Scotts Miracle-Gro: How CX and UserTesting Drive Omnichannel Revenue

Customer Story Spotlight

Scotts Miracle-Gro’s three-year strategic plan aims to drive an average of 3% annual growth, with retail expansion and direct-to-consumer channels playing a big role. Consumer and user experience at the world’s largest marketer of branded consumer lawn and garden products will be key to meeting those retail and direct-to-consumer sales goals.

CEO Jim Hagedorn said on Scotts Miracle-Gro’s third-quarter earnings call that the company’s growth revolves around meeting consumers through multiple channels and giving them the confidence to purchase in retail stores or online. “Our sales, marketing, and supply chain teams are unmatched, and the health of our brands is as strong as ever,” Hagedorn said.

Hagedorn explained Scotts Miracle-Gro has been working through a COVID pandemic hangover in recent years and inventory levels and the balance sheet are nearing a good position. Going forward, the focus is on execution and growing the brand.