Rootstock, a cloud ERP provider for the manufacturing industry, launched Enterprise Insights, a set of analytics tools built into its Spring '23 release.

The company, which has built its ERP system on top of the Salesforce platform, shares the same data model as Salesforce and connects to Salesforce Commerce Cloud, Manufacturing Cloud and Service Cloud.

Rootstock's Enterprise Insights highlights how software providers are increasingly embedding analytics tools into their applications. For some customers, these embedded analytics modules may make more sense than investing in a new platform.

Constellation Research analyst Doug Henschen said in a blog post outlining a research report on embedded analytics:

“There are other considerations that break one-size-fits-all, top-right analysis. For example, Constellation believes that organizations that are deeply invested in an enterprise applications portfolio from the likes of Infor, Microsoft, Oracle, Salesforce, SAP or Zoho should naturally have Infor Birst, Microsoft Power BI, Oracle Analytics Cloud, Salesforce CRM Analytics, SAP Analytics Cloud or Zoho Analytics, respectively, on their shortlist. The availability of pre-built analytic content, built-in data integration, and data model consistency tied to these applications makes these offerings very compelling.”

Rootstock's argument is that it's better for manufacturers to leverage dashboards that delve into their already-integrated data stores.

Here's a look at the five Enterprise Insights modules for manufacturers in its latest release.

  • Sales Analytics, which can track trends to improve revenue generation, set goals, improve processes and break down profitability in regions and product.
  • Spend Analytics, which allows manufacturers to improve procurement processes to cut costs. The module compiles data across its Procure-to-Pay process.
  • Inventory Analytics, which tracks products through the purchase of raw materials to logistics to final sales.
  • Manufacturing Analytics, which is aimed at shop floor performance and continuous improvement.
  • Financial Analytics, which monitors revenue and costs.