Matrix Commerce analyzes the disruptive pressures influencing the commerce paradigm. Commerce faces rapidly changing business models and new payment options that are often misunderstood and poorly integrated.
Matrix commerce (TM) means the fusing of demand signals and supply chains in an increasingly complex world where buyers seek frictionless buying experiences. Friction in this new world originates from new regulatory requirements such as sustainability, taxation, and privacy.
As commerce continues to evolve around buyer preferences, channels, demand signals, supply chains, payment options, enablers, and big data will converge to create Matrix Commerce. Matrix Commerce spans across disciplines as people, process, and technologies continue to transform today's commerce models.
This report explores how SAP's AI-powered sales force automation tools are transforming seller productivity through smarter insights, better usability, and seamless integration across front-office systems.
Simply put, Wayfair doesn’t necessarily need a housing market recovery to thrive. On the earnings call, Wayfair CTO Fiona Tan, a BT150 member, laid out the company's AI plans.
This report reveals how executives are preparing for agentic AI, highlighting strong interest but limited progress—and offering a roadmap to move from isolated pilots to enterprise-scale transformation.
Adobe expanded GenStudio with new AI tools and integrations, outlined custom Firefly tools so customers can add brand knowledge, and added Creative Cloud and Experience Cloud enhancements with the aim of solving the AI last mile issue for enterprises.
Kristie Grinnell shares how TD SYNNEX is building an “AI-fluent” organization by using AI agents to drive both revenue growth and productivity and pioneering an “AI factory” to manage tech debt and boost agility across its global supply chain.
Kurt Kuelz shares how Siemens is transforming global workforce management by leveraging AI-powered solutions from Certinia—driving strategic staffing, improving employee satisfaction, and moving toward true digital transformation.
At the 15th annual SuperNova Awards Gala at CCE, we celebrated the organizations and leaders driving the most transformative business initiatives of 2025. See the winning case studies.
Constellation analysts R "Ray" Wang and Liz Miller explore how AI and LLMs are transforming content creation, search authority, and brand visibility.
Salesforce announced a series of product updates, a process intelligence acquisition and an Agentforce 360 architecture designed to make the case that it should orchestrate first and third party AI agents.
