We’re thrilled to welcome Liz Miller to the Constellation team as vice president and principal analyst. She will focus her coverage area on CMO priorities and the critical tools needed to advance marketing’s growth agenda.
Liz will focus her analysis on the leadership, business transformation and technology requirements for today’s marketing organizations and how to effectively transform business models to stay competitive in the shifting digital landscape. In addition, she will explore the key trends modern CMOs face, ranging from the realities of engagement in the trust economy to how marketing has become enterprise security’s greatest threat and critical champion.
“Today’s CMO must rethink, evolve and disrupt the traditional expectations of a brand leader, expanding their capabilities and strategies to set a new course for the corner office,” said Miller. “This course demands a new leadership mindset coupled with a different toolkit where the best of breed meets the best of what comes next. Constellation has long been rooted in identifying this exact convergence, and I am thrilled to be joining the mindshare of the organization.”
With more than 20 years of marketing experience under her belt, Liz’s prowess aligns content marketing, engagement and connecting the dots across business need and customer expectation. She has held senior marketing roles at the CMO Council, GlobalFluency, Jan Marini Skin Research, Inc. and Customer Manufacturing Group. Miller is a skilled moderator, facilitator and speaker, engaging C-suite executives in hundreds of industry webcasts and roundtables, keynote presentations and panels around the globe.
Welcome to the team, Liz. You can check out her upcoming research and latest updates here.