Chris Kanaracus
Cindy Zhou
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